Cynopsis: DIGITAL
09.09.13

Good morning. It’s Monday, September 9, 2013, and this is your first early morning digital briefing.

AOL announced its $405 million purchase of ad marketplace Adap.tv on Friday, an acquisition it hopes will help nab it a bigger slice of the $4 billion spent on digital video ads. For now, Adap.tv will operate as its own brand within AOL.

Microsoft is bringing video discovery engine Jinni into the Xbox Video directory, the company announced on Friday. Jinni will be used to create video catalogues for Xbox and generate recommendations to Xbox users. The services will most likely be integrated in the Xbox One, which hits stores Nov. 22.

The first Xbox One television ad highlights the TV streaming feature on the console, but doesn’t mention videogames. Instead, the 30-second spot shows the voice control feature, live TV access and apps that integrate and react to the live programming. In other words: Microsoft is focusing less on the gamer audience than rival Sony PlayStation 4.

Women are leading the mobile-only revolution, according to a recent Jumptap report. Women 25-49 are the most likely to access the Internet on a mobile device, and spend the largest share of Internet time on mobile devices (61 percent), says the study. In other words: With tablets and smartphones expected to beat PC shipments by the end of the year, advertisers and app developers would do well to focus on the female consumer.

Marketers’ biggest worry is making video content compatible for mobile devices, found a new TechValidate study. Of the 85 study participants, 77 percent expressed this concern, and 69 percent cited formatting content for mobile devices as a major challenge. In other words: It’s a challenge that needs to be addressed – a Cisco study predicts mobile video will account for 66 percent of all data traffic by the end of 2017.

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The nine-month-old text, photo, video and audio sharing app Pheed is growing up: The social network app hit No. 1 on social free apps and No. 7 of all free apps in the App Store. The burst of popularity has been helped by chatter on sites like Vine and Tumblr – one Vine star, Cody Johns, tweeted that his Pheed handle gained 27,000 followers in three days. Forbes points out that users aren’t necessarily replacing another platform with Pheed, but adding the app to their social media consumption.

New zombie game 2013: Infected Wars is taking mobile gaming up a notch. The game’s creator, Action Mobile Games, is boasting that it’s the first to have a cooperative story campaign that works over Apple’s Game Center. The Grand Theft Auto series, Nova and Dead Trigger have a style and quality level similar to Infected Wars, but do not offer the cooperative story campaign option. All Things D compares the multiplayer experience to the popular PC and console zombie-shooter Left 4 Dead games, which has the cooperative story campaign feature. In other words: The co-op story campaign feature could be the beginning of a mobile gaming takeover of the traditional gaming market. 2013: Infected Wars became available on Thursday through Apple’s Game Center for $6.99.

Adidas and sports retailer LIDS have teamed with tracking service Tagga for a campaign to target Seattle Sounders fans, drive foot traffic to LIDS and support the soccer team. The campaign includes a contest to win Sounders tickets by entering mobile scan codes found in stores or through the soccer team’s Facebook page; Tagga will generate leads from clicks to the campaign’s microsite. The campaign runs through October 27.

Instagram video is becoming a popular advertising option for top brands, according to a Simply Measured report. Of 100 top brands measured, 26 used the two-month-old feature, double the amount in July. Those brands on Instagram increased video posts from 42 to 86 within the same measurement period.

Deutsche Telekom unveiled a new smart system for the car at IFA Berlin called ConnectedCar, which uses the technology of Apple and Android tablets and smartphones to provide entertainment during car rides. The app carries rental movie services Videoload and Maxdome and a GoogleMaps feature that shows the progress of a car trip, reports Engadget. Bonus for mom and dad: Via a controller in the front seat, parents can control what the kids in the back are watching.

Want to get your hands on a new iPhone? Preorder one now or be prepared to wait – a fire at a Chinese factory responsible for 10 percent of the memory chips used in the devices could hamper production. The plant, in Wuxi, China, is owned by Korea’s SK Hynix and powers half of the company’s production. Memory chip market researcher DRAMexchange estimates the fire could delay shipment of 11 million notebooks and 10 million smartphones within a month. In other words: Expect a shorter supply with a heavy demand, and a possible hike in prices for the devices using the Korean company’s memory chips.

