Monday, October 17th, 2011



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Cynopsis: DIGITAL

Good morning, it’s Monday, October 17, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Microsoft has finally closed its deal to acquire Skype for $8.5 billion, a deal which was originally announced back in May. As per the announcement, the internet calling service provider will become a new division inside Microsoft, led by now former Skype CEO Tony Bates as the division’s President. Skype’s current products will continue to be offered, however Microsoft has plans to integrate Skype’s technology into its lineup of products. In fact, according to the Microsoft blog post announcing the deal’s completion, Microsoft says, “In the near future, Skype will be connecting on Xbox Live and VideoKinect for Xbox Live. In addition to skyping with Xbox Live gamers, Skype users will be able to connect with Microsoft Lync Enterprise Voice for your school or university. Later this year, Skype and Lync clients will be available on the Windows Phone 7.5 (Mango) … This is all just the beginning.”


The Hulu bidding process seems to have reached its inevitable conclusion, in that Hulu owners have decided ultimately to not sell the video site to Google, Amazon, Dish Network or anyone else. According to TechCrunch, Hulu wanted over $2 billion for the site, but was only consenting to streaming rights for a couple of years. The intent behind this move was to then have the new owner of the site pay a new, likely spiked up licensing fee for more content, a less-than-thrilling prospect for the potential bidders. Google had offered a reported $4 billion, but they wanted streaming rights for much longer. In the end, it eliminated any chance of the video site coming into the hands of new ownership.
Google is shutting down Google Buzz, its Gmail-based social network that has taken a backseat to Google+. Old Buzz content will be available for a few weeks to allow users to export any of their data. Also, joining Buzz on CEO Larry Page’s housecleaning trash heap is Jaiku, iGoogle social features and Code Search, and the Google Labs site will also no longer be available.
Sportsman Channel, an outdoor sports and activities TV/digital channel, has produced a segment with the Atlanta Falcons that is currently available on Xfinity on Demand‘s Get Local ATL channel. Fishing with the Falcons documents an annual event where members of the Falcons, from former players to the head coach, president and even cheerleaders, pair up with war veterans as they go out on individual fishing boats and compete for prizes. It is available through December 12.


Crashlytics, a crash reporting solution for mobile app developers has secured $1 million in seed funding. Crashlytics speeds up and streamlines the process of app developers receiving information on app crashes by providing information such as the software version, model and orientation of the device at the moment of crash, along with the exact line of code the device crashed on; all via its own online dashboard.


Tremor Video has unveiled a new interactive Super Pre-Roll video ad unit that takes control of up to 80% of screen space, but only if/when a viewer engages with the ad by either clicking on it or hovering over it for more than three seconds. While advertisers had to previously negotiate with individual publishers to provide similar ad takeover experiences, Tremor enables them to serve such ads through its video network. DreamWorks’ Real Steel is the first advertiser to use it.


Motorola Mobility announced on Friday that it has set a time and date for its stockholders to meet and vote on the impending acquisition of the company by Google. Last August, Google agreed to buy Motorola Mobility for $12.5 billion. Stockholders at the close of business last Tuesday, October 11, will be allowed to vote at the special meeting that will take place on November 17, 2011, in San Diego. As for the deal itself, antitrust legislators still have it under review.


Real-Time-Bidding (RTB) is forecasted to reach $6.47 billion in ad spending by 2015 in the U.S. and major markets in Western Europe, based on findings from a study conducted by PubMatic, an ad management and monetization technology provider, and IDC. In fact, the white paper predicts that display ad sales based on RTB will see a growth of 71% in the U.S. between 2010 and 2015, 114% in the U.K., 103% in France and 99% in Germany. The findings have also been published in PubMatic’s Ad Revenue Report in conjunction with its Ad Revenue 4 conference that took place on Friday in New York.
According to a study from VINDICO, a provider of video ad management services, mid-roll video ads see a 93% completion rate within long-form video content, making them more effective than pre-roll (83% completion rate) or post-roll ads (85%). The study also found many video ad campaigns accompanying long-form videos lack sufficient pod placement labeling; something VINDICO cites as a huge opportunity to better understand online viewing behavior.



Thanks to finally having both the iPhone 4S and iPhone 4 in its lineup, Sprint broke its previous record of single-day sales by 1pm ET on Friday, the same day the iPhone first went on sale.


