Cynopsis: DIGITAL
03.04.13

Good morning. It’s Monday, March 4, 2013, and this is your first early morning digital briefing.

Scripps Network Interactive has signed its first online-only distribution deal with an SVOD provider – Amazon – to bring shows from HGTV, DIY Network, Food Network, Cooking Channel, and Travel Channel to Prime Instant Video and Amazon Instant Video. Previous seasons of Anthony Bourdain: No Reservations, Rachael Ray’s Week in a Day, Cupcake Wars, House Hunters, Iron Chef America, Man v. Food, Chopped, and Ghost Adventures, among others, are now available to Prime members. Users can also purchase individual episodes via Amazon Instant Video.

Netflix has grabbed “exclusive” streaming rights to offer The Hunger Games in the UK and Ireland. The SVOD will later bring the feature film to the US. Based on the novel by Suzanne Collins and starring newly minted Oscar-winner Jennifer Lawrence, the movie is the first in a trilogy.
What You Need to Know: The claim to exclusivity may not exactly be accurate. Blinkbox, a UK-based VOD service, has offered the title to customers on a pay-per-view basis.

YouTube’s iOS app now supports send-to-TV pairing. This allows users to send YouTube videos from their iOS device to watch them on a TV that’s connected to the web (Google TVs and/or connected consoles, with more devices to be added later).

PowerwomenTV is a new out-of-home digital TV network that launched last Friday in NYC cabs. From Amy Palmer, a TV producer and on-air personality, the network focuses on women’s lifestyle programming, covering style, talk, food, business, and parenting. The site for PowerwomenTV will go live some time in the spring, and will look to syndicate across various partners. Prior to the launch, Palmer hosted an online series about women entrepreneurs and business leaders that was also called PowerwomenTV.

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Fullscreen is introducing a new geo-targeting feature within its Gorilla sponsorship product. Gorilla allows brands to tap Fullscreen’s network of content creators to reach specific audiences. In exchange, creators who choose to include brand messages within their videos earn extra revenue (Fullscreen pays creators based on total video views). The geo-targeting feature, available in beta, will enable advertisers to choose in which countries they want to pay for video views. 

New Videology research further supports the claim that mixing TV campaigns with online video is more effective than sticking only to TV. Action conversion rates increased 40% among consumers exposed to both TV and online video ads when compared to those not exposed to digital ads. In addition, the optimal frequency mix of 7-9X on TV and 7-9X on digital video (essentially 1:1) drove the highest overall conversion rate of all combinations, generating a 230% lift in action conversion compared to those who were not exposed to digital ads. Finally, while ad recall peaked at 54% for TV-only campaigns and 59% for digital video-only campaigns, there was 64% ad recall for consumers exposed to both TV and digital video campaigns.

The top five US web properties in January were Google (with more than 190.75 million unique visitors across its sites during the month), Yahoo (186.6 million its sites), Microsoft (169.72 million), Facebook.com (145.58 million), and Amazon (115.63 million). This data comes from comScore‘s monthly Media Metrix service.

A week later, we have some more social TV data relating to this year’s Academy Awards. This time, Nielsen, armed with numbers from SocialGuide, reports that this year’s Oscars generated more than 6.2 million tweets from 1.6 million people. The top Oscar moment of the night occurred when Jennifer Lawrence won Best Actress for her performance in Silver Linings Playbook. According to SocialGuide, nearly 44,000 tweets were generated when the actress stepped on to the stage to claim her statue.

I recently chatted with Kevin Conroy, President/Univision Interactive and Enterprise Development, at Univision Communications. If you’ve been reading us, you might have heard a thing or two about Univision and its digital video service, UVideos. A TV Everywhere solution as well as a second screen and social TV app, UVideos is designed to meet increasing demand for digital content among Hispanics, whose consumption of online video has soared 282 percent over the last five years, while over-indexing in smartphone and tablet usage versus their non-Hispanic peers, according to Conroy.UVideos is available on more than 240 connected devices, and includes a feature that allows consumers to access a social stream that is synced to the time code of the show they’re watching, so friends can enjoy the same show together, even if they’re not watching at the same time, says Conroy.

It seems like every month you’re launching UVideos on a new platform/device. What results have you been seeing?

