Monday, May 10th, 2010



Passion + Content =
· Higher Engagement
· Better Brand Perception
· Highest Quality Environment


Cynopsis: DIGITAL

Good morning, it’s Monday, May 10, 2010, and this is your first early morning digital briefing.

Studios have been experimenting with shifting the windows of major release movies but have worried that digital copies made from VOD premieres could cannibalize the lucrative home video market. In a major win for movie studios, the FCC approved a 2008 request from the MPAA on Friday, allowing companies who distribute movies using video-on-demand services to utilize a blocking technology to prevent copying or re-use of new releases within the home. To prevent the studios from blocking the taping of all films, closing off outputs on TV sets and set-tops can only be executed within 90 days of film’s release or until the movie is released on a home video format such as DVD or Blu-ray – whichever comes first. Public advocacy groups such as Public Knowledge opposed “selectable output control,” arguing it the first time big media firms will be allowed to “take control” of a consumer’s TV or set-top box.


The still-unexplained temporary meltdown on Wall Street last Thursday proved to be a boon for financial site CNBC. Both & CNBC Mobile experienced record traffic during 3-4 pm ET as the bottom dropped out from the market, with page views spiking by 130% and mobile page views increasing by 154%. CNBC says the week of Apr. 26 was its best overall week ever in terms of page views for CNBC’s digital platforms with 106 million for, 13 million for CNBC Mobile Web and 9 million for CNBC’s iPhone application, which been downloaded over 619k times. 
Comcast’s G4 network has come up with a new tech-themed half hour show to spotlight ingenious inventions of interest to younger audiences. It’s Effin’ Science is co-hosted by Angie Greenup (FEARnet, and, rocket scientist Chad Zdenek and Mark Horowitz and premiers June 15, immediately following G4’s live E3 coverage.
Warner Bros.’ has added more titles to its DVD2Blu program to now include 90 popular movie titles. The studio ships Blu-ray versions of movies for as little as $4.95/each when you mail in the DVD version of the movie.


Anime site Crunchyroll launched a marketing initiative centered around Sunrise‘s popular Gundam series. Episodes of Gundam Wing are now available on Crunchyroll’s multiplatform website as well as through a new interactive Gundam Wing Facebook app developed by Crunchyroll.


The FCC‘s new third way proposal to regulate internet providers met with a chorus of opposition from ISPs, industry lobbyists and Republican lawmakers who claimed the move would hamper investment and job growth. Heading into this week’s Cable Show, NCTA President & CEO Kyle McSlarrow argued that reclassifying broadband as a Title II provider “is still fraught with legal uncertainty and practical consequences which pose real risks to our ability to provide high quality and innovative broadband services.” Tech giants such as Google and Amazon, under the auspices of the Open Internet Coalition, praised Chairman Genachowski’s “middle ground approach,” which would still allow publishers and distributors to regulate content such as email, online video or games distributed over the internet.
Openet has expanded its set-top box data collection and analysis solution for cable operators, introducing a new eWallet Solution of bundled itaas-developed applications designed to up sell cable subscribers in real-time.


Apple’s iPhone increased its U.S. Smartphone market share during Q1 2010, according to IDC, shipping 8.8 million units through March – an increase of 131% from a year ago. Apple now trails BlackBerry maker Research In Motion by just 3 percentage points. Smartphone vendors shipped 54.7 million units overall during the quarter, up from 34.9 million Q1 2009, as converged mobile devices accounted for 18.8% of all mobile phones shipped.
Top Five Converged Mobile Device Vendors, Shipments, and Market Share, Q1 2010 (Units in Millions)
Vendor     1Q10 Volumes  1Q10 Mkt. Share 1Q09 Volumes 1Q09 Mkt. Share 1Q10/1Q09 Change
1. Nokia           21.5                   39.3%             13.7            39.3%           56.9%
2. RIM             10.6                   19.4%               7.3            20.9%           45.2%
3. Apple            8.8                    16.1%              3.8             10.9%         131.6%
4. HTC              2.6                      4.8%              1.5               4.3%          73.3%
5. Motorola       2.3                      4.2%               1.2              3.4%          91.7%
Others              8.9                    16.3%               7.2            20.6%          23.6%
Total              54.7                   100.0%             34.9          100.0%          56.7%
Source: IDC Worldwide Quarterly Mobile Phone Tracker, May 6, 2010


