Nielsen Expands Measurement to Amazon Prime

Nielsen has expanded its measurement capabilities to include Amazon Prime Video within its SVOD Content Ratings solution. “This is a significant milestone for Nielsen, especially considering the upcoming high-profile streaming service launches,” said Brian Fuhrer, SVP Product Leadership, Nielsen. “We think the addition of Amazon Prime Video will allow rights owners an added ability to understand both the size, as well as the composition, of their streaming audiences relative to other platforms or programs.” Nielsen, which also measures Netflix, counts streams taking place in the US via TVs.

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