Monday, July 11th, 2011

Cynopsis: Kids!

Good morning. It’s Monday, July 11, 2011, and this is your first early morning Kids briefing. 

CBBC (UK) orders new kid-targeted original programming including Jedward’s Tour of Britain, the documentary series My Life and Made By Me, and a world series guide Vic Reeve’s Project.

  • Made By Me (5×30) – the series takes a group of five teens (and viewers) around the world to meet and learn about the people that make the products they use daily, such as the jeans and shoes they wear.  Produced by London-based Watershed TV, follows five teens as they travel to the Philippines and Indonesia where, in addition to meeting the people that make the things they use, the teens will see where they work and those products are made, as well as live with host families.
  • My Life – the documentary series returns with a new group of episodes (4×30, with two more to be commissioned) in 2012.  Each episode follows unique kids and their stories, including one child that is waiting for a new kidney donation from one of his parents, to a group of teen boys in London setting up their own fresh produce business.  Four different production companies, Sixth Sense Media, Nine Lives, CTVC and Lambent Productions, are producing the four new episodes.
  • Vic Reeves Project (13×28) – hosted by comedian Vic Reeves, the show is described as a comedy meets fact-based series, Vic Reeves Project invites kids along as they investigate some strange questions, like: Could a dog ever really be Prime Minister? Do flying monkey soldiers exist? If you pick your nose will your head actually cave in?  The series is produced by CBBC’s in-house team, which is led by series producer Rob Hyde.
  • Jedward’s Tour of Britain – the series follows twins John and Edward Grimes, who together are known as Jedward, as they take viewers on a tour of the World Heritage sites across the UK, including Hadrian’s Wall and the Jurassic Coast.  The duo will also serve as tour guides for a tour group at the sites.  The series is produced by Initial Kids.


Everyday Health, a publisher of health related information, partners with indie TV distributor Litton Entertainment to produce a new educational/informational (E/I) TV series, titled Everyday Health, which will air as part of Litton’s Weekend Adventure, a Saturday morning tween/teen aimed programming block that will air on 95% of ABC Affiliates nationwide beginning Saturday, September 3, 2011.  Executive produced by Mark Koops (creator/exec. producer The Biggest Loser), the Everyday Health series will feature average, yet extraordinary, individuals as they confront and overcome their health issues, while also trying to help others.  Additionally, the series will produce original content, featuring Everyday Health’s experts, online tools and mobile apps.  Everyday Health co-founders, Ben Wolin, CEO, and Mike Keriakos, President, will serve as co-producers.  In May of this year Litton inked a deal with ABC to program an FCC compliant three-hour Saturday morning E/I programming block for ABC Affiliates, including the ABC O&O stations.  Per the original announcement, Litton’s Weekend Adventure will also feature the new series: Jack Hanna’s Wild Countdown, Ocean Mysteries, Born to Explore, The Delicious Adventures of Claire Thomas, and Culture Click.

Maya the Bee heads to Russia.  Rio License has entered into a deal with Studio 100 to acquire CGI animated series Maya the Bee (78×13) for air in Russia and all the CIS territories (Commonwealth of Independent States), which includes Lithuania, Estonia and Latvia.  Maya the Bee is set to launch in Russia on a national channel beginning 2013.  A CGI animated Maya the Bee feature film is in development.  Rio plans first to introduce a product line based on the Maya 2D classic style guide in 2012 aimed both kids and young women, the latter who grew up on the 2D version of the property.  A new preschool-targeted merchandising program, based on the new Maya CGI series, will debut simultaneous to the Russian launch of the new series.

HBO Home Entertainment will release four new DVD titles from El Perro y El Gato, the original HBO Family and HBO Latino animated specials, this August 9, 2011.  The El Perro y El Gato DVD titles ($9.95 each) are designed to help kids learn a new language in a unique and playfully quirky way, with the help of an excitable orange dog, El Perro, and his laid-back, and unendingly hungry feline purple pal, El Gato.  The four titles include: El Perro y El Gato: La Aventura Comienza/The Adventure Begins; El Perro y El Gato: Sin Correa/Unleashed; El Perro y El Gato: Juntos Otra Vez/Together Again; and El Perro y El Gato: De Aquí Para Alla/From Here to There.


