Cynopsis: DIGITAL
7/09/07
Good Morning, it’s Monday, July 9, 2007 and this is your first early morning digital briefing.
It was a great day for the green movement. MSN’s Live Earth coverage gathered the biggest online entertainment audience ever on Saturday, delivering more than 10 million streams of the seven continent, global concert extravaganza. No word yet on the number of unique users (5 million uniques watched previous record holder AOL’s Live 8 concerts), but MSN claims it easily topped AOL’s 175,000 simultaneous streams previously reported.
~ MULTIPLATFORM CONTENT NEWS ~
Microsoft Research released the beta version of LiveStation, its own peer-to-peer IPTV player planned for an official launch in October. A cross between Joost and U-verse, the player enables live TV streaming utilizing bandwidth from multiple users. LiveStation plans to offer multiple channels and utilizes the new Silverlight media format, Microsoft’s answer to Adobe’s Flash.
ESPN is extending coverage of the Pan American Games in Rio across multiple channels and platforms including ESPN, ESPN2, ESPN Deportes, ESPN360.com and Portuguese-language ESPN Brazil. ESPN Deportes.com will serve as the Spanish-language portal for the games offering extensive video coverage, live event tracking and chats hosted by ESPN Deportes talent. Coverage begins Friday, July 13.
PBS’ Frontline documentary series received a $5 million grant from the John D. and Catherine T. MacArthur Foundation for expanding its online presence and exploring new distribution platforms. Plans include creating an online documentary production division and improving digital formatting and search tools. Frontline began building an online library of its films in 1995.
3G Mobile platform Helio announced a new service that allows users to upload videos to a YouTube account with only two clicks. The two companies have collaborated to create a YouTube portal optimized for Helio devices, enabling users to browse, search and view thousands of the site’s most popular videos. Helio hopes to have the entire YouTube catalog accessible by Helio users sometime this fall.
Nintendo created the Big Brain Academy to award young gamers with an honorary Wii Degree for completing game-based tests of knowledge, memory and recognition. Connected Wiis can compete against up to 8 players remotely.
~ INNOVATORS & START-UPS ~
CD-swapping service Lala.com shuttered its DRM-free music download service, saying its servers couldn’t handle the load according to the ars technica blog. The free service was meant to entice visitors in hopes they would buy other CDs and digital downloads offered for sale on the site. Warner Music was the only major label that had signed on to participate.
Apple releases a developer’s guide for the iPhone to offer guidelines for creating widgets and applications that will integrate with the device’s Safari browser, mail and mapping applications. IM chat service Meebo, mini-blogging service Jaiku and gaming site WeeWar have already developed iPhone versions of their software.
SportSnipe launched a beta sports aggregation news site meant to serve as a home page for sports fanatics. SportSnipe gathers RSS feeds from ESPN.com, CBS SportsLine.com and Fox Sports, as well as sports-themed videos from a variety sources including YouTube. Customization features include allowing users to filter by sport and most read. A search engine on the home page searches from several leading sites including Google, Ask.com, Wikipedia and eBay.
~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~
Where there’s a will there’s a way. Hackers are already figuring out how to override restrictions on the iPhone limiting it to AT&T network use, reports the The Wall Street Journal. Step-by-step instructions are being posted on the web by hackers such as the infamous DVD hacker Jon Lech Johansen instructing users how to use the iPhone’s browser to connect to the web via Wi Fi without having to sign up for an AT&T contract.
Movie studios have developed a new strategy to thwart hackers who break encoding protections shipped with store-bought DVD, according to The Wall Street Journal. New Blu-ray and HD-DVDs are being embedded with 128-digit passwords that can be changed once the code is broken, requiring a subsequent software download to play them on a PC. The system was developed by the industry group Advanced Access Content System Licensing Administrator, founded by Walt Disney, Warner Bros., Sony, Toshiba and Microsoft. The group has already changed the code once, sending out a “self destruct” signal disabling computers from playing discs formatted before February. So far the system only applies to computer DVD players.
DirecTV successfully launched the Boeing-built DirecTV 10 satellite over the weekend to increase capacity for the delivery of additional HD channels. DirecTV announced plans in January to expand its offerings to include 100 HD channels by the end of the year. An additional bird is scheduled for launch early next year to support its goal to eventually deliver more than 1,500 local HD channels and 150 national HD feeds.
Hewlett-Packard is in talks with content providers to integrate user generated content, movies and TV programs to its line of net-connected MediaSmart LCD TVs, according to Multichannel News. A deal with CinemaNow will allow users to browse and wirelessly download more than 4,000 movie titles through a home PC directly to the set.