An estimated 63.7% of U.S. mobile subscribers used text messaging on their mobile device during Q1 2010, up 0.6 percentage points versus three months prior, according to ComScore. Mobile web browsers were used by 30% of U.S. mobile subscribers (up 2.6 percentage points), while subscribers who used downloaded applications made up 28.6% of the mobile audience (also up 2.6 percentage points). Access of social networking sites or blogs also continued to increase to 18.7% of mobile subscribers.
Mobile Content Usage 3 Months Avg. Ending Mar. 2010 vs. Ending Dec. 2009
Total U.S. Age 13+
Share (%) of U.S. Mobile Subscribers
                                                         Dec-09    Mar-10    Point Change
Total Mobile Subscribers                       100.0%    100.0%        N/A
Sent text message to another phone        63.1%     63.7%        0.6
Used browser                                         27.5%     30.1%        2.6
Used downloaded apps                            26.0%     28.6%        2.6
Played games                                         21.6%     21.8%        0.2
Accessed social networking site or blog     15.9%     18.7%        2.8
Listened to music on mobile phone           12.1%     13.2%        1.1
Source: comScore MobiLens


Apple announced that the iPad tablet device will go on sale in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK on Friday, May 28 (pre-orders begin today.) eBay sellers of iPads have already been doing brisk business overseas, according to the online auction house, but those shipping costs can really get you. Apple has already sold over one million iPads in the U.S., with users downloading over 12 million apps and over 1.5 million eBooks from Apple’s iBookstore.
MLB Advanced Media has signed its first licensing agreement with a third party app maker allowing Konami to develop a new iPhone/iPod Touch game utilizing active MLB player names and likenesses. The $7.99 “MLB Power Pros Touch 2010” app allows gamers to play out scheduled games tapping the touchscreen to slide, pitch, bat, and run.


Online video network has expanded its sales team across the pond and added new sales staffers on the West Coast, the Midwest, the Southeast and Southwest. Managing Director Chris Broadbent and Sales Director Kelvin McManus, founders of The Internet Works, will manage sales for in the UK. Rafi Mamalian will join as West Coast Director, based in San Francisco; new Midwest Director Phil Meier will be based in Chicago; and Senior Account Director Liz Griffin will work from Texas.


Cyn opsis Media Special Editions Alert!
Primetime Emmy® Awards – Pre-Nomination Special
A 5-part series publishing from May 26 – June 17, 2010

Daisy Whitney explores the major Categories before Nominees are determined.
Comedy, Drama, Reality & Reality Host, Actor/Actress, and Specials & Non-Fiction

Who are this year’s biggest programming successes, strongest nomination contenders,
and the underdogs with potential to surprise us all?

To Advertise contact Mike Farina – [email protected], 203.218.6480


Google has made a number of improvements to the useful RSS-based Google Reader app, including support for HTML 5 video and audio tags. (As the Flash vs. HTML 5 war rages on, more applications seem to be quietly moving to adopt the next generation format.) Another new feature is the “not interested” option for Google Reader’s recommended items. This option allows you to hide recommended items and thumbs down choices, of course, give Google’s algorithm more data with which to serve you up content you might like. The whimsical Reader Play released earlier this year has also been updated. Reader Play allows you to browse what folks are sharing on Google Reader in a more visual interface, categorized by what you’re interested in with easy rating, “like” and “share” buttons included. The interface now allows you to cycle between posts or multiple images within single posts by hitting the space bar.



IAB Digital Media Education – Now Available on Demand 

The IAB’s most popular live seminars have been cut into 15-20 minute modules suitable for e-learning. Each class still counts towards the IAB Certificate in Interactive Advertising.

Eight courses are currently available at an introductory rate of $95 per course, including: Ad Effectiveness 101, Metrics 101 – Understanding and Using Measurement Data, Mobile Advertising: Marketing on the Go, and more!

Learn more about IAB Professional Development On-Demand and get started today!

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: MGR PROD/EPIX/NY: Temp to Perm. Tracks & supports new & innovative productions. Develops & implements production plans & budgets. 3+ yrs TV network exp. More info & apply: EOE (5/15)

JOB OPENING: PROGRAM SCHEDULER/EPIX/NY: Create all program elements, schedule all series, movies, specials. Maintain all scheduling strategy databases and series strategy docs. 2 yrs similar exp. EOE (5/15)

JOB OPENING: ANALYST RETAIL, SALES HARD-LINES/NVCPG/Bentonville, AR: 2+yrs Comp/Data Process/Analysis exp in Consumer Pkgd Goods, Stng Xcel Skills Pivot/Access/Macros Bachelors Degree EOE/M/F/D/AAP Apply (5/15)

