Monday, October 24th, 2011

Cynopsis: Kids!

Good morning. It’s Monday, October 24, 2011, and this is your first early morning Kids briefing.

Cyn opsis: Kids! presents a new A Few Questions For…

This week’s A Few Questions For… comes from the lair of Man of Action Studios and its founders, graphic novelists Joe Casey, Joe Kelly, Duncan Rouleau and Steven T. Seagle.  Formed in 2002, Man of Action may be best known as the creators of the Ben 10 franchise and developers of Generator Rex, both of which air on Cartoon Network as part of its Friday night action-adventure programming block.  The team is also currently working on a feature film, a co-production with Korean 3D animation studio SAMG, titled The 7Cs.  They also continue to work on a Ben 10 feature film.  Man of Action also created the video game X-Men: Legends for Activision, the Heroes Webcomic for NBC Universal, and the Darksiders: Wrath of War game for THQ, as well as selling movie scripts to several studios and TV pilots to various networks and entities.  And they continue to write comics, books and well  you get the idea … they do a lot of stuff.  Because of the secrecy surrounding some of the organization’s projects I was blindfolded while creating questions for them.  Here you go…

How did the four of you meet and decide it would be great to work together?  How did you name the company and what does the name really mean?

We met writing big franchise super-hero comics for Marvel and DC like X-Men and Superman. We liked working together and making up big stories, so when we finally got off those roller-coaster books, we decided to form a think tank creative house that would continue to build big, crazy universes and MAN OF ACTION was born. We joke that the name speaks to the idea that our four brains together equal the creative power of one MAN OF ACTION!

Why do audiences around the world respond so enthusiastically to Ben 10?

There’s something about the shift from being little to being big and powerful that all kids relate to. When we’re younger we can’t wait to get older and more powerful and Ben is the living embodiment of that wish fulfilled. What makes him even more relatable is that Ben is always a kid a heart. He’s not a stuck-up super-hero who always does the right thing. He struggles and learns just like we do. That’s what we went for when we created Ben 10 and it really seems to have clicked. And Ben gets to change into cool, gross (but mostly cool) aliens  icing on the cake!

Are more Ben 10 episodes in the works?  If so, will Ben 10 get any new gadgets and/or powers? C’mon be specific….please.

People always want us to be specific and give away the good stuff before it happens! What is with that?! There has to be some fun and mystery left for when the episodes hit! But for you… just this once… okay. There are many more Ben 10 episodes in the works. And for new aliens, you don’t have to look any further than the upcoming Ben 10/Generator Rex: Heroes United crossover for a new one. He’s so new that even Ben doesn’t know what this one does! And wait until you see the crazy new Rex builds in that show! Anymore and we’d have to mind wipe you… or maybe we already did….

What’s going on with the Ben 10 feature film?  What about the Ben 10/Generator Rex crossover?

Feature films take a very long time to pull together, so while work continues to push it forward, we’re still a long ways from being able to announce any specifics beyond the fact that legendary producer Joel Silver is working on it. Ben 10/Generator Rex: Heroes United, on the other hand, is just around the corner! We screened the full crossover at New York Comic-Con and the crowd went nuts! It was seriously a highlight of our careers, watching it with Rex voice actor Daryl Sabara and a room full of hundreds of laughing and cheering fans. The rest of you only have to wait until November, but it’s definitely worth the wait!

The gaming community is so demanding in terms of plot, characters, functionality, design and truthfulness to an original series. What is the most challenging part of creating a video game based on an existing property?

MAN OF ACTION wrote the script for Activision’s X-Men: Legends game a few years ago, and the reason they picked us is because we had all worked on the comic books. It was a smart move on their part because we already knew the characters and the world. So the biggest challenge is really just getting the right people in the creative seats at the onset. Other than that the challenge is that video game writing is really intensive  lots of details and branching dialogue. It’s tough work!

Who are the 7Cs? It’s your first co-production. Have your co-production partners changed how you work as a team?

The 7C’s are a group of kids on a wild adventure in the Bermuda Triangle in a new show we created and have been working on with some of our amazing international partners. Each new creative task we jump into changes how we work together. But that’s what keeps us fresh. We never want to stop learning how we do what we do.

What kind of comics will you publish under your new Man of Action imprint, and for what audiences? When can we expect the first title?

We’ve actually been publishing under the MAN OF ACTION imprint through the always amazing Image Comics for a couple of years now. True to our ever-changing personalities and interests we’ve published everything from kid’s picture books like Frankie Stein and Douglas Fredericks and the House of They right up to graphic novels geared more for the parents of our Ben 10 fans.

