Monday, March 21st, 2011

Cynopsis: DIGITAL


Good morning, it’s Monday, March 21, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

After T-Mobile had conducted merger talks with Sprint, the Deutsche Telekom AG division has agreed to be acquired by AT&T in a blockbuster deal worth $39 billion. The merger commits AT&T to a dramatic expansion of its 4G LTE (Long Term Evolution) network, a technology also being used by Verizon, adding coverage to another 46.5 million U.S. customers beyond initial plans. (AT&T notes that the additional footprint includes rural communities, a stated goal of the Obama administration, in a bid to make the deal sound attractive to regulators.) If approved, AT&T would become the dominant wireless carrier in the U.S. with 127 million subscribers, compared to 94 million for Verizon. Sprint-Nextel, which currently has around 50 million subs, would remain the odd man out, depending on the underfunded Clearwire venture to build out its WiMax 4G network.


CBS Sports and Turner Sports’ new arrangement to broadcast every NCAA Tournament game on broadcast and cable for the first time has delivered the best overall tournament-to-date average ratings in the metered markets in 20 years. But the increased exposure hasn’t taken any of the thunder away from the companies’ NCAA March Madness On Demand product, at least on the crucial workday of Thur. The platform experienced a 22% increase is total visits (7.6 million) on Thur. across broadband and mobile apps (4.1 uniques online, 774k uniques on mobile). There were 3.3 million total hours of live streaming video consumed across both platforms.
News Corp.
is planning to launch its own social gaming business in the vein of Zynga according to comments made last week by head of digital Jonathan Miller, reports Reuters. The company would be built upon its Making Fun and IGN subsidiaries rather than on MySpace, which News Corp. is reportedly shopping. Miller also noted that the company’ mobile news app The Daily has attracted “hundreds of thousands” of users who are averaging 45 minutes/session reading its content. The Daily faces a reality check today which it begins to charge users $1/week for continued use.
officially consummated its deal with Media Rights Capital to produce the 26-episode political drama “House of Cards,” executive produced and directed by David Fincher and starring Kevin Spacey. The drama will premiere exclusively on Netflix’s “Watch Instantly” streaming internet service from late next year.


Comcast’s Social TV fan site Tunerfish has introduced “fanning” and “liking” to its profile pages. When you see that a friend is watching a show or movie you fancy you can comment by clicking on a Facebook-inspired “like” button, one of several updates to its social stream interface. The changes are available now on the web and will be coming soon to Tunerfish’s iPhone and Android apps.


Publicis Groupe’s Starcom MediaVest has wrestled away Microsoft‘s global media strategy and planning business from Universal McCann and will be in charge of buying ad space in North America, an account worth over $1 billion in billings. The Interpublic agency will continue to manage media planning and buying outside of North America.


Germany’s federal cartel office quashed the plans of broadcasters RTL Group and ProSieben to form a Hulu-style online video TV platform, complaining that such a venture would only increase the companies’ dominance of the local TV advertising market. (The BBC, Channel 4, Five and two telecom companies are working on similar venture in the UK dubbed “Canvas.”) The German broadcasters hatched their plan in August as a way build up a vibrant market for online TV advertising. Both are expected to appeal the ruling.
The Japanese earthquake, tsunami and nuclear energy woes are expected to significantly disrupt the supply chain of a growing number of electronics than run on sophisticated microprocessors, including Apple‘s iPad 2. Electronic original equipment manufacturers worldwide could resort to panic buying of semiconductors and electronic components, warned a IHS iSuppli report. There are a total of 130 production semiconductor fabrication lines located in 53 locations in Japan.
is being sued for its practice of holding on to subscriber information to improve its algorithm long after they defect from the service. The lawsuit, seeking $2,500 or $3,000 per violation, claims the company is violating the 1980’s era Video Privacy Protection Act, enacted after the press got a hold of Supreme Court nominee Robert Bork’s rental video history.


E-books and downloadable audio books continue to expand sales with E-book net sales increasing by 115.8% vs Jan. 2010 to $69.9 million and sales of Downloadable Audio Books increasing by 8.8% y/y $6.5 million, according to the January 2011 sales report of the Association of American Publishers. Total books sales on all platforms, in all categories, hit $805.7 Million for January, a slight drop from the Jan. 2010 mark $821.5 million.
The selection my be better at the iPhone/iPad App store, but Apple’s new Mac App Store’s apps are generating plenty of revenue. Less than two months after the launch of Apple’s Mac App Store, a top 300 Mac application already generates half the revenue of a top 300 iPad application on average, according to app data tracker Distimo. The ave. selling price of the top 300 apps is seven times higher in the Mac App Store ($11.21) than on the iPhone ($1.57) and almost three times higher than on the iPad ($4.19). The Mac App Store already has 2,225+ apps available in the store, compared to the 8,099 apps available for the iPad two months post-launch.


