Monday, September 9th, 2013

Cynopsis: DIGITAL
09.09.13

Good morning. It’s Monday, September 9, 2013, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

AOL announced its $405 million purchase of ad marketplace Adap.tv on Friday, an acquisition it hopes will help nab it a bigger slice of the $4 billion spent on digital video ads. For now, Adap.tv will operate as its own brand within AOL.

Microsoft is bringing video discovery engine Jinni into the Xbox Video directory, the company announced on Friday. Jinni will be used to create video catalogues for Xbox and generate recommendations to Xbox users. The services will most likely be integrated in the Xbox One, which hits stores Nov. 22.

CONTENT MEDIA

The first Xbox One television ad highlights the TV streaming feature on the console, but doesn’t mention videogames. Instead, the 30-second spot shows the voice control feature, live TV access and apps that integrate and react to the live programming. In other words: Microsoft is focusing less on the gamer audience than rival Sony PlayStation 4.

RESEARCH

Women are leading the mobile-only revolution, according to a recent Jumptap report. Women 25-49 are the most likely to access the Internet on a mobile device, and spend the largest share of Internet time on mobile devices (61 percent), says the study. In other words: With tablets and smartphones expected to beat PC shipments by the end of the year, advertisers and app developers would do well to focus on the female consumer.

Marketers’ biggest worry is making video content compatible for mobile devices, found a new TechValidate study. Of the 85 study participants, 77 percent expressed this concern, and 69 percent cited formatting content for mobile devices as a major challenge. In other words: It’s a challenge that needs to be addressed – a Cisco study predicts mobile video will account for 66 percent of all data traffic by the end of 2017.


A CYNOPSIS MESSAGE


SPACE IS STILL AVAILABLE – REGISTER NOW
Cynopsis Webinar:
Reaching Millennials: New Ways to Activate Viewership & Revenue
SEPT 18 ~ 1:30-3:00pm ET ~ $295/site
This 90-min webinar we’ll show you the must-have strategies that will help you attract and connect your properties across multiple platforms, from mobile to tablet, and from Facebook to Tumblr.
Speakers
Kent Rees (Pivot/Participant Media), Joe Ortiz (MTV),
Noel Cottrell (Fitzgerald + Co), Patty Gillette (Turner Broadcasting’s Young Adults Group)
Moderator
Roberta Caploe

MOBILE GAMING + APPS

The nine-month-old text, photo, video and audio sharing app Pheed is growing up: The social network app hit No. 1 on social free apps and No. 7 of all free apps in the App Store. The burst of popularity has been helped by chatter on sites like Vine and Tumblr – one Vine star, Cody Johns, tweeted that his Pheed handle gained 27,000 followers in three days. Forbes points out that users aren’t necessarily replacing another platform with Pheed, but adding the app to their social media consumption.

New zombie game 2013: Infected Wars is taking mobile gaming up a notch. The game’s creator, Action Mobile Games, is boasting that it’s the first to have a cooperative story campaign that works over Apple’s Game Center. The Grand Theft Auto series, Nova and Dead Trigger have a style and quality level similar to Infected Wars, but do not offer the cooperative story campaign option. All Things D compares the multiplayer experience to the popular PC and console zombie-shooter Left 4 Dead games, which has the cooperative story campaign feature. In other words: The co-op story campaign feature could be the beginning of a mobile gaming takeover of the traditional gaming market. 2013: Infected Wars became available on Thursday through Apple’s Game Center for $6.99.

MOBILE ADVERTISING

Adidas and sports retailer LIDS have teamed with tracking service Tagga for a campaign to target Seattle Sounders fans, drive foot traffic to LIDS and support the soccer team. The campaign includes a contest to win Sounders tickets by entering mobile scan codes found in stores or through the soccer team’s Facebook page; Tagga will generate leads from clicks to the campaign’s microsite. The campaign runs through October 27.

Instagram video is becoming a popular advertising option for top brands, according to a Simply Measured report. Of 100 top brands measured, 26 used the two-month-old feature, double the amount in July. Those brands on Instagram increased video posts from 42 to 86 within the same measurement period.

TECHNOLOGY

Deutsche Telekom unveiled a new smart system for the car at IFA Berlin called ConnectedCar, which uses the technology of Apple and Android tablets and smartphones to provide entertainment during car rides. The app carries rental movie services Videoload and Maxdome and a GoogleMaps feature that shows the progress of a car trip, reports Engadget. Bonus for mom and dad: Via a controller in the front seat, parents can control what the kids in the back are watching.

Want to get your hands on a new iPhone? Preorder one now or be prepared to wait – a fire at a Chinese factory responsible for 10 percent of the memory chips used in the devices could hamper production. The plant, in Wuxi, China, is owned by Korea’s SK Hynix and powers half of the company’s production. Memory chip market researcher DRAMexchange estimates the fire could delay shipment of 11 million notebooks and 10 million smartphones within a month. In other words: Expect a shorter supply with a heavy demand, and a possible hike in prices for the devices using the Korean company’s memory chips.


