Good morning, it’s Monday, October 4, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

Determined to get back into the handset market one way or another, Microsoft leveled a high-powered lawsuit against Motorola over its use of Google’s Android mobile operating system. Microsoft named several alleged patent infringements including ActiveSync, calendar/contact management, storage memory management and app notifications regarding signal strength and battery power. Although Google was not named in the suit, the move is being seen as a direct attack against the open source platform. Microsoft, which missed with its social networking-focused Kin handset, is preparing to launch a new line of smartphones this month to get it back into the game. Microsoft’s share of the smartphone market has dropped from 13% in 2008 to less than 7% this year, according to researcher IDC.

Break Media has created a football-themed custom channel with NFL.com featuring video highlights, news, analysis and fantasy info. Break has similar minisites featuring NBA and NHL content.
 

Another subscription-based online broadcast and cable service called FilmOn.com began testing an HD service last week, offering feeds of CBS, ABC, NBC, Fox, Ion Food Netork, Russia Today, BBC News, RAI Sports, Dubai Sports and TVE Spain. The service works through a downloadable client app and costs $9.95/mo. or $$99/year; interactive features include a digital EPG and DVR as well as a video social networking platform dubbed BattleCam.com which awards points to users who broadcast their own shows. The company, founded by internet and shipping tycoon Alki David, says it is in negotiations with major cable providers and plans to provide complete syndicated cable television services throughout the U.S. in 2011.

Online video entertainment platform blip.tv has launched a new iPhone and iPad-friendly HTML5 video player that mirrors the functionality of its Flash player and serves ads in the fast-growing format.

Popstation .com is a new ad-supported online competition platform based in Stamford, CT encouraging hopeful artists to upload videos of their own music and allowing music fans to vote on what they like best. (The company is currently offering all recordings for free, but reserves the right to charge in the future.) Each day one winner is awarded $500 and gets to see their single digitally distributed on multiple platforms including iTunes and internet radio.
 

Knicks, Rangers, Devils, Islanders and Sabres games are at stake for Dish Network subscribers. The satellite company pulled the plug on MSG and MSG Plus on Friday, Oct. 1 after its current carriage agreement with Madison Square Garden Networks expired. Dish has also dropped several Fox Cable Networks including Fox’s 19 regional sports networks, FX, and Nat Geo Channel. Dish is claiming that MSG is seeking a “double digit” increase to carry sister music video network Fuse, per the AP. Dish also said it will make the NFL Network, NBA TV, ESPN Classic and other pay channels available at no extra charge to subscribers affected by the blackout.
 

Thanks to the highest frequency rates in the industry, NBC, ABC and FOX’s Hulu again racked up more video ad views than any other publisher or video ad network with more than 300 million more ads served than its closest competitor in Aug., according to ComScore. Video ads reached 45% of the total U.S. population overall with an average frequency of 28 ads/viewer during the month. The top video ad networks in terms of potential reach were: Break Media at 46.4%, BrightRoll at 45.0% and ScanScout at 44.5%.

Top U.S. Online Video Properties by Video Ads Viewed August  2010.
Property                                     Video Ads            Frequency         % Reach Total
                                                    (000)          (Ads per Viewer)     U.S. Population
Total Internet : Total Aud.            3,811,351               28.3                      45.1
Hulu                                             789,859               30.2                       8.8
BrightRoll Video Network*                 468,545                7.2                      21.9
Tremor Media Video Network*           441,678                6.9                      21.4
Microsoft Sites                               233,949                8.8                        8.9
Google Sites                                  216,607                4.5                       16.1
Break Media Network                       204,360                5.4                       12.6
Crosspoint Media*                          191,366                 7.0                        9.2
SpotXchange Video Ad Net*             172,263                 5.1                      11.3
CBS Interactive                              170,242                6.5                         8.8
BBE*                                            160,603                4.8                       11.2
Source: comScore Video Metrix, Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.
*Indicates video ad network/server

Mark Greenspan has been promoted from VP/Digital Media and Executive Director of nextMEDIA, to COO of Achilles Media. Ferne Cohen has also been upped to Executive Director, Banff World Television Festival and VP/Entertainment, Achilles Media.

New York-based online video publisher HealthiNation hired Doug McFarland to serve in the newly created role of Chief Digital Officer. Doug will oversee digital strategy and operations, reporting to Raj Amin, CEO and founder.

Former Cosmo Managing Editor Amy Boshnack has joined blog network CafeMom as Editorial Director for mom-themed offshoot blog The Stir.

New York-based online ad analytics firm LogicLab has promoted Joseph Reid to Senior Director of Media Sales.
 

