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CYNOPSISDIGITAL
04.07.14
Good morning. It’s Monday, April 7, 2014, and this is your first early morning digital briefing.
Online comedy video hub My Damn Channel rebranded to Omnivision Entertainment on Friday, to include branded entertainment and talent initiatives under its umbrella. First step: signing up YouTube viral vid What Languages Sound Like To Foreigners star Sara Mari Forsberg (10 million views since March). Under the deal, Omnivision will manage Forsberg’s existing YT channels as well as create new content together. Most recently, Omnivision struck its first TV deal with HLN to produce entertainment buzz show Videocracy. Former My Damn Channel CEO and founder Rob Barnett will remain in the role for Omnivision, and co-founder Warren Chao will become president.
Conde Nast has unrolled a new digital video channel for Allure and a TV show from Vanity Fair. The Allure channel, available at video.allure.com and its YouTube channel, features four new series: Hair Tyrant with Ashley Javier, Cassandra to the Rescue, Beauty Evolution and Beauty Basics. Vanity Fair’s TV venture, Vanity Fair Confidential, will debut on Investigation Discovery in Q4 as a behind-the-scenes show on the magazine’s investigative journalism pieces.
Corday Productions (Days of Our Lives) and All Screens Media announced a joint venture on Friday that puts control in the hands of soap opera fans. Original online content for the international market "is about taking the passion consumers have for soaps and novelas into a new era," said Corday CEO Ken Corday. "This will be original content that fans will play a role in greenlighting and casting, delivered in a form that can build devoted communities of fans in the digital space."
The Academy of Country Music and CBS are teaming up for AMC Sessions, an online concert series from artist Hunter Hayes, available on-demand at CBS.com and CBS Audience Network partner sites. Hayes performed live at the 49th Annual Academy OF Country Music Awards last night.
YouTube‘s long awaited music service may be pushed to the side once again. Billboard reports YT has changed the launch date to "second quarter or beyond," well past the expected late 2013 introduction. YT’s music platform is likely to compete with the likes of Spotify and offer on-demand music streaming.
A CYNOPSIS MESSAGE
May 1, 2014 | 8:30 AM | Hosted at Shareablee | Register Now! Cynopsis Media will be presenting a Digital Investors’ roundtable, with several prominent VC’s gathering to talk about what they look for when investing, how they see the state of digital transforming, and what they see as upcoming trends. ****Add it to your Digital NewFronts Calendar**** Registration: Pete Romas, 203.899.8483 | Sponsorships: Mike Farina, 203.218.6480
Today, Google is introducing a campaign to promote YouTube creators with ads appearing across its properties, TV spots, print and out-of-home signs. AdAge reports the promotion is the first time YouTube has turned to the traditional TV screen, and will highlight beauty, fashion and cooking creators Michelle Phan, Bethany Mota and Rosanna Pansino. The ads developed with Co:Collective will broadcast during ABC Family and The CW programming, placed in magazines like Allure, Seventeen and Entertainment Weekly as well as through Rovio’s Angry Birds mobile game.
Car brands are continuing to shift gears toward online media. After seeing Acura partner with Jerry Seinfeld’s Comedian in Cars Getting Coffee and Ford with AOL, Toyota is linking up with action sports network Network A for a snowboard innovation series called Every Third Thursday. Fast Company reports the agency behind the integration, Brand Arc, is known for bringing the automaker into shows like Modern Family and Top Chef. The Toyota 4Runner is exclusively used in each episode. "We consistently look to partner brands with content creators and innovators… [and the show] with [host David Lee’s] dynamic personality, is a compelling digital series that attracts an audience with an affinity for action sports, and is strategically aligned with the 4Runner sensibilities," said agency senior producer Jason Rowlett.
Eyeview announced a new video ad solution available on connected TV devices like Roku or Xbox to deliver more personalized ads. The connected TV solution can also use smart devices to target ads based on the device, location and time of day. "Television advertising is a fantastic medium for mass marketing, but can be cost-prohibitive and inefficient when it comes to targeting," said Eyeview’s CEO Oren Harnevo. "The convergence of television and digital video provides brand marketers with new channels to reach addressable audiences at scale."
