Cynopsis: DIGITAL
09/19/11
Good morning, it’s Monday, September 19, 2011, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here.
In a round of executive shake-ups, board members Bijan Sabet and Fred Wilson and Chief Scientist Abdur Chowdhury are leaving Twitter. Sabet and Wilson were two of the company’s earliest investors and had helped guide the company’s direction. It is believed that Sabet and Wilson were part of the group of investors who sold some of their shares when Twitter recently closed another round of funding to the tune of $800 million. Both men will remain as investors and their now-vacant seats on the board will not be filled. Meanwhile Chowdhury, who had come to Twitter when the micro-blogging site had purchased the Summize search engine in 2008, was responsible for several big data projects at the company including Twitter Search and Recommendations.
Google might now have its sights set on Flipboard. In a news item reported by AllThingsD, the search and media giant is rumored to be working on a product called Propeller that will directly compete with magazine-style news reader apps like the aforementioned Flipboard, AOL’s Editions and (new CNN property) Zite. As a matter of fact, Google had actually tried to purchase Flipboard last year. However, when the well-funded company declined, Google said if it couldn’t buy Flipboard, it would create a competing product of its own.
“TV to Bing About” is an integrated marketing campaign between The CW Network, paralleling its “TV to Talk About” slogan, and Bing to promote The CW’s fall lineup across multiple Microsoft channels, CWTV.com and the network’s Facebook page. Videos will go behind-the-scenes with the cast and crew of the network’s popular TV shows. The companies are already grabbing questions from fans on social media channels to be incorporated into the content.
CBS and Foursquare have unveiled a branded page for the network’s critically-acclaimed reality competition series, The Amazing Race. When Foursquare users check-in, they will have access to numerous content including travel tips via videos from series host Phil Keoghan, series trivia and fun facts, along with exclusive content from the upcoming season of the show.
Longboard Media, an ad network that manages the ad inventory of many e-commerce sites including shop.com and overstock.com, raised $6 million in Series A funding. The startup, which was started by two former eBay employees, has claimed it served over 3 billion paid ad impressions during the 2010 holiday season and increased its publisher base by 40% in 2011, according to TechCrunch.
~ DIGITAL ADVERTISING ~
A Forrester Research study, commissioned by digital call advertising company Marchex, reveals that, even in today’s digital-focused environment, the digital call advertising market is still a demand for businesses, and the market opportunity for driving phone calls will eclipse $6 billion by 2014. This finding also indicates that driving phone calls could far outweigh the market opportunity for daily deal offerings, which a recent BIA/Kelsey study projected will be around $4.17 billion by 2015.
Mixpo, a video advertising technology company, launched its Mixpo SmartVideo platform. The platform will help publishers, ad networks and agencies create targeted, interactive video ads across multiple screens and ad formats in real-time, right before they are served. The interactive offerings include the ability for advertisers to insert store hours and directions, coupons, surveys, Twitter feeds, product in-formation, and sign-ups into the ads.
Google‘s response to the recent revelation of the AOL, Yahoo! and Microsoft ad inventory merger can be best described as: whatever. Google’s vice president of product Neal Mohan elaborated, “We think that we operate a very premium ad exchange. That’s what our advertisers and agencies tell us in terms of what’s available on our platform … I don’t know much about [the competition’s impending deal]. I wasn’t invited to the dinner.”
According to a new survey by Credit Suisse, as reported by Multichannel, about 20% of American pay-TV subscribers may cancel their service in the next few years because they find them too expensive. In fact, 50% of the consumers who don’t currently subscribe to pay-TV attribute the reason to the high cost of multichannel video services. Furthermore, almost half of the 25% of consumers surveyed who say they subscribe or use a service like Netflix, Hulu Plus or Amazon Prime Instant Videos, use these services as a substitute for paid television.
Spotify, the current big trend in music-playing apps, has hired former AOL-exec Jeff Levick as its new Chief Advertising Officer. Based out of New York, Levick will help adapt the music service’s ad model to U.S. marketers and help build sales teams both in the U.S. and worldwide.
If you’ve been aching to bring your supreme gambling skills to the entertainment industry (in a legal way of course), let me introduce you to Media Predict. Essentially, you place bets on what will happen in the media industry. For example, you think you have a good idea on how many people will tune into Zooey Deschanel’s new show on FOX? Want to put your money where your mouth is? This site lets you do just that. For those of you who are interested, the website lets you participate in a fantasy game to test your mettle. And if you prove to be very adept at the game, the site will offer you an invitation to participate in Media Predict Real Money, where you’ll receive anywhere from $10 to $50 to start placing bets. TV, it can be just like sports. Well, kind of …
Later – Sahil
Sahil Patel, Access Intelligence, filling in for Wayne Karrfalt for Cynopsis: Digital.
