Cynopsis: DIGITAL
10.14.13

Good morning. It’s Monday, October 14, 2013, and this is your first early morning digital briefing.

DanceOn, one of the YouTube’s Original Channels Initiative, has boogied its way to a $4 million funding round led by AMC Networks. CEO Amanda Taylor said the new venture doesn’t mean DanceOn will disappear from YouTube; it’s just expanding. Since DanceOn launched in 2011, it has collected more than 187 million views and 263,000 scribers.
In other words: Could a TV version of DanceOn be far behind? Probably not.

Amazon is looking to expand in the YouTube-dominated realm of short-form videos, and has pitched YouTube networks a distribution deal through its Instant Video service. AdAge reports the deal would give the video producers a branded page on Amazon, with a cut of the revenue from the potential pay-per-video system. Amazon would in turn get a part of the advertising revenue based on the video views. The deal may not come to fruition until 2014.

Comcast‘s groundbreaking “See It” partnership with Twitter, which connects consumers to content, is an example of how social media is helping, not hurting, the television industry, says BTIG Managing Director of Media and Technology Richard Greenfield. “Anything that deepens viewer engagement leads to higher ratings and can lead to greater ad dollars,” Greenfield tells Cynopsis. “It’s not either/or. Twitter is helping the ecosystem.” Greenfield will be on hand to offer more insights into the future of television at the Cynopsis summit this Thursday: http://www.cynopsisfuturetvsummit.com/

Bill Nye is once again explaining why science is so cool, but this time with the series Why With Nye for YouTube channel THNKR. The show revolves around Juno, which is NASA’s mission to Jupiter. The eight episodes are all available on THNKR’s channel.

TV news network Al Jazeera announced its new YouTube channel, Al Jazeera Plus, to be launched in the next few months. AJ’s Executive Director for Strategy and Development Yaser Bishr said, “There’s a generation of people who want to go beyond the box. They instinctively turn online to consume news. To reach them requires a fresh approach.” The channel’s personnel will be based in San Francisco.

CBS has invited viewers to help build an episode of Hawaii Five-0. Starting Friday, October 11, fans could go to http://www.cbs.com/H50vote to choose key story points. Voting closes on Oct. 31, but in 2014 fans will still be able to weigh in on elements like props and music. Show airs Fridays at 9 p.m.

YouTube’s online style guide channel Look TV is dedicating this week to DIY Halloween-themed content to help users prepare for their own fright fests. The programming will include costume ideas like Katy Perry’s ‘Roar’ look or Harry Styles from One Direction. The videos will be featured on Look TV’s YouTube channel.

For cable to survive against competition like Hulu and Netflix, companies must come together; at least that’s what Liberty Media Corp. Chairman John Malone concluded at a Liberty presentation last week. Malone suggested that services like the Comcast Xfinity video streaming product be shared with the rest of the cable industry to become a national brand. The cable sector has a history of joining forces, he noted, referencing the creation of HBO in the 1980s.

BlackBerry’s co-founder and former co-CEO Mike Lazaridis is considering buying back his former company with fellow founder Doug Fregin. The new filing was released late last week. The two already own an eight percent stake in the fizzling phone co.
In other words: The pair will be pitted against Fairfax Financial, which has already made a $4.7 billion offer for BlackBerry.

Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).

The Samsung Galaxy S5 may hit U.S. shelves sooner than expected. The latest Galaxy S4 was released in March, and ten million were sold in less than a month. The new model is expected to be showcased at the 2014 International Consumer Electronics Show in January, and will feature an improved camera and hardware.

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Make-up brand bareMinerals launched a Digital Creators Program so that any and all online video personalities can get tips from its make-up artists. BareMinerals hopes to develop an integrated partnership with each creator who signs up.

Google will start using the faces and names of adult users for reviews and advertising starting Nov. 11. The company unveiled the new terms of service on Friday, which is similar to Facebook’s policy on the same initiative.

Vine seems to be the choice of marketers since Instagram video came into the scene, despite Instagram’s nine-second advantage. Mobile Marketer reports that the more-established Twitter platform has enticed marketers, in part because Facebook’s Instagram videos have proved slow or impossible to load.
In other words: Brands like Dunkin’ Donuts, Honda and Trident may be clinging to Vine, but it’s probably only a matter of time before Instagram works out the kinks and takes advantage of its bigger user base.

Former 21st Century Fox exec Mike Hopkins became the newest CEO for Hulu on Friday, replacing relatively new CEO Andy Forssell. In Forssell’s departure memo he wrote that Hulu would record $1 billion in revenue this year, up from last year’s $700 million earnings.

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Webby Awards founder and filmmaker Tiffany Shlain celebrated her first original series with AOL last week called The Future Starts Here. Shlain hosts the show, sharing her perspective on what it means to live in today’s overly-connected world. About the eight episodes that were released on Friday, AOL’s SVP of Video Ran Harnevo told Cynopsis, ‘When we approach original production, we focus on three things: authenticity, which we think is the core of the digital medium; remarkable stories; and digital native people telling that story. Tiffany Shlain, for us, is the ultimate example of a digital voice.” The series is available at AOL On, and the first episode can be viewed at www.cynopsis.com.

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See you tomorrow,
Jessica Reese
10.14.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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