JOB OPENING: COMMERCIAL CLEARANCE COORD/DISNEY XD/BURBANK: Rvw daily broadcast log, commercial/promo spots. Work in mult. databases. TV exp needed, S&P/FCC knowledge pref. REQ 228488 (5/15)

JOB OPENING: DISNEY CHANNEL RESEARCH TEMP/Burbank: Track/analyze/report on the perf of kids programming.. Min 1 yr exp TV res. Nielsen rating/software exp req. Bach pref. Resumes: [email protected] (5/15)

JOB OPENING: RESEARCH ANALYST/FOOD, HGTV AD SALES/NY:1 + yrs media research. Strong analytical/data interpretation skills. Knowledge of Nielsen/MRI a must. To apply, & select #’s 1435 & 14 (5/15)

JOB OPENING: POST PROD TECH/New York: Freelance-Program QC, Avid digitizing,Media floor editing/dupl, encoding, graphics production. (5/15)
JOB OPENING:  PROJECT COORD/Comcast/NY: Supports Sales and Traffic systems. 2 yrs exp w/ Cable/Broadcast Ad Sales/Sales Support Apply online at EOE (5/14)

JOB OPENING:    ACCOUNT EXECUTIVE AD SALES/NYC/REELZCHANNEL: 3+ yrs media ad sales exp. Exp cable, network, online, mp biz, strat integ mktg solu. Resp for ad sales & sales activity of EC ofc. Send res: [email protected] (5/14) 

JOB OPENING:    NICK INT’L RESEARCH DIRECTOR/NY.  Req: Media (TV & Digital) research exp. Quantitative & qualitative research exp. Team & project mgmt exp. Apply: . An EOE/M/F/D/AAP (5/14)

JOB OPENING:    DIRECT RESPONSE PLANNER AD SALES/NYC/REELZCHANNEL: 1-3 yrs advertising agency ex. Exp cable, network, biz, acct. principals. Resp for acct. & sales support to the VP ofc. Send res: [email protected] (5/14)

JOB OPENING:     MKTG MGR/Sony Pictures TV Networks/LA: 57+ global TV Networks w/digital extensions & original prods. 5+ yrs exp TV Network mktg. Mng creative & strategic.Detail oriented. Int’l exp/mindset a + (5/14)

JOB OPENING:    MEDIA SPRVSR/ATL: BA DEG 5+yrs agency or in house media plan’g group. Exp dvlpng media plans. Strong written/oral skills as well as leadership & orgnzt’l skills. Apply & more info: req# 117713 (5/14)

JOB OPENING: EXECUTIVE SYNDICATION/NY: Selling content of the ZEE channels to prospective networks across the Americas. Details: . Resumes to: [email protected] (5/13)

JOB OPENING: MGR, AD SALES/New Biz Dev/AMC/WEtv/NYC: Support VP & Sales team by generating rev from targeted accts.5+ yrs Agency or Mktg exp a +.Solid Sales Strat & positioning.rez: #10898BR (5/13)

JOB OPENING: SR. MGR, CREATIVE DEVELOPMENT RESEARCH/MTV/NYC. 3-5 yrs hands on exp. in TV research; Pilot testing and pilot-optimization exp.(including scripted) a must; B.A req. EOE/M/F/D/AAP apply: (5/13)

JOB OPENING: SR DIRECTOR, MUSIC & TALENT/MTV/NYC: Min 7 yrs industry exp; Exp. developing marketing plans and creating strategic partnerships around music and Ent. a must; B.A req. EOE/M/F/D/AAP apply (5/13)

JOB OPENING: SALES MGR/eHarmony/NYC: 5+ yrs sales exp w/3 yrs internet sales & mgmt exp. Proven track rec, agency & client relationships & Strong negotiation/closing skills a must. Apply (5/13)

JOB OPENING: WEB GRAPHIC DESIGNER/Producer WE tv/NYC: Support interactive content marketing teams & provide editorial content prod. 2 yrs web design exp Flash, Photoshop & Illustrator, basic HTML. res ref#10841 (5/13)

JOB OPENING: SR. DIR, INNOVATION & INSIGHTS RESEARCH/MTV/NYC: Min 10 yrs exp in creating, prototyping & testing cutting edge research methodologies; BA req. EOE/M/F/D/AAP apply (5/13)

JOB OPENING:  MKTG COORD/Univision TV Station Sales/NY: Gather info, leads thru mktg rsrch for sales team. Draft sales presentations. Orgnz’d multi tasker. MS PP Xcl knwlg. BS. 2+yrs work exp’ req’d. EOE Res to : [email protected] (5/13)

