Monday, July 9th, 2012

Cynopsis: Kids!

Good morning. It’s Monday, July 9, 2012, and this your first early morning briefing.

Answering a few of our questions is Halle Stanford, EVP/Children’s Entertainment, The Jim Henson Company (JHC). Stanford first joined the JHC in 1993 and has developed and produced several properties, including the PBS Kids series Sid the Science Kid and Dinosaur Train. She also leads the company’s development and production of all preschool and kid’s programming for TV, direct-to-video and online projects across animation and live-action. Stanford’s other credits include Pajanimals (now on Sprout), The Possibility Shop (on and Wilson & Ditch: Digging America (on She also developed The Doozers, the new a CG animated series based on characters featured in Fraggle Rock.

You have worked twice for The Jim Henson Company during your career. What were the most important things you learned between the first and second excursions?

I have worked for the Jim Henson Company for almost twenty years.  I started there when I was fifteen – har har. I have always loved working for the Jim Henson Company. It’s a dream to be here. When I was growing up I LOVED everything Jim Henson touched. I am a first generation Sesame Street viewer and worshipped the The Muppet Show, The Dark Crystal, Labyrinth, Fraggle Rock, and The Storyteller.  

For the “first excursion,” beginning in 1993, I was very lucky to come to the company as a creative assistant. Brian Henson, Charlie Rivkin, and Alex Rockwell were electric and carried on the spirit of what Jim Henson had created.  Everything from Farscape, Bear in the Big Blue House, Muppets Tonight!, to Muppet Treasure Island were created and put into production. It was an incredible time!

Here’s what I learned the first time around: Look at every endeavor through kid eyes; Group brainstorming does work; Doodle; Be Patient. It may take longer than you think to make your dreams happen; Celebrate; Pay the bills but also pay the spirit. Meaning, there will be projects that will help your company continue to make money but you also need to work on those crazy impossible projects that satisfy your imagination. Sometimes those are the projects for which you will be remembered.

When Lisa Henson asked me to come back to JHC in 2003 to head up their children’s entertainment division, the Henson siblings had bought back the company from EMTV and sold The Muppets to Disney. To be invited on a “second excursion” on The Jim Henson Company “cruise line” was a gift. Although it was fun working with all kinds of companies, as Dorothy would say, “There’s no place like home.”

In thinking about the first month back at the Jim Henson Company, I’m reminded of this great story about Jim Henson and the first Fraggle Rock brainstorming session where he walked into the room and said, “Okay, let’s make a show that will change the world.” That’s what Lisa Henson and I felt like we were doing from day one with our children’s entertainment slate. We set about creating new families of characters and shows that would change our world at the company. We started with digital puppetry with Sid the Science Kid, then onto the ambitious Dinosaur Train, back to puppets and the Creature Shop with the Pajanimals and Me and My Monsters, and then jumped into web specific content on PBS Kids Go! with Wilson and Ditch: Digging America. Every day we have a terrific time coming to the studio. I work with a phenomenal group of people and Lisa Henson… is inspiring.

Here are some important things I’ve learned the second time around: Be a Doer and a Dreamer; Protect and compensate your talent.  It’s the best investment you can make; take big risks creatively and in business. They pay off; be able to rally when an exciting creative challenge comes your way; develop thick rhino skin and an ability to laugh at yourself (and others!); leave your ego at the door and get to work.  And if you don’t have fun at work… what’s the point?

Above all, what I have learned from working at The Jim Henson Company is an incredible sense of optimism.

Is it too romantic to believe that the people who work there constantly ask, “What would Jim do?” Or has the company moved on, while still honoring him?

Well, considering we are great romantics over here at Henson I think your question is a great one! I do like the idea of making bracelets that say “WWJHD?” but that’s not quite how it works here. Instead of asking ourselves what Jim would do we find ourselves constantly going back to the lessons he taught us. It’s more like Luke hearing Obi Wan’s voice telling him to “use the force” before he blows up the Death Star rather than, “Should I make this project because Jim would have liked it?” Jim Henson would have wanted all of us to follow our dreams just as he followed his.

