Monday, October 29th, 2007

Cynopsis: DIGITAL

10/29/07

Good Morning, it’s Monday, October 29, 2007 and this is your first early morning digital briefing. 

The NBA is in talks with a number of partners including Turner to find someone to manage its fledgling NBA TV network and digital properties like NBA.com, according to Multichannel News. While bullish about the revenue potential of distributing games digitally, longtime NBA commissioner David Stern has no plans to offer fans an online subscription package of games the way Major League Baseball and the NHL do. Live games are currently available on NBA.com only to cable NBA League Pass subscribers.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
Starz Media’s Manga Entertainment launched a new site dedicated to streaming clips of famous anime titles. Manga.com features ad-supported excerpts organized by genre – “Babes,” “Meca,” “Kill Shots” and “Monster” for instance – and provides product information for the latest anime-themed DVDs, TV shows, movies and game releases. Brightcove is powering video and syndication for the site.
 
MySpace and MTV have partnered with politically-themed 10questions.com to enhance its Presidential Dialogue series. The top-voted user generated videos as of 10 am ET this morning submitted at 10questions will be selected and posed to Senator Obama during today’s MySpace/MTV dialogue, streamed live today at 1:30 pm ET from the campus of Coe College in Cedar Rapids, IA. The 10questions Presidential Forum is being produced by techPresident in cooperation with The New York Times editorial board, in association with MSNBC.com and sponsorship from a large, cross-partisan group of bloggers, online media and organizations.
 
Meanwhile mtvU, in partnership with Logo, has created a web-based Wiki site to offer advice on coming out. HowDoISayThis.com was developed and produced by a group of students from UCLA and combines social networking features with a series of short-formed video submissions providing advice and personal experiences on the daunting task. The site is a result of mtvU’s Digital Incubator initiative sponsored by Cisco.
 
Inquiring minds may want to know that AccessHollywood.com claimed to be the first entertainment newsmagazine to stream live from a breaking news event with its coverage of the Britney Spears/Kevin Federline trial.
 
The social networking site for NBC‘s The Office fans saw over 800,000 unique users coming to view some part of the site, according to NBC.com, with over eight million page views and over 100,000 consumers signing up to be a part of the virtual Dunder Mifflin work force. Fans who register are given positions in the other “branches” of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week’s storyline. An “Office” convention was held over the weekend in Scranton, PA to give fans a chance to meet the real stars of the show.
 
DIY Network announced the winner of its interactive Blog Cabin series last night, who gets to keep the $330,700 house. The contest attracted more than 4.2 million votes this year with one quarter of all visitors to DIY.com interacting with Blog Cabin content.
 

~ INNOVATORS & START-UPS ~

 
The California Wildfires are proving to be another galvanizing event for digital media:

  • Citizen journalists are posting images and commentary from the ground on sites such as CNN.com‘s to iReport and independent site voiceofsanddiego.org’s Sights and Sounds
  • Google Maps is collaborating with the LA Times and KPBS to provide wildfires updates via interactive maps in Los Angeles and San Diego
  • The Schwarzenegger administration is also deploying Google Maps on its official bilingual wildfires website

 
As a take off on Barack Obama’s “One Million Strong for Barack” group, Comedy Central’s Stephen T. Colbert launched a Facebook group of his own to garner 1 million supporters to his mock campaign out to register folks to vote. (Over 2,600 have registered to vote from the site so far.) The group acquired 1 million members in just six days while Obama’s profile has managed just over 385,000 in 9 months.


~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~
 

Senators Bryon Dorgan (D-ND) and Olympia Snowe (R-Maine) are calling for the Senate Commerce Committee to look into the blocking of file sharing services and other discriminatory practices made by internet ISPs such as Verizon, AT&T and Comcast.


~ DIGITAL ADVERTISING ~

 
Publicis Groupe, Drogas and Digitas launched a new viral video hub last week in beta format offering users fake comedic commercials tailored toward specific brands. The videos on Honeyshed.com take the form of product demos and mock commercials and encourage visitors to discuss products or even buy featured products.
 