So are there women at the Man of Action studios, and if so, what do they do?

MAN OF ACTION is a mystery handle designed to keep a shroud over who we are and what we do! The title itself applies only to the four of us who originated the company: Casey, Kelly, Rouleau, and Seagle; but yes, there are also women writers in the MAN OF ACTION brain trust.

Which Powerpuff would you want to be if you could be one? (OK- just kidding you don’t have to answer this I’m writing these questions for you while sitting in a middle seat on an airplane.)

MAN OF ACTION would never incriminate itself by answering such a soft question. But if it did, that answer would be: Buttercup. Is that even really even in doubt? She’s the best!


American Greetings Properties announces that a line of Strawberry Shortcake social expression products is available in Latin America.  Exim Licensing Group, the Latin American licensing agent for the property, has signed eight licensees that cover greeting cards, gift wrap, gift boxes, party goods, and party decorations: Granmark (Mexico and South America); Papeles Primavera (Colombia); Argos Comerical (Argentina); Comercial Happy Happy (Chile); and for Brazil – Regina Industria, Festcolor Argos and Cromus Embalagens for Brazil; as well as Anagram (all Latin America) for metallic balloons.

Joy Tashjian Marketing Group (JTMG) and toy distributor partner Jonic Distribution North America (JDNA) have signed new licensing deals for Gogo’s Crazy Bones ( ), taking the toy brand into new categories.  JTMG, which recently launched the brand into the licensing with an initial focus on toys, games, publishing and apparel, has secured deals with Hybrid Apparel (T-shirts), Mad Dog Concepts (sleepwear), and National Entertainment Network (plush).  A Gogo’s Crazy Bones mall tour continues to make its way around the country, which is supported by a number of promotions at Six Flags locations and giveaway promotions at Walgreens, Toys ‘R’ Us and special retailers.  JDNA continues national TV buys running through 2011 and 2012.


Toy company Little Tikes ( ) has launched its redesigned website.  The site includes new features and enhanced navigational tools that the company says simplifies the shopping experience for consumers.  The site also showcases special offers, online exclusives, an integrated email newsletter and updates, and a parent’s area that features contests.  Little Tikes is a division of MGA Entertainment.


Imax Corporation and DreamWorks Animation will release the new 3D animated feature film Puss in Boots in 268 domestic Imax theaters on Friday, October 28, 2011, simultaneous to its North American theatrical wide release.  Additionally, Puss in Boots will open in at least 47 Imax theaters international, with 24 theaters releasing the movie day-and-date.  The new 3D Puss in Boots is directed by Chris Miller (Shrek the Third) and features the voices of Antonio Banderas, Salma Hayek, Zach Galifianakis, Billy Bob Thornton and Amy Sedaris.

UK-based Abbey Home Media Group, creator/distributor of preschool content, enters into a joint venture with Channel 5 (UK) to market and distribute a range of kid’s DVDs and audio titles to promote its popular preschool programming block Milkshake!  The first two DVD title already released under the deal are Music Box-Bop Box, which features songs performed by Milkshake! hosts, and Milkshake! Gold, which feature Milkshake!, which features episodes from the block’s lineup, including Thomas and Friends, Little Princess, Roary the Racing Car, The Mr. Men, Sesame Street’s Bert and Ernie, and Harry and his Bucketful of Dinosaurs, and Fifi and the Flowertots.  Each episode is introduced by a Milkshake! host.

Director/artist Tim Burton (Pee Wee’s Big Adventure, Beetlejuice, Batman, Edward Scissorhands, The Nightmare Before Christmas, among many others) has designed a new balloon, B. Boy (B.), that will be featured in the 85th Anniversary Macy’s Thanksgiving Day Parade ( ), which will take place on Thursday, November 24, 2011, airing live from NYC on NBC (9a-12p).  Created by Burton with Macy’s Parade Studio team, B. a stitched together balloon boy with a uniquely Burton origin story, is 32-feet tall and 19-feet wide.  According to Burton, B. was constructed from rejects of old birthday party balloons on the fourth of July in the basement of London’s Great Ormond Street Hospital.  The balloon remnants came from kid’s parties that took place on the upper floors of the Hospital.  Featuring pointed teeth and uneven stitches, B. was not allowed to play with the kids at the hospital, for fear of scaring kids.  At that point B. withdrew to the basement of the Hospital where he obsessively watched his favorite movie, The Red Balloon, with a dream of one day also being able to fly high above the city and make one small child happy.  Burton’s B. is part of Macy’s five-year-old Blue Sky Gallery series of balloons, which invites noted contemporary artists to create balloons for its annual holiday parade.  Previously balloons have included those by artists Tom Otterness, Jeff Koons, Keith Haring and Takashi Murakami.