I just gave a talk at the CPSI Conference in Atlanta about the creative process at The Jim Henson Company and in preparing for the talk I interviewed a lot of people who had worked directly with Jim. I realized his lessons are in embedded in all of us over here at Henson: listen and look carefully because ideas can come from anywhere, celebrate everyone’s talents, defend the underdogs, push the visuals, keep up with the ever-changing technology in our industry, celebrate childhood, keep wonder alive, and have heart. All the people who knew Jim, LOVED him, and were determined to pass on his light and process. They succeeded. It’s in me and I will never stop telling everyone I meet that they matter, they are creative, and their dreams are worth pursuing. 

What was the genesis of Sid the Science Kid?

A lunch between Lisa Henson and myself where we talked about our sons who were just about to graduate from preschool (p.s. they both just graduated from middle school… yikes!). I remember telling her about how my son Max almost wrestled another four year old to the ground when the other kid made a move to pick a green strawberry (“It’s not ripe yet! You must let it grow!”). We laughed a lot at that lunch and then thought it would be fun to do a sketch comedy series about preschool using our Henson digital puppetry animation. As with any production, this one took on a creative life of its own. Linda Simensky, at PBS, gave us a challenge to come in with a preschool series that taught science. We realized our comedy series (then titled “What’s the Big Idea?”) was a perfect match. She partnered us with KCET who in turn connected us with Moises Roman and Kimberly Brenneman, brilliant educators working on an incredible science curriculum for preschoolers called Preschool Pathways to Science. We were then blessed to have Bradley Zweig come on board as our showrunner and breathe life, heart, and comedy into Sid and his friends.  

There are Sid apps, various products, online games and resources for teachers and parents. Where do you see the property expanding from here?

Why, Sid the Science Kid: The Movie, of course! I’m serious! We have just finished producing a 3D, 75 minute, full-length feature with our co-production partners Nine Eyes Stone & Shanghai Animation Film Studios. Stand by for exciting PR announcements.

We are also out there raising funding for the next season and continue to extend the brand in all kinds of digital and outreach efforts. In support of PBS affiliates, Sid continues to visit museums and  some upcoming appearances include the California Academy of Sciences in San Francisco and The Magic House, St. Louis’ Children Museum. There are currently 27 online games, with two more coming by the end of the year. A new Sid the Science Kid app and eBooks will be coming soon.

You have several projects that are currently in development. Can you give us updates on some of them? Like The Doozers?

The Doozers is in production! Hooray!!! We are partnered with DHX Media on this project and it is a daily pleasure to work with Stephanie Betts and her exciting CGI animation team in their Halifax studio. We are going back to the Canadian roots of the Fraggle Rock franchise with this spin off series! More details to come.

Another update is our beloved puppet series, The Pajanimals, which airs daily on Sprout and has just launched, July 7, on the NBC Kids Block. We are so excited!

Are there any other new projects that you might be able to tell us about?

There will be quite a few announcements coming out this summer and early fall about some of our new projects. Everything from a new preschool puppet series to a couple of older kids’ animation and live-action Creature Shop shows. I’m just happy to continue working with my favorite creators on new projects like Joe Purdy, Alex Rockwell, Jeff Muncy, Simon Racioppa, and Richard Elliot.

There are fans everywhere who need to know: will there be new Fraggle Rock and Dark Crystal series and movies? Please give us something to hang onto!

I am one of “those fans” so hang on this: If I have hope then you should too.

You founded 7 Crows Stories, a kid-centric creative consultancy that has worked on a number of projects over the years. What kind of consulting do you and what kinds of information do companies turn to you for?

