Discovery platform Taboola announced a collaboration with Moat by Oracle Data Cloud to give Taboola advertisers the ability to purchase video impressions on an outcome-based method, including viewable or video completion events. When buying on a vCPM model, advertisers will only pay for viewed impressions, and when buying on a CPCV model, advertisers will only […]
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Moving $$ from Linear to Digital: What Now?
Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for...Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage...Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV...
