Monday, March 4th, 2013

Cynopsis: Kids!

Good morning. It’s Monday, March 4, 2013, and this is your first early morning briefing.

Today’s Top Headlines

Should I stay or should I go? The Walt Disney Co. is mulling that very question regarding its co-ownership of online video site Hulu. Disney and News Corp., which each owns about one-third of Hulu, are at odds over the future direction of the company; their differences have become more pronounced since early January when Hulu CEO Jason Kilar announced he’ll be leaving the company. Reportedly on the table is a scenario where one would buy out the other’s shares, or both potentially could sell to a third party. Comcast Corp.’s NBCUniversal owns the majority of the other third of Hulu but is precluded from voting its stake in company decisions due to requirements set as part of the Comcast-NBCU merger a few years ago.
What’s the Beef? Disney supports a free, advertiser-supported model similar to YouTube, while News Corp. backs a subscription-based service. Currently Hulu offers both–a free service and its Hulu subscription service, which has more than 3 million subscribers. Hulu, which launched in 2007, reported revenue of $700 million last year.

Programming Picks

The Hub will air the third and final season of CG-animated series Transformers Prime Beast Hunters, from Hasbro Studios, on March 22. The new season debut will be preceded by a four-hour marathon of back-to-back episodes from the series’ second season.

Vancouver, Canada-based Slap Happy Cartoons will start producing animated shorts to air on British Columbia’s Knowledge Network. The shorts will feature quirky Slap Happy characters Luna, Chip and Inkie, who learn primarily through play.

In the you-can’t-make-these-things-up department, Disney this weekend wrapped its monthlong Phineas and Ferb-erated celebration in honor of National Platypus Day, March 2. To honor of the show’s resident platypus Perry, Disney enlisted the Good Morning America on-air team to sing a Perry cult-favorite song, premiered the song on Radio Disney and aired a complementary music video on Disney Channel, plus showed the series’ flagship episode and hosted P&F marathons on both Disney Channel and Disney XD.


Cynopsis: Kids! Webinar – Spots are still available!

Leveraging the Second Screen in the New Kids Market
March 14 ~ 1:30-3:00pm ET ~ $295/site

Expert Speakers

Elie Dekel  President [Saban Brands] & Co-President [Vortexx]
Stacy Isenhower  SVP, Programming & Scheduling [Cartoon Network]
Anne Richards  Creative Director [No Crusts Interactive]

Inside the Beltway

The White House’s current focus on gun control does not go far enough to address the country’s gun violence, Rep. Frank Wolf (R-Va.), said late last week during hearings in the House. Urging President Obama to involve the media more in the solution, Wolf did not limit his comments to gaming. “I’m not naive enough to think that video game violence is the only issue here,” he said. “We need to have an honest discussion about media violence–TV, movies and video games.” Wolf chairs the House Appropriations subcommittee that funds the National Science Foundation, which compiled a report on the effects of violence and the media in the wake of the December 2012 school shooting in Newtown, Mass.
His comments came the day after television and film trade organizations launched a campaign aimed at helping parents manage media viewing. Wolf called the current ratings systems “confusing.”
Meanwhile in the Senate, Commerce Committee chairman Jay Rockefeller (D-N.Y.) committed to studying the impact of indecent media on children as one of his top priorities in the new Congress. The Senator already reintroduced his Violent Content Research Act in January.

More Kids News

Got a great idea for teen programming? As part of its Tell-A-Vision exhibit at the SXSW Interactive Festival March 10-11 in Austin, Texas, Warner Bros. is offering attendees the chance to pitch original ideas for a digital series to its CW Network’s digital studio, CWD. Attendees can make an original on-camera pitch; execs will select one winner to travel to L.A. to pitch their idea in person.

The Parents Television Council was less than amused by Seth MacFarlane’s Oscar antics. In an online petition launched Friday that calls out MacFarlane for making demeaning comments about women and minorities, anti-Semitic remarks and more, the PTC is seeking to ensure the actor/comedian is never invited to host again. The organization also posted several Oscar-night MacFarlane clips on its web, labeling them with descriptors including “sexist” and “orgy.” We don’t think they need to lose much sleep–Macfarlane tweeted the morning after the show he would never host again.

