Streaming Accounts for 19% of TV Viewing, According to New Nielsen Report

Streaming made up 19% of TV viewing in OTT US homes during 4Q19, according to Nielsen’s Total Audience Report. Netflix accounted for 31% of that streaming time, followed by 21% for YouTube, 12% for Hulu, 8% for Amazon and 28% for other services. The report found 91% of respondents subscribed to a paid streaming service, and 30% subscribed to three or more. It was the first time Nielsen used smart TV data from Gracenote for the report.

The Gracenote data enables Nielsen to analyze all content available to U.S. viewers — through December 2019, viewers had access 646,152 unique program titles, up 10% from 2018. Nine percent of the titles were available exclusively on SVOD services.

 

Related Stories

Cynopsis 06/13/24: USA Network goes Grisham

USA Network goes Grisham

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ owned or partner stations in 117 markets. 220M Americans reached every […]

Cynopsis Digital Out of Home 06/12/24: OUTFRONT takes Pride in June campaign; Las Vegas gets even brighter; Talon appoints new North America CEO

Wednesday June 12, 2024 OUTFRONT Media launched the “Protect Our Pride” campaign in partnership with GLAAD to celebrate Pride during the month of June. For a donation of $25 to GLAAD, individuals can have their photo, name, and a personalized message – “Protect All Love,” “Protect My Love,” “Protect My Family,” “Protect My Friend,” or […]

06/12/24: Cynopsis Jobs

Jobs Clads

ASSOCIATE, GLOBAL LICENSSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 06/12/24: “The Boys” to wrap with “gory” season five

"The Boys" to end with "gory" season five

Wednesday June 12, 2024 Today’s Premieres Apple TV+: Presumed Innocent Fyi: Real Estate King at 9p Netflix: King of Collectibles: The Goldin Touch; My Next Guest Needs No Introduction With David Letterman IN THE NEWS Deal or no deal? National Amusements has ended merger discussions with David Ellison’s Skydance Media. The proposed deal called for […]

CynCity

Cynsiders