There may soon be a technological answer to predictable plots in movies, video games and TV shows. Privately held UK-based NeuroSky (not a company from a William Gibson novel) has developed a new $99 headset (due out Nov. 11) that utilizes algorithms to monitor concentration and relaxation in the brain. The technology, which was adopted by toymakers Mattel and Uncle Milton last year to power a couple of “mind-reading” games, is now being used as the centerpiece of an entertainment platform called Myndplay that will allow audiences to interact with the storyline of a video or movie file. By “relaxing” or focusing your thoughts (Myndplay CEO Tre Azam says the technique is easy to pick up,) people watching in a movie theater or in their living room will be able to affect the outcome of a plot, deciding who lives or dies or what guy the leading lady gets. Producers still have to shoot alternative scenes, but the company is convinced the platform will have huge upside for an industry that really makes its money when audiences have the incentive to watch something more than once or buy the Blu-ray of a movie they’ve already seen. “The system is designed to monitor feedback from the audience and record passive and active emotion, generating deeper levels of engagement,” says Mr. Azam. “We’re out to create a whole new level of entertainment in which your choice tells you more about yourself.” Of course plots of movies could be just the beginning  interactive sports, adventure and role-playing games could also benefit immensely. The company says it is working closely with studios in the UK to introduce Myndplay-based products as early as next year and that Japanese developer Square Enix (Final Fantasy) has already created a proof-of-concept first person shooting game called Judecca that requires players to focus their brains in order to see the demons in the game.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]
10.04.10

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Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: TRAFFIC COORD/CABLEVISION/Jericho NY: Min.1 to 3yrs Ad Traffic exp. Process/schedule orders for Ad time in heavy deadline environment. See full posting and apply to www.cablevision.jobs req (10/9)

JOB OPENING: ACCOUNT EXECUTIVE/West Nyack/NY: Seeks AE for local ad sales.3 to 5 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NY DL. See full posting and apply to www.cablevision.jobs req 12277BR (10/9)

JOB OPENING: COMMUNITY MGR/Edelman/NY: 2+yrs pr/mrktg related exp in soc media/WOM; digi savvy; strong soc media footprint; up2date w/ emerging trends/tech; comm/writing skills A+ Resume2: [email protected] (10/9)

JOB OPENING: SALES DVLPMNT MGR/DAILYCANDY/NYC: Work w/ad sales execs to create custom online/email & other multi-platform mktg solutions.2+yrs writing proposals (advrtsng sales, women’s lifestyle a focus a +) Res: [email protected] (10/9)

JOB OPENING: ACCT EXEC/Disney Interactive NYC: Online media, branded ent. over 20 sites incl. Disney.com & the Disney Mom’s & Women’s Ntwrk of sites. online Ad Sales exp a must. [email protected] (10/9)

JOB OPENING: DIRECTOR, AD SALES/Disney Interactive NYC: Come from top tier online/new media company with 5+ yrs in online Ad Sales an absolute must. [email protected] (10/9)

JOB OPENING: PRIMARY RSRCH MGR/DISNEY ABC/CA: min 5 yrs exp in TV research, rtg anal & qual tsting, apt at Nielsen, strong analytical & written skills. Apply at: www.disneycareers.com (ID265400). (10/9)

JOB OPENING: SR PROJ MGR, RSRCH/ATL: Provide strategic, insightful & timely analyses in support of orgnztion’s goals, dvlpg estimates. 6+yrs exp nat’l media/prgrmng rsrch. Prior cable or ntwk rsrch exp. Res: [email protected] (10/8)

JOB OPENING: DIR, INTEGRATED MARKETING/MTV2/mtvU/NYC: 7+ yrs exp. creating multiplatform marketing programs at a TV/media company. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/8)

JOB OPENING: MARKETING MANAGER/ION/NY: Support Affiliate Sales Team, create mrktg strat, implement mrktg initiatives, 5-7 yrs mrktg exp & mgmt exp required. Full ad: http://www.ionmedianetworks.com/page.php?p=careers&job=1227 EOE  (10/7)

JOB OPENING:  SR. AD TRAFFICKER/MTVN/SF: implementing online ad campaign.3+yrs dig media, adv, ad traff  exp/manage DART delivery. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/7)

JOB OPENING: ART DIR/ReelzChannel/Albuquerque:  5+ yrs exp mng graphics dept. Direct projects for on-air, print & web. Create & deliver high quality art & images for competitive advantage. Resume:  [email protected] (10/6)

JOB OPENING:  VOD Consultant/Playboy Entertainment/LA:  5 yrs. exp in ntwrk & VOD prgrmng, sched’g, film evaluation & acquisition. Ability to manipulate databases to provide analyses. Apply:  http://playboy.net-apply.com/17307 (10/6)