A CYNOPSIS MESSAGE FROM PODSHOW
Top of the Class
With PodShow!
Only PodShow can bring you an audience packed with affluent parents, teens and college students eager for new gear and goodies.
Our integrated Back-to-School Special will add authenticity and fun to your brand’s messages for A+ engagement and results!
Visit: podshow.com Contact: [email protected]
WPP Group’s G2 Worldwide acquired digital ad agency Refinery for an undisclosed amount, one of the last independent digital shops left in the U.S. The Hatboro, Pa.-based firm specializes in digital communications, website design and analytics. The acquisition is the latest in a series for G2, including China-based Star Echo and Spanish data firm MDS Boole added last month.
Search advertising management tool creator Clickable raised $3 million in first round funding led by Pequot Ventures and Union Square Ventures. Clickable enables online advertisers to manage search marketing campaigns through a single user interface that measures performance across multiple networks including Google AdWords, Yahoo Search Marketing and Microsoft adCenter.
Several advertisers joined in the 7/7/07 party centered around the 9-gig Live Earth event hosted by MSN. Chevy, Phillips and Microsoft’s Zune sponsored the concerts themselves. DaimlerChrysler joined the “Save Our Selves” initiative by sponsoring a low-emissions smart car shuttle service to the event for artists and celebrities. Akamai provided online infrastructure for liveearth.org and climateprtection.org.
Lexus became the first automaker to sponsor Cars.com‘s new mobile channel, linking users to a Lexus WAP site where shoppers can search for a local Lexus dealer. Cars.com is a joint venture owned by Belo, Gannett, Tribune, The McClatchy Co. and The Washington Post Co.
Video sharing site DailyMotion.com showed impressive growth and strong average minutes per user data in a study released by comScore Video Metrix, drawing more than 4.7 million unique users who averaged nearly 60 minutes per visit in April. The study looked at six non-YouTube video sites in the U.S. for usage and demographic trends. Veoh.com led in minutes per visit with 104.2. Male-oriented Break.com drew the highest concentration of the 18-34 demo with 41% of its audience representing that group.
Video site Unique Users Video Streams Initiated Minutes per visit
DailyMotion.com 4.7 million 49.3 million 59.7
Metacafe.com 3.7 33.2 15.1
Break.com 3.1 32.2 16.8
Heavy Networks 2.6 5.9 3.2
Revver.com 2.6 8.7 5.4
Veoh.com 1.8 14.5 104.2
Source: comScore Video Metrix via Center for Media Research
Worldwide in-game advertising will grow from $77.7 million in 2006 to $971.3 million in 2011, according to a new Yankee Group report. Dynamic in-game ad insertion via online connected gaming devices will drive much of the growth, delivered initially through PC games before extending to networked console games.
P2P TV service Babelgum appointed Valerio Zingarelli as its CEO, replacing co-founder Erik Lumer. Valerio most recently served as Global Director of Networks and Service Platforms for Vodafone and was a member of the Board of Directors of Fastweb, which was also founded by Babelgum’s billionaire co-founder Silvio Scaglia. Erik will stay on with Babelgum to focus on product development.
TVOne has put together a nice looking website to promote its network. The site features video clips, message boards, photo essays and interactive compliments to its lineup of original shows. Download recipes from Turn Up the Heat with G. Garvin. View snippets of Roland Martin’s recent interview with Barak Obama, where he answers the question of whether or not he’s “black enough” for African American voters. Check out a nice photo essay called “I See Black People” capturing slices of African American Life.
A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange, but all have something to do with this crazy business. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digitals
07.09.07
Cynopsis Ad Sales: Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]
Features Available at Cynopsis Website: www.Cynopsis.com
Subscribe to the iTunes Video Podcast, or Audio Podcast
Cynopsis Daily Video and Cynopsis: Digital Audio Feed — both streaming (download option)
Extended Classified Ads
Subscribe a new address or change your email
Unsubscribe
Media Kits for all editions
Archives
Cynopsis Contact Info
To Unsubscribe from this edition or any Cynopsis editions, please click here
Cynopsis Audio on your Blackberry – click here for free Blackberry application
CableU – Know Networks Better. Pitch Smarter. Click here
All outgoing e-mails are scanned and sent out virus free.
