Monday, July 25th, 2011

Cynopsis: DIGITAL

Good morning, it’s Monday, July 25, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here


Google stock is flying high, approaching $620/share on Friday and closing in on a market capitalization of $200 billion. The company reported a record $9.03 billion in Q2 earnings last week as its freshly launched Google+ social networking site surpassed 20 million users just three weeks after launching, according to ComScore estimates. While it still has a long way to go catch Facebook’s 750 million user audience, Google+ is pretty much the fastest growing site of its kind to date, even before adding social games and other apps that helped Facebook grow its footprint immensely. Users are responding in particular to its Circles feature, which allows you to group contacts and easily limit your posts to a select few. Google internal data shows that users are two to three times more likely to share content within one of their Circles than to make a general post, according to a San Jose Mercury News profile.


A new bidder has emerged for online content portal Hulu, while another has dropped out of the running. Cash-rich Apple, which just paid $2.6 billion for a slew of Nortel Networks patents, is reportedly interested in acquiring the joint venture, according to a Bloomberg report. So far, Apple’s iTunes store has focused on a la carte sales rather that subscription schemes and its Apple TV “hobby” has not crossed over into the mainstream. But adding Hulu’s licenses could position it to directly compete with Netflix. Meanwhile, Microsoft is said to be rethinking its interest in the online video service after reports circulated that Yahoo is willing to pay as much as $2 billion for the site.
CNN launched a new live video streaming service available online and via iPhone and iPad to some 50 million customers of some of the nation’s largest ISPs including AT&T, Comcast, Cox, Dish Network, Suddenlink and Verizon., which has also introduced an upgraded video player sponsored by Dell, will include multiple live streams of breaking news and events in addition to simulcast streams of CNN and HLN.
A new video streaming deal has been struck between Amazon and CBS Corp. that will add some 2,000 older TV show episodes to the Amazon Prime streaming service later this summer (available to those who pay for the $79 free shipping upgrade.) CBS is the one major network that doesn’t provide content to Hulu Plus. The Tudors, Numb3rs, Medium and the original Star Trek are among the available shows.
Charter has flipped the switch on the HBO Go and Max Go premium TV Everywhere services available to HBO or Cinemax subscribers online or via iPhone, iPad or Android devices, making Time Warner Cable and Cablevision the last major MSO holdouts.
The New York Times counted 224k digital subscribers who are paying to get past its easy-to-breach paywall at the end of June. (This is in addition to the 765,000 subscribers who have taken advantage of the digital access that comes with their home-delivery subscriptions.) Multiplatform subscriptions are priced at between $15-$35/month for unlimited access.


Acorn Media Group has launched Acorn TV, a new paid streaming service featuring a handful of popular British TV shows such as Upstairs Downstairs, Brideshead Revisited and Agatha Christie’s Poirot. A free trial of the service is being offered through Aug. 31.
Social marketing platform Vitrue has acquired GamesThatGive for an undisclosed amount, a San Francisco-based gaming platform that allows sponsors to co-brand games whose revenues are given to popular charities including UNICEF, Ronald McDonald House Charities, and Habitat for Humanity.


The IAB introduced the results of a new survey of 300 marketing execs that illustrates a rapid rise in mobile budgets across the advertising landscape, with 63% of top-level brand marketing executives polled saying their mobile advertising spend has increased over the past two years and 29% reporting an increase of over 50%. Marketers ranked Smartphones as their highest priority in mobile ad campaigns (60%), followed by Tablets (31%), Feature phones (22%), Ebooks (10%) and Connected games consoles (3%). Device fragmentation, privacy issues and a lack of standardized metrics were cited by a majority of respondents as the key challenges to the space.