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Just Announced! Cynopsis Digital Presents…

Next Generation Digital Programming Models Webinar
October 1 | 1:30 p.m. to 3:00 p.m.

Analyze and structure business models to successfully approach advertisers, and understand the critical criteria for effective branded content and integration. Develop expert packaging strategies including distribution to satisfy both viewers and advertisers

Register Now: http://www.cynopsis.com/webinars/next-generation-digital-programming-models/.

A Guinness commercial that breaks beer commercial protocol went viral on YouTube and social networks. The ad depicts a wheelchair basketball game between friends, with a surprise twist at the end. More than two million have viewed the spot on YouTube since it was posted last week. Check it out at www.Cynopsis.com.

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See you tomorrow,
Jessica Reese
09.09.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: MANAGER, AFFILIATE SALES/TVGN/NYC: Support VP in development of sales strategies & partnership mktg w cable affiliates. Support renewal efforts and contract negotiations and compliance. 5-7 yrs exp pref’d. HERE (9/14)

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JOB OPENING: VP/DIRECTOR SALES/Yangaroo/NYC: Exp’d professional w/outstanding relationships for fun, agile, & rapidly growing co. Must know the biz & media segments; s/w exp req’d. Resume to: [email protected] (9/14)

JOB OPENING: AD SALES RSCH, SR ANALYST/GSN/NY: 2+ yrs TV/Dig. rsch: ratings, primary & synd.:  Comscore, Nielsen data (Npower, FOCUS, MktBrks, Startrk/StarEst & Gabriel), Simmons, etc. presentation skills a +  Res/CL: HERE (9/13)

JOB OPENING: SALES ASST, AD SALES/Crown Media Family Networks/NY: Work with Acct Execs and Sales Planners to service/ maintain agencies and clients for Hallmark Channel and Hallmark Movie Channel. BA deg req’d. Apply HERE (9/12)

JOB OPENING: SALES ASSOCIATE/WEATHER CHANNEL/NYC: support position to Acct Mgr. must be self-motivated, be driven and dedicated to work through projects from beginning to completion. Min 1-2 years Sales or Related Media Exp. Resume to: [email protected] (9/12)

JOB OPENING: AGENCY ACCT COORD/NYC: provides post-sales support to Acct Execs & Sales Planners & admin support, liaises as appropriate w/internal/external contacts & performs data entry duties.
Resume to: [email protected] (9/12)

JOB OPENING: MGR, INVENTORY/REELZ/NYC: Manage inv, approve plans, oversee stewardship, work with DR sales. Dealmaker/VCI exp a plus! APPLY: [email protected] (9/12)

JOB OPENING: COORD, DVLPMNT/LA: Provide creative support for Unscripted Dev. team. Strong writer/rsrcher, knwlg of current trends/prgrmng, detail-oriented, ability to multitask, team-player, at least 1-2 yr exp. Res/cvr: HERE (9/12)

JOB OPENING: MANAGER, (FREELANCE) INTEGRATED/truTV/NYC: Development & execution of integrated advertiser marketing solutions across all platforms. 3-5 yrs, digital marketing exp. for broadcast/cable. Resume: [email protected] (9/12)

JOB OPENING: RESEARCH DIRECTOR/Discovery/NY: Strong leader to guide team in analyses of advertiser mtkg strategy & spending to find revenue growth opps. Devel insightful client presentations. 6+ yrs media rsrch exp req’d. HERE (9/11) 

JOB OPENING: MANAGER, DIGITAL RESEARCH/NBC Universal/NYC: 4+ yrs exp in online/other new media rsrch. Knwldge of Adobe/Omniture & ComScore. Passion for pop culture & unscripted TV. (11538BR) Apply HERE (9/11) 

