Nielsen has expanded its measurement capabilities to include Amazon Prime Video within its SVOD Content Ratings solution. “This is a significant milestone for Nielsen, especially considering the upcoming high-profile streaming service launches,” said Brian Fuhrer, SVP Product Leadership, Nielsen. “We think the addition of Amazon Prime Video will allow rights owners an added ability to understand both […]
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It’s Not Linear Vs. Streaming
It’s not either/or for linear TV and CTV. As the media ecosystem evolves, Viamedia CEO David...What We Learned at CTV Connect
The Coresight Research team attended the second annual CTV Connect conference, which was held in...Art + Science = Brand Love
The fusion of art and science drives stakeholder value, says Lauren Zweifler, Consultant and Former...
