DISH Media Partners with FreeWheel to Optimize Across Traditional Demo-Based and Addressable Linear TV

FreeWheel, A Comcast Company, is partnering with DISH Media to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household- level, addressable TV campaigns. FreeWheel developed the solution to meet a growing need among distributors and programmers for unification  between the various TV buying opportunities now […]