We’ve seen 250% growth in video streams in December 2012 versus December 2011 and 300% growth in mobile video plays in January 2013 versus January 2012. Additionally, it’s simply a great product. Our earliest users have told us that its look and feel has brought an instant “wow” factor. Some have compared it to the first time they held an iPhone or an iPad — a beautiful look with high quality features that is easy to use and fun to play with.

You’re also offering web-original programming via UVideos. Will we see more?

Yes; we’re also working with a number of strategic partners to launch new, genre-specific broadband channels that appeal to the passions of our diverse audience.

What would you like to see our industry address in 2013?

Measurement, particularly cross-platform measurement. There’s been too much focus on individual platforms and not enough focus on developing a holistic understanding of audience behaviors, notably, how they engage with both content and advertising inside and outside the home and from one screen/device to the next.

How much advertiser interest are you seeing in creating/launching/buying cross-platform video campaigns?

We’ve seen increasing demand over the past three years as they have come to recognize that U.S. Hispanics are more receptive to messaging through mobile and social means than other demographics (more than 70 percent are more likely to purchase products they see advertised on their cell phones than non-Hispanics), and many CMOs and agencies have taken note that Latino Digital is a major trend worth their immediate attention as the 2013 Upfronts approach. Our results reflect this growing interest, with our digital revenue more than doubling in the fourth quarter 2012, and up more than 50% in 2012 versus 2011.

NATPE has named members to its new Digital Advisory Board. They are: Rob Barnett, Founder and CEO of My Damn Channel; Jason Hirschhorn, CEO of The ReDEF Group; Jordan Levin, CEO of Generate and President, Alloy Digital; Erin McPherson, VP and Head of Video Programming and Originals at Yahoo; Jon Miller, Founder, Fuel Media/Commerce; Lori Schwartz, Tech Catalyst and Principal, World of Schwartz; Quincy Smith, Founding Partner, Code Advisors; and Tim Spengler, Worldwide CEO, Magna Global. The group will be led by Ross Levinsohn, CEO of Guggenheim Digital Media. “Our focus is to underscore our commitment to serving as a facilitator between the creation and monetization of content across all platforms,” said Rod Perth, President and CEO of NATPE || Content First.

Rob Walker has joined Yahoo News as its new technology columnist. Walker has previously written about technology, business, and culture for a variety of publications, including The New York Times Magazine, The Atlantic, The New Republic, Fast Company, and Wired. Starting today, he will report to Chris Suellentrop, Deputy Editor of Yahoo News.

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The most important thing to know about the newly redesigned Variety.com is that the site has eliminated its paywall and now all content is free. In the coming months, the site will place a greater emphasis on video content and offering an interactive user experience.

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Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
03.04.13

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: VP, FP&A/Crown Media Family Networks/LA: Deg req’d. Min. 7 yrs. FP&A exp. Resp: all aspects of financial plan’g/analysis incl analysis of alternative financial & strategic plans. View full/apply: www.hallmarkchannel.com Jobs (3/13)

JOB OPENING: TICKER/CSN MidAtlantic/DC: 2+ yrs sports journalism; on-air ticker experience preferred; job # 7716, www.nbcunicareers.com (3/9)

JOB OPENING: EXECUTIVE ASSISTANT/SCRATCH/VIACOM/NYC: Please see below the direct link to the job posting.  http://ch.tbe.taleo.net/CH05/ats/careers/requisition.jsp?org=MTVNETWORKS&cws=1&rid=5339 (3/9)

JOB OPENING:  VP RSRCH, FUSE/NYC: Extnsv exp ad sales & prgrm rsrch. 10+ yrs exp primary & secondary media rsrch. Exp w/focus groups, analyzing, budgeting, forecasting Nielsen data. Exp bldng & mng rsrch team. Dgtl exp a plus. Click here to apply. (3/9)

JOB OPENING:  AD SALES ACCT EXEC/PAC-12/Seattle: AE for multimedia ad sales. 5+ yrs sales exp. See full posting/apply to: http://hire.jobvite.com/CompanyJobs/Careers.aspx?k=JobListing&c=qnc9Vfwn&v=1 (3/9)