That’s actually classified. Well, okay, I’ll tell you. Aside from developing my own shows, I was mainly asked to develop entertainment franchises and educational approaches for classic properties like “Pat the Bunny.” I think my favorite job was when Bob Higgins called me when he was at the Cartoon Network and said (I paraphrase), “I have a job for you. We need you to make sure that Krypto the Superdog works for a preschool age audience. I just read the pilot and all of Kyrpto’s puppy brothers and sisters blow up with Krypton. I told them if they didn’t want preschoolers across the world to have mental breakdowns then they needed to call you.” That was a really fun project!

Did you watch a lot of TV and/or read a lot of books as a kid? What were you favorites? Have you ever had any desire to adapt them as TV series?

Hmmm. Let me think.  Uh, yea. The only reason I think my mom let me watch so much television is because I continued to amaze her with good grades. I also read a ton of fantasy and science fiction growing up (favorite to this day “The Lord of the Rings”).  Both books and television bring me comfort… like chocolate. I have so many favorite shows I had to make a list and close my eyes to pick out four for you. Here is what I came up with: Bewitched, M*A*S*H, Scooby Doo, and I Love Lucy. But, my close pals know my heart belongs to Little House on the Prairie (the best produced show on TV ever — I’m willing to debate this with anyone).

As for my desire to adapting my favorites? I always loved The Muppets so to work for Brian Henson on Muppets Tonight! was a dream come true. I’ve had the opportunity to option some of my favorite childhood books over the years (i.e., “Frances”) but I’ve been just as happy watching other producers bring them to life such as “The Lord of the Rings,” “Game of Thrones,” “Little Women,” “The Little Princess,” and the Laura Ingalls Wilder books (it all comes back to Little House on the Prairie). Actually, I would love to produce Lloyd Alexander’s “The Chronicles of Prydain” children’s book series.

I’ve heard that The Jim Henson Company allows dogs in the office. Do you have a dog you bring to work?

Oh, yes I do. His name is Joe and he is the greatest dog in the world. He’s part Chihuahua and part Corgi — and he uses only three legs! First off, he loves going to work. He patrols the studio as if he is my secret service agent. He has a routine of trotting into several offices to check and make sure everyone is safe. The president of our company, the ever enthusiastic Peter Schube, always makes it a point to come out and say “hello” to Joe. I think Joe is secretly his favorite dog on the lot. They have some type of secret understanding. I think it’s because they each feel it is their job is to keep us protected at The Jim Henson Company.


CBBC (UK) orders the new comedy Dani’s Castle (13×30), starring Dani Harmer (Dani’s House, The Story of Tracy Beaker, Tracy Beaker Returns, among others) from Zodiak Kids’ production company The Foundation. Created by the same team behind Dani’s House, the new Dani’s Castle series will begin production this summer in Northern Ireland and will premiere later this year on CBBC. Written by a team of writers led by Paul Rose (Dani’s House), the new series is produced by Paul McKenzie, with the lead director Dez McCarthy. The Executive Producers are Elaine Sperber for The Foundation and Melissa Hardinge for CBBC. Picking up where Dani’s House ended, Dani’s Castle follows Dani after the cancellation of the fictional soap opera McHurtie’s Hospital. Her life quickly shifts when her mysterious Great Aunt Marjorie dies and bequeaths Dani a castle. Dani’s dreams of becoming the lady of the manor, however, are quickly dashed when she discovers the castle has been voted the worst tourist attraction in the country for ten years running – with a resident young ghost to boot! Too bad he died 250 years ago – because he could have been a great boyfriend. Dani also meets a troublesome cousin she never knew existed. She then takes up the challenge of restoring the castle and winning over the skeptical locals.