Tremor Video has hired Justin Johnson as Vice President of West Coast Sales. Johnson will be in charge of the online video technology company’s general sales teams based in San Francisco and Los Angeles.

Twitter’s Vice President of Engineering, Mike Abbott, is leaving the company after just a year at his post to pursue investment opportunities, reports AllThingsD; specifically, he is coming on board at Benchmark Capital as an Entrepreneur-in-Residence. He will still support the team at Twitter, but now from his new perch at the venture firm. No replacement has been named yet.


Today in cool things that also have a significant purpose, check out:; a new website that has catalogued tens of thousands of social documentaries, websites, schools and festivals for the purpose of offering the viewer an extensive library of documentary films and content, for free. The open search database was created to provide filmmakers, educators, students and any other interested group a place to find socially relevant resources and content. So whether you’re a film buff, simply love documentaries, or want to find something to help you learn or teach, this is not a bad site to have at your arsenal.

Later – Sahil
 Sahil Patel, Access Intelligence, filling in for Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SR RESEARCH ANALYST/nuvoTV/LA: Nielsen rating analysis, collect/evaluate audience & market research data, 3-4 yrs TV media research experience, familiar w/ American Latino mrkt +, EOE/M/F/D/AAP [email protected] (10/22)

JOB OPENING: EXECUTIVE VP MKTG/GSN/LA: Asst; 3+ yrs exp. Heavy scheduling, calendaring. Excellent comm., time management, multi-tasking w/efficiency; Growth opportunity. Send res and CL to [email protected] w/salary history (10/22)

JOB OPENING: SR RSRCH ANALYST/TV ONE AD SALES/NYC: Compose rsrch reports using Nielsen & syndicated data. Bach deg, 5yrs TV media rsrch exp and multitasking pro. APPLY: (10/22)

JOB OPENING: AD SALES COORD/TV ONE AD SALES/NYC: Seeking recent grad with previous ad sales/advertising internship experience to assist ad sales department. Detail oriented and multi-tasking skills a +. (10/22)

JOB OPENING: VP PRG SCHEDULING/OTH JOBS/MD: VP Prg oversee all prg sched functions; resrh and design short/long term sched strategies 7+yrs exp/Other opportunities avail Visit: (10/22)

JOB OPENING: DIGITAL PRODUCT MANAGER/ATP Tennis Marketing/FL: 5 yrs exp web/mobile product mgmt. Exp global marketplace,devices,OS,browsers,apps,research,analytics,QA. Apply:  (10/22)

JOB OPENING: MGR, PROGRAM SCHEDULING/NYC: Resp for creating, populating & distrib program schedules for USA & Emerging Ntwrks. Min 3 yrs exp in prog/scheduling, 3 yrs in TV. 1 direct report. (2811BR) (10/21)

JOB OPENING: DIRECTOR APPAREL/HOME/MTVNetworks/Toronto: 7 yrs licesng, sales, mktg, retail, categ mgmnt. Authority in Softlines/home categ/industry. BA Business/Mktg/Brand Mgmnt. EOE/M/F/D/AAP. Apply (10/21)

JOB OPENING:  MGR, PRICING/PLANN’G/Fox Cable Networks/NY: Resp for daily components of the Sales Plann’g function. BA plus 3+ yrs pricing & plann’g or sales plann’g exp a media co.Supervisory exp strongly pref. (10/20)

JOB OPENING:  DIR MARKETING/RLTV/NYC: Min 10 yrs exp in ad sales/cons/aff marketing at agency, cable or broadcast. Exp w/ brand partnerships/client relations/on-air promotions necessary. Apply: [email protected] (10/20)

JOB OPENING:   VP, ACQ & STRATEGY/EPIX/NY: Res for acqs (linear, VOD, & brdbnd). Ovrsee prgrmng mdl, mng budget, neg film agreements. Dev/launch new prog offerings. 8+ yrs stud/ntwrk exp, MBA pref. EOE (10/20)

JOB OPENING: CHILDREN’S INTERACTIVE MEDIA PRODUCER/NY: Major children’s publisher seeks digital producer to dvlp & implement interactive content for web, apps, and VOD; 5+yrs production exp Res: [email protected] (10/20)