Algonquin Books, an imprint of Workman Publishing, is set to launch a line of young adult (YA) and middle grade fiction books, per Publishers Weekly.  In announcing its new young reader line Algonquin has appointed Elise Howard to oversee the new imprint, which is slated to launch at the end of 2012 with upwards of six titles.  Most recently Howard toiled for HarperCollins for 12 years, where she worked on its HarperTeen and Harper imprints as SVP and associate publisher at HarperCollins Children’s Books.

Microsoft Studios partners with Sesame Workshop, National Geographic, Disney and NYU’s Games for Learning Institute to create new physically interactive learn through play games for Kinect for Xbox 360.

  • Microsoft Studios is working with Sesame Workshop’s Sesame Street to produce Kinect Sesame Street TV, a series of new interactive shows that are based on episodes from the current season of Sesame Street.  Kinect Sesame Street TV features new content written and filmed specifically for Kinect and access to classic clips of Sesame Street episodes.  Also in the works with Sesame Workshop Curriculum Team is a new Xbox 360 game titled code named Project Columbia, which encourages a love for books and aims to change the way kids read by allowing them to interact with words, music, and illustrations and becoming engrossed in the story.
  • Microsoft Studios is also teamed with National Geographic for Kinect Nat Geo TV, which allows kids/families to interact and explore the natural world with full body motion and voice recognition.
  • Microsoft Studios and Disney will build on its exiting lineup of Disney-Pixar games with the debut of Kinect: Disneyland Adventures this November, and the newly announced code-named Rush, which will release in spring 2012.  Rush will allow players to enter into the world of Disney-Pixar movies in new ways using Kinect, including scanning themselves into five Pixar worlds where they can team with characters from The Incredibles, Ratatouille, Up, Toy Story 3 and Cars 2 in a race to solve various challenges.
  • Additionally, noted developer Tim Shafer and Double Fine Productions‘ new title Double Fine Happy Action Theater, a series of activities designed to work on gross motor skills and encourage kids to use their imagination will be available this holiday 2011 on Xbox Live.
  • Under its partnership with the Games for Learning Institute, the Xbox 360 team will explore the best ways in which Kinect game play can be used to create content for kids and families that is both fun and educational.

BBC Magazines is set to launch a preschool-targeted Octonauts magazine this November 2011.  The magazine will be based on the underwater science and nature focused Octonauts TV series, which airs on CBeebies (UK), and will feature a range of ideas and activities designed to further involve readers in the stories.  An educational workbook will be themed around a mission that needs to be completed through activities.  Additionally, Octonauts magazine will feature cover-mounted gifts based on role-play, so that readers can get even more involved in the Octonauts’ world by becoming part of the team. The new Octonauts magazine follows the successful one-off Octonauts’ CBeebie’s Special magazine published in May 2011.

Heads up! Coming to you on December 1st the first every Cynopsis Media Holiday Programming Guide, listing all the great network holiday programming coming up during the month of December 2011.  We’ll include one-time-only specials as well as special holiday episodes of regular series.  We don’t want to leave anyone out, so help us help you and send us your network holiday listings, to me at [email protected].  And thanks!


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; October 21-23, 2011:
Real Steel (Disney) PG-13                                              $11.3m-3 wk total $54.0m
Footloose (Paramount) PG-13                                         $10.9m-2 wk total $30.9m
The Three Musketeers (Summit) PG-13                           Opening Weekend $8.8m
Dolphin tale (Warner Bros.) PG                                       $4.2m-5 wk total $64.4m
Moneyball (Sony) PG-13                                                 $4.1m-5 wk total $63.7m
Johnny English Reborn (Universal) PG                             $3.1m-2 wk total $14.1m
Courageous (Sony/TriStar) PG-13                                   $2.5m-4 wk total $24.9m
The Big Year (Fox) PG                                                    $1.7m-2 wk total $6.0m
The Lion King in 3D (Disney) G                                       $1.2m-6 wk total $92.6m
Dream House (Universal) PG-13                                      $1.2m-4 wk total $20.2m
Source: Rentrak ( )