Viacom International Media Networks (VIMN) is partnering with Russian production studio, Bazelevs, for the original, locally produced animated short form comedy Chromosapiens (12×2, working title). The series will air across Russia exclusively on Paramount Comedy beginning this fall 2012, reaching 4+ million households as part of new and recently inked distribution partnerships including Rostelecom and National Cable Networks, as well as in Kazakhstan via a new partnership with iD-TV. Produced by Bazelevs owner and noted Russian director/producer Timur Bekmambetov (Abraham Lincoln: The Vampire Hunter; Wanted, and Russian comedy franchise Yolki), Chromosapiens is Bekmambetov’s the first original animated TV project. The project will feature patent-pending technology FilmLanguage, developed by Bazelevs with the support of The Skolkovo Foundation, a Russian non-profit organization. FilmLanguage will allow users to create their own animated shorts featuring Chromosapiens characters by converting natural language text directly into animation. This platform will debut on Paramount Comedy’s Russian website.

The Jim Henson Company and DHX Media give the go ahead for production on the new kid’s series The Doozers. The co-production will get underway this month at DHX Media’s CGI animation production studio in Halifax, Canada. The Jim Henson Company is currently in negotiations with broadcasters around the world to license The Doozers and will showcase the series this October 2012 at MipJunior and Mipcom. The long discussed series is based on The Doozers, characters featured in Henson’s popular Fraggle Rock series that aired on HBO (US) from 1983-87. Fraggle Rock currently airs The Hub (US).



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Viacom International Media Networks (VIMN) names Nervora as its online ad sales representative for 15 of its website across the Middle East and North Africa (MENA). Under the agreement Nervora will be responsible for ad sales across the Arabic and English language versions of VIMN’s local MTV website (, which launched in December 2011, as well as its kids’, youth and entertainment portfolio, including Nickelodeon, Comedy Central and VH1. Nervora will also cover a number of VIMN’s gaming websites. The agency will oversee the sale and execution of various types of ads, including banner ads, rich media ads and videos tailored to the unique content within VIMN’s portfolio.

Toon Goggles (, a free online kid-targeted channel, teams with Techno Source to pre-load the Toon Goggles app on the new Kurio7, an Android-based 7-inch tablet targeted to families with kids and teens, which is available for pre-sale at Toys-R-Us, and set to launch nationwide this month. Toon Goggles will be embedded on all Kurio 7 Android tablets sold in the US, providing users with access to Toon Goggles’ library of 1,200+ hours of kid-targeted/family friendly content. As previously announced, Toon Goggles is also embedded on the UK’s Inspiration Works’ Kurio7 tablet, which release August 2012, and in the upcoming months in France, Spain, the Netherlands, Denmark, Sweden, Finland, Norway, Switzerland, and Germany.


Saban Brands teams with The CW to launch a new 5-hour kid-targeted TV block that will air Saturday mornings from 7a-12n beginning fall 2012, featuring programming provided by Kidsco Media Ventures, an affiliate of Saban Brands. The re-branded The CW Network’s kids TV block will be anchored by noted franchises including Power Rangers and Yu-Gi-Oh!, in addition to other soon-to-be-announced action/adventure and comedy shows. 4Kids Entertainment has programmed The CW’s Saturday morning kid block since 2008  initially called The CW4Kids and renamed in 2010 to its current title Toonzai. The new Saturday morning daypart on The CW will 110 million households, and will also feature a new online component. Saban Brands reacquired the Power Rangers property in 2010.

BBC Worldwide unveiled plans, at the Children’s Media Conference in Sheffield on Friday, for its pilot Global BBC iPlayer on-demand app to launch Cbeebies and Family branded areas targeted to kids/families in Western Europe this summer. CBeebies will offer preschool programming including Justin’s House and has acquired the rights to Mr. Bloom’s Nursery, as well as for the CBeebies debut Justin Fletcher, star of Justin’s House and Something Special, is compiling a selection of his favorite CBeebies shows to appear on the homepage of the app. Meanwhile the Family genre will offer older kids CBBC series such as Newsround, Deadly 60 and classic programs like Rentahost and movies like The Snow Queen. The new CBeebies shows will join the list of preschool content currently available on the app, which include Something Special, Zingzillas, 3rd and Bird, Charlie and Lola, In the Night Garden, Show Me Show Me and Tikkabilla with others coming soon.

