Monday, June 6th, 2011

Cynopsis: Kids!

06/06/11

Good morning. It’s Friday, June 6, 2011, and this is your first early morning Kids briefing. 

We Can Change the World, the new musical anthem for Disney’s Friends for Change that is performed and co-written by teen actress and Hollywood Records recording artist Bridgit Mendler (Good Luck Charlie, Lemonade Mouth), will premiere Friday, June 10 on Radio Disney at 7p and Disney Channel during the 7p hour.  The following day the song and the music video will be available via Disney.com/ProjectGreen ( www.disney.com/projectgreen) and iTunes, respectively.  The new song is the third Disney’s Friends for Change anthem; previous songs helped raise $800,000+ to help fund conservation projects worldwide.  Disney’s Friends for Change is a multiplatform effort designed to encourage kids/families to work together to make a positive impact on their world.

MORE KIDS STUFF

HGTV helps Radio Disney celebrate its 15th birthday with a makeover of the Radio Disney studio in Burbank on debut episode of HGTV’s new show My Yard Goes Disney, tonight at 8p.  The episode features Radio Disney’s on-air talent as well as Disney Channel’s Caroline Sunshine (Shake It Up).

The Endangerbles Licensing Group releases its debut kid-targeted educational music CD, The Endangerbles, featuring 10 original wildlife-focused tracks that are composed by Fred Bogert, this month.  Bogert was part of the great kid/family-centric folk duo Trout Fishing In America.  The CD, which aims to encourage kids to respect and protect all animal species (including humans), is available via e-retailers, including iTunes and CD Baby.

MARKETING/LICENSING

Turner CN Enterprises (TCNE), the licensing arm of Turner Broadcasting, is named as the licensing agent for Bananas in Pyjamas in partnership with Endemol Worldwide Brands across Europe, Middle East and Africa (EMEA).  Turner Broadcasting recently acquired the new 3D CGI-animated Bananas in Pyjamas (104×12) that will debut on Turner’s UK preschool channel Cartoonito, which is set to extend its broadcast across EMEA this September 2011.  In addition to Cartoonito, Bananas in Pyjamas will broadcast across EMEA on Turner’s other kids’ channels, Boomerang, CN Arabic and Boom PAN.  Bananas in Pyjamas (known here as Bananas in Pajamas) originally aired on Australian ABC Television in 1992.

Lucas Licensing appoints Kidz Entertainment/EEMC to represent Star Wars, across Eastern Europe and the Nordics.  Kidz will work with key partners, including The Lego Group and Hasbro, to bolster the brand’s positioning in the Nordics as the popularity continues to grow, particularly with boys, across Eastern Europe.  The move comes as all six Star Wars movies are being converted into 3D and set for re-release, beginning with Star Wars: Episode I The Phantom Menace in 2012.

One Entertainment inks North American licensing deals for some well-known international soccer teams Manchester United, FC Barcelona, and Juventus.  New licensees include: Adjmi Group/IFG (men’s apparel); Wincraft (gift and novelty); Rhinox Group (accessories); Gamewear (bracelets); Fathead (wall decor); and Stay Chilled (can Koozies).  Products featuring the Manchester United, FC Barcelona, and Juventus soccer teams will debut at retail in North America this summer in conjunction their multi-city US tour.  Further deals across categories including youth apparel, sporting goods, and men’s fashion apparel will be announced soon.

Netherlands-based Glow Europe will launch its new K5-11 targeted collectible toy product, Bumpeez (about $3.00), in the UK this August 24, 2011.  A Bumpee toy is comprised of two parts, a circular chip featuring 100 individual character deigns, which is encased in a brightly colored, removable silicon ring that comes in different shapes, colors and sizes.  When the chip is placed in the right, Bumpeez can bounce and be used to play games.  Kids can also collect premium Bumpeez, which include a silver glitter chip in a black silicon ring, a swirl silicon ring and a Golden Bumpee, the most rare of them all, which contains a code that is redeemable for a prize.  The Bumpeez ( www.bumpeez.com ) website will go live simultaneous to the product launch.  UK based distribution partners Click Distribution and Seymour Distribution will distribute Bumpeez to toy trades, newsagents and grocers across the country.  Following its UK debut, plans are in the works to introduce Bumpeez throughout Europe and the rest of the world.

