The Fraud of Fake Influencer Marketing

By Charlene Weisler Fraud remains one of the top concerns for marketers and digital companies. A new study by cybersecurity company CHEQ found that 15% of all influencer ad dollars are spent on fake followers, costing brand advertisers a projected $1.3B globally in 2019. A study titled The Economic Cost of Bad Actors on the Internet; Fake Influencer Marketing […]