Disney Channel will premiere the new hidden camera series Code: 9 on Thursday, July 26 at 8p. Hosted by Wes Dening (The Stafford Brothers), in each episode of the reality series features a kid (or kids) teamed with a parent to help create, plan, cast and carry out (make-up, costumes and all) a prank on another family member. The signal “code 9”, indicates the start of the prank when the target is walking in and everyone needs to be in their places and ready to go. Created by Mark Herwick (Launch My Line, Kitchen Nightmares), Code: 9 is executive-produced by Herwick, Douglas Ross (Big Brother), Gregory Stewart, Kathleen French and Alex Baskin. Herwick also directs the series. The reality series is a production of Evolution Media (The Real Housewives of Orange County).

Nickelodeon will launch the new, CG-animated series Teenage Mutant Ninja Turtles (26×30) with a one-hour special on Saturday, September 29, at 11a. The new incarnation of the action-comedy series features the famous turtle brothers played by Jason Biggs (American Pie) as Leonardo, Sean Astin (Lord of the Rings) as Raphael, Greg Cipes (Teen Titans, Ben 10: Ultimate Alien and Ben 10: Alien Force) as Michelangelo and Rob Paulsen (Planet Sheen) as Donatello (Paulsen was the original voice of Raphael, 1987-96 in the first TMNT series). The voiceover cast also features Mae Whitman (Parenthood, Avatar: The Last Airbender, Pixie Hollow Games) as April O’Neil, Hoon Lee (Royal Pains) as Master Splinter, and Kevin Michael Richardson (Penguins of Madagascar, Thundercats, Transformers Prime) as Shredder.

In other Nickelodeon programming news, the network is set to premiere four new episodes of SpongeBob SquarePants on Saturday, July 21, at 8p. The Super Spongy Square Games, a one-hour TV event, includes Extreme Spots, starring celebrity voiceover guest Johnny Knoxville (Jackass) as Johnny Krill, Squirrel Record, Demolition Doofus and Face Freeze. Leading into The Super Spongy Square Games, the network will feature a 12-hour SpongeBob SquarePants marathon.

Toronto-based marblemedia has begun production on the second season of the medieval-themed game show Splatalot (26×30) at its production ranch just north of Toronto. The new season of Splatalot is slated to debut in Canada on YTV and in French on Teletoon French this fall 2012. The season will also feature YTV’s Celebrity Splatdown, a special battle between the cast of YTV’s series Mr. Young and Life with Boys, which will also air this fall. The second season of Splatalot is a commission by Canadian broadcasters YTV and Teletoon French, CBBC (UK) and ABC3 (Australia). Additionally, season 1 of Splatalot will also air on Disney XD in Eastern Europe, the Middle East and Africa, as well as on Z@PP in the Netherlands.

BabyFirst enters into a deal with Korean broadcast channel KBS expanding its programming further into Asia. The agreement will see BabyFirst programming featured on the KBS KidsPlayground” platform. BabyFirst programming already airs in Asia on Dish Network (Taiwan), Cable Boss (Philippines), SingTel (Singapore) and AORA (Indonesia), among others.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; July 6-8, 2012:
The Amazing Spider-Man (Sony) PG-13                               $65.0m-1 wk total $140.0m
Brave (Disney) PG                                                            $20.2m-3 wk total $174.5m
Tyler Perry’s Madea’s Witness Protection (Lionsgate) PG-13    $10.2m-2 wk total $45.8m
Madagascar 3: Europe’s Most Wanted (Paramount)               $7.7m-5 wk total $196.0m
Katy Perry: Part Of Me (Paramount) PG                               $7.2m-1 wk total $10.3m
Moonrise Kingdom (Focus Features) PG-13                           $4.6m-7 wk total $26.9m
People Like Us (Disney) PG-13                                            $2.3m-2 wk total $9.3m
Marvel’s The Avenger (Disney) PG-13                                  $2.3m-10 wk total $611.1m
Snow White And The Huntsman (Universal) PG-13                 $1.9m-6 wk total $149.9m
Men In Black 3 (Sony) PG-13                                              $1.8m-7 wk total $173.2m
Source: Rentrak (