Following the launch of an antitrust investigation into its business practices, Google had decided to drop excerpts of customer reviews from consumer rating sites such as Yelp, UrbanSpoon and TripAdvisor from its Google Places service, according to the company’s official blog. Instead, Google has added a feature to allow users write their own reviews on the local ratings and review service.
Verizon has signed up its share of iPhone customers since signing a distribution deal with Apple, adding 2.3 million iPhone subscribers during Q2. But AT&T is still attracting more iPhone customers – activating 3.6 million new customers (24% new to AT&T) on its network during the same period. Smartphones lifted the fortunes of both companies during the quarter. AT&T reported its best-ever second-quarter smartphone sales of 5.6 million; nearly 70% of total postpaid sales were smartphones. Verizon said 36% of its postpaid subscriber base is now uses smartphones, up from 32% a year ago. The company sold 1.2 million 4G LTE smartphones and data devices during the quarter.
Dish Network revealed it would keep more than 1,500 Blockbuster stores open out of the approximately 1,700 it took over in its acquisition of the ailing video rental chain.


Total viewing sessions surpassed the 6 billion mark for the first time in ComScore‘s monthly video rankings, with YouTube generating the highest number of viewing sessions (2.3 billion) and highest time spent per viewer (324 minutes, or 5.4 hours). Amazon moved up in the rankings while Facebook continued to fall.
Top U.S. Online Video Properties Ranked by Unique Video Viewers – June 2011
Property               Total Unique Viewers (000)        Viewing Sessions* (000) Minutes per Viewer
Total Internet Aud.          178,447                              6,255,493            1,008.3
Google Sites                   149,281                             2,311,116             324.1
VEVO                             63,003                             399,503                112.0
Yahoo! Sites                   52,665                             247,834                 34.8
Microsoft Sites                50,663                             286,892                 32.8
Viacom Digital                 49,493                             274,933                 76.8                47,687                             167,137                  20.7
AOL, Inc.                        43,915                            251,987                  49.3
Turner Digital                  30,063                             121,301                  46.2
Hulu                              26,701                             156,939                 184.8
Amazon Sites                  21,247                              43,193                   8.3
Source: comScore Video Metrix


reported selling over one million downloads of its new OS X Lion release the day after it went on sale. The transitional upgrade, available for $30 to users who are running the Snow Leopard OS, includes features such as “Lanchpad” and “Mission Control,” inspired by the touchpad interface of iOS.
announced that more than 10 million consumers have downloaded CNN Apps globally on iPhone and iPad; Android tablets and phones; and Nokia devices.
E! Entertainment Television extended its Red Carpet App to Windows Phone and Slate devices just in time for the Emmys. The app features exclusive live video streams of the “Who’s Next” camera from the red carpet.


Verizon Wireless has elevated Lowell McAdam to the position of CEO, replacing Ivan Seidenberg, who will remain as Chairman.
President Mitch Lowe resigned unexpectedly from the company’s parent company Coinstar last week after the company reported disappointing Q2 earnings.
BBC Worldwide Americas tapped Claudia Milne as Editor of America edition. She reports to James Montgomery, Controller of Digital and Technology for BBC Global News.
FishBowl Worldwide Media has hired former Disney/ABC Television Group Digital Studio VP David Beebe as VP and GM, Digital Studio, a new position. David reports to FishBowl President and CEO Bruce Gersh.
Dailymotion has named Joe Tartaglia as SVP/Sales to lead all ad sales and agency relations, reporting directly to Dailymotion’s head of US operations, Managing Director Roland Hamilton.
Vitrue has added Chris Hackney as VP/Strategic Alliances, a newly created position. He will report in Atlanta directly to Vitrue CEO & Founder Reggie Bradford.
Don Lupo has joined Interpublic’s LA-based ad agency Dailey as SVP, Director of Digital Production.


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I decided to power through all the Harry Potter movies during my week off, which led me to take Blockbuster up on its free 30-day trial of its Total Access plan (available to current Netflix customers), renting 1 DVD at a time for $10/mo. or 2 DVDs at a time for $15/mo. Netflix didn’t have them and Comcast wanted $4 piece on demand and $6 for the newest release. The lure of the plan was the ability to rent a Blu-ray (at no extra charge,) then go into a local chain store to swap it out for the next movie in your queue, without having to wait for the mailer. What they don’t tell you is that you can only do this when you receive the disc from the postman; in store swapping is not allowed. Also, the website’s interface pales in comparison to Netflix – no recommendation engine, far too few categories and clunky navigation. What’s worse is that the website doesn’t interface well with the stores’ computer database. Despite promises from the clerk, movies I had already rented at the local store showed up in my mailbox. What a lost opportunity here – time for Blockbuster’s new owner, Dish Network, to go back to the drawing board.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: MGR AD SALES SVCS/Fuse/NY: Resp for managing Nat’l inventory for Sales. Oversee Stewardship process. Create Sales selling schedules, Inv reporting and analysis. Gabriel, a plus. Rez to: (7/30)

