Monday, November 22nd, 2010

Cynopsis: DIGITAL

Good morning, it’s Monday, November 22, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The video game industry gained new bragging rights last week as Activision announced that its first person shooting game “Call of Duty: Black Ops” generated more than $650 million in worldwide sales 5 days after its release. The total beat out its predecessor’s previous record to become the most successful entertainment launch week in history, including five-day box-office, book and video game sell-through records.


and News Corp. are planning to launch a new subscription-based digital newspaper exclusively for the iPad, according to a report in Women’s Wear Daily. Former New York Post Managing Editor Jesse Angelo began working full-time for outfit, dubbed “The Daily,” earlier this year joined by Mike Nizza, formerly of The NYTimes; ABC News producer Steve Alperin and Pete Picton, online editor at The Sun in the U.K.
IFC and the satiric Onion News Network are teaming to produce a new half hour comedy show premiering on IFC Jan. 21, 2011 at 10 pm ET/PT. Not to be confused with “The Onion SportsDome,” which launches on Comedy Central 10 days earlier, it stars actress and former Fox News anchor Suzanne Sena as Brooke Alvarez.
‘s Kindle Store announced a new program to allow Kindle owners and non-owners alike to gift Kindle Books to users of the popular e-Reader. The Kindle store now stocks over 725,000 digital books.


Sony has launched an online casting initiative called “Face of the Fan“, allowing fans to try out for a part in the 4th installment of Sony/Screen Gems’ Underworld franchise. Users can download select pages from a script to rehearse, and then upload their audition video and other credentials for submission. The reels will be reviewed by a panel of studio and production executives, and the program will be used for future Sony projects including Screen Gems’ “Mortal Instruments,” Columbia Pictures’/Sony Pictures Animation’s “The Smurfs” and SPT’s Wheel of Fortune.
Former American Idol judge Paula Abdul is lending her name to yet another online auditioning platform called AuditionBooth, enabling wannabe stars to submit talent reels and online profiles to audition for TV shows, ad campaigns, and other talent searches via webcam. A campaign for a new perfume from fashion retail chain Dots, endorsed by Idol winner Jordin Sparks, will kick things off.


Call for Entries


Since 1941 … the World’s Oldest, Most Prestigious Award for Electronic Media

Entry forms and detailed information available online at:

Deadline for 2010 entries: January 14, 2011


Mattel is expanding its partnership with HUGE‘s new Audience Monetization Division to help monetize properties such as and through the sale of display advertising, content integrations and sponsorships.


The FCC is moving toward putting forth a net neutrality proposal similar to a telco industry compromise pitched to Energy and Commerce Committee Chair Rep. Henry Waxman, reports Politico. The proposal, which may go as far as prohibiting wireless companies from blocking any app, service or device, could surface as early as next month.
Tivo signed a deal with Telenor’s Canal Digital to supply DVR technology for Direct-to-Home (DTH) satellite customers in Norway, Sweden, Denmark and Finland.


The growth of Facebook continues unabated, with visits increasing 60% from the same week last year, according to Experian’s Hitwise to represent 10% of all U.S. internet visits last week. Content consumption on the social network has also grown substantially where nearly 1 in 4 page views in the U.S. took place on for the week ending November 13, 2010. The site’s market share of page views was 24.27% last week, 3.8x the volume of the 2nd ranked website YouTube with 6.93%.


Oceanhouse Media has just released a pair of $2.99 digital books for the iPhone/iPad and iPod Touch based on the Children’s classics “The Berenstain Bears” and “Rudolph the Red-Nosed Reindeer. The Rudolph app features word associations, professional narration and animated effects and promotes vocabulary building by highlighting individual words highlighted as the story is read. The Berenstain Bears Give Thanks app, the 10th in a series, teaches Thanksgiving-themed lessons about thankfulness and the love of family.


