Monday, May 9th, 2011

Cynopsis: DIGITAL


Good morning, it’s Monday, May 9, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Sony announced on Saturday it had removed the names and partial addresses of 2,500 sweepstakes contestants from the internet that had been stolen by hackers and posted on a website affiliated with Sony Electronics. The company is working on restoring service after suffering one of the broadest attacks yet leveled at a public gaming site. Sony CEO Sir Howard Stringer also announced a $1 million identity theft insurance policy for users late last week in an apology letter posted on the PlayStation blog. The program will offer a free identity protection plan to any affected users who register for the program by June 18.


The U.S. Pentagon released 5 home videos depicting Osama Bid Laden seized by the Navy SEALs during the raid on the late terrorist’s home. Officials described the audio-less clips to the AP as the “largest collection of senior terrorist material ever collected.”, Discovery Digital Media and Church & Dwight, Co., Inc., the makers of the First Response home pregnancy test, have returned with a second season of a short-form web series following the roads of six different couples on the road to conception. Season two will turn the cameras on the male partners as they keep video journals documenting the challenges involved.


is working on a new program that will pay users in Facebook credits for watching video ads. Intended to improve upon the low click-through rates of ads, the model will be initially tested by social gamers such as Zynga, CrowdStar and Digital Chocolate. Facebook is also working with Sharethrough, SocialVibe, Epic Media and SupersonicAds to serve ads on the program with TrialPay and EpicSocial providing analytics.


T-Mobile USA, the target of a $39 billion takeover by AT&T Wireless, saw its profit and subscriber total plunge during the first quarter. The Bellevue, WA-based company lost nearly 100k subscribers to fall to 33.6 million customers overall. On a brighter note, T-Mobile noted that 9.1 million customers are using 3G/4G smartphones as of the first quarter, a net increase of nearly 1 million customers compared to the first quarter of 2010.
Rep. Edward J. Markey (D-Mass.) and Rep. Joe Barton (R-Texas), the co-chairmen of the Congressional Privacy Caucus, announced plans to release the “Do Not Track Kids Act of 2011” this week. The act would put into place numerous protections for children and teens, including the requirement of parental consent to collect personal information online.


Worldwide smartphone sales surged impressively during Q1 with sales increasing 80% year-over-year, according to researcher IDC. Nokia, in the process of switching from the Symbian to the Windows Phone operating system, held on to the top vendor spot but saw its market share dip by 38% with only a 12% unit growth. Apple reached a new record shipment volume in a single quarter, and inched closer to market leader Nokia with fewer than six million units separating the two companies.
Top Five Smartphone Vendors, Shipments, Market Share, and Year-Over-Year Growth, First Quarter 2011 (Preliminary Results) (shipments in millions of units)
Vendor   1Q11 Ship. 1Q11 Mkt. Share 1Q10 Ship. 1Q10 Mkt. Share 1Q11/1Q10 Change
Nokia           24.2              24.3%           21.5              38.8%               12.6%
Apple           18.7              18.7%             8.7              15.7%             114.4%
RIM             13.9               14.0%           10.6              19.1%               31.1%
Samsung     10.8                10.8%            2.4                4.3%              350.0%
HTC              8.9                  8.9%            2.7                4.9%              229.6%
Others         23.2                23.2%            9.5              17.1%              143.7%
Total            99.6              100.0%          55.4             100.0%               79.7%
Source: IDC
Google’s Android and Apple’s iPhone platform continue to gain on Research In Motion in the smartphone market in the U.S., according to ComScore. Google’s Android smartphone share rose to 34.7% in March, up from 33% in Feb., while Apple’s remained flat at 25% of the market.
Top Smartphone Platforms ­- Total U.S. Smartphone Subscribers Ages 13+
3 Month Avg. Ending Mar. 2011 vs. 3 Month Avg. Ending Dec. 2010
                                 Share (%) of Smartphone Subscribers
                                        Dec-10  Mar-11  Point Change­________
Total Smartphone Subs     100.0%   100.0%       N/A
Google                               28.7%    34.7%        6.0
RIM                                    31.6%   27.1%       -4.5
Apple                                 25.0%    25.5%        0.5
Microsoft                              8.4%     7.5%       -0.9
Palm                                    3.7%      2.8%      -0.9
Source: comScore MobiLens


The $1.99 “ MathiGo” is new 10-level applied Math app out to spark kids’ interest in tackling Math puzzles. Options include a “mad minute” mode that puts users under the clock, testing basic math concepts and skills. Un-timed, Practice, Quiz and Game modes are self-paced.


