Cynopsis: DIGITAL
11.18.13

Good morning. It’s Monday, November 18, 2013, and this is your first early morning digital briefing.

The Simpsons will be available for online streaming for the first time in August 2014, as well as air on a cable network after years of only being available on broadcast syndication. The network behind the deal, FX’s FXX, will make the show available to stream on the soon-to-launch FXNOW mobile app and for video-on-demand.
In other words: This is a massive deal, because the hit 530-episode show has never been available on Netflix and Amazon Prime, and the battle to win syndication rights has been a long one for cable networks.

Comcast has plans to sell films and TV episodes through its VOD service, sources have told the Wall Street Journal. The cable company, which currently offers movies for rent, would make purchase an option for the 20 million households with its digital service.

The Television Academy announced it is transitioning to online voting for the Emmy Awards, for the first round of voting in 2014 and for all rounds in 2015. “This is all part of our ongoing mission to activate greater member engagement,” said Academy chairman and CEO Bruce Rosenblum.

Spike, Comedy Central, MTV and BET are coming together to stream a video game event called VGX. The multiplatform event is based on Spike TV’s Video Game Awards franchise, and will premiere new game trailers as well as demos of games and panels. The show will stream on Xbox devices, PlayStation 3, Twitch, Hulu, Yahoo and VGXLIVE.com on Dec. 7.

French broadcast TV network Canal+ announced it will launch a multi-channel network on YouTube in a new partnership and brand called Canal Factory. Canal+ will create 20 different channels on YouTube starting in December, including programming from the network as well as from partner channels. VideoInk reports Canal Factory will also work with creators to produce original content for the channels.

MTV is pre-releasing the first episode of its new documentary series Generation Cryo on its app a week before it airs on Nov. 25. “We’ve been actively experimenting with introducing new shows this way to help build awareness and buzz leading to the TV premiere,” said MTV’s Executive Vice President of Programming and Content Strategy Robyn DeMarco. The app is available on Apple devices as well as Xbox consoles.

Amazon Studios’ Prime Instant Video premiered its first original series. Alpha House, on Friday. The first three episodes of the Garry Trudeau-written show starring John Goodman and Mark Consuelos are free for all viewers as of now. The remaining episodes will be available every Friday on the service. Amazon Studios debuts its second original, Betas, on Nov. 22.

Online video game network Machinima is live-streaming its fourth annual Inside Gaming Awards on Dec. 4 in Los Angeles on its YouTube and Twitch channels.

Please join Cynopsis onThursday, November 21, for an exclusive training webinar, Leveraging Social Media to Drive Tune-In and Ratings. Featured speakers include Deirdre Bannon, VP Product for SocialGuide; Sumeet Kanwar, Managing Director Midwest & Strategy for OMD; Jake Katz, VP Audience Insights & Strategy for REVOLT; and Dana Ortiz, VP Brand Marketing for Syfy. In this special webinar, you’ll hear about strategies for using social media to spread the word about programming and generate the kind of excitement that boosts viewership.

Twitter unveiled a new ad tool for marketers to target their customers, based on the iOS or Android phone they use, or if their device is connected to WiFi. Twitter also launched a new analytics-reporting tool that allows advertisers to see data on impressions and engagement on different smartphones.

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The world has developed quite the sweet tooth for King’s Candy Crush Saga. The app that launched only a year ago has passed 500 million downloads on Friday, equivalent to one out of every 14 people in the world, according to FastCompany. Seventy-eight percent of U.S. users play the app while watching TV, while U.K. fans use it 69 percent of the time while commuting.
In other words: The game’s mega user-base can only be compared to a product like Rovio’s Angry Birds; and even those fliers took two years to reach the 500 million download mark.

Google Play Music has finally arrived for Apple devices on Friday. The new app includes the free services as well as an All Access subscription. Google is offering a free month of the All Access music streaming option for anyone downloading the app for the first time.

Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than today. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).

AdAge released its top Viral Video Chart for this past week, and the line-up is topped by a heartwarming transformation video that premiered with a Veteran’s Day theme. The top five are:
01)     Homeless Veteran by Degage Ministries: 8,959,003 views
02)     It’s Not Complicated by AT&T: 4,977,598 views
03)     Venice by Louis Vuitton: 4,922,571 views
04)     Sour Apple Extra Strength by 5-Hour ENERGY: 4,159,446 views
05)     Christmas Advert 2013 by John Lewis: 3,594,103 views

Streaming video on televisions and over-the-top devices is revving up to be the primary way to watch TV, according to a recent study of 1200 people between 18-49 conducted by Crackle with Frank N. Magid Associates. The research found that over other devices like tablets, PCs and smartphones, more than half of people preferred to stream video on over-the-top sets. People also ranked the option of streaming TV second to watching TV live during primetime hours, and before turning to the DVR for programming.
Worth Noting: According to the data, 96 percent of those studied can stream content on their TVs, 54 percent use over-the-top devices, and half of those looking to replace cable and satellite will do so with the over-the-top device.

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Prada hired the famously quirky director Wes Anderson to make its latest mini-movie gone advertisement film. Called Castello Cavalcanti, the eight-minute entry enlists Anderson muse Jason Schwartzman to be the main character and racecar driver who crashes into a small Italian town in 1955. Check out the spot at www.cynopsis.com.

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See you tomorrow,
Jessica Reese
11.18.13

Roberta Caploe: Editorial Director
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