By The Numbers

CORRECTION: Cartoon Network ranked No. 3 in the Monthly Preliminary Basic Cable Network Rankings for February 2013 (1/28/2013 – 2/24/2013) in Total Day for both K2-11 and K6-11. Cartoon scored a Total Day (000) of 506 for K2-11, and 330 for K6-11, according to Nielsen data. Cynopsis Kids! inadvertently left Cartoon off our grid in last Friday’s issue, and we regret the error.

Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for March 1-3, 2013:

Snitch (Lionsgate) PG-13 $7.7 million (weekend)  $24.4 million (2-week cume)
Escape From Planet Earth (The Weinstein Co.) PG  $6.73 million (weekend) $43.21 million (3-week cume)
Safe Haven (Relativity Media) PG-13  $6.3 million (weekend) $57.1 million (3-week cume)
Warm Bodies (Lionsgate) PG-13  $2.65 million (weekend)  $62 million (5-week cume) 
Life of Pi (20th Century Fox) PG  $2.3 million (weekend)  $116.94 million (16-week cume)
Lincoln (Disney) PG-13  $1 million (weekend)  $180.1 million (17-week cume)
Beautiful Creatures (Warner Bros.) PG-13  $923,000 (weekend)  $18.53 million (3-week cume)
Les Miserables (Universal) PG-13 $559,680 (weekend)  $147.62 million (10-week cume)
Amour (Sony Pictures) PG-13  $522,283 (weekend)  $5.92 million (11-week cume)
Jack Reacher (Disney) PG-13  $184,000  (weekend)  $79.68 million (18-week cume)



We are extending the Cynopsis: Kids !magination Award deadline based on subscriber demand. The Awards honor the best in kids programming & marketing – here’s your last chance to submit your entry to win a coveted !magination Award.

Deadline: March 8, 2013
Awards Ceremony: June 4, 2013 (Yale Club NY)

Answer to Last Week’s Trivia Question:
Forsythe Pendleton Jones lll is better known as…? Jughead Jones form the Archies. Kudos to: Jeffrey Grant-Turner Research/Atlanta; Richard Oren-Getty Images/NY; Pat Brady-CESD/LA; Jimmy Huynh-Toon Goggles, Inc/LA; Anand Roy-The Walt Disney Company/Mumbai India.
Today’s Trivia Question: What cartoon, accompanied by a collectible card game, became a huge hit in Japan in 1998? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy
[email protected] for Cynopsis Kids!

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: VP, FP&A/Crown Media Family Networks/LA: Deg req’d. Min. 7 yrs. FP&A exp. Resp: all aspects of financial plan’g/analysis incl analysis of alternative financial & strategic plans. View full/apply: Jobs (3/13)

JOB OPENING: TICKER/CSN MidAtlantic/DC: 2+ yrs sports journalism; on-air ticker experience preferred; job # 7716, (3/9)

JOB OPENING: EXECUTIVE ASSISTANT/SCRATCH/VIACOM/NYC: Please see below the direct link to the job posting.  (3/9)

JOB OPENING:  VP RSRCH, FUSE/NYC: Extnsv exp ad sales & prgrm rsrch. 10+ yrs exp primary & secondary media rsrch. Exp w/focus groups, analyzing, budgeting, forecasting Nielsen data. Exp bldng & mng rsrch team. Dgtl exp a plus. Click here to apply. (3/9)

JOB OPENING:  AD SALES ACCT EXEC/PAC-12/Seattle: AE for multimedia ad sales. 5+ yrs sales exp. See full posting/apply to: (3/9)

JOB OPENINGDIGITAL MEDIA SPECIALIST/Crown Media Family Networks/Studio City: Oversight for the efficient mngmnt & processing of dig. file based audio visual assets & metadata utilizing dept. resources. More info/apply:  here  (3/9)

JOB OPENING: PRODUCTION MGR/OUTSIDE TV/WESTPORT CT: create/mng budgets, book crews, orgnz logistics, coord and track costs, actualize and wrap out prod/prgrmng. 3 yrs exp within a prod mngmnt. Resume: [email protected] (3/9)