A CYNOPSIS MESSAGE


Just Announced! Cynopsis Digital Presents…

Next Generation Digital Programming Models Webinar
October 1 | 1:30 p.m. to 3:00 p.m.

Analyze and structure business models to successfully approach advertisers, and understand the critical criteria for effective branded content and integration. Develop expert packaging strategies including distribution to satisfy both viewers and advertisers

Register Now: http://www.cynopsis.com/webinars/next-generation-digital-programming-models/.


DIGITAL SPOTLIGHT OF THE DAY

A Guinness commercial that breaks beer commercial protocol went viral on YouTube and social networks. The ad depicts a wheelchair basketball game between friends, with a surprise twist at the end. More than two million have viewed the spot on YouTube since it was posted last week. Check it out at www.Cynopsis.com.


A CYNOPSIS MESSAGE


Cynopsis Future TV Summit:
Content Innovation and Next Gen Advertising Models
October 17|Grand Hyatt|NYC

This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success.

Silver Sponsor: A+E Network | Participating Sponsor: TruthCo. | Media Partner: IAB

Sponsorship: Mike Farina (203) 218-6480 | Registration: Pete Romas (203) 899-8483


See you tomorrow,
Jessica Reese
09.09.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].


Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: MANAGER, AFFILIATE SALES/TVGN/NYC: Support VP in development of sales strategies & partnership mktg w cable affiliates. Support renewal efforts and contract negotiations and compliance. 5-7 yrs exp pref’d. HERE (9/14)

JOB OPENING: VP, CREATIVE DIR/LOGO/NYC: Work w/SVP mktg to create/maint a distinctive on-air identity for ntwk. BA Deg + 7 – 10 yrs of writing, producing & shooting exp. Full info/apply HERE (9/14)

JOB OPENING: VP/DIRECTOR SALES/Yangaroo/NYC: Exp’d professional w/outstanding relationships for fun, agile, & rapidly growing co. Must know the biz & media segments; s/w exp req’d. Resume to: [email protected] (9/14)

JOB OPENING: AD SALES RSCH, SR ANALYST/GSN/NY: 2+ yrs TV/Dig. rsch: ratings, primary & synd.:  Comscore, Nielsen data (Npower, FOCUS, MktBrks, Startrk/StarEst & Gabriel), Simmons, etc. presentation skills a +  Res/CL: HERE (9/13)

JOB OPENING: SALES ASST, AD SALES/Crown Media Family Networks/NY: Work with Acct Execs and Sales Planners to service/ maintain agencies and clients for Hallmark Channel and Hallmark Movie Channel. BA deg req’d. Apply HERE (9/12)

JOB OPENING: SALES ASSOCIATE/WEATHER CHANNEL/NYC: support position to Acct Mgr. must be self-motivated, be driven and dedicated to work through projects from beginning to completion. Min 1-2 years Sales or Related Media Exp. Resume to: [email protected] (9/12)

JOB OPENING: AGENCY ACCT COORD/NYC: provides post-sales support to Acct Execs & Sales Planners & admin support, liaises as appropriate w/internal/external contacts & performs data entry duties.
Resume to: [email protected] (9/12)

JOB OPENING: MGR, INVENTORY/REELZ/NYC: Manage inv, approve plans, oversee stewardship, work with DR sales. Dealmaker/VCI exp a plus! APPLY: [email protected] (9/12)

JOB OPENING: COORD, DVLPMNT/LA: Provide creative support for Unscripted Dev. team. Strong writer/rsrcher, knwlg of current trends/prgrmng, detail-oriented, ability to multitask, team-player, at least 1-2 yr exp. Res/cvr: HERE (9/12)

JOB OPENING: MANAGER, (FREELANCE) INTEGRATED/truTV/NYC: Development & execution of integrated advertiser marketing solutions across all platforms. 3-5 yrs, digital marketing exp. for broadcast/cable. Resume: [email protected] (9/12)

JOB OPENING: RESEARCH DIRECTOR/Discovery/NY: Strong leader to guide team in analyses of advertiser mtkg strategy & spending to find revenue growth opps. Devel insightful client presentations. 6+ yrs media rsrch exp req’d. HERE (9/11) 

JOB OPENING: MANAGER, DIGITAL RESEARCH/NBC Universal/NYC: 4+ yrs exp in online/other new media rsrch. Knwldge of Adobe/Omniture & ComScore. Passion for pop culture & unscripted TV. (11538BR) Apply HERE (9/11) 