~ TRENDS, RESEARCH, ETC.  ~

 
Interactive marketing spending is on track to more than triple over the next 5 years according to a new Forrester Research report, growing 27% annually to reach $61 billion by 2012. Search marketing is expected to triple, display advertising will reach $14 billion by 2012, online video ads will increase dramatically and social media will drive spending in new areas including mobile, game marketing, widgets, podcasts and RSS feeds.
 

~ EXECUTIVE MOVES ~
 

Gorilla Nation appointed youth marketing specialist Kyle Fletcher as VP/Ad Sales to head up GNkids, its newest vertical market aggregation targeting sites aimed at kids aged 6-14.
 


~ WEBSITE OF THE DAY ~

 
Game enthusiast site UGO Networks, recently acquired by Hearst, came up with a minisite posing the question to Comic Con celebrity attendees, “Who would win in a fight, a Minotaur armed with a Trident or a Centaur armed with a Crossbow?” By checking out the video responses you can really tell who spent (or misspent) their youth inside playing video games and Dungeons and Dragons and who led more conventional social lives. For instance, compare Neil Gaiman’s response to George Clooney’s. Enough said. 

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
10.29.07

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JOB OPENING: ONLINE PRODCTN ASSOCI w/ HTML (hand-coding required), CSS, XML, JavaScript, CMS & Flash skills. Exp w/ blogging, video editing, writing/editing, design all huge pluses. NYC based. Resume: [email protected] (11/3)

JOB OPENING:  DIRECTOR OF BUSINESS DEVELOPMENT/Columbia, MD: Lead/expand relationships with existing strategic partners. Build and analyze financial models related to new business opportunities. Please visit www.rl.tv for more info.  (11/2)

JOB OPENING:  ASSOC MKTG MGR/BBC mtn gllry/NYC: Mng mktg initiatives. Custmr contct, print & online ads, trdshws, dir mail. Analyze mktg activities, ID & dvlp cust needs, prjct mngmnt. 2 yrs mktg coord. Res: [email protected] (11/2)

JOB OPENING:  CONTRACT ADMIN/BBC NYC: Wrk w/ custmrs, track invoices, problem slvr, admnstr contracts correctly. Track AR status of BBC.com sales, minimize level of debt. Res: [email protected] (11/2)

JOB OPENING:  RESEARCH MNGR/ABC/Burbank: 3+ yrs exp. Syndicated research. Wrap Overnights/Sweeps/Galaxy Explr. Provide local sales pitches, ratings projections, and wide range of data/info. Apply at disneycareers.com REQ ID 118404 (11/2)

JOB OPENING:  SENIOR BRDCAST NEGOTIATOR/Zenith Media/NYC: 5+ yrs buying experience. [email protected] (11/2)

JOB OPENING:  DIRECTOR AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; create sales pitches and estimates, analyze ratings data. Expert w/Nielsen, MRI, etc. 8+ yrs Na tl TV Rsch. EOE/M/F/D/AAP. Apply mtvncareers.com (11/2)

JOB OPENING:  DIR MARKETING (Freelance Dec 07 – Mar 08), Nickelodeon/NYC: 7+ yrs Exp. building & executing marketing strategies; Team mgt; Budget mgt, working with multiple departments. EOE/M/F/D/AAP apply [email protected] (11/2)

JOB OPENING: SALES ASST/FOOD/FINELIVING NETWORKS (NY), entry level position, prefer industry internships, enthusiastic multitasked & detail oriented individual. Please send cover letter and resume to www.scrippsnetworks.com . (11/01)

JOB OPENING: JUNIOR PUBLICIST/PR/FOOD NETWORK (NY), work w/ PR team on projects such as writing press materials, campaigns, events & other press requests. Min 2-4 yrs. PR exp. Send cover LTR and resume to www.scrippsnetworks.com . (11/01)

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Send resume: [email protected]. (11/01)

JOB OPENING: BUYER, NATIONAL BROADCAST/Zenith  NY:  Well-known telecom and pharma accts!  BA, 2/3+ yrs exp.  Send resumes:  [email protected] (11/01)

