Monday, May 21st, 2012

A CYNOPSIS MESSAGE FROM LIFETIME


LIFETIME MOMS: AN OPPORTUNITY OF A LIFETIME

 

EXCLUSIVE BLOGS from the Supernanny, Dance Moms, and Project Runway designers offer
extended reach across all platforms.

Custom BRANDED CONTENT and SOCIAL campaigns from our mom bloggers drive engagement.

84% of Lifetime Mom users TRUST the brands advertised across the network.

LifetimeMoms.com
click for source.


Cynopsis: DIGITAL
05/21/12

Good morning. It’s Monday, May 21, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

April 2012 data from comScore‘s Video Metrix service:

  • 181 million U.S. internet users watched nearly 37 billion online videos.
  • The top five digital video properties on the web were Google/YouTube (157.7 million unique viewers); Yahoo Sites (53.6 million unique viewers); VEVO (49.5 million); Facebook.com (44.3 million); and Microsoft Sites (42.8 million).
  • Of the 37 billion video views, Google/YouTube was responsible for 17 billion, while Hulu and Yahoo accounted for 901 million and 742 million, respectively.
  • The average viewer watched 21.8 hours of online video content, with Google/YouTube (7.2 hours) and Hulu (3.8 hours) earning the highest average engagement among the top 10 properties.
  • U.S. internet users watched 9.5 billion video ads in April, making it another record-breaking month for video ad views.
  • Hulu led the way with 1.6 billion video ads delivered, followed by Google/YouTube (1.3 billion), BrightRoll Video Network (943 million), Adap.tv (881 million), and TubeMogul Video Ad Platform (831 million).
  • Total time spent watching video ads amounted to 3.9 billion minutes, with Hulu once again leading the way as it delivered 670 million minutes worth of video ads.
  • Overall, 84.5% of the U.S. internet audience viewed online video.

 

~ MULTIPLATFORM CONTENT NEWS ~

A newly announced partnership between NASCAR and Twitter will turn the #NASCAR hashtag into a curated feed of relevant tweets and content from NASCAR drivers, NASCAR families, teams, commentators, celebrities, and other racing fans and personalities. It is being described as an “enhanced live event experience” for fans that want to get behind-the-scenes access to a race while they are watching it unfold. The curated feed will use a combination of algorithmic and editorial signals to select the tweets/content that will be featured; it will be managed by Twitter’s media team.

Asian American television network Myx TV’s new entertainment and lifestyle show, MashBox, has received the second-screen treatment with the release of the MashBox Live iOS app powered by Mozaik Multimedia. Aside from providing users with additional content and information tied to the show, the free app will also enable them to shop for items that are featured on the program (such as clothes a particular celebrity is wearing or prizes from hotspots), share content through Facebook, and bookmark a part of the show in order to watch it later. MashBox premieres tonight at 10pm ET on Myx TV, which is available in over 8 million homes in the U.S. Mozaik says its companion TV technology is compatible with TVs, smartphones, tablets, computers, set-top boxes, Blu-ray devices, and other internet-enabled devices.

evian and Digitas France have partnered to launch evian the source, a “branded content platform.” With the stated goal of being a place for people to find, and be inspired by, interesting stories from around the world, and thereby reawaken their sense of wonder, the project partnered with international artists and filmmakers to develop exclusive content for the site. The first product of these partnerships, a short film by Spanish director Ramon Ayala (Iconoclast) that also serves as an introduction to the project, is available now. Several times a day, evian will also aggregate other content from around the web, including photos, videos, tweets, and more. All content will be shareable across Facebook, Twitter, YouTube, and Pinterest.

The Paley Center for Media has partnered with Livestream to provide live coverage of a panel conversation between the stars and the Executive Producer of MTV’s Teen Wolf series, which begins its second season on June 3 at 11pm ET. Broadcast from The Paley Center’s Beverly Hills location, the panel discussion, which will be moderated by TV Guide’s Michael Schneider, will stream beginning at 10:45pm ET on Wednesday, May 23.