09.19.11
Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / mike@cynopsis.com
Classifieds – Trish Pihonak- 203-381-9096 / trish@cynopsis.com
To subscribe to any Cynopsis edition(s) click here .
To unsubscribe from this edition, click here
Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .
JOB OPENING: MEDIA PLANNING MGR/Discovery/FL: 8+yrs exp. Lead team in strategic network planning. Exp w/in media metrics. Guide & gauge campaign perf with effect pre/post report efforts. Mngment exp a must. www.Discovery.com #4312 (9/24)
JOB OPENING: DIR, PROG ADV/HBO/NYC: manages the development and execution of consumer adv and promo plans for HBO Orig Prog. Min 8 yrs brand mktng exp. in entertainment. Apply: http://bit.ly/pyw3xe (9/24)
JOB OPENING: ON-AIR PROMO PREDITOR/NY: Write, produce, edit & direct promos, short form, BTS or interstitial segments. Utilize writing skills and present multiple concepts for each assignment. Apply: disneycareers.com #1250 (9/24)
JOB OPENING: DIR, MKTG/ABC/NY: Lead mktg role for news digital products; leverages consumer insights to drive usage & revenue growth; finds new ways to reach & communicate with our audience. Apply: disneycareers.com #1243 (9/24)
JOB OPENING: SR. DEVELOPMENT PRODUCER/Discovery/FL: 7+yrs exp. Resp for mngng & expanding dev slate for DSC LATAM Networks, seeking new factual, lifestyle prog ideas, talents & formats, Speak Eng/Sp a must www.Discovery.com #4505 (9/24)
JOB OPENING: ANALYST, DIGITAL AD OPS AD NETWORK/Sony Pictures Television/Culver City CA: Manage ad networks and remnant partnership deals for Crackle, Dr Oz, Nate Berkus and more. Go to sonypicscareers.com /Job code: 205378-033 (9/24)
JOB OPENING: SPONSORSHIP SALES PROFESSIONAL/WRNN-TV/RyeBrook NY: Drive new bus. Dev corp partnerships. 3-5 yrs brdcst sales mngmnt/sponsorship exp w/ a strong analytical, strategic & tactical background.Resume: resume@rnntv.com (9/24)
JOB OPENING: PRICING/PLAN’G ANALYST/Fox Cable Networks/NY: Asst in prod of analytical reports, reconcile prgrmng grids & sales, confirm deal invent. BA/BS & 1-2+ yrs Sales Admin or Plan’g exp pref. Adv Excel req. www.foxcareers.com (9/23)
JOB OPENING: EXEC DIR PRGRM PLANNING & SCHEDULING/ENGLEWOOD CO: Direct all sched. & creative planning activities for Starz & Starz Multiplex. Lead in maximizing brand identity & devlp. scheduling strategies. Apply at www.starz.com (9/23)
JOB OPENING: CREATIVE SVCS PAID INTERNSHIP/truTV/NY: The Creative Services dept seeks a fall intern. Resp include handling tape dub/footage ingest requests & quality control of all promos on ISIS. Apply: www.turnerjobs.com (9/23)
JOB OPENING: RSCH ANALYST/NCM MEDIA NETWORKS/NYC: Prepare sales materials using syndicated & primary rsrch based around ad effectiveness & audience positioning; 1 yr media/agency exp. a +, but not required. Apply: www.ncm.com (9/23)
JOB OPENING: STORY PRODUCERS & WRITERS/20 West Productions/CHICAGO: Qualified story prods/writers w/ prior exp scripting reality series. Specifically interested in Spanish-speaking candidates. Res/credits: info@20west.tv (9/23)
JOB OPENING: JR. PUBLICIST SYFY/NBCUNIVERSAL/NY: Generate maximum, positive press for Syfy programming. Strong consumer/trade press contacts is a must. 2-3 years of publicity exp is required.Apply: www.nbcunicareers.com (#2970BR) (9/22)
JOB OPENING: MGR, CLOO/CHILLER SALES RSRCH/NBCUNIVERSAL/NY:Mng on-air sales rsrch for Cloo & Chiller cable ntwrks. Knwldg NielsenGalaxy Explorer, TVToolbox, Simmons, MRI, CMR, Excel/PP req’d.Apply: www.nbcunicareers.com (#2970BR) (9/21)
JOB OPENING: EXEC ASST/DT talk show/NY: Orgnzd! Work well under pressure/For show: liaise between control room & studio/maint calendar, show boards & show logs/efficiently handle admin tasks. ABLE START IMMED. tvassistantny@gmail.com (9/21)
JOB OPENING: TECH MGR (Freelance)/New York: Develop internet tech based solution for A+E Networks Int’l B2B sites, mobile offering & consumer sites https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=108917 (9/21)
JOB OPENING: SR.DIG/PRNT DESG/EPIX/NY: Prod,design & conceptualize print & web graphics & promo materials. In-Design,Quark,Illustrator, Photoshp & printing process a must.Poster exp a +. BA & 5+yrs exp. http://corp.epixhd.com/EOE (9/21)
JOB OPENING: FREELANCE PR COORDINATOR/Travel Channel/NY: Highly organized, master juggler, exp. working in TV publicity. Submit resume to: Karen.proctor@travelchannel.com (9/21)
JOB OPENING: SYNDICATION SALES ACCOUNT EXECUTIVE/Chicago: Looking for a passionate, self-starter for Midwest sales territory. Strong negotiation and communication skills needed. Travel required. Send resume to resume@es.tv (9/20)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com .