Rex Ishibashi is appointed as CEO for Callaway Digital Arts, a developer of kid/family-targeted interactive storytelling and educational mobile and tablet apps.  He will be based out of Callaway’s new San Francisco office.  Ishibashi was most recently CEO, Ohai.  He previously served as President/Electronic Arts Japan.  Ishibashi takes over CEO responsibilities from Nicholas Callaway, who will now serve as Chief Creative Officer, driving the creative vision of the company.  Bing Gordon, co-founder of EA, board member of Zynga, and partner at Kleiner Perkins, an investor in Callaway, will join the company as strategic and creative advisor.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, October 20, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 851; K6-11 495; TWEENS 9-14 378
NICKELODEON:          K2-11 798; K6-11 351; TWEENS 9-14 251
CARTOON NETWORK: K2-11 450; K6-11 298; TWEENS 9-14 242
DISNEY XD:               K2-11 142; K6-11 114; TWEENS 9-14   90
NICKTOONS:              K2-11   75; K6-11   52; TWEENS 9-14   54
Source: MTVN Research from Nielsen Media Research Data


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Answer to Yesterday’s Trivia Question:  Jonny Quest originally aired in primetime on ABC.  How many episodes were made?  26. Kudos to: Brett Ashy-The Ashy Agency/NYC

Today’s Trivia Question:  Who is the offspring of Hortense and Quackmore?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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JOB OPENING: MGR, CONSUMER MARKETING/NYC: Planning and executing all off-air media and promotional campaigns for Syfy Channel-print, outdoor, digital, etc. At least 3 yrs Media Planning exp is mandatory. (1865BR) (10/29)

JOB OPENING RESEARCH ANALYST/Turner Broadcasting/ATL: 1+ yrs Rsrch exp. Digital Media rsrch exp & knwldg of Omniture & NetRatings. BA degree related field. Resume to: [email protected] (10/29)

JOB OPENING: SALES EXECUTIVE/NY-Warner Bros. TV Group Digital: Drives revenue, strong presentation skills.3 yrs min digital ad sales experience (mobile and cross platform pref.) Email: [email protected] RE: UCTC/127598BR (10/29)

JOB OPENING: PRODUCTION MANAGER/Discovery/NY: Responsible for day-to-day business mgmnt & cost control of broadcast mrktg prod; 5+yrs TV & radio prod exp; understand AICP and AICE bid forms; # 4647 (10/28)

JOB OPENING: VP PROGRAM RESEARCH/Syfy/NYC: Manages all metrics related to multiplatform viewing of programming. Must come with extensive Program Research in network TV (not Ad Sales or Primary). (#2568BR) (10/28)

JOB OPENING: DIGITAL BIZ MGR/VIZ Media/SF: 3+ years of exp w/e-commerce or digital publishing, strong analytical & reporting skills for iPad & iPhone Apps. (10/28)

JOB OPENING: ANIMATION MKTG MGR/VIZ Media/SF: exp w/DVD & Digital mktg campaigns, know anime, manga, games, entertainment media, male target market. (10/28)

JOB OPENING: SR DIR CLIENT DEVELOPMENT/E-POLL MARKET RESEARCH/NYC: Dvlp new biz & expand/cross-sell existing relationships for rsrch products & full service custom rsrch srvcs. More info click here (10/28)

JOB OPENING: RESEARCH MGR, NBC BROADCAST/NY: Support research for NBC bdcst entertainment prgmng/mngmnt. 4+ yrs rtgs analysis & Nielsen tool proficiency r’qd. To apply, visit job# 3309BR (10/28)

JOB OPENING:  DIR, DIG AD SALES MKTG/A+E Networks/NY:Collaborate w/DigAd Sales, Programming & Mktg teams to present/report on Digital capabilities across brands/properties.More info &Apply: (10/27)

JOB OPENING:  TRAFFIC COPY/LOG COORD/NYC: Willing to learn, good attitude, attn to detail in fast paced- enviro. Steward air for continuity, accuracy.Work w/AEs & Agencies.Train to back up log editor. [email protected] (10/27)

JOB OPENING:  VP, SALES RESEARCH  NBC SPORTS GROUP/NY: Will lead the Research team that supports Sales & Marketing efforts across the Sports Group portfolio. To apply, visit job# 3273BR (10/27)

JOB OPENING:  MGR INTEG MKTG MOVIES & VIDEO GAMES/NICKELODEON/NY: Mng all aspects of ideation, creation, execution & fulfillment of prmtionl prgrms B.A.bus/mktg pref’d 5-6+ yrs mkt/sales/digi ent media. (10/27)

JOB OPENING:  PRODUCER/Sprout/PHL:Prod Live Preschool Block 3x per wk, prod updateable block content, prod multiplatform clips, 5+ yrs prod’g exp, kids exp ++, great writer, team player, multi tasker [email protected] (10/27)