Patrick Meyer has joined Innovation Excellence, a website focusing on the global innovation community, as Global Correspondent. He will host weekly episodes of PatrickTV – Innovation 3.0, a series of video reports documenting what’s coming up in business, tech, and innovation. The first episode, which takes a look into evian’s “Live Young” campaign, is already live on Innovation Excellence’s website. In the past, Meyer has advised on new product development for the likes of Gilette and The Coca-Cola Company.

~ DIGITAL ADVERTISING ~

Time Warner Cable (TWC) has selected BlackArrow to power a system-wide deployment of real-time, dynamic ad insertion within on-demand content. Combining the BlackArrow system with third-party solutions, TWC aims to deliver relevant ads to its on-demand viewing audience. TWC will also be able to use the BlackArrow technology to increase the availability of commercial inventory for local and regional sales efforts. “Our partnership with BlackArrow will lay the foundation for new on-demand business and advertising models, and we ultimately expect that this will extend across a broad spectrum of television distribution platforms and devices,” said Joan Gillman, President /Time Warner Cable Media.

Vizu Corporation, an online ad technology company focusing on helping advertisers and publishers measure and optimize brand lift in real time, has released a set of case studies that were developed to evaluate the effectiveness of different approaches to social media advertising. In recent weeks, Vizu partnered with 33Across, BuzzFeed, BlogHer, and others to benchmark the effectiveness of brand advertising using different types of social media tactics, ranging from blogging to working with the social graph, from marketers like Jones New York, GE, and Mary Kay. For example, 33Across built a custom “Brand Graph” to predict large sets of new users for Jones New York by interpreting social habits across the retail category; GE partnered with BuzzFeed to create branded content through custom editorial posts; and Mary Kay partnered with BlogHer to create a branded blogger outreach campaign. The partners used Vizu’s Ad Catalyst to measure and optimize brand advertising in these social channels. The case studies can be found here.

~ TECH DEALS, MERGERS & SKIRMISHES ~

China has approved Google’s acquisition of Motorola Mobility. The deal, which was made last August, is for roughly $12.5 billion. This was the final step for Google before it could close deal, which is now expected to happen within the next week. Chinese authorities cleared the deal under one major condition: Google will keep the Android operating system free and available to other mobile device makers for five years.

The consumers who filed a lawsuit against Hulu last year for privacy violations relating to the Video Privacy Protection Act (VPPA) are asking a federal judge to reject the video site’s claim that it doesn’t fall under VPPA’s jurisdiction, reports MediaPost. The VPPA, which was passed in 1988, makes it illegal for “video tape service providers” to disclose a customer’s movie-viewing history without permission. Hulu, seeking a dismissal of the lawsuit, has argued that it should not be identified as a video tape service provider as it does not have a physical store. The plaintiffs argue that this is like saying “an email is not a document because it exists exclusively in cyberspace.” The lawsuit itself focuses on Hulu’s relationship with an analytics firm called KISSmetrics, which allegedly used “supercookies” to track people, even after they had deleted their cookies, according to the report. In seeking the dismissal, Hulu has argued that the plaintiffs have been unable to demonstrate that they were actually injured by the tracking.


A CYNOPSIS MESSAGE


 

Upcoming Specials Editions for Cynopsis Media

(( May 29 )) Primetime Emmy® Awards: Before the Ballots: Actor/Actress

(( June 4 )) Primetime Emmy® Awards: Before the Ballots: Non-Fiction Specials/Series

(( June 11 )) Primetime Emmy® Awards: Before the Ballots: Reality Host/Competition/Program

Space is limited. To reserve your ad space, contact Mike Farina | 203.218.6480


 

~ TRENDS, RESEARCH, ETC. ~

According to Viacom‘s “Social TV: Viewer C’s the Moment” study, viewers engage in an average of seven different types of social TV activities, online or offline, on at least a weekly basis. The most common activities are watching TV with others (85%), searching for supplemental content (61%), and viewing TV show clips on social networks (58%). Primarily, the research reveals that consumers engage in social TV activities through the lens of what Viacom calls the “Three C’s to the Social TV Experience”: By communicating, consuming content, and checking comments. Other interesting data includes:

  • Search is the top source for discovery of social TV services (38%), followed by social networks (26%) and ads that run on TV shows (22%).
  • Communicating is the top priority for social TV users.
  • The number one request for content is full-length episodes (88%), followed by sneak peeks of new episodes (75%), behind-the-scenes footage (71%), and highlight clips (71%).
  • The top source viewers want to hear from in terms of comments is the show’s cast and crew, followed by someone the viewer knows.

Q1 data from online video ad management platform VINDICO finds that “premium” content continues to return higher completion rates across all types. Specifically, impressions on Full-Episode Player (FEP) site types accounted for 40% of the delivery share in Q1, which VINDICO says suggests that advertisers are seeing the benefit of premium, video-centric environments. The data also shows that Video Portals, which generally host shorter clips such as music videos and user-generated content, capture the highest click-through rates (CTRs). This is representative of a trend that sees CTRs being higher when attached to short-form videos, while long-form content bears witness to higher completion rates. According to VINDICO, ads running on long-form content (10+ minutes) on its platform averaged a 91% completion rate and a 0.63% CTR, while ads on short-form content averaged a 73% completion rate and 0.85% CTR. Among the other findings:

  • 80% of ad abandonment occurs within the first half of the ad. FEP and Video Portals show the highest first-half abandonment (90% and 95%, respectively). However, their overall high completion rates (89% and 84%) indicate that the brand message was delivered to a large percentage of viewers.
  • With that in mind, VINDICO predicts that more brand messaging will be added to the beginning of the ad to maximize the impression.
  • 91% of all video ads in Q1 2012 were re-purposed TV creative. Adding branding, such as social buttons or information overlays, at the beginning of the ad can increase exposure and engagement.

Women are more likely than men to click on ads on Facebook, according to global data from AdParlor, per an eMarketer report. In Q1 and Q2 of this year, the average CTR for women on Facebook ads was 0.073% and 0.063%, respectively. In comparison, men averaged a CTR of 0.066% in Q1 2012 and 0.048% in Q2. The difference: 10.6% in the Q1 and 31.3% in Q2. In the U.S., CTRs as well as costs per click and CPMs tended to be higher than that of worldwide rates.


A CYNOPSIS MESSAGE


 


 

~ WEBSITE OF THE DAY ~

Facebook has acquired Karma, a mobile commerce company that makes social gifting apps. In a blog post, Karma said that its service “will continue to operate in full force.” By partnering with brands, Karma offers a catalog of products/gift ideas. After a product has been selected, the user can pick and personalize a card to go with that gift. Karma notifies the recipient that a gift is coming via a text message, e-mail, or Facebook. Once the message has been received, the recipient can further personalize the gift, swap it for another product, or even exchange it for a charitable donation. Once that decision has been made, the recipient enters their address and Karma ships it. Terms of the deal were not disclosed.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital
05.21.12

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.


Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: DIRECTOR PROGRAMMING & COMPLIANCE INT’L. NETWORKS/NBCUniversal/LA: Oversee programming from strategy to execution. Min. 5 yrs exp in TV program scheduling in cable. Apply at www.nbcunicareers.com Job#5539BR (5/26)

JOB OPENING PROJ MGR RSRCH/NY: 5+ yrs TV rsrch brdcst/cable exp required. Expertise in data analysis, comp TV landscape & ind trends. Kwldg of Star/Nielsen sys. BA deg req’d. To apply, contact: [email protected] (5/26)

JOB OPENING SENIOR DIRECTOR COMMUNICATIONS/NBCUniversal Oxygen/NYC: supervise series publicity/campaign management and press team. Unscripted/TV experience a must. Apply: www.nbcunicareers.com #5659 (5/26)