Two inventive hackers at the University of Konstanz in Germany have come up with yet another cool application for Microsoft‘s Kinect controller, reports engadget. The system, strapped to a helmet worn by a blind person, powers NAVI – navigational aids for the visually impaired – providing 3D imagery to a software system that interprets oncoming obstacles and gives voice commands such as “turn left” to the user.


Former Editorial Director and GM of Charles Runnette begins his newly created job today at MTV Networks’ Logo as Editorial Director of all 7 of the division’s websites, including,,, and



Cyn opsis presents: Upfront 2011 – The Kids! Market (Publishing Tomorrow)

The Kids! Market, the 1st in the Upfront 2011 Special Edition Series, will provide an
in-depth look at the 2011 selling season from both the Buyer and Seller perspectives.

Upcoming Upfront 2011 Special Editions
Cable (4/6), Syndication (4/19), Spanish Language (5/3), Broadcast (5/16)

Ad Space is limited (Cable, Spanish Language, Bcst Editions are Sold Out).
Contact Mike Farina to reserve today:  [email protected], 203.218.6480


Online peer-to-peer video streaming service BitTorrent is partnering with Paramount Pictures to release fake documentary horror movie The Tunnel  for free online on May 19 – the day it goes on sale as a straight-to-DVD release, reports Torrent Freak. The Australian project is being financed by selling merchandise and getting individual users/investors to pay $1 via PayPal for an individual “digital frame” of the movie. (The investment ostensibly buys you a 1% share of any profits generated by the movie, but good luck collecting – the producers are selling 135k shares, promising that each share is worth 1%.) The deal sounds fishy but the movie sounds like it might be fun – it takes place in the hidden tunnels that run underneath Sydney, claiming to be comprised of documentary footage exploring a government cover-up involving the tunnels. BitTorrent, which has been working hard to clean up its image and build legit partnerships with mainstream media companies, is a perfect partners for such a venture; the site boasts over 100 million active monthly users and over 400k average daily client downloads.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the  classifieds page here .

JOB OPENING: LEGAL/BUS AFFAIRS/A & E TEL NETWORKS, LLC/NY: Handle all stages of TV-prgrmng deals; exp real-life & scripted series req’d. MOWs strongly desired. 5+yrs relevant ind exp. (3/25)

JOB OPENING: SALES PLANNER Si TV/NY 3+yrs exp; Create & develop customized plans/presentations for reps, Exc media math skills, excel, pwrpoint req, Strong analytical skills. Bilingual/Spanish ++. EOE (3/25)

JOB OPENING: PREDITOR/HALFYARD PRODUCTIONS/DC: Seeks creative development producer/editor.Must know FCP and have proven sizzle reel experience.Send resume and reel to [email protected] (3/25)

JOB OPENING: DIGITAL AE/GSN/NY: Reporting to VP Ad Sales. 6+ yrs media exp req. with 2+ yrs online sales exp pref’d. Degree req. Contact agency and client list. Send salary history and res/cover letter to [email protected] (3/25)

JOB OPENING: TELEVISION AD SALES REP/NYC: 10yrs+ TV Ad Agency or Sales exp.Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: [email protected] (3/25)

JOB OPENING: RESEARCH ANALYST/Vh1 SUITE/NY: Collect & analyze Nielsen, MRI, & other rsch data. BA, 1-2 yrs rsch exp reqd. Strong Mcrsft Excel & PP & writ/comm skills. EOE/M/F/D/AAP. Apply (3/25)

JOB OPENING: DIR, PRODUCT DEVELOPMENT (DIGITAL PLATFORMS)/NBCUniversal/Burbank:   Please visit Req#1301BR. The platforms covered will be Cable MSO, Telcos, Satellite Providers & Wireless Operators (3/25)

JOB OPENING: DIRECTOR, PUBLICITY/LA: Resp for dev/impl of PR strtges/cmpgns/plcmnt fr A&E/BIO/CI, prog, & initves; 10+ yrs exp in TV/Pub/PR. (3/25)

JOB OPENING:  SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP (3/25)

JOB OPENING:  SALES PLANNER/AT&T Advanced Ad Solutions/NY: Sales Planner-AT&T Uverse (IPTV). 2+ yrs sales and media planning exp. Apply (3/25)

JOB OPENING:    DIR, SALES PLAN’G/ABC/N Y: Mng plan’rs, dev pricing/pckgng models, proprietary ad system, dev sales strat re: site structure/emerging techs, affinity/ad ntwrks, mobile, 8 yrs exp.  Apply: Req# 287642 (3/25)

JOB OPENING: DIGITAL ANALYTICS MANAGER/The Oprah Winfrey Network/LA: Min 5 yrs.exp in web analytics, expert in Omniture and Excel, strong analytical, written and verbal skills. Apply at: (3/24)

JOB OPENING: VP,ON-AIR PROMO/Lifetime/NY:8+ yrs exp.Direct, prod/mng the on-air creative brand for Lifetime, LMM & Lifetime Real Women. Highly creative, excellent writing & presentation skills. Apply to: (3/24)