JOB OPENING: DISCOVERY CHANNEL MKTG/Discovery/MD: Talented On-Air Sup. Prdcr and Wrtr-Prdcr to conceive/write/produce/oversee trailblazing promo spots for Discovery. 4-6+ yrs TV promo prod exp req’d. (Req. 6814+8162)  APPLY HERE (9/11)  

JOB OPENING: SALES SUPPORT/CBS-TV Group Sales/NYC: Create sales proposals, plan and manage media plans, monitor/steward accts. Strong MS Office skills a must! APPLY at www.cbscorporation.com/careers Job ID # 16002BR (9/11)

JOB OPENING: AD SALES EXEC/Captivate Network/LA: Min 3 yrs media sales in SCA or NCA. Need current contacts, ability to get client/agency meetings and drive revenue. Apply: HERE (9/11)

JOB OPENING: BROADCAST EXEC: Brdcst group dvlpng interactive shows seeks exec well-versed in social TV ecosystem w/5+ yrs of digital exp. Applicants should be exp’d building/mktg multi-screen experiences. Resume: [email protected] (9/10)

JOB OPENING: LOG EDITOR/REVOLT TV/LA: BA req’d. 2 yrs exp in TV ops & traffic pref’d. Mng on-air program log, playlist delivery & reconciliation. Exp with Wide Orbit a + Send resumes to: [email protected] (9/10)

JOB OPENING: ASSC. DIRECTOR OF ON-AIR PROMOTIONS/Atlanta, GA: Manage on-air promotions, drop-ins, live studio reads, handle promotion schedules. Req’d: Min 7 yrs exp, Wide Orbit/AVID Media Composer exp. Apply: http://goo.gl/ald535 (9/10)

JOB OPENING: VP OF NON FICTION PROG/LIFETIME/LA: More info/apply. https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=170977 (9/10)

JOB OPENING: NON-LINEAR VIDEO EDITOR/Sportsman Channel/WI or NY: Seeking highly creative Final Cut/Premiere editor. 3+ yrs exp in brdcst/cbl or agency editorial exp. Apply: www.thesportsmanchannel.com (9/10)

JOB OPENING: MANAGER, (FREELANCE) INTEGRATED/truTV/NYC: Development & execution of integrated advertiser marketing solutions across all platforms. 3-5 yrs, solid linear & digital ad sales exp. Resume: [email protected] (9/10)

JOB OPENING: SR WRITER/PROD-ON-AIR PROMOS/YES Network/Stamford CT: 5 yrs exp. Highly-motivated sports enthusiast to dvlp concepts; prod spots/topicals; promotion; sales & mktg materials; oversee all pre/post prod. Res: HERE (9/10)

JOB OPENING: VP RETAIL SALES/NICKELODEON/Bentonville AR: Resp for overall bus. at Walmart & Sam’s to maximize revs. Work w/key licens’g partners. 10+ yrs exp retail sales, retail promos mktg or classic mktg. Details/apply: HERE (9/10) 

JOB OPENING: DIG. INTERACTIVE MGR/WZTV/Nashville: ensure that all digital objectives, incl’g Internet & Mobile, maintain or exceed co. rev growth goals. 3+ yrs media sales exp, w/dig. media strongly pref’d. Full info/apply: HERE (9/10) 

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL /SPRING INTERNSHIP CREDITS ONLY: PRODUCTION INTERN: Assist with all aspects of hit TV series entering its third season. Intern will be on location on a farm while filming in the Pittsburgh suburb. Immediate start. Resume: [email protected] (9/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: SPORTS AND EVENT MARKETING EXPERT: Corporate Sponsorships, Event Activation and Retail Marketing programs for Fortune 500 brands; 3+ years w/Sports Agencies and Professional Teams; MBA; Contact: [email protected] (9/12)

SITUATION WANTED: Emmy-nominated TV Host. Experienced Producer & Writer available for Hosting & Reporting. Agency Represented. See juliandujarric.wix.com/JulianDujarric for resume, bio, and reel. Contact: [email protected] (9/11)

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

Related Stories

06/16/24: Cynopsis Jobs

man balloons

ASSOCIATE, GLOBAL LICENSSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 06/13/24: USA Network goes Grisham

USA Network goes Grisham

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ owned or partner stations in 117 markets. 220M Americans reached every […]

Cynopsis Digital Out of Home 06/12/24: OUTFRONT takes Pride in June campaign; Las Vegas gets even brighter; Talon appoints new North America CEO

Wednesday June 12, 2024 OUTFRONT Media launched the “Protect Our Pride” campaign in partnership with GLAAD to celebrate Pride during the month of June. For a donation of $25 to GLAAD, individuals can have their photo, name, and a personalized message – “Protect All Love,” “Protect My Love,” “Protect My Family,” “Protect My Friend,” or […]

06/12/24: Cynopsis Jobs

Jobs Clads

ASSOCIATE, GLOBAL LICENSSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

CynCity

Cynsiders