JOB OPENING: PROJ MGR ANALYTICS & SOCIAL MEDIA/ATL: 5+ yrs TV rsrch/2+ social media, passion for animation & kids prgrmng +, primary rsch & strong knwldg of dig. platforms. Kwldg of anlytcl tracking systms. [email protected] (5/25)

JOB OPENING: INV MGR-PLANNING/Uni Cable Nets/NY: Support Dir. on invntry mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Exp. in media/DM/VCI/Spanish a +. Apply: [email protected] (5/25)

JOB OPENING: SALES EXEC/PLAINVIEW NY: 2+ yrs Latin America media/tech sales with content delivery network company  e-mail resume to [email protected] (5/25)

JOB OPENING: AE-DIGITAL /NYC/Discovery: Dvlp/maint strategic accts/sponsorship deals for Discovery’s dig. portfolio. Exc agency/client relationships & proven track rec. Dig. bckgnd a +: https://careers-discovery.icims.com/jobs/5875/job (5/25)

JOB OPENING: SR LEV PRINT GRAPHIC DESIGNER/MOTION MEDIA ARTIST/Denver (area): Design mktg materials, PwrPnt, prod. illustrations, & 2D & 3D animations. Maya, AfterEffects & Photoshop exp a must. Res: [email protected] (5/25)

JOB OPENING: VP POST PRODUCTION/BBC AMERICA/NYC: Oversee daily ops NY post prod facility. Create long term tech strategy supporting various channel initiatives incl: digital, EST and TVE. Cable VOD fulfilment exp. [email protected] (5/24)

JOB OPENING: DIRECTOR AD SALES RESEARCH/Style & Sprout/NY: Manage sales estimates & forecasting processes, drafting sales messaging and helping with custom research efforts. Apply to: www.nbcunicareers.com (4976BR) (5/24)

JOB OPENING: MGR, STRATEGIC MKTG, SYFY/NBCUNIVERSAL/NYC: Create cross-platform marketing packages. Min. 2 years experience at an agency, media company or sales org required. Apply online at www.nbcunicareers.com (#5545BR) (5/24)

JOB OPENING: ACCOUNT EXECUTIVE/SCRIPPS NETWORKS/ATLANTA: Develop new ad sales accounts & grow existing business. Minimum 6 yrs. National Ad Sales, Agency or Client exp. Info: http://www.scrippsnetworksinteractive.com #3046 (5/23)

JOB OPENING: DIRECTOR PROGRAMMING/NFL Network/LA: Dvlps/executes ntwrk prmg strategies, oversees schedlng /long term prmg plng; 7-10 yrs prmg/schdling or rsrch exp in TV industry Please apply www.nfl.apply2jobs.com (5/23)

JOB OPENING: ACCT EXEC.  AD SALES/NY: Multimedia co. seeks AE w/ 7+ yrs TV ad sales exp. Excellent agency relationships & proven track record. Sports bckgnd a +. Send resume and cov ltr Attn: Rose to [email protected] (5/22)

JOB OPENING: VP of DEVLPMNT/Denver: Reality TV developer/producer w/7 yrs exp in reality series devlpmnt & prod wanted for Denver based Production Co. Relationships with reality nets a +. Resume: [email protected] (5/22)

JOB OPENING: REALITY TV SHOW RUNNER/Denver: 5 yrs exp producing cable series, ability to work w/ co. execs to deliver productions on time, on quality, on budget for Denver based Prod Co. Resume: [email protected] (5/22)

JOB OPENING: REALITY TV CREW: 7 yrs exp on major cable or broadcast networks. Position can be remote or based in our Denver hq’s. Ability to add to the creative vision of project a must. Resume: [email protected] (5/22)

JOB OPENING: ASSIGNMENT EDITOR/RNN TV/Rye Brook/NY: Research and story development and crew logistics. Assist in development, planning and follow up of all news stories. Res/cvr: [email protected] (5/22)