STONE SOUP

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; June 3-5, 2011:
X-Men: First Class (Fox) PG-13                                                  Opening Weekend $56.0m
Kung Fu Panda 2 (Paramount (DreamWorks)) PG                        $23.3m-2 wk total $100.4m
Pirates of the Caribbean: On Stranger Tides (Buena Vista) PG-13 $18.0m-3 wk total $190.3m
Thor (Paramount) PG-13                                                           $4.2m-5 wk total $169.1m
Fast Five (Universal) PG-13                                                       $3.2m-6 wk total $202.1m
Midnight in Paris (Sony Classics) PG-13                                      $2.9m-3 wk total $6.9m
Jumping the Broom (TriStar) PG-13                                           $865,000-5 wk total $35.9m
Something Borrowed (Warner Bros.) PG-13                                $835,000-5 wk total $36.7m
Rio (Fox) G                                                                              $750,000-8 wk total $136.7m
Water for Elephants (Fox) PG-13                                               $700,000-7 wk total $55.7m
Source: Rentrak ( www.rentrak.com )

EXECUTIVE MOVES

Brand Central appoints 30-year veteran Andrew Lelchuk as EVP/Business Development and Marketing. Lelchuk head up business development and marketing activities for Brand Central’s wide range of clients as well as being responsible for developing growth strategies for the agency’s portfolio of brands in new product categories, overseeing marketing activation and developing direct-to-retail programs.  Most recently, Lelchuk was VP/Marketing, Encore Software. He was previously EVP/Sales and Marketing, Namco Bandai Games America, SVP and COO, Ocean Pacific Apparel Corp. and Director/Global Business Development, The Coca-Cola Company, as well as toiling for Disney and Ralph Lauren.

At the PBS Kids annual summit on Friday, the group appointed new members to the PBS Kids Next Generation Media Advisory Board.  The summit focused on innovations in math and science and transmedia storytelling to educated kids.  The 2011 Board Summit looked at the goals and PBS’ plans for the next Ready to Learn grant from the US Department of Education, a five-year project addressing multiplatform math education, research and outreach; PBS’s upcoming content initiatives; and an evaluation of environmental shifts in the lives of early elementary school age kids and their families.  New and recently named board members include:

  • Lisa Bernstein, Executive Director/What to Expect Foundation
  • Joe Blatt, Sr. Lecturer/Education, Faculty Director, Technology, Innovation, and Education Program, Harvard Graduate School of Education
  • Matt Brown, President/Klutz and SVP/Scholastic
  • Kevin Clark, Ph. D., Associate Professor/Instructional Technology Program, George Mason University
  • Alan Gershenfeld, President/E-Line Media
  • Betsy Landers, President-elect/National PTA
  • Jack McArtney, Associate Director/Advertising and Content Standards, Verizon Wireless
  • Jeff McIntyre, Director/National Policy, Children Now
  • Vicky Rideout, M.A./VJR Consulting
  • Deb Sanchez, SVP/Education and Children’s Content, Corporation for Public Broadcasting
  • Jesse Schell, CEO/Schell Games
  • Yasmina Vinci, Executive Director/National Head Start Association
  • Val Kass, Program Director/National Science Foundation, is a new special liaison to the board for NSF.