JOB OPENING:  VP/SR COUNSEL/ MTVN Legal Affairs/NYC: Support Content Dist & Mktg.Draft/review/negotiate variety of agreements from dist.8+yrs relevant media/cable in-house or law firm exp req’d. Apply: www.mtvnetworkscareers.com (10/6)

JOB OPENING:  ASSOC. PROD/NYC:  write & produce campaigns for on-air promos dept & support the senior creatives on staff. Strong writing & producing skills a must, 2+ years promo exp, reel req – apply at [email protected] (10/6)

JOB OPENING:  PRODUCT PLACEMENT EXECUTIVE/PMK*BNC/LA:  4-6 yrs exp; must have TV Integration network contacts & exp w/fashion & consumer products. Resume: [email protected] (10/6)

JOB OPENING:  SYNDICATION SALES EXEC/NY, LA & Chicago:  Entry level.  Req’s a min of BA, BS deg. Travel & ability to work as part of a team a must.  Exc. sales skills. Time mngmnt & PC efficiency essential. Resume/ref:  [email protected] (10/6)

JOB OPENING:  PRODUCER/ReelzChannel/Albuquerque:   Min 3+yrs exp producing a daily entertainment show. Must have passion for movies, TV, fashion & pop culture. Resume: [email protected]   (10/6)
 
JOB OPENING:  PREDITOR/ReelzChannel/Albuquerque:   3+yrs exp producing/editing weekly and/or daily shows & spots. Strong writing skills required. Must have passion for movies, TV, fashion & pop culture. Resume: [email protected]   (10/6)

JOB OPENING:  TV SYN/CONTRACTS ASSISTANT/NYC:  Prepare, maintain, and organize sales contracts and assist with rebillings and stewardship. Strong PC skills req. Send resume to [email protected] (10/6)

JOB OPENING:  MGR BUS. OPS/ESPN Inc./NYC: New Mgmt role! Manage ad sales team handling TV acct maint across mult agencies. Ad industry exp Req. Strong analytical and leadership skills & 3-6 yrs exp. Apply: www.espncareers.com Ref 258511 (10/6)

JOB OPENING: PRESIDENT, MULTICULTURAL/ZenithOptimedia/NY: Lead engagement and media ROI with the multicultural consumer. Send resumes to: [email protected] (10/5)

JOB OPENING: DIGITAL MARKETING MANAGER/School of Rock/Teaneck NJ:Develop mktg plans for all online programs. Dual focus on website(s) mgmt & social media. View spec & apply at http://www.schoolofrock.com/application.php?job_id=42 (10/5)

JOB OPENING: DIR, PROG SCHEDULING/SPIKE TV/NYC: Oversee monthly sched, manage prog inventory, analyze ratings, support multiplatform. 5 yrs exp sched/research, detail oriented self-starter. EOE/M/F/D/AAP www.mtvncareers.com (10/5)

JOB OPENING: RESEARCH ANALYST/Fuse/NY Support Sales incl TV, web, VOD, new media. Strong writing & data comm skills req’d, PPT & Exl a must. Exp w/Nielsen & syndicated systems preferred. Rez to [email protected] “RA” in sub (10/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC:  START ASAP: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected]  (10/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/8)

SITUATION WANTED:  SR. AD CAMPAIGN MGR/NYC:  Exp’d online ad mgr. Optimize camps, traffick assets in DFP. 10 yrs prof media exp. Desire FT at a dynamic creative company. [email protected]  (10/7)

SITUATION WANTED:  DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (10/6)

SITUATION WANTED:  LINE PRODUCER/UPM with over 50 film & TV credits can schedule, budget and / or supervise your production. Please contact Hank Grover [email protected] 818-469-8569 http://pro.imdb.com/name/nm0344019 (10/6)

SITUATION WANTED:    BUDGET-FRIENDLY TV WRITER/PRODUCER  Funny and fast writer for multi-platforms, set savvy, talented celebrity interviewer and great visual memory in post. [email protected] (10/6)

SITUATION WANTED: CELEBRITY EVENTS ASSISTANT: Love celebrity news/pop cult/ent. Avail for coordination/staffing of special events, gift bag compilation, VIP outreach. Past exp w/ABC’s “The View” Talent Dept. skerlee (at) hotmail (dot) com (10/5)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (10/5)

SITUATION WANTED: SR SCRIPT EDITOR /w tons of broadcast exp. David/416-6514229/[email protected] (10/5)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turn around Email: [email protected] (10/5)

SITUATION WANTED: POWERHOUSE SALES in MEDIA, TV & FILM/NY: 7+ years of Domestic and International in FILM & TV SALES very successful at MIPCOM, MIPTV an “outside the box” approach generating new clients, email [email protected] (10/5)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

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