JOB OPENING: TRAFFIC HELP DESK ANLY/ION/WPB FL: Supp OSI Traffic System. Data Warehouse reporting/main. Reqd 2 yrs in related field, OSI exp, Micro Off a must. EOE Full Ad (7/30)

JOB OPENING: RECRUITER /WWE/Stamford, CT Great opportunity to become an integral part of building a new TV network with a leader in global media/entertainment! 5+ yrs recruiting exper in netwk/cable industry- (7/30)

JOB OPENING: DIR, TECHNOLOGY & OPS/CA: Job#2190BR Oversees business operations, delivery, and emerging technology for Digital Distribution group at NBC Universal. 7+ yrs exp. To apply: (7/30)

JOB OPENING: DIR, TV PROD DEV & STRATEGY/CA: Job#2191BR Oversee NBC Universal’s TV digital sell through & subscription VOD bus. across mult dig partners. 7+ yrs exp. To apply, please visit (7/30)

JOB OPENING: COMMERCIAL OPS SUPVSR/NY: Supervise cross network team of copy & billboard staff; indirect responsibility for day-to-day direction & guidance. To apply, visit job# 2223BR (7/30)

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JOB OPENING: MGR CONTRACTS ADMIN/NY: Advc’d contracts admin, work with Legal dept, copyright/trademark filings, review deal memos & review, negotiate, devel, eval, mng contracts. 2+ yrs media ind exp req’d. (7/30)

JOB OPENING: VP CONTENT DISTRO/NY: National acct mgmt, set and execute MSO strategies, identify opps, & devel and sell-in prods and campaigns. Degree, sales bkgd & 8+ yrs media industry exp req’d. (7/30)

JOB OPENING: MGR AD SALES RSRCH/MTVN: Enter Group/Chi: 3+yrs media rsrch cable tv.; media math, Nielsen, mri, starmedia. Independ. self starter. EOE/M/F/D/AAP. Apply: (7/30)

JOB OPENING: SALES SERVICE REP/Chicago: Assist w/efforts to max ad rev for A+E Networks. Handle sales process with the exception of sales neg (7/30)

JOB OPENING: VP DIST COUNSEL/A+E NETS/NY-LA: Sr Affil Sales attorney providing legal & strategic support for dom. dist of 10 nets on cbl, satellite & alt tech platforms. Current legal dist exp req’d. Apply: (7/30)

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JOB OPENING: HEAD OF STAFFING & EXEC REC/AMC Networks – home of AMC, IFC, SUNDANCE & WEtv/NYC: 10+ yrs hands on exp. in Staffing, Recruiting, HR Policy & Procedure implementation apply [email protected] (7/30)

JOB OPENING: ASST. TRAFFIC MGR/Vme TV/NYC: Mng prgrmng sched, commercial inventory & traffic instructions; coord/create/edit & reconcile logs; monthly billing; 2+ yrs exp; knowledge of ProTrack a big + Resume [email protected] (7/30)

JOB OPENING: PRODUCER/WRITER/EDITOR/ION/WPB, FL: Knowledge of graphic design, PC & Mac OSX operating sys, & Avid/FCP Editing sys must. 5+ prgm promo pref. EOE Full Ad (7/30)

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JOB OPENING: JR. TALENT BOOKER/Nat’l Syndie Daytime talker, NYC. At least 1-2 yrs exp in dealing with celebrity PR/mgrs/agts and some booking knwldg. Must be orgnzd & have strong relationships [email protected] (7/29)

JOB OPENING: SR DIR OF DEV/LA – Fully distributed cable network seeks experienced creative dev exec for non-scripted. Min 5 yrs exp. Send res, cl and sal req to [email protected] (7/29)

