Cynopsis: DIGITAL
10.07.13

Good morning. It’s Monday, October 7, 2013, and this is your first early morning digital briefing.

Twitter is looking to launch a $1 billion IPO. The social site claimed revenue of $254 million from January to June 2013 – double the $122 million recorded in the first half of 2012. However, Twitter also reported a $69 million net loss.
In other words: Even with the $69 million deficit, Twitter is still growing rapidly. But take note: its IPO filing is still just a fraction of Facebook’s $16 billion filing when it went public last year.

Discovery Communications launched an online video network, Animalist, on Friday. The new net focuses on the connection between humans and animals, and already includes 15 miniseries that can be watched directly on www.Animalist.com.

Meredith announced plans to add five online video series to its digital platforms in 2014. Each will each consist of 12 to 24 episodes based on sponsorship deals, and will offer product placement opportunities to interested brands. Meredith already produces an original, Lords of the Playground, on its Parents YouTube channel.

Funny or Die is debuting the movie We Are Young, produced and directed by its own Alex Richanbach, two weeks before it hits theatres. The film already snagged 3,500 views on the site since it was released on Friday, and it will officially arrive in select theatres on Oct. 16.

Bedrocket released a new five-episode series called Asphalt NYC available on NetworkA.com. The show is a NYC version of the Sundance Festival winner Rene Johannson, and explores street performers from break-dancers to BMX riders in Queens.

YouTube’s Nerdist Channel premiered the third season of its Hollywood horror movie make-up series, Blood and Guts with Scott Ian. The five part series is hosted by band Anthrax guitarist Scott Ian. The first episode features Oscar-winning makeup designer Joel Harlow.

Netflix acquired exclusive rights to stream the YouTube video-inspired documentary, Bridegroom. The flick is based on producer Shane Bitney Crone’s YouTube video It Could Happen To You. It will be available on Netflix Oct. 27.

Showtime and HBO have been premiering pilot episodes of its hit shows on YouTube for the past year as a way to reel in new subscribers. Of course, the natural next step would be for premium cablers to offer online-only subscriptions to its shows. But that’s not gonna happen any time soon, according to Newsy.
In Other Words: Until these guys figure out a way to make as much money via online subs as they do with pricey cable bundles, Homeland and Veep won’t be distributed any other way.

 A CYNOPSIS MESSAGE

On its blog, Instagram officially announced the strategy of its ad rollout. Users will begin to see an ad within their feed, but the plan is for the ad integration will “go slow,” since “seeing photos and videos from brands you don’t follow will be new.” The company did not disclose which companies have already struck a deal to start advertising on the app, but said they will come from “a handful of brands that are already great members of the Instagram community.”

Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).

Amazon is finally getting in on the set-top box market with a device set to launch for the holiday season. The Wall Street Journal reports the new set-top box will include Amazon Instant Video content as well as third-party applications. The Amazon Instant app is featured in other platforms like Roku, Xbox 360 and expected on the PS4.

HTC and Samsung reported drastically contrasting Q3 profits on Friday. While HTC reported a loss of $101 million, Samsung recorded a record-breaking $9.4 billion for the third quarter.
In other words: HTC was hoping the release of its latest smartphone HTC One would put the company back on track. And Samsung’s numbers could be topping what even Apple is expected to come in with.

Networks (both Cable & Broadcast) are faced with eroding ratings and ad dollars shifting from TV to Digital. That’s why Cynopsis is presenting a conference on what networks are doing  and what they need to do more of  to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success at the Cynopsis Future TV Summit!

The Weather Channel has hired Kevin Doerr as Senior Vice President of Digital Products. Doerr previously worked at Yahoo and Microsoft.

A CYNOPSIS MESSAGE

Cynopsis sat down with Believe Entertainment co-founders Dan Goodman and Bill Masterson to talk about the twitter video series they also produce, EpicEDM. The show interviews DJs and covers the music through short videos that are embedded into tweets at @EpicEDM. Goodman said the decision to stream EpicEDM primarily through Twitter came from “the very nature of how EDM fans, artists and DJs work on Twitter, and [we thought], why don’t we leverage this to build a content program to harness all that Twitter activity?” The twitter handle and show now have more than 150,000 followers on the site. Take a look at one of EpicEDM’s latest episode at www.cynopsis.com.

See you tomorrow,
Jessica Reese
10.07.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].

 A CYNOPSIS MESSAGE

Don’t miss your opportunity to learn from our experts on these highly rated webinars! Register today and receive access to the 90-minute discussion and speaker presentations!

CYNOPSIS DIGITAL: Next Generation Digital Programming Models
CYNOPSIS: Reaching Millennials: New Ways to Activate Viewership & Revenue
CYNOPSIS KIDS: How to (Really) Increase Kid Brand Revenue through Licensing
CYNOPSIS SPORTS: Second Screen: Driving Fan Engagement & Brand ROI

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: SR. WRITER/PRODUCER/AMC/NYC: Proven experience writing and producing outstanding on-air promos at a broadcast or cable network required. Send CV and link to online reel to http://tinyurl.com/pmpzfjs (10/12)

JOB OPENING: PROMO EDITOR/AMC/NYC: Seeking self-motivated Avid editor with extensive experience creating on-air promos or trailers. Send CV and link to online reel to http://tinyurl.com/nc8pc8x (10/12)

JOB OPENING: MARKETING SPECIALIST/Discovery/NY: Client oriented professional to support Integrated Ad Sales Marketing team w/ the development/execution of marketing elements and sponsorship initiatives. 3-5 yrs mktg exp. APPLY HERE (10/12) 

