By Charlene Weisler Dave Morgan, CEO Simulmedia, made headlines recently when he resigned from the board of the ARF, citing the need for bolder action in fixing ad measurement. According to Morgan, “We do not have a trusted way to measure the basics of impression reach and frequency across channels, even just the big media […]
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Research and Fraud: An Interview with the ARF’s CRO, Paul Donato
By Charlene Weisler Research and fraud: As Data Science is increasingly adopted in media companies, research departments, especially in those areas dedicated to quality research such as focus groups, are feeling the pinch. Not only can pure data focus attention and resources on real time reporting, the margin of error in its output can […]
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Making Viewers Feel Good
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