Nickelodeon names Teri Weiss as EVP/Production and Development, Nickelodeon Preschool. In her expanded role, Weiss, who joined Nick in 1999, will report to Cyma Zarghami, President/Nickelodeon Group, and will spearhead the creation and production of all original content for Nickelodeon Preschool for both the network’s morning programming block as well as the Nick Jr. channel. Weiss most recently served as SVP/Production & Development, Nickelodeon Preschool under of Brown Johnson, who is now Nickelodeon’s President of Animation. Prior to that, Weiss was VP/Production and Development for Nick Jr. Prior to Nickelodeon she was a producer at Sesame Street, where she commissioned animation and films, served as an associate director. She previously toiled for HBO’s Comedy Channel, worked on Where in the World is Carmen Sandiego? and Square One TV.

The Hub Television Network names Dena Kaplan as its Chief Marketing Officer (CMO). Kaplan, who joins the company officially later this month, will report to Margaret Loesch, President & CEO of The Hub. In her new position, Kaplan will be responsible for the marketing, branding and promotional strategy for the network, conceptualizing, developing and executing marketing strategies, tactics and programs. She will have oversight of consumer and affiliate marketing, creative services, digital content and digital cross-platform initiatives. Most recently, Kaplan was SVP/Marketing at NFL Network where she oversaw brand and marketing strategies for the network and the subscription product NFL RedZone. She previously spent a decade at Game Show Network, eventually serving as SVP/Marketing.

Shaftesbury unveils management changes in its digital media division Smokebomb Entertainment as Daniel Dales and Jarrett Sherman, co-founders of Smokebomb Entertainment, exit the company to pursue other opportunities. Jay Bennett, who has been with Smokebomb since 2008 as Creative Director, is upped to VP and will continue to produce Smokebomb’s slate of projects. Bennett will oversee the development of Smokebomb’s newest digital series, Unlikely Heroes, which recently received funding from the Independent Production Fund and focuses on a rag-tag group of young teens who accidentally unlock the door to a futuristic civilization. Veronica Heringer joins the company as Transmedia Strategist, reporting directly to Bennett. Shaftesbury Chairman and CEO Christina Jennings will continue to oversee Smokebomb. Heringer has worked as a Digital Strategist for Tribal DDB Worldwide and the Vancouver Latin American Film Festival.

Radio Disney appoints Ivan Heredia as VP/Marketing. In his new position, Heredia will oversee Radio Disney’s national and local marketing and will report to Phil Guerini, VP and GM, Radio Disney. Heredia joins Radio Disney from Nickelodeon/Viacom Media Networks’ Kids & Family Group where he served as Director/Music and Talent. He previously was Client Services and Accounts Manager at D’Exposito & Partners, an ad agency specializing in Hispanic media, and prior to that as a Marketing/Sales Manager at RYKO Distribution and Penalty Recordings/P.A.L., both divisions of Warner Music Group.

Bron Animation, Bron Studios’ new division set up to produce CG animated movies, holiday specials and TV series, expands its creative team under recently named Creative Directors Gil Rimmer and Ben Burden Smith.


  • Barbara Zelinski is named Producer. Zelinski will head up, with Managing Director Aaron Gilbert, Bron Animation’s two Mighty Mighty Monster specials Halloween Havoc and New Fears Eve. Zelinski recently produced the Star Wars: The Clone Wars animated series for Lucasfilm Animation in Singapore.
  • Adam Wood joins Bron Animation as Director. He most recently directed Weinstein Company’s feature films Escape from Planet Earth. He was previously with Pixar as an animator working on movies such as Toy Story 2, Finding Nemo and Monsters Inc., as well as animation directing movie Space Chimps.
  • Teunis de Raat is appointed Visual Effects Supervisor and will head up the technical vision for Bron’s CG movies. He was most recently with Pixar Canada working on movies including Toy Story. Prior to that de Raat worked on Meet the Robinsons at Disney Animation Studios. He previously worked for animation studios including ImageMovers Digital and Rainmaker Entertainment. Working with de Raat is Kirk Chantraine as the Senior Pipeline Technical Director. He previously worked at MPC, ImageMovers Digital and Electronic Arts on titles such as A Christmas Carol, Man of Steel, and Happy Feet Two.
  • Rounding out the systems side of Bron is the appointment of Terry Bates as Chief Technical Officer who joins from Image Engine.


Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, June 30, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1212; K6-11 866; TWEENS 9-14 684
NICKELODEON:          K2-11   912; K6-11 601; TWEENS 9-14 521
CARTOON NETWORK:  K2-11   594; K6-11 396; TWEENS 9-14 349
DISNEY XD:              K2-11   159; K6-11 209; TWEENS 9-14 169
NICKTOONS:             K2-11   112; K6-11   72; TWEENS 9-14   45

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, July 1, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1098; K6-11 786; TWEENS 9-14 707
NICKELODEON:          K2-11   787; K6-11 550; TWEENS 9-14 470
CARTOON NETWORK:  K2-11   533; K6-11 317; TWEENS 9-14 283
DISNEY XD:              K2-11   224; K6-11 162; TWEENS 9-14 136
NICKTOONS:             K2-11    77; K6-11   56; TWEENS 9-14   41
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, July 2, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1224; K6-11 804; TWEENS 9-14 663
NICKELODEON:          K2-11 1004; K6-11 631; TWEENS 9-14 547
CARTOON NETWORK:  K2-11   731; K6-11 528; TWEENS 9-14 436
DISNEY XD:              K2-11   277; K6-11 227; TWEENS 9-14 204
NICKTOONS:             K2-11    93; K6-11   60; TWEENS 9-14   48
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, July 3, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1140; K6-11 760; TWEENS 9-14 608
NICKELODEON:          K2-11   903; K6-11 579; TWEENS 9-14 446
CARTOON NETWORK:  K2-11   663; K6-11 481; TWEENS 9-14 390
DISNEY XD:              K2-11   303; K6-11 233; TWEENS 9-14 205
NICKTOONS:            K2-11   120; K6-11   93; TWEENS 9-14   61
Source: MTVN Research from Nielsen Media Research Data

Answer to Our Last Trivia Question: The Ruff & Ready Show was the first cartoon series for what studio? Hanna-Barbera. Kudos to: Bob Eisenstaedt-Granite Springs Productions/Tampa; Brett Ashy-The Ashy Agency/LA.

Today’s Trivia Question: What was the name of the dog in Fraggle Rock? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
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JOB OPENING: MRG, SALES MKTG/NYC: Flixster seeks Mgr, Sales Mktg to execute mrkt strategies for Ad Sales team. Will prepare mktg programs/online media plans to support strategies. Deg & 3 yrs exp req. Apply: (7/14)

JOB OPENING: PROMO CREATIVE DIR: needed for a daily, high prof, daytime synd show. Strong writer, producer, & editorial sensibilities. Prev 1st run daytime exp needed. Based in Chicago. Demo/res: [email protected] (7/14)

JOB OPENING: MEDIA BUYER/Chief Media/NYC: 1-2 yrs TV buying experience pref’d. Must be able to handle large station list, and have strong negotiation/analytical skills. Knowledge of CoreDirect a plus. Resume to: [email protected] (7/14)

JOB OPENING: DIRECT RESPONSE SALES EXECUTIVE/RNNTV/RYE BROOK NY: 5 years of short form sales experience preferred; excellent communication and presentation skills. Resume: [email protected]. (7/14)

JOB OPENING: PRGRM COORD/ATL: Program Coordinator (ATL) Prepares/distrib program sched, listings, grids. TV exp pref. SIMS/prg database exp. req; Strong organizational skills. Attention to detail. Self-starter. Res: [email protected] (7/14)