JOB OPENING:  MGR. DIG. AD SALES RESEARCH/LA: Min 5 yrs. exp in digital analytics. Proficient w/ Omniture, Nielsen@Plan, Media Metrix. Apply: (10/27)

JOB OPENING: DIR STPL /Turner Digital/NYC: Streamline video ad offering(site & ad server),create specs,capacity growth; enable dynamic display adv; report biz metrics,create ratecards. More info click here.  (10/26)

JOB OPENING:  SR DIR- US DIST/(OWN-HUB-3NET)/LA: Mng all aspects of Discovery’s acct mgmt relationships w/MSOs; dvlp/implmnt strtgy for top affiliates & internal comm; 8+yrs cable TV/business dvlpmnt/mrktg/sls; # 4286 (10/26)

JOB OPENING: AUDIENCE PROFESSIONAL/New York:Audience professional needed immediately for syndicated talk show. Prior relevant experience required. Resume: [email protected] (10/26)

JOB OPENING: TEMP-ASST DATA ANALYST/AMC/NY: Create/review/distrbte metadata to advced pltfrms VOD, Internt, mobile. Propensity for data/info mgmt, detail oriented, time/deadline mgmt. Library Science, XML bkgd [email protected]  (10/26)

JOB OPENING: SR EDITOR/Dailymotion/NY: Curate/Orgnz/dvlp/implement prgrmng for the site in music, movies, gaming and sports. Req: BA/BS deg, 5+ yrs exp editorial/programming, 3+ yrs digital. (10/26)

JOB OPENING: DEV MGR/LA:  Reality TV Production Company seeks Development Mgr. Must have solid writing skills, exp developing original ideas. Ability to shoot/edit a plus. Cvr/res/writing sample to [email protected] (10/26)

JOB OPENING: DIR PRODUCTION/MTVNetworks/NYC: BA; 8ys exp evnt/tv/live, evnt mgmt. Fin plng, bdget, analy, reprt (Movie Mgic,EP bdget,Word,Excel).Wrk knwlg grnd plns, CAD,Vectorwrks. EOE/M/F/D/AAP. Apply (10/25)

JOB OPENING: TALENT DEVELOPMENT MANAGER/National Geographic TV/DC: Seeking Mgr to oversee casting & on-camera talent needs. Identify new talent & manage existing talent. Apply ID 4866. EOE (10/25)

JOB OPENING: DEVELOPMENT PRODUCER/National Geographic TV/NY: Seeking Producer responsible for conception creation, research, writing pitch documents & treatments. Apply ID 4705. EOE (10/25)

JOB OPENING: DIR, FINANCE-AD SALES ENT/Fox Cable Networks/NY: Dvlp new bus. models as req. by sr. sales mgmt. Sprvs staff, oversee prep/dvlpmt of all ad sales overhead, dir cost budgets & long range plans. BA req. (10/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: Jarrett Creative Group is seeking student interns. Will assist with day-to-day activities of Development Department .Unpaid/Credit Only Please forward resume and cover letter to [email protected] (10/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/29)

SITUATION WANTED:  Seasoned FIELD PROD, from pre-prod through post. Good w/ story, interviews & working with of talent.  Extensive knwldg of pop culture & all aspects of ent. Based in LA but is willing to travel. [email protected] (10/28)

SITUATION WANTED:   I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (10/28)

SITUATION WANTED: PRODUCTION ASSISTANT/VIDEO-EDITOR. Experience in field shoots and casting. Goal-oriented team player. Endless drive, a passion for TV/Film production. Resume upon request. [email protected]  (10/27)

SITUATION WANTED: WRITER-CREATOR with highly marketable, smart concept, tween-targeted original TV/transmedia project seeks option/development deal from producer/producing partner or representation by agent/manager.  347-313-4335 (10/26)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Worked as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (10/26)

SITUATION WANTED: Experience AFFILIATE MARKETING/SALES CANDIDATE. Looking for opportunities in affiliate sales, distribution and account management. Training to be certified in MS Excel and PowerPoint. Please email [email protected] (10/26)

SITUATION WANTED: Research Intern – Recent graduate w/ BA in Sociology looking to gain MEDIA RESEARCH experience in NYC area. Has experience w/ focus groups. Motivated self-started and team player. Contact [email protected] (10/26)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Web Links:, , Cell: 845-721-9681, E-Mail: [email protected], Specializes in unique character voices for various animated productions (10/25)

SITUATION WANTED: INTEGRATED COPYWRITER. Marketing campaigns, promotion, collateral, program packaging. TV, print, digital. Trade, consumer. Upfront anyone? I hear brand voices. SO fast. SO fun. (10/25)

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