JOB OPENING: DIST NEW MEDIA SPCLST/AETN/NY:Launch & manage new media initiatives (VOD, BROADBAND, ENHANCED TV). 3 + yrs exp in digital media or entertainment. Knwldg of TV prgmng prod workflow a +. (3/24)

JOB OPENING: WRITER/PROD/Lifetime/NY :Ideate/conceptualize/brainstorm innovative Integrated Mktg Campaigns that fulfill Ad Sales, Cons Prod & Dig Media objectives.3 yrs TV prod exp on-air promos pref. Apply: (3/24)

JOB OPENING: WRITER/PRODUCER/Lifetime/NY :Conceptualize, write and produce high impact promo launch campaigns for unscripted series. 3 yrs exp in TV On-Air Promotion. Apply to: (3/24)

JOB OPENING: VP,STRATEGY & CONS MKTG/Lifetime/NY:Dev & direct strategies for break thru mktg & best in class adv campaigns. 10+ yrs exp in media, promo, advrtsng preferably in TV or ent.Apply to: (3/24)

JOB OPENING: CREATIVE DIRECTOR/New York: Dev conceptual/strategic design solutions that fit bus goals while adhering to position of brand (3/24)

JOB OPENING:  DIRECTOR DISTRIBUTION/Hallmark Channel/New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ (3/24)

JOB OPENING:  SR RSCH ANALYST/A&E/LIFETIME/HISTORY/NY : 2+yrs exp Nat’l media rsrch from cble, brdcst, synd or ad agency; Nat’l Nielsen sys & data knwlg a must. Detail oriented/strong writ/oral comm skills. (3/24)

JOB OPENING: WRNN TV PREDITOR/Rye Brook NY & Long Is: Editorial knwldg, tech & post prod skills. Use of final cut, logic, pro tools to assemble show, pkgs, standups, music, graphics, chyrons. Some field production. [email protected] (3/23)

JOB OPENING:  VARIOUS OPPORTUNITIES(Reporter, Producer, Engineer, Assignment Editor, Traffic Manager, MCO and Videographer)/WRNN-TV/Rye Brook, NY:  For full job descriptions please visit (3/23)

JOB OPENING: SHOWRUNNERS, LINE PRODUCERS, PRODUCTIONS MANAGER AND STORY PRODUCERS/NYC: Needed to staff several new home makeover/construction shows. Resume/Cov letter. Specific exp. absolutely mandatory [email protected] (3/22)

JOB OPENING: DIR, INTEGRATED MARKETING/MTV/NYC: 7+ yrs exp. creating multiplatform marketing programs at a TV/media company. EOE/M/F/D/AAP. Apply (3/22)

JOB OPENING: SUPERVISING PRODUCER/VH1/NYC: 7+ yrs exp reality TV production: BOTH competition-elimination & docudrama is a must; Reality Supervising Producer credits req; EOE/M/F/D/AAP (3/22)

JOB OPENING: AFFIL SALES COORD/Sportsman Channel/NY: 1-3 yrs brdcst or cable/TV/ent exp, Simmons/Nielsen/MRI knwldg pref’d. Profic in MS PP, plan various meeting materials incl. sales decks, rsrch, etc. (3/22)

JOB OPENING: DIGITAL VIDEO COORD/The Hub/Burbank: Contract role. Schedule, distribute, & monitor video across digital platforms, including VOD, online, & social media. Apply at (3/22)

JOB OPENING: CREATIVE DIR. ON-AIR/Oprah Winfrey Network-LA: Oversee promos, short form, int. marketing. Highly creative, xlnt writing, presenting and mgmt. skills. 8-10 yrs exp (3/22)

JOB OPENING: DIR COMM/Discovery/NY: Dvlps, oversee & execute multiplatform comm strtgy & wrks w/internal/external prdcrs to conduct rsrch & coord media opp ;7+yrs exp media relations, campaign & ppl mgmt. #3314 (3/22)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Online/NY: AE w/ 5+ yrs digital ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (3/22)

JOB OPENING: FREELANCE MGR/ABC & SOAPnet Integrated Mktg/LA: Assist w/exec of advertiser driven mktg, integration & promo programs. Expertise in PM & execution. Apply@ [email protected] / Info@ disneyabcjobs .com#287652 (3/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Mrkting Intern for Post-prod co. NYC: Work w/ VP, biz-dev; build database, mrkting materials, web presence, mrkt research, brand & PR. MS Office, web savvy, skilled communicator. Apply: [email protected] (3/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, & will prove to be a valuable addition to your firm. 3yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (3/25)

SITUATION WANTED: Seeking to assist, Entry level-Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically and internationally. Please contact, [email protected] (3/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/25)

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/24)

SITUATION WANTED: 15+ year MEDIA SUPERVISOR who specializes in placement and all clearance work but can provide extensive top quality fully gratis cues for any production email: [email protected] (3/24)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (3/24)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (3/22)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER/L.A: Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/22)

SITUATION WANTED: FASHION STYLIST/NY based: 10 yrs exp, looking for on air or digital pro/content /exp.with music/editorial/celebrities. Contact e-mail [email protected] (3/22)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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