Twitter is once again amping up the competition with Facebook, announcing that Vine will now include a private video sharing and messaging feature, not unlike WhatsApp, acquired by FB in February. The update allows Vine users to send the six-second videos to friends even if they’re not Viners. "From Vine’s early days, we recognized that there was a growing desire and need for private messaging on Vine," Twitter’s Product Manager Jason Toff wrote in a blog post. "We’ve watched the community come up with some clever ways to send videos to their friends as we’ve been working on this solution."
Operative announced Dave Villano as its new Chief Technology Officer. Previously, Villano was Cablevision‘s SVP of Enterprise information Technology.
Anupam Gupta has joined Vubiquity as the Executive Vice President. Gupta was formerly the co-founder and former CEO of Mixpo.
Loren Tobia was appointed Vice President of Sales for Display Systems and Services for AccuWeather, Inc. Tobia was previously the chairman of Radio Television Digital News Association (RTDNA).
A CYNOPSIS MESSAGE
Tomorrow…
April 8, 2014 | 1:30-3 p.m. ET | Register Now Speakers Include:
Lynn LaRocca – SVP of Marketing and Advertising (Modell’s)
Jon Steinlauf – EVP, Ad Sales and Marketing (Scripps)
Linda Ong – President and Brand Strategist (TruthCo.)
Tom Talbert – Group Director, Media Services (Lowe Campbell Ewald)
Canon Australia released a new spot that is literally all about eye contact. The ad is beautifully written and scored, and refers to moods and moments… reflected in people’s eyeballs. This is one of those things that’s hard to describe and is better off being experienced. Check out the spot called Canon: No One Sees It Like You… #whatdoyousee? at www.cynopsis.com.
See you tomorrow,
Jessica Reese @JMarieReese
04.07.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
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JOB OPENING: DIRECTOR, PROGRAM PLANNING AND SCHEDULING/ABC Family/Burbank, CA: Program Planning & Strategy for program content across all ABCF platforms. 8+ yrs exp; seeking strategic/creative minded execs. Apply: http://bit.ly/1fwxsqz (4/12)
JOB OPENING: TEMP DIR OR ASST MANAGER PRODUCTION OPS/BBC AMERICA/NYC: Manage Scripted/Unscript Progms’ logistics, budgts & scheds. Oversee footage compliance guidelines. Manage & distribute deliverables for dept. [email protected] (4/12)
JOB OPENING: DIGITAL RESEARCH MANAGER/SCRIPPS/NYC: point of contact for all research requests-Food Network, Cooking Ch and uLive digital properties. For complete details go to www.scrippsnetworks.com #4146 (4/12)
JOB OPENING: VP DIGITAL MEDIA/AMC/NYC: oversee ops & web content development for amctv.com, email, newsletter & network mobile apps, proven track record in growing web & mobile traffic, solid understanding of SEO, 10+ yrs. exp. Apply HERE (4/12)
JOB OPENING: COORDINATOR, TRAFFIC/Crown Media Family Networks/NY: Edit daily broadcast logs, execute agency traffic instructions, maintain commercial inventory for Hallmark Channel and Hallmark Movie Channel. BA deg req’d. Apply HERE (4/12)
JOB OPENING: DIR, DIGITAL EDITORIAL/NBC/Univ. City, CA: Strategize NBC digital front door experiences. 5 yrs digital home page exp required. www.nbcunicareers.com Job#14337BR APPLY HERE (4/11)
JOB OPENING: SR MGR, PHOTO PROD/NBCUNIVERSAL/NY: Produce photos for NBCUni nets. 5 yrs exp in photo production req; network exp desired. Exp. Apply: NBCUnicareers.com Job# 14786BR APPLY HERE (4/11)