Copyright Cynopsis 2007
Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here
JOB OPENING: US DIR OF FINANCE & PROD ACCT’G/Chorion Silver Lining, Inc/NY: Oversee acct’g & reporting function in the US, prod accounting along w/corp oversight. Animation exp pref’d. Res/cvr ltr: [email protected] (7/14)
JOB OPENING: LINE PRODUCER/Chorion Silver Lining, Inc/NY: experienced line producer for animated children’s series. Email resume and cover letter to [email protected] (7/14)
JOB OPENING: MARATHON MEDIA/SANTA MONICA. For a PRINT MEDIA BUYER/PLANNER w/1-2 years exp. E-mail resume: [email protected] (7/14)
JOB OPENING: MARATHON MEDIA/SANTA MONICA. For an ONLINE BUYER/PLANNER w/1-2 years exp. E-mail resume: [email protected] (7/14)
JOB OPENING: ACCT EXEC/WorldLink NY: Sell Nat’l Cable advertising for general market, direct to clients/agencies and dvlp new business. Nat’l cable exp min 2+ yrs in sales. Resume: [email protected] (7/14)
JOB OPENING: MKTG/SALES PROMO COORD/Fox/NY:dvlp & execute sponsor partnerships (in-show integration, promotions, events) for FOX reality programming incl American Idol; 2+ yrs ad sales mktg or agency exp pref; www.foxcareers.com (7/14)
JOB OPENING: SPONSORSHIP SPECIALIST-DISCOVERY LA: Mge devel & fulfill of Ad Sales Sponsorships on TLC/DSC/HOME. Support Mgr in execution of integrated mktg Sponsor. 3-5 yrs mktg/agency/prod exp. Apply: www.Discovery.com (req #5464) (7/14)
JOB OPENING: GROUP BUYING DIR/Spot TV-Active Int’l /Pearl River NY (15 miles NYC): 10 Exp+. in Supervising/Buying TV. Strong negotiating, operations & team bldg skills req’d. [email protected] 845-732-8943 (7/28)
JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Broadcast placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (7/28)
JOB OPENING: SALES PLANNER: CBS is looking for a Sales Planner in our W/C Sales office. Interested candidates should apply online at www.cbscareers.com and reference job 2120. CBS is EOE. (7/14)
JOB OPENING: MARKETING ANALYST/News/NY: Must have BA & 5 years exp. at agency; Responsibilities: Analyze spending patterns; develop/execute promotional concepts; run SMRB/MRI data. Apply: www.nbcunicareers.com #604969 (7/14)
JOB OPENING: DIRECTOR, DIGITAL MEDIA ASSET MGT/Stamford, CT: Create, drive, execute strategies for media inventory management. Exp with media flex preferred. Apply www.aetn.com (7/12)
JOB OPENING: SR ANLYST TV RSRCH/Disney*ABC/LA: Pgm analysis and syndie research. 2+ yrs. exp. at a studio/distributor. Knwldg Galaxy Explorer, WRAP Overnights/Sweeps, Word Excel PowerPoint. Apply www.disneycareers.com REQ 94668 (7/12)
JOB OPENING: PROD ASST/NY: Inside Edition, NY based nationally syndicated newsmagazine seeks orgz’d, outgoing PA w/opp to grow. FT position to assist daily operations of the on-air promotion dept. Apply: [email protected] (7/12)
JOB OPENING: EXP WRITER/PROD/ Rachael Ray/NY: Syn talk show seeks promo prod w/exc writing skills & strong conceptualizing ability for topical promo prod. Strong org skills & 5-10+ yrs in TV promo prod. [email protected]. (7/12)
JOB OPENING: PROMO EDITOR/Rachael Ray/NY: Syn talk show seeks exp avid editor w/ 5-10 yrs in TV.Ideal cand. is creative, conscientious, team player, works well under pressure, & has a good ear for music. [email protected] (7/12)
JOB OPENING: NEW BUSINESS SALES/ WRNN-TV in NY: needs salesperson 4 new business initiatives 4 both tv & online.Must have exp. selling media to agencies & direct business.E-mail resume AND SALARY REQ. to [email protected]. (7/12)
JOB OPENING: DIGITAL AE/History/A&E Chicago: Sell digital advertising solutions to clients/agencies. Dvlp new business. Client service and acct mgmt. 4 yrs in sales -min 2 yrs digital sales. Apply: www.aetn.com/careers.html (7/12)
JOB OPENING: REGN’L ACCT DIR/Screenvision/Chicago: Dvlp/present/sell integrated in-theatre advrtsng & media prgrm campaigns to regn’l clients. 3+yrs selling media advrtsng exp. BA equiv work exp. Apply at www.screenvision.com (7/11)
JOB OPENING: ACCT MGR-Nat’l Sales/Detroit, MI: BET-Cable salesperson w/strong presentation skills. Comfortable w/multi-platform & integrated opps. Sales/agency exp. req’d. Email: [email protected] (7/11)