Diamond Comics Distributors re-brands its apparel products and makes the items available as a single line, titled PX Wear (T-shirts, hoodies, caps, etc.), which features exclusive comic designs, and will be available exclusively via comic book specialty shops.   Leading up to this, Diamond spent the last year working with its apparel vendors and offered Previews exclusive apparel items through its Previews catalog.  The PX Wear line, which begins shipping this month, includes T-shirts featuring Godzilla, The Hulk, Kingdom Hearts, Star Wars, and images based on the new movie Thor.

Bright and Beyond announces Wanda and the Alien, the newest book from noted author/illustrator Sue Hendra, has been released in the UK.  Published by Random House, Wanda and the Alien follows the story of how Wanda the rabbit meets and becomes friends with an alien.  Hendra is known for her book Barry the Fish books, and Norman the Slug With a Silly Shell.

Sprout and Borders team for a new preschool/family-targeted promotional event, Sprout Summer Camp (, which will make be featured at 260 Borders stores nationwide this month and next.  The official kick-off will be held in NYC, where Kelly and Chica, from the network’s Sunny Side Up Show, will host the Sprout Summer Camp event at Borders at the Time Warner Center, this Saturday, July 16 (2p), with other events this month taking place nationwide Saturday, July 30 (2p). The Sprout Summer Camp events will be hosted by a trained Borders staffer, and is comprised of one hour of activities including story time featuring Sprout characters, themed activities, games, and crafts. At the end of each event, attendees will receive additional Sprout-themed activities to take home, a Sprout tattoo sheet or character magnet, a flyer promoting the next Camp, a certificate of completion and Sprout one sheet for the parents.  This August will see Camp visit 19 stores in the NY region, which will also feature Sprout’s new pre-social initiative, Kindness Counts, on August 13.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; July 8-10, 2011:
Transformers: Dark of the Moon (Paramount (DreamWorks)) PG-13 $47.0m-2 wk total $261.0m
Zookeeper (Sony / Columbia) PG                                                   Opening Weekend $21.0m
Cars 2 (Buena Vista) G                                                                  $15.2m-3 wk total $148.8m
Larry Crowne (Universal) PG-13                                                     $6.3m-2 wk total $26.5m
Super 8 (Paramount) PG-13                                                           $4.8m-5 wk total $118.1m
Monte Carlo (Fox) PG                                                                    $3.8m-2 wk total $16.1m
Green Lantern (Warner Bros.) PG-13                                              $3.1m-4 wk total $109.7m
Mr. Popper’s Penguins (Fox) PG                                                      $2.9m-4 wk total $57.7m
Midnight in Paris (Sony Classics) PG-13                                           $2.7m-8 wk total $38.7m
X-Men: First Class (Fox) PG-13                                                       $1.5m-6 wk total $142.1m
Source: Rentrak ( )