JOB OPENING: DISCOVERY CHANNEL MKTG/Discovery/MD: Talented On-Air Sup. Prdcr and Wrtr-Prdcr to conceive/write/produce/oversee trailblazing promo spots for Discovery. 4-6+ yrs TV promo prod exp req’d. (Req. 6814+8162)  APPLY HERE (9/11)  

JOB OPENING: SALES SUPPORT/CBS-TV Group Sales/NYC: Create sales proposals, plan and manage media plans, monitor/steward accts. Strong MS Office skills a must! APPLY at www.cbscorporation.com/careers Job ID # 16002BR (9/11)

JOB OPENING: AD SALES EXEC/Captivate Network/LA: Min 3 yrs media sales in SCA or NCA. Need current contacts, ability to get client/agency meetings and drive revenue. Apply: HERE (9/11)

JOB OPENING: BROADCAST EXEC: Brdcst group dvlpng interactive shows seeks exec well-versed in social TV ecosystem w/5+ yrs of digital exp. Applicants should be exp’d building/mktg multi-screen experiences. Resume: [email protected] (9/10)

JOB OPENING: LOG EDITOR/REVOLT TV/LA: BA req’d. 2 yrs exp in TV ops & traffic pref’d. Mng on-air program log, playlist delivery & reconciliation. Exp with Wide Orbit a + Send resumes to: [email protected] (9/10)

JOB OPENING: ASSC. DIRECTOR OF ON-AIR PROMOTIONS/Atlanta, GA: Manage on-air promotions, drop-ins, live studio reads, handle promotion schedules. Req’d: Min 7 yrs exp, Wide Orbit/AVID Media Composer exp. Apply: http://goo.gl/ald535 (9/10)

JOB OPENING: VP OF NON FICTION PROG/LIFETIME/LA: More info/apply. https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=170977 (9/10)

JOB OPENING: NON-LINEAR VIDEO EDITOR/Sportsman Channel/WI or NY: Seeking highly creative Final Cut/Premiere editor. 3+ yrs exp in brdcst/cbl or agency editorial exp. Apply: www.thesportsmanchannel.com (9/10)

JOB OPENING: MANAGER, (FREELANCE) INTEGRATED/truTV/NYC: Development & execution of integrated advertiser marketing solutions across all platforms. 3-5 yrs, solid linear & digital ad sales exp. Resume: [email protected] (9/10)

JOB OPENING: SR WRITER/PROD-ON-AIR PROMOS/YES Network/Stamford CT: 5 yrs exp. Highly-motivated sports enthusiast to dvlp concepts; prod spots/topicals; promotion; sales & mktg materials; oversee all pre/post prod. Res: HERE (9/10)

JOB OPENING: VP RETAIL SALES/NICKELODEON/Bentonville AR: Resp for overall bus. at Walmart & Sam’s to maximize revs. Work w/key licens’g partners. 10+ yrs exp retail sales, retail promos mktg or classic mktg. Details/apply: HERE (9/10) 

JOB OPENING: DIG. INTERACTIVE MGR/WZTV/Nashville: ensure that all digital objectives, incl’g Internet & Mobile, maintain or exceed co. rev growth goals. 3+ yrs media sales exp, w/dig. media strongly pref’d. Full info/apply: HERE (9/10) 

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

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FALL /SPRING INTERNSHIP CREDITS ONLY: PRODUCTION INTERN: Assist with all aspects of hit TV series entering its third season. Intern will be on location on a farm while filming in the Pittsburgh suburb. Immediate start. Resume: [email protected] (9/12)

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SITUATION WANTED: SPORTS AND EVENT MARKETING EXPERT: Corporate Sponsorships, Event Activation and Retail Marketing programs for Fortune 500 brands; 3+ years w/Sports Agencies and Professional Teams; MBA; Contact: [email protected] (9/12)

SITUATION WANTED: Emmy-nominated TV Host. Experienced Producer & Writer available for Hosting & Reporting. Agency Represented. See juliandujarric.wix.com/JulianDujarric for resume, bio, and reel. Contact: [email protected] (9/11)

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