JOB OPENING: SR BUYER, NATIONAL TV +RADIO/Optimedia NY: Pharma/retail accts. BA, 3+ yrs exp. www.optimedia-us.com Send resumes: [email protected] (11/01)

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JOB OPENING: ASSOCIATE DIRECTOR/Optimedia: Strategic Insights -10+ yrs media research exp, including primary.  Work on all clients, new biz, etc. www.optimedia-us.com . Resumes to: [email protected] (11/01)

JOB OPENING: SR COMMUNICATIONS PLANNER/SEATTLE:  Resumes to: [email protected] (11/01)

JOB OPENING: DIR OF ENGR, NEW MEDIA INCUBATOR/Menlo Park,CA: seeking exp, entrp devlpr &leader to oversee techn dev &ops. Solid skills in JSP/Servlets/HTML. Exp w/XML/JavaScript/CSS &Linux envir.send res to: [email protected] (11/01)

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JOB OPENING: SALES PLANNER/Outdoor Channel, NY: Create proposals, mkgds, manage adu, 3+ yrs exp cable sales or buying, detailed oriented, media math skills. Dealmaker exp a +. Resume:  [email protected] (11/1)

JOB OPENING:  DIRECTOR, CONTENT DEVELOPMENT/Intersport/Chicago: Develop/distribute original content for television/digital. 6+ years experience in development/production in a wide variety of genres. Apply @: [email protected] (10/31)

JOB OPENING:  MGR DIGITAL RSRCH/MTVN: Seeking 2-4 exp. in dig. rsrch with knowledge of Dynamic Logic/Insight Express brand solutions, familiarity with web tracking & syndicated research. ( www.mtvncareers.com) (10/31)

JOB OPENING:  AD SALES MGR/Ovation TV NY: spt. med sales team in managing proposal, presentation, campaign mgmt functions. order entry, work with ad ops, provide acct spt. functions, build presentations. Res: [email protected]  (10/31)

JOB OPENING:  SALES PLAN’R/BET, NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must. Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected] (10/31)

JOB OPENING:  DIRECTOR, CLIENT SERVICES/Comcast Intl Media Group (prev E! Int’l)-LA: Fulfillment of int’l TV deals (tape/sat/ftp). Int’l TV sales/channel servicing exp req’d; post prd’n exp. preferred. Apply www.eentertainment.com (10/31)

JOB OPENING:  SALES ASST/FOOD/FINELIVING NETWORKS (NY): Entry level position, prefer industry internships, enthusiastic multitasked & detail oriented individual. Please send cover letter and resume to www.scrippsnetworks.com (10/31)

JOB OPENING:  JUNIOR PUBLICIST/PR/FOOD NETWORK (NY): Work w/ PR team on projects such as writing press materials, campaigns, events & other press requests.  Min 2-4 yrs. PR exp. Send cover LTR and resume to www.scrippsnetworks.com (10/31)

JOB OPENING:  SALES PLANNER/Univision Online-NYC, NY: Assist w/creation &maintenance of sales presentations. Exp w/in an AD Agency or Ad sales. 1-2 yrs of exp w/ strong written & comp skills.Email: [email protected]  (10/31)

JOB OPENING:  MGR OF AUDIENCE RSRCH/MTV Networks, Chicago: Exciting opp to join one of the world’s leading creators of prgrmg & content across all media platforms. job description at www.mtvncareers.com (10/31)

JOB OPENING:  SR EDITOR/About.com: Lead development of a best-in-class vertical in the parenting category. Ideal candidate should have extensive exp in leading online vertical development. Apply at: http://jobs.about.com/#ct5 (10/31)

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JOB OPENING: SITE PROJ. MGR./WBTV GRP/CA: Manage daily site production & programming T-Works projects. Knowledge of web development & production. Strong Project Management Skills. Email: [email protected] re: 85843BR_UCTC. (10/30)

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SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …

Interested in posting your Video Resume?  Contact [email protected] for more information ….

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E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

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