JOB OPENING: SR ART DIRECTOR/HBO/NYC: Leader of the Digital & Social Media team inspires innovative thinking and drives online projects from strategy to ideation, superior execution and final launch. 7-10 yrs dig design exp. Apply: HERE (4/11)
JOB OPENING: SR. RESEARCH ANALYST/WEtv/NYC: Support reporting & info needs of programming & scheduling, generate, interpret & convey TV ratings, exp with Star Media, Nielsen systems. Apply HERE (4/11)
JOB OPENING: MGR CLIENT SOLUTIONS/WB/NYC: Designing cross platform mktg campaigns, digital mktg solutions that meet client objectives, oversee execution of PP proposals, sales sheets, case studies & wrap up reports. Apply HERE (4/11)
JOB OPENING: TEMP DIGTAL SALES MGR/OWN Digital/Oprah.com/CHI: Strong sales professional wanted to drive revenue & manage clients! 3-6 month maternity fill-in. 5+ yrs media sales exp. Apply at: HERE (4/10)
JOB OPENING: SR MGR TRADE MKTG/NBCU/NYC: Syfy seeks contract Trade Mktg Sr Mgr to support team during Upfronts. Min. 5+ years exp in marketing. Exp in media agency is a plus. Apply to [email protected] (4/10)
JOB OPENING: WEB DEVELOPER/AMCN/NYC: front end developer, work closely w/creative director & back-end team to design & develop web application templates for AMC Networks consumer websites, 3-5 yrs. exp. APPLY HERE (4/10)
JOB OPENING: AFFIL MKTG MGR/Asia TV USA/NYC: 3-5 yrs Affiliate Mktg Exp at a cable network/MVPD. Understanding of the dvlpmnt & implementation of campaigns that drive subscriptions. Premium Network exp a + Resume to: [email protected] (4/9)
JOB OPENING: CORP COMMS SPECIALIST/THE WEATHER COMPANY/NYC: Publicity for Weather Channel prog, digital cont, ad sales comm, int comm. Skilled w/Cision, TV Eyes, Meltwater News, intranet. 3 yrs exp. Apply: [email protected] (4/9)
JOB OPENING: DIRECTOR, CONSUMER MKTG/BRAVO/NYC: Oversee strategy & implementation of consumer mktg campaigns & promotions for Bravo. 7+ years marketing exp required. TV/cable exp a plus. Apply at http://bit.ly/1iAPN64 (4/9)
JOB OPENING: Sr. WRITER/PRODUCER/BBC AMERICA-NYC: Conceptualize/produce short-form video for on-air/digitl promos, mktg campgns, press reels, VOD/DVD extras. 5 yrs netwk/agncy exp. Excllnt edit/copywritng skills [email protected] (4/8)
JOB OPENING: SR RESEARCH ANALYST/Music Choice/NY: Prgm/Ad Sales research. NPower exp a must. MRI/Rentrak a plus. Standard reports, custom requests & competitive analysis. BA/BS, plus 1-3 yrs relevant research exp. Required. Apply HERE (4/8)
JOB OPENING: MGR MKTG/ION/NY: Support Nat’l Ad Sales team, assist w/development & execution of integrated client solutions 2 – 3 yrs exp mktg, prefer sponsorships, 4-yr deg, prefer Marketing Apply [email protected] EOE (4/8)
JOB OPENING: ASSOCIATE MANAGER, MARKETING SERVICES/ESPN/Coral Gables FL: Assist in the dvlpmnt of high impact sales materials for use by the Sales Teams. Min 2 yrs exp. http://bit.ly/1hdIZM5 (4/8)
JOB OPENING: TVONE/AD SALES COORD/NY: Work w/AE & Planners. POC for agencies. Create flowcharts, handle make good offrs. Trffic & agency Liaison. Self strter, strg org skills, attn to details. BA+2 yrs exp. Resumes: HERE (4/8)
JOB OPENING: TVONE/DR ACCT EXEC/NY: Resp for rev. targets thru DR Sales in assigned, territories. Carryout entire sales process. Comm TV1 ntwork to advertisers. 20-30% dom. Trvel. BA+8yrs sales exp. strg cable industry knwldg. Resumes: HERE (4/8)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].
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