Peter Liguori has stepped in as the new interim CEO of the OWN cable network jointly owned by Oprah Winfrey and Discovery Communications. The former FX Chief and Fox Entertainment head replaces Christina Norman, who is leaving the network.
Tribune Co., the bankrupt owner of the Chicago Tribune and Los Angeles Times, named Eddy Hartenstein as President and CEO, taking over from a four-member executive committee. Eddy has served as co-president and a member of the company’s Executive Council since last October.


NY Media Day Event: 5/10/11
What’s your Roadmap to Activation? 

Featuring to name a few, Estee Lauder, AT&T uVerse, Hearst, and closing keynote, Jonah Pereitt, co-founder, BuzzFeed & Huffington Post. 

Register now … every attendee will have the chance to win an iPad 2!



Mommy blogs came to prominence a few years back as much for their sass and vitriol as for the practical advice they dole out. Yet, one of the best-loved budget-themed Mommy blogs out there on blog platform WordPress remains Living Well, Spending Less. Ruth Soukup serves up a classy collection of recipes, shortcuts and DIY Projects designed to teach survival skills such as using coupons to stretch the household budget. Let’s hear it for Moms who know how to get more from less!



Cyn opsis Media presents:
Primetime Emmy® Awards: Before the Ballot Special Editions
A 5-part series publishing from May 23  June 20, 2011

Daisy Whitney explores the major Categories before Nominees are determined.
Actor/Actress , Non-Fiction Specials & Series, Reality Host/Competition/Program, Comedy and Drama

Space is limited (Non-fiction & Drama Editions are sold out)
To advertise contact Mike Farina – [email protected] , 203.218.6480

Later – Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIRECTOR MEDIA/Food Network/NY: Establish comm strategy & positioning for netwk priorities. 8-10 yrs exp in agency and/or ent media exp pref’d. Exp managing multi-million dollar budgets. #2345. (5/21)

JOB OPENING: ENGINEER (Contract)/New York: Employ corrective measures to mitigate technical problems both internal and external to Avid Interplay. (5/14)

JOB OPENING: VP, RESEARCH/WE tv/NY: 15+yrs media research exp in cable/online/VOD environments, implementing research strat, tracking competitive trends+digital / brand performance. Must know Nielsen systems. [email protected] (5/14)

JOB OPENING: SR WRITER/PROD/TBS Inc/The Cartoon Network /ATL: 5yrs exp at ntwrk/agency/design firm. Strong writer (comedy writing essential) & exceptional creative thinker.Must know way around all prod. Apply: (5/14)

JOB OPENING: DIGITAL SLS PLANNER/New York:  Support Dig AE’s thru Planning Pricing & Inventory in efforts to max ad revenue for all web properties (5/13)

JOB OPENING: MEDIA BUYER/WEST PALM, FL:  In-house automotive agency. Bachelor’s degree, 2+ yrs. (auto preferred) exp.; SmartPlus; communicator & team player.  Planning, buying, billing. Benefits, 401(k). [email protected] (5/13)

JOB OPENING: COORDINATOR, PRICING & PLANNING/G4/NY: (temp)1+ yr industry exp; Resp for tracking inventory, monitoring liability, ad hoc projects & supporting sales staff; Excel & PP exp needed. [email protected] (5/13)

JOB OPENING: CREATIVE DIRECTOR/New York:  Extensive agency and/or network experience, with a strong background in branded entertainment. (5/13)

JOB OPENING: RESEARCH MANAGER/Nielsen TV/DC: Aid w/ primary projects for East Coast TV clients; Prepare deliverables & handle onsite client management. 2+ yrs research experience. TV experience preferred. (5/13)

JOB OPENING: DIR SCHEDULING/IFC & SUNDANCE/NY: Oversee strategic planning & scheduling for IFC/SUNDANCE domestic linear and digital platforms.5+yrs exp brdcast/cble w/emergng platforms [email protected] (5/13)

