Streaming Accounts for 19% of TV Viewing, According to New Nielsen Report

Streaming made up 19% of TV viewing in OTT US homes during 4Q19, according to Nielsen’s Total Audience Report. Netflix accounted for 31% of that streaming time, followed by 21% for YouTube, 12% for Hulu, 8% for Amazon and 28% for other services. The report found 91% of respondents subscribed to a paid streaming service, and 30% subscribed to three or more. It was the first time Nielsen used smart TV data from Gracenote for the report.

The Gracenote data enables Nielsen to analyze all content available to U.S. viewers — through December 2019, viewers had access 646,152 unique program titles, up 10% from 2018. Nine percent of the titles were available exclusively on SVOD services.

 

Related Topics: Tech

Related Stories

12/11/24: Cynopsis Jobs

shake hands

Wednesday December 11, 2024 COUNSEL, LEGAL & BUSINESS AFFAIRS >> MLB NETWORK/SECAUCUS, NJ: Responsible for a variety of matters, including services agreements, production related agreements, talent agreements, software and other technology related agreements, licensing and programming agreements, third party rights clearances, distribution agreements, contract summaries, confidentiality, and general contract matters. Full info

Cynopsis 12/11/24: Matt Gaetz lands at far-right OAN

Matt Gaetz lands at far-right OAN

A CYNOPSIS MESSAGE FROM GREAT AMERICAN MEDIA Great American Family Breaks into Top 25 in Just Three Years Great American Family’s rapid growth is fueled by the success of Great American Christmas, making us one of only 11 networks to see a rise in viewership this November. Welcome Home to the most authentic Christmas celebration […]

Cynopsis 12/10/24: John Wren set to head combined Omnicom/IPG

John Wren set to head combined Omnicom/IPG

Tuesday December 10, 2024    IN THE NEWS Omnicom Group, the world’s third-largest advertising company, has agreed to acquire the fourth-largest, Interpublic Group. The combined company would be the world’s largest ad agency, surpassing WPP, with $25 billion in revenue and over 100,000 employees. The company would retain the Omnicom name, as well as John […]

Cynopsis 12/09/24: Time’s running out for TikTok

Time's running out for TikTok

Monday December 9, 2024    IN THE NEWS A federal appeals court on Friday upheld the sell-or-ban law that calls for TikTok to shed its Chinese ownership. “The First Amendment exists to protect free speech in the United States,” wrote Judge Douglas Ginsburg for the court. “Here the Government acted solely to protect that freedom […]

CynCity

Cynsiders

Instagram