By Charlene Weisler Fraud remains one of the top concerns for marketers and digital companies. A new study by cybersecurity company CHEQ found that 15% of all influencer ad dollars are spent on fake followers, costing brand advertisers a projected $1.3B globally in 2019. A study titled The Economic Cost of Bad Actors on the Internet; Fake Influencer Marketing […]
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The Conversion Channel: How CTV Became the Smartest Buy in Media
By Justin Fromm, Head of Insights, Samsung Ads Performance marketers are rethinking what drives conversion....Why 2026 Will End the Battle Between TV and Digital
By Chris Hogg, Chief Revenue Officer, Lotame In 2026, the way consumers watch video won’t...Lean Luxury and the New Creative Economy
Audiences are growing increasingly resistant to work that feels over-produced, impersonal, or disconnected from real...