JOB OPENING: FINANCIAL NEWS NETWORK/NYC based: Seeks WRITERS/EDITORS/DIRECTORS/ENGINEERS/PRODUCERS/ADVERTISING EXEC ETC: For its 24/7 global broadcast network. Place job of interest in subject line/resumes to: [email protected] (3/9)

JOB OPENING: MGR DIGITAL RSRCH/ABC/Burbank, CA: Mng day-to-day activities related to metrics & digital rsrch for the Owned Stations’ dig properties. Omniture exp, web & social analytics exp. Apply:, ref 92876 (3/8)

JOB OPENING: SALES DVLPMT MGR: Exp’d Rainmaker to dvlp new biz for ad sls. Client & agcy lvls. Mxmze SXM rev opps. Own sls process from pitch to close & acct mgmt thru-out cmpgn. Some trvl. NY or LA. [email protected] (3/8)

JOB OPENING: SVP AD SALES/Baby First TV/NYC: Oversee all Advertising and Brand Integration in the U.S. Prior cable network sales exp. req’d; women nets preferred. Mid 6-figure Pkg. Reports to CEO. Reply to [email protected] (3/8)

JOB OPENING: PROMO MGR/WUSA/DC: Work w/Mkting. Dir. on brand strategy, lead staff to promote key brand and news initiatives. Requires 5 years television experience in writing, editing, producing. Resume: [email protected] (3/8)

JOB OPENING: AD SALES PARTNERSHIPS MGR/A&E/A+E Networks/NY: Persuasively sell ideas & value based propositions to agencies, clients, planner & internal network stakeholders. Full Info/Apply: (3/8)

JOB OPENING: SALES PLANNER/Crown Media Family Networks/Studio City: Provide support to the Ad Sales dept. by working with Account Executives to service clients on a daily basis. More info & apply: (3/8)

JOB OPENING: DIR TRAVEL OPS/Viacom/NYC: 6-8 yrs of travel mgmnt exp. Keen undrstdng TMC ops–prof in Sabre. In-depth knwlge travel ind; strong contacts. Exp w/travel technologies. Expert level MS Office. Apply here: [email protected] EOE/M/F/D/AAP (3/8)

JOB OPENING: RSRCH STRATEGIST/Discovery/NY: Provide spprt to ad sls & group by creat’g quantitative/qualitative. Nielsen analyses rprts & presentations; 4+ yrs media rsrch exp @ cable ntwk or similar nat’l media outlet. (3/7)

JOB OPENING: COORD, BRAND MKTG PROMO/USA Network/NYC: Min 1 yr. exp in brand or promo mktg. Self-starter who thrives in fast-paced environment. Passion for pop culture and television. Apply: (8968BR) (3/7)

JOB OPENING: CREATIVE DIR/DESTINATION AMERICA/NY: Resp for dev of promo campgns, net brndg, mktg natives. 10+ yrs promo/mktg exp. In tv or ent, brand mgmt. or promo agcy. Proven 360 Mktg. Apply: (3/7)

JOB OPENING: FINANCIAL ANALYST/AJ America/NY: Min. 4+ yrs exp. Exp. TV or media pref’d. Build/mng budgets/forecasts/other models, support mthly close (var. analysis, mgmt. reporting), support ad hoc analysis. Res: (3/7)

JOB OPENING: KIDS RESEARCHER/Insight Strategy Group/NYC: Looking for highly analytical Kids researcher w/5-7 years exp managing research projects and hands on exp working with kids Res/letter: [email protected] (3/7)

JOB OPENING: SALES DEV MGR/CAPTIVATE NETWORK/NYC: Create presentations & proposals to drive ad sales revenue. Strong writing skills, research insights, PPT. 3+ yrs proposal dev & sales support exp. Resume: [email protected] (3/6)

JOB OPENING: LOCAL SALES MANAGER/CSN Bay Area San Fran: 4+ yrs exp in Ad Sales; prior manager exp, a plus; Bachelor’s required; job # 9042, (3/6)

JOB OPENING: ASSOCIATE PRODUCER/CSN Bay Area San Fran: 3+ yrs exp in sports tv; Bachelor’s req or equivalent required; job # 9053, (3/6)