Clarification/Correction:  Matt Cooperstein, who joins Content Television to acquire and develop kid/tween/teen content, will be based at the company’s US office.  Additionally, President of Content TV and Digital is Greg Phillips.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 5/23-5/29/11 , 6a-6a:
K2-11                                        Total Delivery (000)
FOX:      American Idol (5/25; 8-10:07p)             2355
NICK:    SpongeBob SquarePants (5/28; 10a)       2363
NICK:    SpongeBob SquarePants (5/28; 11:30a)  2144
NICK:    SpongeBob SquarePants (5/28; 9:30a)    2014
NICK:    SpongeBob SquarePants (5/28; 11a)       1978
NICK:    SpongeBob SquarePants (5/28; 10:30a)  1939
NICK:    SpongeBob SquarePants (5/27; 5p)         1879
NICK:    SpongeBob SquarePants (5/27; 5:30p)    1872
NICK:    Power Rangers Samurai (5/28; 12p)        1824
NICK:    SpongeBob SquarePants (5/27; 4:30p)    1849
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 5/23-5/29/11 , 6a-6a:
K6-11                                                 Total Delivery (000)
FOX:     American Idol (5/25; 8-10:07p)                       1545
NICK:    SpongeBob SquarePants (5/28; 10a)               1497
DSNY*: Sharpay’s Fabulous Adventure (5/23; 8-9:45p) 1333
NICK:    SpongeBob SquarePants (5/28; 9:30a)            1307
DSNY*: Good Luck Charlie (5/25; 6-6:25p)                   1253
NICK:    SpongeBob SquarePants (5/28; 11:30a)           1186
NICK:    SpongeBob SquarePants (5/28; 9a)                  1177
DSNY*:  Suite Life On Deck (5/27; 9:30p)                     1174
NICK:    iCarly (5/26; 6p)                                             1169
NICK:    SpongeBob SquarePants (5/26; 5:30p)             1154
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 5/23-5/29/11 , 6a-6a:
Tweens 9-14                                     Total Delivery (000)
FOX:     American Idol (5/25; 8-10:07p)                       1815
FOX:     American Idol (5/24; 8-8:59p)                         1238
DSNY*: Good Luck Charlie (5/25; 6-6:25p)                   1073
DSNY*: Sharpay’s Fabulous Adventure (5/23; 8-9:45p)   983
FOX:     Glee (5/24; 8:59-10p)                                      962
NICK:    Big Time Rush (5/24; 6:30p)                            962
NICK:    Victorious (5/24; 7p)                                        954
NICK:    iCarly (5/26; 6p)                                              951
DSNY*:  Suite Life On Deck (5/27; 9:30p)                      905
DSNY*:  Suite Life On Deck (5/25; 5:20p)                      893
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 5/23-5/29/11 , 6a-6a:
Teens 12-17                                         Total Delivery (000)
FOX:       American Idol (5/25; 8-10:07p)                       1811
FOX:       Glee (5/24; 8:59-10p)                                     1374
FOX:       American Idol (5/24; 8-8:59p)                         1349
ADSM**: Family Guy (5/25; 11p)                                     697
ADSM**: Family Guy (5/23; 11p)                                     655
ADSM**: Family Guy (5/25; 11:30p)                                663
FOX:       So You Think You Can Dance (5/26; 8-10p)         654
TNT:       NBA Playoffs (5/26; 8:33-11:21p)                       640
NICK:      Victorious (5/24; 7p)                                         639
ADSM**: Family Guy (5/24; 11p)                                     635
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network


Answer to Yesterday’s Trivia:  Who said this:  “I don’t know who he is behind that mask of his, but I do know when we need him … and we need him now!”   COMMISSIONER GORDON on BATMAN  Kudos to: Jeff King-TVM Prods/NY; Rich Thomas-Disney Publishing/NY; Mike Siglain-Disney Publishing Worldwide/NY; Jerry Kapner-Kapner Group/Montclair; Patrick Rieger/Burbank; Lou Fazio-The Hub/Burbank; Steve Behling-Disney Publishing Worldwide/Glendale

Today’s Trivia Question:  Caroline Duffy is popular cartoonist. What is the name of the comic strip?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
06.06.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .



JOB OPENING:
BRAND COMMUNICATIONS MANAGER/Global Multimedia Co./NYC: Manage PR strategy, agencies. Proactive outreach to target trade and consumer media. Extensive media contacts, strong writer. 5+yrs exp. [email protected] (6/11)

JOB OPENING: VP, BUS AFFAIRS/Disney Channels/LA. 10+ yrs BA live action, scripted devl/prod. Major studio/prod co exp, CA bar, major law firm prefd. Top negot, analytic, drafting; leadrship exp. Apply disneycareers.com #291961 (6/10)

JOB OPENING: SALES ASSISTANT/BET/NY: detailed-oriented, organized, multi-tasker, ecx comm & math skills. DealMaker/VCI exp a plus, BA req. Email resume: [email protected] (6/10)

JOB OPENING: SALES PLANNER/BET/NY: prepare sales plans, Mng Multi accts, 2 yrs exp in Cable sales or buying a must. Detailed-oriented, org’d, multitasker, ecx comm & math skills, BA req. Email resume: [email protected] (6/10)

JOB OPENING: LINE PRODUCER/NY: Heavy hitter with solid mngmnt skills for potential NY based ntwrk project. Must be well versed in Budgets, Sched, Crew & Studio Mgmt. Plz send resume/credits to [email protected] (6/10)

JOB OPENING: EDITORIAL DEVELOPMENT EXEC/HHMI/Chevy Chase, MD: manage the research and development of film ideas and proposals for science documentaries. Visit www.hhmi.org for more information. (6/10)

JOB OPENING: SPECIALIST, DIST MKTG/A+E/NY:Support Dist Mktg initiatives across A+E Networks. Cust show presentations/comm tools/asset agg & tracking. 3+ yrs mktg, cable pref’d, affiliate mktg a +. #99373. www.aetn.com/careers.html (6/10)

JOB OPENING: DIR AD SALES MKTG/BRAVO/NY: Job # 1918BR Lead dig sponsorship mktg efforts across mult platforms incl. bravotv.com, TVWOP, mobile/app platforms & social/viral mediums. 7+yrs exp. http://www.nbcunicareers.com/search_nbc/ (6/9)

JOB OPENING: DIR RSRCH/LOGO/NYC: 7 +yrs TV ratings rsrch/data analysis; Expertise in rsrch methodology, competitive TV landscape & ind trends; Exp. w/ Startrak, NPower & Aud Watch; B.A req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (6/9)

JOB OPENING: MARKETING MANAGER/GOLF CHANNEL/ORLANDO: Responsible for marketing programs and materials to promote Golf Channel to cable and satellite affiliates. AA / EEOC / DFWP; to apply go to www.nbcunicareers.com (6/9)

JOB OPENING: HEAD OF PRODUCTION/NY: Prodco needs heavyweight. Hire & Manage staff of LP, PMs. Budget/Schedule/Tracking wizard. Juggle lots projects. [email protected] (6/9)

JOB OPENING: TECHNICAL OPERATIONS COORDINATOR/MTV 44 1/2 /NYC: 1-2 yrs tech exp. w/ Louth, Oacis, DDR, Media Client, Pinnacle Server, Final Cut/Motion. NOC exp pref. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (6/9)

JOB OPENING: SALES DEVELOPMENT MGR/Zoom Media/NY: lead team to create proposals and media & mktg solutions that drive sales revenue for fast-growing media co. 4+ yrs media, agency or mktg exp. Apply [email protected] (6/8)

JOB OPENING: Sr RESEARCHER/IFC/SUN/NYC: 3+yr ad sales resrch exp w/Cble/Brdcast indstry. Desgn/prep presntations, enhce sales/prgm effrt. MRI/Simmons/Omniture/Comscore/BrgtCove/NielsenTolbx/AdViews/Arianna. [email protected] (6/8)

JOB OPENING: ACCT EXEC/Clear Channel Digital/NYC: Develop strategic advrtsng programs & sponsorship deals. 4+yrs exp digital advrtsing sales. Strong contacts across major national digital agencies/advrtsrs. www.katz-media.com (6/8)

JOB OPENING: DIRECTOR, ADVERTISING & STRATEGY/Food Network/NY: Est comm strategy & positioning for netwk priorities. 8-10yrs exp agency and/or ent media exp pref’d. Exp Mng multi-million $ budgets. www.scrippsnetworks.com #2345. (6/14)