JOB OPENING: SVP RESEARCH/Turner Broadcasting System/ATL: Lead, oversee & manage entertainment research team. 15-20 years media (incl. television) experience required. Resume here (10/12)

JOB OPENING: JR PROD/LA: Mng all aspects of Prod for current titles (dvlpmnt/sched,budgeting) liaising w/ partners & SM teams 3+ yrs exp in animation/ent process, good knwldg of scheduling & budgeting, strong comm, flex team player. Resume to: [email protected] (10/12)

JOB OPENING: EXECUTIVE ASSISTANT/NBC/DC: Exec Asst to support GM of NBC station in Washington DC. Min 5 years admin experience. Must be organized, adaptable to shifting priorities, and thrive in fast pace environ. Apply HERE (10/11) 

JOB OPENING: VP, CRM/Viacom/NYC: 8-10 yrs operational exp in dig. Media buying. Working knowledge of mobile display environment. Dvlp/execute detailed media plans in display. Thought leader team player. Apply HERE  (10/10)

JOB OPENING: SR ANALYST/VIACOM/NYC: Resp for collecting, organizing & analyzing Nielsen data, prod of ongoing reports for TV Land as well as on the competition. 2+ yrs exp w/Nielsen data analysis is key. BA req. Full info & apply HERE (10/10)

JOB OPENING: SVP, PROGRAM PLANNING/BETN/NY: 12+ yrs TV Prgmg. Reports to EVP, Program Strategy. Oversees scheduling, prgrm analysis, acquisitions & ops teams. Works w/all depts to ensure ratings goals are hit. Resumes to: [email protected] (10/10)

JOB OPENING: COPYWRITER/Discovery/MD: Quick-thinking creative to craft original on-air and print promos for flagship brand. 3-6 yrs agency and/or broadcast marketing exp. Final Cut Pro, Adobe Premiere, or Avid exp a plus. APPLY HERE (10/10)

JOB OPENING:  ASST PROFESSOR FT FACULTY POSITION IN WRITING FOR TV/FALL 2014/Boston University’s College of Comm. Teach 3 courses/semester, primarily in writing for half-hour & one hour scripted TV series & orig TV pilots. Send CV HERE (10/10) 

JOB OPENING: VP, GLOBAL DIGITAL ACCTS (AMAZON)/LA CA: The VP Global Digital Accounts is responsible for creating and driving revenue and profitability plans for selected digital accounts. Sales Representative, Services Apply: HERE (FFE0002006) (10/10) 

JOB OPENING: DIRECTOR, AD SALES/REELZ/Chicago: Exp’d ad sales professional w/outstanding relationships to lead sales effort in Chicago. Apply: [email protected] (10/9)

JOB OPENING: RESEARCH ANALYST/FX NETWORKS/LA: Analyze ratings trajectory of FX Networks and key competitors. Service all FX Networks & partner on custom requests and ad hoc needs. 2 yrs. exp. http://bit.ly/143jbMF (10/9)

JOB OPENING: SR ANALYST AD SALES RSCH/NBC UNIVERSAL/NY: 1-3 yrs media rsrch exp, supp Sports & Olympics sales research, proficient w/research software, able to visually communicate insights. Click Here (10/9)

JOB OPENING: DIR PRGM, SERIES/Hallmark Channel/LA: Develop scripted series & current programs & oversee projects. 7+ yrs. exp. in prgmng at cable/brdcst co or prod co. Apply: www.hallmarkchannel.com/jobs (10/9)

JOB OPENING: SR TECH OPS DIR/CSI SPORTS/NY: Min 10 yrs TV Network exp. Resp. incl. overall workflow mgt, liaison to orig. facility/operator ops, tech & prod staff. Transmission/distribution exp req. Res/cvr to Rose: HERE (10/9)

JOB OPENING: FULFILLMENT SPECIALIST/A+E Networks/NY: Account mgmt. & customer service. Non-staff position. Full Info/Apply: http://www.aenetworks.com/careers (10/8)

JOB OPENING: DEVELOPMENT EXECUTIVE/PRODUCER: Established NY prodco. Develop, cast, shoot, edit sizzles. Proven hit making ability at network and/or prodco. Amazing opportunity. [email protected] (10/8)

JOB OPENING: SR PRDCR NONFCTVDVLPMNT/NYC/LA: Talented dvlpr w/general cable exp. 5 yrs dvlpmnt/prod exp pref’d. Strong kwldg of Net Mandates. Will produce tapes, cast talent, prep pitches and manage systematic development. Resumes HERE (10/8)

JOB OPENING: SALES COORDINATOR, SALES PLANNING/Fox Broadcasting Co/NYC: Commercial inventory coordinator. 1-3 years network or agency experience required. http://bit.ly/1ask5CV (10/8)

JOB OPENING: ASSOCIATE DIRECTOR, DIGITAL SALES PLANNING/Fox Broadcasting Co/NYC: 5+ yrs linear &/or digital sales planning exp req. Campaign & invent management of VOD & digital platforms, forecasting, reporting. http://bit.ly/11MJTHL (10/8)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: RLTV (NYC): seeks intern to support the Ad Sales and Marketing departments with research, marketing ideation, presentations and sales materials. Min 10 hrs/week. Submit resume/cover letter to: [email protected] (10/8)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: CREATIVE BROADCAST MARKETING EXPERT: 13+ years in advertising, marketing & broadcast companies. Hispanic & GM. Senior Management Experience. OAP Writer/Producer: http://rllera.prosite.com/ Contact: [email protected] (10/11)

SITUATION WANTED: Emmy-nominated TV PRODUCER with two decades worth of experience in news, talk, lifestyle, docu, & other non-fiction. Good with AVID & FCP. Email: [email protected] (10/11)

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013