JOB OPENING: SR DIR DEVELOPING PLATFORMS RESEARCH/ESPN/NYC: Lead Ad Sales Research for all Digital and Emerging Media. 10+ years agency,  publisher exp. Proven leader and creative thinker. Job ID-89819 (3/6)

JOB OPENING: DIR, PRODUCTION MGT/DISCOVERY/NY: Mnge multiple projects from dev thru delivery. 8-10 years of exp. Exp in creating and negotiating non-fiction prod bdgts. Apply: (3/6)

JOB OPENING: TEMP ASSOCIATE PRODUCER/Studio City: Support dept. with content updates and production for company’s consumer web initiatives.More info & apply: (3/6)

JOB OPENING: ACCOUNTS PAYABLE ADMIN/CSN Bay Area San Fran: 1-2 yrs accounting exp; Bachelor’s in accounting or finance; job #9052, (3/6)

JOB OPENING: MKTG ASST/COORD/SONAR ENTERTAINMENT/NYC: Sole support for SVP & VP MKTG, coord trade shows, liaison with vendors & agencies, manage mktg materials, 2-5 yrs exp in ent or media pref. Resume & cover to: [email protected] (3/6)

JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply-[email protected] (3/6)

JOB OPENING: SR ADMN ASST/AMC/LA: Provide high level adm suppt for SVP, Bus Affairs and team. 5+ yrs admin exp in tv/ent. Legal exp a plus. submit res to (3/5)

JOB OPENING: MGR, MKTG SOLUTIONS/CLEAR CHANNEL/NYC: Support ideation & dev of programs and acct management for clients. Exp in digital/multi-platform pref’d. 6+ yrs in related field exp. Resume to: [email protected] (3/5)

JOB OPENING: SALES PLANNER/Los Angeles: For full job description details go to:, (3/5)

JOB OPENING: RESEARCH/ANALYST/NBCUniversal/LA: support primary research activities. For a full job description please visit: (3/5)

JOB OPENING: SVP TECHNOLOGY & ENGINEERING/Financial News Network/NYC: Int’l cable broadcaster seeks Sr. engineer. 10yrs exp for studio facilities & uplink. Similar operations CNN, CNBC. Career opportunity. Resume: [email protected] (3/5)

JOB OPENING: SR.MGR, PROGRAM RESEARCH/NBC Sports Group-Stamford, CT: resp. for the creation, content, & distribution of audience reports & insight analysis. Star Estimator and supervisory exp. a + click here to apply: (3/5)

JOB OPENING: SR. IT BUSINESS ANALYST – DATA WAREHOUSING/BI SYSTEMS/LOS ANGELES CA: Computer and Information Systems Manager Apply: (FFE0001562) (3/5)

JOB OPENING: FREELANCE UNIT PUBLICIST/The Online Network/NYC & Stamford, CT: Daily on-set coverage and media outreach for launch of two well-loved daytime dramas. Exp in TV PR a must-Sal neg. Apply: [email protected] (3/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Allied Hispanic Marketing needs bilingual intern to assist pub/promo team; must have passion for Hispanic entertainment marketing. Email [email protected] with resume stating why you are interested in position (3/8)

SPRING INTERNSHIP CREDITS ONLY: SHOWTIME/NYC: positions are available in all departments. Our internships are professional & educational experiences; students will learn the workings of a successful cable network. Apply at (3/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: TRAVEL/CULTURE MEDIA position: Exp. producer w/passion for factual content in travel/culture seeks position in D.C./NY. Solid writing, pitching, and project management skills: [email protected] (3/9)

SITUATION WANTED:  PRODUCTION EXEC/LA: 10 yrs as producer, 4 features,extensive network, visiting film prof at Notre Dame, media production advisor to Gen Petraeus. Positive, fun. Visual resume – [email protected] (3/9)

SITUATION WANTED: MEDIA PLANNER & BUYER/CONSULTANT: 16+ yrs in Local, Nat’l TV, and Radio (category exp: entertainment, retail, auto). Strong industry relationships. Agency liaison or client direct. Contact: [email protected] (3/7)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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