FALL & SPRING INTERNSHIP CREDITS ONLY: PROD INTERN/WESTCHESTER: will see all facets of tv news production, must be avail 2-3days/week. In News dept, Final Cut exp a +. Must receive credit. Send resume to rnninternships@rnntv.com (9/23)
FALL & SPRING INTERNSHIP CREDITS ONLY: GRAPHICS INTERN/WESTCHESTER: will learn editing and graphic design, must be avail 2-3days/week. Must receive credit. Send resume to rnninternships@rnntv.com (9/23)
FALL & SPRING INTERNSHIP CREDITS ONLY: HR INTERN/WESTCHESTER: will see multiple functions of HR dept, must be avail 2-3days/week. Must receive credit. Send resume to rnninternships@rnntv.com (9/23)
FALL INTERNSHIP CREDITS ONLY. START ASAP: RESEARCH INTERNS/NYC/Production Co: Interns wanted. One for PBS Doc. Other to rsrch and dvlp new TV show ideas. Please send cvr ltr & resumes nycinternsnyc@gmail.com (9/22)
FALL INTERNSHIP CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: careers@yod.com (9/22)
FALL INTERNSHIP CREDIT ONLY: Interactive SALES INTERN duties will include assisting teams with Optimum Homes & Autos. College credit only, internship unpaid. See full posting and apply to www.cablevision.jobs req 10523BR (9/21)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at trish@cynopsis.com
SITUATION WANTED: Enthusiastic recent Radio and Television Arts grad eager to take on anything in the industry. Seeking entry-level position. Experience in programming, production, etc. stefaniascarfo@gmail.com (9/24)
SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: Nyehouse@sbcglobal.net (9/23)
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- runelyon@aol.com (9/23)
SITUATION WANTED: WRITER/Script Doctor w 16 yrs as Broadcast exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Jozi H gofry@rogers.com (9/22)
SITUATION WANTED: DIGITAL PHOTOGRAPHER. Illustrate your story in digital images with a twist. David Goorevitch – gofry@rogers.com – see his stuff at http://bit.ly/DGlimbo (9/22)
SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Web Links: http://jburns.voices.com , www.allegro-music.com , Cell: 845-721-9681, E-Mail: jintilevo@yahoo.com, Specializes in unique character voices for various animated productions (9/21)
SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. Trees921@yahoo.com (9/21)
SITUATION WANTED: Producer, Culinary Television 6+ years experience in reality cooking competition and cooking demo shows, including work with Food Network, Martha Stewart Living, Bravo. Contact: urbanfood@gmail.com (9/21)
SITUATION WANTED: PASSION for CHILDREN’S TELEVISION. Exp/skills: tv segment producer, interviewer, writer, researcher, Child dev education and over 12 yrs working with children, including Internationally. Email: steph_sosa@yahoo.com (9/21)
SITUATION WANTED: Senior media executive with 14 years major studio and digital media experience looking for a business leadership position within a forward-thinking, ambitious media organization. mediaexec2011@gmail.com (9/20)
SITUATION WANTED: PRODUCTION ASSISTANT/NYC: Produced 30-minute show for WCVB Channel 5 Boston- http://www.thebostonchannel.com/news/26116651/detail.html . Seeking entry-level position. Robust work ethic. Email: s.k.guernon@gmail.com (9/20)
E-mail Trish@cynopsis.com or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011
To unsubscribe from just this Cynopsis Digital email, please click here.