JOB OPENING: LINE PRODUCER (NEWS)/RNN TV/Rye Brook, NY: Line and stack daily news broadcasts. Must have tv news producing experience. Res/cvr: [email protected] (7/14)

JOB OPENING: OPERATION SUPERVISOR/RNN TV/RYE BROOK NY: assist director of ops, supervise master control team and live events; manage schedules, implement policies and train news employees. Resume: [email protected] (7/14)

JOB OPENING: TV RESEARCH DIR/PHX: Want top 25 mkt? Sunshine? To do more than 1 sheets? If you can you take research from ordinary to extraordinary, Meredith wants you. (7/14)

JOB OPENING: SALES PLANNER/TV One/NY: prepare post analysis, prepare advertiser’s scheds; create presentations, research; track liability schedules. Exp sales/planning preferred. Visit (7/14)

JOB OPENING: VP, PRICING & PLANNING/nuvoTV/NY: 10+ yrs in cable/broadcast ad sales a must. VCI or other traffic system exp./dealmaker exp. strongly preferred. Strong math & analytical skills req. (7/13)

JOB OPENING: ACCOUNT DIR/GSTV/NEW YORK: Largest nat’l away from home TV network at the pump seeks an account director with strong exp in media sales. Apply at: (7/12)

JOB OPENING: RESEARCH DIR/Mobile-Pensacola: Create sales materials; coordinate avails data; create rtgs estimates; coordinate research efforts with nat’l rep. More info at; Send resume to: [email protected] (7/12)

JOB OPENING:  DIGITAL DISTRIBUTION COORDINATOR/Screen Media/NYC: Digital Film Dist. Entry level. Skills: Computer, Social Media, Some Tech Skills. NOT production job! Apply: [email protected] (7/12)

JOB OPENING: MGR, PROGRAM OPS/WEtv/NYC: Manage content delivery, oversee format process & metadata mgmt. Min 3 yrs channel operations exp. Web/file-based exp a+ Resumes to: [email protected] (7/11)

JOB OPENING: POST PROD SUPV/PROMO PRODUCER/NY: Min 12 yrs TV Network exp. Support network programming/ Manage team Sports background a plus. Send res and cov ltr Attn: Todd to [email protected] (7/10)

JOB OPENING: BUSINESS AFFAIRS COORDINATOR/NBCUniversal/Universal City, CA: Please visit job#5901BR for more information (7/10)

JOB OPENING: SR RESEARCH ENGINEER/NBCUniversal/NYC: Manage digital analytics & research tech platforms. Seeking Omniture Certified Professionals w strong project mgmt exp. Contract role. CV: [email protected] (7/10)

JOB OPENING: DIRECTOR, PRIMARY RESEARCH/Syfy/NYC: Plan, design, analyze & report consumer research in a fast paced setting. Min of 7 yrs exp in market/media research w 2 yrs at a TV network. Apply (6117BR) (7/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 40 hrs wkly. Interesting opportunity to contribute to media start-up. Apply: [email protected] (put “Internship” in subject). (7/14)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Looking for position in PR in TV/FILM: 10 yrs experience unit/international/corporate PR, social media, events & talent management. MA in Communications. Located: LA, CA. [email protected] (7/12)

SITUATION WANTED: NYC, Westchester Cty., Fairfield Cty. Experienced sales, biz development pro seeking position in educational/home media/advertising sales. Solid resume and excellent references. email: [email protected] (7/11)

SITUATION WANTED: HOST/PRODUCER: 6+ Exp: Gameshow, Red carpet, Green-screen, tech and entertainment host. [email protected] (7/10)

SITUATION WANTED: TV Executive in lifestyle, reality, talk, entertainment. Seeks challenging position in production or programming. Extensive experience in launches and start-ups.Very creative and excellent manager. Will travel. (7/10)

E-mail [email protected] or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

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