JOB OPENING: VP, AFF. FINANCE/MTVN/NY: Lead a large team responsible for managing affiliate revenue recognition, A/R & subscriber reconciliation. 10+ yrs required & Degree in Finance/Accting. www.mtvncareers.com . EOE/M/F/D/AAP (7/11)
JOB OPENING: SR MGR/SpikeTV-Research & Planning/NYC: Gather/interpret ratings data & assemble research findings. 4-5yrs TV exp. Strong analytical/numeric skills & knowledge of Nielsen systems. EOE/M/F/D/AAP www.mtvncareers.com (7/11)
JOB OPENING: DIGITAL MEDIA AE/WCCO-TV/Mpls, MN: Sell digital advertising to clients/agencies, dvlp new business for CBS O&O. Client service and acct mgmt for online/wireless/all media. 2+ yrs online exp. Apply www.wcco.com/jobs (7/11)
JOB OPENING: GM /Equity Media Holdings Corp. for Univision/Telefutura affiliates in Amarillo, TX: Must have TV sales and/or sales mgmt. exp; bilingual a +. Email resume to Connie Vaughn [email protected]. EEO (7/10)
JOB OPENING: SALES ASST/Comcast Networks (Detroit): Maintain accts ie: Dialogue w/ agency clientele re: acct maintenance. Resolve billing issues. Work w/traffic dept re: schedule mgmt. Reply: [email protected] (7/10)
JOB OPENING: DIRECTOR, RESEARCH/E! Networks: Manage dept workflow custom requests and standardized reports. Full job description and application online, www.eentertainment.com/careers (7/10)
JOB OPENING: VP, RESEARCH/E! Networks: Oversee design, implementation and presentation of all secondary research to support networks. Full job description and application online, www.eentertainment.com/careers (7/10)
JOB OPENING: MGR PLANNING & PRICING/NBCUNI/NJ: Supporting role to the Dir by preparing financial modeling/analysis, sales/marketing initiatives & driving controllership Degree w/min 3 yrs related exp www.nbcjobs.com job#600131 (7/10)
JOB OPENING: VP PROD & DEV-DISC-DISC PLANET GREEN/MD & CA: Strong, creative ldr with enviro passion. 8-10 yrs Prod and Dev exp. Exp in long/short form prog, docs and live ent all ideal. More Planet Green jobs: www.discovery.com (7/10)
JOB OPENING: NAT’L SALES COORD/Screenvision/NY: Seeking detail oriented ad sales coord. College dgre reqd, sales/agency exp preferred. Slight admin work necessary. Support VP, 3AEs & Planner. Apply at www.screenvision.com (7/10)
JOB OPENING: AD SALES MKTG COORD/NY: Create sales proposals, execute added value, support Mktg VP, develop ad sales materials, premiums, coord. events. 1-2 years exp cable/agency. Email res: [email protected] (7/10)
JOB OPENING: RES. STRATEGIST/Discovery Nets, NY: Min 5 yrs res. exp., proficiency in Nielsen systems req. Strong analytical/communication/computer/presentation skills. Estimate exp a plus. Apply: www.discovery.com . Req 5500 (7/10)
SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
ALL YEAR INTERNSHIP CREDITS ONLY: GOSPEL MUSIC CHANNEL – ATLANTA seeks INTERN for MKTG/PR department for project and event support. Must be able to lift 10lbs. Knowledge of MS Word/Excel/Publisher req’d. For app/more info: [email protected] (7/10)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …
SITUATION WANTED: FILM APOC or POC– 10+ yrs exp. as TV Line Producer/Prod Mgr. switching to film seeks APOC or POC position. Recent work on major studio feature film. LA based. Please contact: [email protected] (7/14)
SITUATION WANTED: PRODUCER LA: Former NBC producer avail. for freelance or staff basis. 5+ yrs of Entertainment Industry exp, including field/studio directing, writing, daily live-brdcst, & reality. Contact: [email protected] (7/13)
SITUATION WANTED: MEDIA PLANNING/Los Angeles Full Time/Freelance: 10+ yrs exp. Experience-General Market and Hispanic. Works independently or manages staff. Large and small agency exp. [email protected] (7/11)
SITUATION WANTED: TV DEVELOPMENT/CREATIVE/PRODUCER/Los Angeles: seeking consulting or staff position. 15 yrs experience in show development, promo/trailer/EPK producing. www.daviddaigle.com
[email protected] (7/11)
SITUATION WANTED: 07 Phi Beta Kappa Harvard grad seeks employment in entertainment industry. Worked two media internships and wrote professionally directed play. Skilled in script coverage. Email at [email protected] (7/10)
E-mail Trish Pihonak for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.