Marvel Entertainment appoints Peter Phillips as SVP and GM/Digital Media Group.  In his new position, Phillips will work alongside Dan Buckley, Publisher & President/Print, Animation & Digital Divisions, Marvel Worldwide, to continue building Marvel’s digital publishing, social networking and online presence  Most recently, Phillips was EVP/LivePerson.  He previously served as SVP in the online division of Weight Watchers International, VP/Product Development, Fandango, and held various marketing positions at Paramount Pictures.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 6/27-7/3/11 , 6a-6a:
K2-11                                          Total Delivery (000)
DSNY*: My Babysitter’s A Vampire (6/30; 7p)        2414
NICK:   SpongeBob’s Truth or Square (7/1; 12-1p) 2384
NICK:    SpongeBob SquarePants (7/1; 1p)            2270
NICK:    SpongeBob SquarePants (7/30; 12p)        2206
DSNY*:  Sky High (6/30; 9-10:45p)                      2096
DSNY*: My Babysitter’s A Vampire (6/28; 7p)        2039
DSNY*: 16 Wishes (6/27; 9-10:40p)                     2005
NICK:    SpongeBob SquarePants (6/30; 11:30a)   1955
NICK:    SpongeBob SquarePants (6/30; 12:30p)   1892
NICK:    SpongeBob SquarePants (7/1; 1:30p)       1866
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 6/27-7/3/11 , 6a-6a:
K6-11                                          Total Delivery (000)
DSNY*: My Babysitter’s A Vampire (6/30; 7p)        1905
DSNY*:  Sky High (6/30; 9-10:45p)                      1775
DSNY*: My Babysitter’s A Vampire (6/28; 7p)        1676
DSNY*: 16 Wishes (6/27; 9-10:40p)                     1619
DSNY*: My Babysitter’s A Vampire (6/27; 7p)        1558
DSNY*: My Babysitter’s A Vampire (6/29; 7p)        1515
DSNY*: My Babysitter’s A Vampire (6/30; 11:30p) 1498
DSNY*: My Babysitter’s A Vampire (6/30; 11p)      1443
DSNY*: Good Luck Charlie (6/28; 8p)                   1376
DSNY*: So Random (6/30; 7:30p)                        1361
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 6/27-7/3/11 , 6a-6a:
Tweens 9-14                               Total Delivery (000)
DSNY*: Sky High (6/30; 9-10:45p)                       1328
DSNY*: My Babysitter’s A Vampire (6/27; 7p)        1314
DSNY*: My Babysitter’s A Vampire (6/28; 7p)        1247
DSNY*: My Babysitter’s A Vampire (6/30; 7p)        1245
DSNY*: My Babysitter’s A Vampire (6/30; 11:30p) 1220
DSNY*: 16 Wishes (6/27; 9-10:40p)                     1202
DSNY*: My Babysitter’s A Vampire (6/30; 11p)      1171
DSNY*: My Babysitter’s A Vampire (6/29; 7p)        1118
NICK:    Big Time Rush (6/27; 3:30p)                    1108
DSNY*: My Babysitter’s A Vampire (6/28; 11p)      1104
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 6/27-7/3/11 , 6a-6a:
Teens 12-17                       Total Delivery (000)
ADSM**: Family Guy (6/28; 11:30p)             869
ADSM**: Family Guy (6/30; 11:30p)             859
ADSM**: Family Guy (6/29; 11:30p)             834
NBC:       America’s Got Talent (6/29; 9-10p) 820
FAM:       Pretty Little Liars (6/28; 8-9p)        820
ADSM**: Family Guy (6/28; 11p)                  763
ADSM**: Family Guy (6/27; 11:30p)             748
ADSM**: Family Guy (6/30; 11p)                  748
ADSM**: Family Guy (6/29; 11p)                  747
ADSM**: Family Guy (7/1; 11:30p)               718
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, July 2, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.6/3 Avg. (9a-12p)
The Emperor’s New School 0.4/3; The Replacements 0.5/3; That’s So Raven 0.5/2; That’s So Raven 0.6/3; Hannah Montana 0.8/4; Suite Life of Zack & Cody 0.8/4
CW (Toonzai) 0.5/3 Avg. (7a-12p)
Magi-Nation 0.1/1 Magi-Nation 0.2/2; Sonic X 0.5/4; Sonic X 0.6/4; Yu-Gi-Oh 0.5/3; Sonic X 0.6/3; Dragon Ball Z Kai 0.6/3; Dragon Ball Z Kai 0.7/3; Yu-Gi-Oh 0.6/3; Yu-Gi-Oh 5D 0.4/2
CBS (CookieJarTV) 0.1/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.1/1; Busytown Mysteries 0.1/0; Doodlebops Rockin Road Show 0.3/1; Horseland 0.1/1; Horseland 0.1/0; Trollz 0.2/1
NBC (Qubo on NBC) Avg. * (10a-1p)
*Kid programming was pre-empted for coverage of Wimbledon

