How Short Can Ads Be? The ARF Studies the Impact of Six-Second Ads

By Charlene Weisler The ARF and TVision recently released a study examining the impact of six-second ads, offering best practices for those who wish to implement. The study, announced in the recent ARF NYCU email, was conducted between October 2017 and May 2018 and tracked participants’ presence and visual attention through a set-top meter using […]