JOB OPENING:  MGR, SPONSORSHIP PRODUCTION/TBS/TNT, TEN Sponsor Shop/ATL: Manages production of custom sponsorships from script dev to air.Excellent communication/project mgmt required. Resumes: [email protected] (5/13)

JOB OPENING: MGR STRATEGIC MKTG-USA/SLEUTH-NYC: Dev/write/pitch/execute rev-generating integrated mktg for new/current clients. 3-5yrs TV integrated mktg &/or ad agency exp. Apply@ #1167373 (5/12)

JOB OPENING: MGR, COMMERCIAL ADMINISTRATION/Fox Broadcasting Company /LA: to acts as liaison with various depts to deal with issues/concerns regarding commercial placement and prod of logs .Req. 4yrs exp. Apply:  (5/12)

JOB OPENING: EXEC PRODUCER/EPIX/NY:Temp to Perm. Oversee prod mgmt, provide creative and/or prod direction for various projects across TV, print, premiums and online mediums. 5 10 yrs prod mgmt exp. EOE (5/12)
JOB OPENING: ACCT EXEC/Hearst Television/Sacramento: Mng existing acct list & dvlp new advertising partners for KQCA My58 TV,, and thisTV. Res/cvr letter/ref: [email protected]  (5/12)

JOB OPENING: MGR, COMMUNICATIONS & PUBLICITY/TV Guide Network & Must have strong media relations & writing skills, 5-7 yrs of PR exp preferably in television industry. Resume /salary reqs to: [email protected] (5/12)

JOB OPENING: MANAGER, STRATEGIC PLANNING/NY: Track/analyze cultural & industry trends while creating compelling ways to communicate these trends & insights to internal clients Apply @, # 1168640  (5/11)

JOB OPENING:  DIGITAL AD SALES PLANNER/Music Centric Company/NYC: Asst ad sales in prep of sales proposals, contact w/ ad agencies, mediavisor exp a +, knwldg of buy sell process a + ,  exc PC skills req’d. Contact [email protected] (5/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: FINANCE/ACCOUNTING DEPT @ RAZOR & TIE ENTERTAINMENT: Indie record label is seeking a finance intern for the summer. 16 to 18 hours per week. Excel experience req. Please email [email protected] (5/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (5/15)

SITUATION WANTED:  DRAMA SERIES DEVELOPMENT/PRODUCER/COORD:Creator, writer and editor of ent. website. Highly creative and passionate. Superb dev, show creation, written and verbal skills. 4+ yrs exp. FT: [email protected]   (5/14)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (5/13)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact [email protected] (5/13)

SITUATION WANTED: AP/RESEARCHER, DEVELOPMENT/ON SERIES. NY/LA: Experience in all phases of reality devlpmt, research, 6+ yrs news, mid-level from reality series to court/talk shows. [email protected] (5/13)

SITUATION WANTED:  WRITER/PRODUCER seeking next successful TV project. Emmy winner, versatile, experienced, team player/leader. Background in journalism (BBC) Credits: Animal Planet, Discovery, Court TV, CNN, Fox. [email protected] (5/12)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/12)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (5/12)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (5/11)

SITUATION WANTED:  ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable.   Seeking FT/PT or Temp-to-Perm position:   [email protected] (5/11)

SITUATION WANTED:  Dedicated & exp’d SR TRAFFIC COORD seeks a challenging new position.8 yrs media (6+ yrs traffic) & rec’d 4 NBC Ovation Awards for going above & beyond, as well as demonstrating excellence. [email protected] (5/11)

SITUATION WANTED:  STRATEGIC/CREATIVE WRITER. Expert at getting to the heart of a brand + giving it a voice. Visit for FREE samples of my own brand + hire me to help you get heard. (5/11)

SITUATION WANTED:  U albany 2010 grad,Looking for a position within the media fields Programming, Media Buying, Sales, Rsrch. I am currently interning at MTV Networks(Spike TV). Held the mktg position in my sorority. [email protected] (5/11)

SITUATION WANTED:  Hard working, organized PRODUCTION MANAGER(NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (5/11)

SITUATION WANTED:    CASTING/PROD ASST: Live TV/Daytime Prod Bgrd (People’s Choice, As the World Turns) Comm. & V/O casting exp. Great computer, communication & org skills. Fluent Spanish. FT in NY. TV position desired. [email protected] (5/11)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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