JOB OPENING:  DIGITAL MEDIA SPECIALIST/Crown Media Family Networks/Studio City: Oversight for the efficient mngmnt & processing of dig. file based audio visual assets & metadata utilizing dept. resources. More info/apply:  here http://www.hallmarkchannel.com/jobs (3/9)

JOB OPENING: PRODUCTION MGR/OUTSIDE TV/WESTPORT CT: create/mng budgets, book crews, orgnz logistics, coord and track costs, actualize and wrap out prod/prgrmng. 3 yrs exp within a prod mngmnt. Resume: [email protected] (3/9)

JOB OPENING: FINANCIAL NEWS NETWORK/NYC based: Seeks WRITERS/EDITORS/DIRECTORS/ENGINEERS/PRODUCERS/ADVERTISING EXEC ETC: For its 24/7 global broadcast network. Place job of interest in subject line/resumes to: [email protected] (3/9)

JOB OPENING: MGR DIGITAL RSRCH/ABC/Burbank, CA: Mng day-to-day activities related to metrics & digital rsrch for the Owned Stations’ dig properties. Omniture exp, web & social analytics exp. Apply: http://disneycareers.com, ref 92876 (3/8)

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JOB OPENING: CREATIVE DIR/DESTINATION AMERICA/NY: Resp for dev of promo campgns, net brndg, mktg natives. 10+ yrs promo/mktg exp. In tv or ent, brand mgmt. or promo agcy. Proven 360 Mktg. Apply: http://tinyurl.com/cyckra9 (3/7)

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JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply-[email protected] (3/6)

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JOB OPENING: MGR, MKTG SOLUTIONS/CLEAR CHANNEL/NYC: Support ideation & dev of programs and acct management for clients. Exp in digital/multi-platform pref’d. 6+ yrs in related field exp. Resume to: [email protected] (3/5)

JOB OPENING: SALES PLANNER/Los Angeles: For full job description details go to: http://www.aenetworks.com/careers, https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=156477 (3/5)

JOB OPENING: RESEARCH/ANALYST/NBCUniversal/LA: support primary research activities. For a full job description please visit: https://sjobs.brassring.com/1033/ASP/TG/cim_jobdetail.asp?partnerid=25354&siteid=5108&areq=8904br (3/5)

JOB OPENING: SVP TECHNOLOGY & ENGINEERING/Financial News Network/NYC: Int’l cable broadcaster seeks Sr. engineer. 10yrs exp for studio facilities & uplink. Similar operations CNN, CNBC. Career opportunity. Resume: [email protected] (3/5)

JOB OPENING: SR.MGR, PROGRAM RESEARCH/NBC Sports Group-Stamford, CT: resp. for the creation, content, & distribution of audience reports & insight analysis. Star Estimator and supervisory exp. a + click here to apply: (3/5)

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JOB OPENING: FREELANCE UNIT PUBLICIST/The Online Network/NYC & Stamford, CT: Daily on-set coverage and media outreach for launch of two well-loved daytime dramas. Exp in TV PR a must-Sal neg. Apply: [email protected] (3/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Allied Hispanic Marketing needs bilingual intern to assist pub/promo team; must have passion for Hispanic entertainment marketing. Email [email protected] with resume stating why you are interested in position (3/8)

SPRING INTERNSHIP CREDITS ONLY: SHOWTIME/NYC: positions are available in all departments. Our internships are professional & educational experiences; students will learn the workings of a successful cable network. Apply at www.sho.com/careers (3/6)

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SITUATION WANTED: TRAVEL/CULTURE MEDIA position: Exp. producer w/passion for factual content in travel/culture seeks position in D.C./NY. Solid writing, pitching, and project management skills: [email protected] (3/9)

SITUATION WANTED:  PRODUCTION EXEC/LA: 10 yrs as producer, 4 features,extensive network, visiting film prof at Notre Dame, media production advisor to Gen Petraeus. Positive, fun. Visual resume –http://lnkd.in/-cZcji [email protected] (3/9)

SITUATION WANTED: MEDIA PLANNER & BUYER/CONSULTANT: 16+ yrs in Local, Nat’l TV, and Radio (category exp: entertainment, retail, auto). Strong industry relationships. Agency liaison or client direct. Contact: [email protected] (3/7)

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