JOB OPENING: DIGITAL SALES PLANNER/ LIONSGATE /NYC: 2+ yrs digital exp, execute online media plans from start to end of RFP process, collaborate w/mrkting to dvelp presentations, monitor campaign delivery. [email protected] (7/29)

JOB OPENING: VP, DIGITAL MEDIA WITH OXYGEN MEDIA/ NY: Job# 2315BR Conceive & create content-driven initiatives across mult. platforms around Oxygen shows. Min. 7 yrs in fast-paced TV and/or Digital Media envrmt. (7/29)

JOB OPENING: DIGITAL SALES PLANNER /Discovery/NY: 3+ yrs advertising exp., Digital a +; Build plans/presentation for digital ad sales platform at Discovery – vod, podcast, mobile., req.4230 (7/28)

JOB OPENING: SR MKTG MGR/MEDIA WHIZ LLC/NYC: Mng overall mktg & comm, dvlpng strategy + executing tactics. 7+ yrs exp in B2B and/or marcomm role, ideally in online advrtsng /search/perf mktg arena. (8/3)

JOB OPENING: DIRECT RESPONSE ACCT EXEC/DISH Network Ad Sales/NY: Join fast-growing Nat’l sales team. Dvlp & grow new & existing DR business. 5+ yrs DR cable ad sales exp w/ relationships. Resumes: [email protected] (7/28)

JOB OPENING: MARKETING COORDINATOR/Crown Media Family Networks/LA: 3 yrs Marketing exp req.Prof w/MS Office. Exp w/fast paced env/ multi tasking essential. See full posting and apply @ (7/28)

JOB OPENING: SALES PLANNER/Crown Media Family Networks/LA: 1 – 2 years experience in Sales planning or Sales buying w MS Office proficiency. See full posting and apply @ (7/28)

JOB OPENING:  SR ACCT EXEC, PRTNRSHP MKTG/NYC: Temp str. 9/6 w/ pot. FT. Neg/exec partnerships; strong partnership exp A+. BA/BS deg & 6+yrs partnership mkt exp & strong proj mgmt exp. Resume: [email protected]  (7/28)

JOB OPENING: MGR, ONLINE MARKETING/Simon and Schuster/NY:  Dvlp/execute title by title online mktg campaigns across imprints. Exp & success in content creation & viral web campaigns req. Apply: (7/27)

JOB OPENING: Bravo, Assoc Dir Ad Sales Resrch/NY: Job#2324BR Manage all top line & detailed analyses/ratings reporting, audience profiling, presentations & highlights covering Bravo & its competitors. (7/26)

JOB OPENING: DIR, TV PROD DEV & STRATEGY/CA: Job#2191BR Oversee NBCUniversal’s TV digital sell through & subscription VOD businesses across multiple digl partners. 7+ years exp. (7/26)

JOB OPENING: ACCOUNT EXECUTIVE AFFILIATE SALES & MARKETING/WWE/Stamford, CT: 3+ yrs exp with Affiliate Relationships (TV, Cable Operators- System & Regional level, etc.) Apply: (7/26)

JOB OPENING: VP,Production NBCU/Syfy/NY: Job#2254BR Lead all on-going promotional production activities in support of Syfy Mktg. Min 10 yrs exp in TV promotions. Apply online (7/26)

JOB OPENING: PARTNERSHIP & PUBLIC AFFAIRS COORDINATOR/WE tv/NY: Create proposals/execute promotions/coordinate events/manage assets & deliverables. 1-2 yrs exp in Mktg w/interest in entertnmt & pop cultr. [email protected] (7/26)

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JOB OPENING: ACCT MGR/SIRIUS XM/LA: Dev new biz for radio ad sales at client & agency lvl. Full sales cycle of radio ad sales. Selling in CE & Gaming Inds pref. 5+ yrs exp. (7/26)

JOB OPENING: DIRECTOR MEDIA/FOOD NETWORK/NY: Establish comm strategy & positioning for netwk priorities. 8-10 yrs exp in agency and/or ent media exp pref’d. Exp managing multi-million dollar budgets. #2345 (7/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: Lunchbox Advertising/Culver City: Seeking SOCIAL MEDIA INTERN for Fall; Must be undergrad. & take for credit; Check us out at & apply/receive full posting [email protected] (7/30)

