TV Squared has launched an industry-first platform to power attribution across all forms of video advertising, measuring reach, frequency and performance across linear and digital TV advertising, spanning tens of millions of households, across any device where consumers watch video content. Tagging a wide range of adservers, TVSquared’s digital measurement captures 100% of OTT advertising and […]
Editions
CIMM Announces Launch of Attribution Study
Coalition for Innovative Media Measurement announced the launch of a new study with Janus Strategy and Insights and Sequent Partners exploring what drives the difference in attribution results from six national, linear television campaigns that aired in 2019. CIMM and the 4A’s will be working with Alphonso, Ampersand, Comscore, Hive, iSpot, Kantar, Nielsen, Samba, TVSquared, […]
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