TV measurement and analytics firm 605 announced that Audience App, built for Charter Communications, has achieved service organization control 3 (“SOC 3”) compliance. Audience App uses anonymized and aggregated subscriber viewing data, combined with third-party consumer data, to target specific consumer attributes. An independent SOC 3 audit and review performed by KPMG LLP determined that […]
CynCity
Cynsiders
The Untold ROI of Investing in Women’s Sports
2024 is the year for advertisers to capitalize on the growing momentum of women’s sports,...5 Tips for Thriving in the World of TV Distribution
In today’s rapidly evolving media landscape, a successful content distribution strategy is crucial. As a...How Brands Can Engage Teens on Streaming
Streaming ads struggle to resonate with US teens – only 9% of teens find the...