FALL INTERNSHIP CREDITS ONLY: PRODUCTION/ART/FIELD INTERNS: Needed this Fall for the MARTHA STEWART SHOW! Must be able to receive school credit! Travel reimbursement available. Please send resumes to [email protected] (7/30)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST: , [email protected], Cell – 845-721-9681. Specializes in character voices for various animated productions! (7/30)

SITUATION WANTED: LA. Experienced SALES, BIZ DEVELOPMENT PRO seeking position in educational / home media/advertising . Solid resume and excellent references. email: [email protected] (7/30)

SITUATION WANTED: WRITER/PRODUCER/EDITOR/NY: Seasoned W/P of natl promos/commercials plus able to direct, cast, & compose music. Exp includes HBO, Turner, Viacom, & Sony Music. Seeking Freelance or Perm. [email protected] (7/30)

SITUATION WANTED: ASSOCIATE PROD/COORDINATOR Seeking position in TV production. Exp’d in coordinating shoots, pre-interviewing, familiar w/ Final Cut Pro, Bilingual in Spanish, 7yrs exp. Based in LA. [email protected] (7/30)

SITUATION WANTED:   Looking to work for a Publicist as an ASST./JUNIOR PUBLICIST in LA! BA in media relations,hardest worker ever! Bubbly personality! can start ASAP! contact: [email protected] (7/29)

SITUATION WANTED: SCRIPT DOCTOR w 16 yrs Broadcast Exec/ Story Editor can consult/edit/polish your TV or film pitch/bible/screenplay. 8500+ scripts eval’d. Credits include DeGrassi, DaVinci & Dragon Boys.  [email protected] (7/28)

SITUATION WANTED:  I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (7/28)

SITUATION WANTED: CREATIVE &HARD WORKING Seeking Assist position, Entertainment law firm exp /Television production background, 10 years of experience. NY based. Available NOW! Please contact, [email protected] (7/28)
SITUATION WANTED: Jr. Producer with 6+ yrs in the industry seeking intermediate position in any genre, eager for a change from Indie film. Production Savvy, varied experience, ready to Go! Contact [email protected] (7/28)

SITUATION WANTED: TALENT/DEVELOPMENT EXEC ASST/NY:3+ yrs exp TV/Talent/Distribution. (NFL) National Football League Broadcast, MTVN w major properties i.e. Jersey Shore & Daily Show. Know players in industry. [email protected] (7/27)

SITUATION WANTED: Eager, creative, hard-working, (cute?) Looking for assistant/entry/junior positions in NY. Desperate to work with amazing people creating awesome stuff! I swear I’m not lying about being cute! [email protected] (7/27)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 15+ yrs. exp- budgets done in all formats TV & Features- Accurate, Reasonable fast turn around. Email: [email protected] (7/26)

SITUATION WANTED: NYC. Exp’d PR pro seeking Dir. level publicity position in sports or ent. company/studio. 15 years exp. w/ sports orgs. in corp. comm. & ent. publicity. Travel ok. contact: [email protected] (7/26)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital.Seeking a FT/PT or Temp-to-Perm position: [email protected] (7/26)

SITUATION WANTED: Recent college graduate looking for ENTRY LEVEL JOB in entertainment industry. Sales experience, research and coverage experience. Based in CA. Please contact Monet Clark at [email protected] (7/26)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (7/26)

SITUATION WANTED: CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY 15 yrs exp w/ Nat Geo Ch, Weather Ch, XM Satellite, TCI, Cablevision. US and intl via cable, sat, IPTV, mobile and Internet. Consult or FT. [email protected] (7/26)

SITUATION WANTED: VP/DIRECTOR INTEGRATED MEDIA & PARTNERSHIPS: Mkt Exec w/15+ years of sales and mkt’ing exp seeking position w/ a lifestyle, sports or entertainment media company. Solid resume, contact [email protected] (7/26)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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