JOB OPENING: SR. ANALYST, RSRCH/UNIVISION/LA: Analyze Nielsen data for O&O’s, Ad Sales, News, Aff Relations, PR/Mktg. Min 2 yrs rsrch exp w/ knowledge of NPOWER & local ratings systems [email protected] (5/12)

JOB OPENING:  RESEARCH ANALYST/McKinsey & Company/NYC: Analyst w/Telecom, Media & High Tech (TMT) practice.  Will cover the media domain. More info/apply: (5/12)

JOB OPENING: SUPERVISING PRODUCER/LA: Production company seeks supervising producer with experience overseeing scripts and post on documentary series. Send resume & credits list to [email protected] (5/12)

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req, Spanish profic a+. Res: [email protected]   EOE (5/12)

JOB OPENING:  SR PUBLICIST/truTV/NY: 5 yrs+ PR exp. in ent. Ind. emphasis and interest in reality TV genre. Digital/social media proficiency, knowledge of media outlets and contacts req’d. Resume: [email protected] (5/12)

JOB OPENING:  DIR PRODCTN, PLANNG & OPS/WEtv/NY: Ovrsee Creative Prodctn of On-Air Promo & Branding.  Creative, resourceful, brand-knowldgble & budget-oriented. 10+yr prodctn/post prodctn exp in brdcast/cble. [email protected] (5/12)

JOB OPENING:  Digital Media Sls Planner/DISCOVERY/NY: support frontline sls AE & mgrs in prospectng/dlvpmnt/proposal/maintenance & post analysis; 2+ yrs exp media ad sales experience. # 3808  (5/12)

JOB OPENING: DIST MKTG MGR/A+E NETS/NY: Manage mktg projects that support Dist efforts across all brands & services. Min 5 yrs cable sales/mktg exp.To apply: (5/12)


JOB OPENING:  DIR MEDIA RELATIONS/ATL: Prior cable and/or broadcast tv exp preferred.Min. 8 yrs comm. & publicity work req.See job posting at . Res: [email protected] (5/11)

JOB OPENING:  PRODUCERS, POST PRODUCERS & AP/ATLAS MEDIA CORP/NYC: Strong writing & story skills, must be highly orgnz’d for a scripted forensics series &  scripted crime series. Res to: [email protected] (5/11)

JOB OPENING:  DIGITAL DISTRIBUTION COORDINATOR/Screen Media Ventures/NYC:Digital Film Dist. Entry level. Skills in computer, social media. Salary + benefits. Apply: [email protected] (5/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY:  Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (5/11)

SUMMER INTERNSHIPS CREDITS ONLY:  Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (5/11)

SUMMER INTERNSHIPS CREDITS ONLY: MARKETING /Teaneck, NJ: 20 hrs wkly; National music education franchise business seeking creative, hands-on, multi-tasking interns for marketing department. Reliability a must. Apply: [email protected] (5/10)

SUMMER INTERNSHIPS CREDITS ONLY: GRAPHIC DESIGN/Teaneck, NJ: 20 hrs wkly. National music educ. franchise business seeking design intern w/ strong skills in Adobe Photoshop, Illustrator and InDesign. Word/Powerpoint is a +. Apply: [email protected] (5/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE ASST: Smart, passionate, dedicated recent Columbia grad seeking to assist/entry-level positions in TV or film, 3 years of internship experience. NY based, willing to relocate/telecommute. Contact: [email protected]  (5/13)

SITUATION WANTED: SALES/MARKETING/BUSINESS DVLPMNT/NY: Dynamic, passionate exec with 6+ yrs exp in sports & media selling integrated sports & ent sponsorships, building brands/mktg partnerships  [email protected] (5/13)

SITUATION WANTED: CREATIVE MEDIA MIND: Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (5/12)

SITUATION WANTED:  RESEARCH DIR: Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/11)

SITUATION WANTED: SALES PLANNER/NYC: 2+ yrs Sales Network exp. created sales proposals/power point presentations, online marketing/promotions, media math, detail-oriented, multitask, prioritize, MS Office. Contact [email protected] (5/10)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/10)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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