Reports are surfacing that socially-structured blogging platform Tumblr has raised between $25 million and $30 million, putting its valuation at a healthy $135 million. The site, which enables users to create mixed-media blog posts with elegance and simplicity, reached a turning point this year, extending to a community of some 47 million unique visitors and over 24 million publishers. The visual nature of its interface and site design has made it extremely popular among artists, animators, graphic designers and fashionistas. Tumblr posts can take the form of text, images, quotes, links, chats, audio clips or videos and half of all posts on the platform are photos. The site has really led the way in adding customization features, allowing creative folks to put their imprint on their blogs.
Later —
Wayne Karrfalt for Cynopsis Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: SALES PLANNER/LIBERMAN BROADCASTING (ESTRELLA TV)/NY: 3+ years experience with network sales planning, Dealmaker, building proposals, maintenance, stewardship, and revenue analysis. [email protected] (12/1)

JOB OPENING: AE /Burbank, CA/ION: Sell national half-hour time, 2-3 yrs TV/Cable/DR exp, Outlook/Excel/Word/PP, must have reliable transportation. Submit resume w/salary to [email protected]. EOE (12/1)

JOB OPENING: ACCOUNT EXECUTIVE AD SALES/NYC/REELZCHANNEL: 3+ yrs media ad sales exp. Exp cable, network, online, mp biz, strat integ mktg solu. Resp for ad sales & sales activity of EC ofc. Send res: [email protected] (12/1)

JOB OPENING: Sr RESEARCHER IFC/SUN/NYC: 3+yr ad sales resrch exp w/Cble/Brdcast indstry. Desgn/prep presntations, enhce sales/prgm effrt. MRI/Simmons/Omniture/Comscore/BrgtCove/NielsenTolbx/AdViews/Arianna. [email protected] (12/1)

JOB OPENING:  MGR, PROGRAM RESEARCH/Oxygen/ NYC:  Min 4 yrs exp in media research. Supports mgmt, programming, development, scheduling, press/publicity, marketing & pricing/finance. [email protected] (Job #1282882) (11/30)

JOB OPENING: FREELANCE P.A-ON-AIR PROMO/ABC/LA:Update status sheets/screen shows/pull shots for VOD. Bach deg/int. in TV mktg/promos req. Excellent org & comm skills. Final cut pro a +. Resumes: [email protected] (11/30)

JOB OPENING:  MGR, CONSUMER INSIGHT DIGITAL/WWE/Stamford, CT: 4+ yrs exp media research; exp w/ with Omniture Site Catalyst & Search Center, HitWise, comScore Media/Plan Metrix, and Forrester required. Apply: (11/30)

JOB OPENING:   DIRECTOR INTERACTIVE ADVERTISING/Newsday/NY: 7+yrs adv sales exp driving sales/strategy w/in dig. media space. Exp selling to Nat’l & Local accts/agencies & staff mgt req’d. Email resumes to: [email protected] (11/30)

JOB OPENING:  RSRCH MGR/NFL/NY: Mng and  support design & execution of primary and secondary rsrch relating to NFL fan & brand.  4-7 yrs of mkt rsrch exp.  More info/apply: NFL – Research Manager Position (11/30)

JOB OPENING: ASSOC DIR, BUS DVLPMNT/Luminosity Marketing/NY: Seeking a dynamic, well-rounded leader who has a keen understanding of account service to lead our new business program. Send resume & CL to [email protected] (11/25)

JOB OPENING: PRODUCER  FREELANCE/NEW YORK: Int’l Freelance FT Format Producer. Format HD/SD masters for global distrib; support Int’l production. (11/25)

JOB OPENING: MGR, CONTENT PROD & TECHNOLOGY MGMT/MTV/NY: 5 yrs exp, Manage post ops and tapeless wkflo’s, post supes, file mgmt. Expert underst’g of AVID, FCP & digi media. Budget & acct mgmt skills. Proj Based [email protected] (11/24)