JOB OPENING:  DIR AD SALES MKTG/BRAVO/NY: Job # 1918BR Lead dig sponsorship mktg efforts across mult platforms incl. bravotv.com, TVWOP, mobile/app platforms & social/viral mediums. 7+yrs exp. http://www.nbcunicareers.com/search_nbc/ (6/9)

JOB OPENING:  DIR RSRCH/LOGO/NYC: 7 +yrs TV ratings rsrch/data analysis; Expertise in rsrch methodology, competitive TV landscape & ind trends; Exp. w/ Startrak, NPower & Aud Watch; B.A req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (6/9)

JOB OPENING: MARKETING MANAGER/GOLF CHANNEL/ORLANDO: Responsible for marketing programs and materials to promote Golf Channel to cable and satellite affiliates. AA / EEOC / DFWP; to apply go to www.nbcunicareers.com (6/9)

JOB OPENING:  HEAD OF PRODUCTION/NY:  Prodco needs heavyweight. Hire & Manage staff of LP, PMs. Budget/Schedule/Tracking wizard. Juggle lots projects. [email protected] (6/9)

JOB OPENING: TECHNICAL OPERATIONS COORDINATOR/MTV 44 ½/NYC: 1-2 yrs tech exp. w/ Louth, Oacis, DDR, Media Client, Pinnacle Server, Final Cut/Motion. NOC exp pref. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (6/9)

JOB OPENING: SALES DEVELOPMENT MGR/Zoom Media/NY: lead team to create proposals and media & mktg solutions that drive sales revenue for fast-growing media co. 4+ yrs media, agency or mktg exp. Apply [email protected] (6/8)

JOB OPENING: Sr RESEARCHER/IFC/SUN/NYC: 3+yr ad sales resrch exp w/Cble/Brdcast indstry. Desgn/prep presntations, enhce sales/prgm effrt. MRI/Simmons/Omniture/Comscore/BrgtCove/NielsenTolbx/AdViews/Arianna. [email protected] (6/8)

JOB OPENING:  ACCT EXEC/Clear Channel Digital/NYC: Develop strategic advrtsng programs & sponsorship deals. 4+yrs exp digital advrtsing sales. Strong contacts across major national digital agencies/advrtsrs. www.katz-media.com (6/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

OTHER ADS NOT RELATING TO JOBS:

ROOMMATE NEEDED: Need Roommate,2Be/2Ba condo,Hollywood,$1250mth+util. Garage Parking,Security,Pool,Gym,Laundry, AC,W-in Closets,Partially furnished. F,29 w/sm dog. Seeks professional/clean/friendly. July 1st [email protected] (6/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: RESEARCH DIR – 20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Prefer Telecommute. Email: [email protected] (6/10)

SITUATION WANTED: Seeking entry position in TV (scripted or unscripted). B.A. from USC in 2007, veteran, 4 years experience assisting senior government leadership. LA based. Contact [email protected] (6/10)

SITUATION WANTED: PRODUCER, WRITER with over 12 years experience working with children, including in an international setting, located in L.A. looking for an opportunity to contribute to children’s television. Email: [email protected] (6/10)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital. Seeking a FT/PT or Temp-to-Perm position: [email protected] (6/10)

SITUATION WANTED: MARKETING PROJ MGR/NYC. Experienced in managing project life cycle. Expertise in direct mail, print, broadcast, and digital advertising. Exceptional communication, prioritization skills. [email protected] (6/10)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/9)

SITUATION WANTED: Creative Consultant 16 yrs Brdcst exec can develop your pitch + script. Credits inc. DeGrassi, DaVinci, Dragon Boys. Exp w/ convergence models 8500+ scripts!  [email protected]  (6/9)

SITUATION WANTED:  Relocating to LA Seeking FT position as a Junior Publicist/Assistant. No stranger to Hard Work and 4+ years of public relations/radio/TV/promotions experience Contact me: [email protected] (6/8)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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