JOB OPENING: LINE PRODUCER (News) RNN TV/Rye Brook/NY: Line and stack daily news broadcasts. Must have TV news producing experience. Res/cvr: [email protected] (5/22)

JOB OPENING: MASTER CONTROL OPERATOR/RNN TV/Rye Brook/NY: operate control room boards & monitor programming, log all transmitter readings, overnight & wkend hours avail. Resume: [email protected] (5/22)

JOB OPENING: OPERATIONS SUPERVISOR/RNN TV: assist director of ops, supervise master control team and live events; manage schedules, implement policies and train news employees. Resume: [email protected] (5/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: WRITER/SHOW RUNNER ASSISTANT/SCRIPT COVERAGE/WRITING: Has worked in development/writing for iTV studios and NightFlight Studios. Experienced script reader w/great coverage and analysis skills. [email protected] (5/26)

SITUATION WANTED: SPORTS/ENT SPONSOR/PARTNER SALES. Very creative activations for diverse mrktg/event challenges. Award Shows; Sports; Venues; Media. Award Winning Events Producer w/ sponsor integrations. Contact: Sarah at [email protected] (5/25)

SITUATION WANTED: CHILDREN’S MEDIA/LA: Willing to relocate. Producer and Segment Producer w/ Child Ed & journalism background, & over 12 yrs working w/children. [email protected] (5/25)

SITUATION WANTED: SALES ASST/NYC: Interned for 3 consecutive semesters at Scripps Networks in Ad Sales Mktg, Works as upfront asst. B.A. from Fordham University in Comm/Business. Resume upon request. Contact [email protected] (5/25)

SITUATION WANTED: SPORTS WRITER/RADIO PERSONALITY: Experience hosting sports show. Contributor for Bleacherreport & 4th Phase Blog. Previous experience at two Knoxville radio stations. [email protected] (5/23)

SITUATION WANTED: PRODUCER’S ASSISTANT/LA: Has been Asst. Producer for Kevin Costner. Line Producer & Accountant for indie feature. Completed the Disney Intern Program. MBA in Entertainment and MS Finance. [email protected] (5/22)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Digital email, please click here.

 

Related Stories

Cynopsis 10/11/24: Netflix renews “Nobody Wants This”

Netflix renews "Nobody Wants This"

Friday October 11, 2024    IN THE NEWS DirecTV announced plans to launch FAST platform “MyFree DIRECTV” later this year. The service will be accessible across online, mobile, and smart TVs and streaming devices. At launch, the free service will provide viewers with access to curated content and an on-demand library, with additional channels slated […]

Cynopsis 10/10/24: Sticky gets a debut date

"Sticky" gets a debut date

A CYNOPSIS MESSAGE FROM GREAT AMERICAN FAMILY Great American Family Flips the Switch Tomorrow! Great American Christmas begins Year 4, cementing our place as the leader in quality content with the biggest stars. Starting tomorrow, 24/7 Christmas movies, including 17 originals added to our exceptional library. It’s not about quantity—it’s about quality. Stars Mario Lopez […]

10/09/24: Cynopsis Jobs

jobs8

SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]

Cynopsis 10/09/24: Deion Sanders talks for Tubi

Deion Sanders talks for Tubi

Wednesday October 9, 2024    IN THE NEWS Horizon Media announced a multi-year strategic partnership with AI marketing data analytics startup Akkio, aimed at streamlining the media campaign process. Horizon will integrate its data platform blu. with Akkio’s AI technology in a collaboration Bill Koenigsberg, Founder and CEO of Horizon, maintains will transform the business. […]

Cynopsis 10/08/24: The CW’s “Joan” is on the move

The CW's "Joan" is on the move

Tuesday October 8, 2024    IN THE NEWS The CW is making a switch. Starting tomorrow, October 9, “Inside the NFL” will air Wednesdays at 9p, swapping time slots with drama “Joan,” which will now air Fridays at 9p. “Joan” debuted on October 2 to 290,000 total viewers. NBCUniversal launched new content collection ExcellencE! on […]

CynCity

Cynsiders