JOB OPENING: DIR CULINARY EDITORIAL/FOOD NETWORK/NY: Creatively operate/dvlp culinary content. 5-10 yrs exp, culinary editing, publishing &/or website experience needed. Thorough culinary knwldg. # 1977 (11/24)

JOB OPENING:  SR EDITOR/FOOD NETWORK/NY: Edit recipes for accuracy, grammar, style & suitability for ntwrk website & other initiatives. 4+yrs prior editorial exp in culinary publishing. # 1976 (11/24)

JOB OPENING: EXEC PRODUCER/Seattle: Oversee content & dir of a daily sales driven daytime talk show on KING5 TV. Exp producing daytime TV, live events, creating content w/ advertiser clients. View job/apply: (11/24)

JOB OPENING: DIGITAL DIST ASST/NY: Entry level. Digital distrib division of independent film co. Multitask in envir where priorities always shift a must. Exc orgnzt’l & comm. skills. Resume: [email protected] ASST SUBJ line (11/23)

JOB OPENING: NEW MEDIA SPECIALIST/New York: Launch & mng new media plans, (ie VOD, mobile, iTV). 3 yrs digital media exp. Apply: (11/23)

JOB OPENING: SENIOR ACCOUNT EXECUTIVE/PMK*BNC/LA: 4-6 yrs exp; must have exp w/ corp brands media relations & exp w/social media and marketing. Resume: [email protected] (11/23)

JOB OPENING: DIR, BUS AFF/DISNEY CHANNEL/LA: Min 5+ yrs combo firm/netwk/studio exper; in-depth knowl guild/union agrmts, IP; top nego/drafting esp for live-action/scripted; JD/state bar; Apply Req 269593 (11/23)

JOB OPENING: DIR EVENTS – AFFILIATE SALES/Rainbow Media/NY: 4+yr Evt mktg exp in Cble/Tv/Ent indstry. Plan/execute affiliate sales evts. Budget & acct mgmt skils. Stng indstry contacts prferd. Wil Travl. Rez: [email protected] (11/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY: NYC production co. seeks SOCIAL MEDIA EXPERT. Grow web presence for popular YouTube act prepping TV network pitch. Intern starts ASAP. Res/Cov Ltr to [email protected] (12/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  SALES CLOSER in TV, FILM & NEW MEDIA 6+ years International experience in Film & TV sales, a true closer w/ strong sales record and solid management skills. email [email protected] (11/30)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (11/30)

SITUATION WANTED:  FIELD DIRECTOR/DIRECTOR OF PHOTOGRAPHY (NY/LA): 33+ years in every production situation imaginable. Few have the experience, references and reels like I do in Reality, Field Production, Docs. [email protected] (11/25)

SITUATION WANTED: CONTENT CREATOR:  Entertainment, Docs, Kids, Specials.  Major network/studio/interactive credits in long and short form.  [email protected] or [email protected] (11/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (11/25)

SITUATION WANTED: NEW MEDIA SPECIALIST: Journalist & FCP certified editor w/ experience in Flash, Photoshop & social media; open to full-time, part-time, contract, or freelance; based in central CT. Please email: [email protected]  (11/25)

SITUATION WANTED: MARKETING MANAGER:Smart, consultative, strategic, team marketer. Extensive sponsorship development & multi-platform branding experience across all media (on-air, online, off-air). Contact: [email protected] (11/24)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats TV & Feature. Accurate, Reasonable, Thorough- fast turn around. Email: [email protected] (11/24)

SITUATION WANTED: VERY SR WRITER. Very Reasonable Rates. Copy, content, concepts, creative + strategic, all media. Hire me and you will be happy. Visit for FREE samples. [email protected] (11/24)

SITUATION WANTED:  Dedicated & exp’d SR TRAFFIC COORD seeks a challenging new position.8 yrs media (6+ yrs traffic) & rec’d 4 NBC Ovation Awards for going above & beyond, as well as demonstrating excellence. [email protected] (11/24)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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