JOB OPENING:  SR COORD INTERACTIVE PROD/CABLEVISION/WOODBURY NY:  Min 2 yrs interactive TV/emedia exp.  Assist in daily tasks of  prod. workflow .  MS Office/Adobe Suite CS. apply to job # 15538BR (10/19)

JOB OPENING: TELEVISION AD SALES REP/NYC: 7yrs+ station, cable, network sales or agency exp. Strong DRTV & Per Inquiry exp w/ current contacts. BizDev a +. Resume & comp req to: [email protected] (10/19)

JOB OPENING: ACCOUNT EXECUTIVE, MLS DIGITAL PROPERTIES/Major League Soccer/Chicago: Min 3 yrs exp in ad sales & online marketplace. Exp calling on clients and agencies to present media opportunities. Apply: (10/19)

JOB OPENING:  SR RSRCH ANALYST/Discovery/NY: Closely monitors Discovery Ntwrks’ rating/demo performance; interact w/all lvls in response to client specific requests; 4+yrs cable media/ad sls rsrch; # 4584  (10/19)

JOB OPENING:   DIR/EXEC PRODR-DVLPMT & PROD/National Geographic Channel-NY: oversee dvlpmt of new specials /series. BA +5 yrs exp in dvlpmt and prod at network or prod co. (10/19)

JOB OPENING: RESEARCH ANALYST/WE tv/NYC: 1 yr ad sales research exp w/Cble/Brdcast industry. Strong analytical skills, help enhance sales program effort. MS Office exp, Nielsen/MRI/Simmons/AdViews/Arianna. [email protected] (10/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SALES INTERN/Woodbury, LI: Intern will gain experience with all facets of creating Optimum Homes & Autos channel & website. College credit. See full posting and apply to req 15503BR (10/22)

SITUATION WANTED: Seeking summer 2012 internship. Will have BS in Business in Music Industry Mgmt. w/ Film Studies minor in May 2012. Looking for music supervision or music publishing, pref. in NY. Contact [email protected] (10/21)

SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry-Junior level slots, B.A.  Mass Comm/Media backgrnd, 3-5 years experience, NY based, but interested in warmer climates.Please email, [email protected] (10/21)

SITUATION WANTED: Recent college graduate with a B.S. in Marketing/Management. I am interested in entry-level positions in marketing,sales, or media advertising. Looking to be located in New York City. Contact me at  [email protected] (10/21)

SITUATION WANTED: Laila Berzins, VO Artist/Singer: [email protected] Specialty in dynamic Character & Commercial VO. Also great with Corporate and E-learning projects! (10/21)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Worked as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (10/21)

SITUATION WANTED:  MEDIA ADVERTISING AND MARKETING EXPERT. 18 yrs. of media mgmt. and sales experience in broadcast, digital, print, mobile and event marketing in #2 media mkt. Willing to relocate.  Tony Siracusa. 626-390-6719 (10/20)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/20)

SITUATION WANTED:  Hollywood Feature/Television CAMERA MAN looking for work as a news or sports camera operator. 4 + years exp in both New York and LA. Resume and references upon request. Email: [email protected], Cell: 310.625.6635 (10/19)

SITUATION WANTED:  LA- Seeking PUBLICIST ASSISTANT position. I have exp in: Cision, ACT! and more! Bubbly, no stranger to long hours & hard work! 4+yrs media exp contact: [email protected] (10/19)

SITUATION WANTED: INTEGRATED COPYWRITER: Mktg ads, style guides, program positioning, promotion, collateral. Digital, print, video. Trade, consumer, Upfront anyone? I hear brand voices. SO fast. SO fun. (10/18)

SITUATION WANTED: MARKETING/RESEARCH MGR: 5+ yrs exp, print & digital ad sales. Expert in syndicated & primary research incl Nielsen, comScore, Omniture, New Age, IMS, MRI, MMR, Ipsos, Starch, Vista, etc. Contact [email protected] (10/18)

SITUATION WANTED: PHOTOGRAPHER: Pro Studio LA Mir Mile  Specialize in people cell: 323-899-9963  [email protected] (10/18)

SITUATION WANTED: BRAZIL JOB OPPORTUNITY: Brazilian entrepreneur is looking for investors that would like to open companies in Sao Paulo, Brazil. Strong knowledge of Brazilian Market and rolodex of clients. [email protected] (10/18)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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