Final K6-11 Ratings for Saturday, July 2, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.8/22 Avg. (7a-1p)
Special Agent Oso 2.0/25; Mickey Mouse Clubhouse 2.4/25; Mickey Mouse Clubhouse 2.4/20; Jake and the Never Land Pirates 3.0/21; Phineas and Ferb 3.4/21; Phineas and Ferb 3.8/21; Phineas and Ferb 4.3/22; Fish Hooks 4.8/23; So Random 4.4/21; A.N.T. Farm 4.5/22; Wizards of Waverly Place 4.5/22; Wizards of Waverly Place 4.9/25
NICKELODEON 2.6/15 Avg. (7a-1p)
Fairly OddParents 1.3/16; Fairly OddParents 1.9/19; T.U.F.F. Puppy 2.0/16; T.U.F.F. Puppy 2.4/17; SpongeBob SquarePants 2.6/16; SpongeBob SquarePants 3.9/21; SpongeBob SquarePants 3.9/20; SpongeBob SquarePants 3.5/17; Bucket & Skinner 2.6/12; Bucket & Skinner 2.5/12; Power Rangers Samurai 2.6/13; The Troop 2.0/10
CARTOON NETWORK 1.5/9 Avg. (7a-1p)
Ben 10: Ultimate Alien 0.8/10; Generator Rex 0.7/7; Star Wars: Clone Wars 1.0/8; Beyblade: Metal Fusion 1.1/8; Pokemon: Black & White 1.7/10; Bakugan: Mechtanium Surge 0.8/4; Hot Wheels: Battle Force 0.9/4; Johnny Test 1.4/7; Johnny Test 2.6/12; Space Jam (1×109) 2.3/12
DISNEY XD 0.8/4 Avg. (7a-1p)
Friends for Change Games (1×15) 0.5/6; Phineas and Ferb Shorts (1×15) 0.4/5; Phineas and Ferb 0.4/4; Arthur and the Invisibles (1×118) 0.6/4; Arthur and the Invisibles (1×120) 0.9/4; Arthur and the Invisibles (1×120) 1.0/5

Answer to Yesterday’s Trivia: Who was quoted to say this?  “Daddy, if you dance like that in front of my friends, I have to go live in another galaxy. Oh daddy, your dancing went out with pop-up fuels, it is practically 20th century.” JUDY JETSON on THE JETSONS Kudos to: Scott Jenkins-Tribune Media Services/Queensbury; Mike Siglain-Disney Publishing Worldwide/NY; Enid Chaban-Random House Children’s Books/NY; Danna Castiglia-CBS/NY; Tom Boyd-WGN/Chicago; Richard Quan-Butler Shine Stern Partners/San Francisco; Rita Illig-RBI Assoc/Granada Hills; Steven Darancette-2 Car Garage Prods/LA

Today’s Trivia Question:   Whitney Gilbert, all polished and put together, has one thing that can make her come completely unglued.  What is it?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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JOB OPENING: DAYTIME PROGRAMMING EXECUTIVE/ABC/NY: Experience launching and overseeing non-scripted shows as well as working with talent and agencies required. req: 312230 (7/16)

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JOB OPENING: EXECUTIVE ASSISTANT/NEW YORK:  History, Prog: Exec Asst w/3-5 yrs admin experience in Cble/Tv/Ent indstry. Excllnt comm/orgztnl skilz. (7/15)

JOB OPENING: MGR, PROG RESEARCH/NEW YORK:  Research-based analysis, insight & info aimed at supporting A+E Networks Prog, Mktg, Sched & PR (7/15)

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JOB OPENING: EXEC ASSISTANT/WEtv/NYC: 3-5 yrs exec admin exp in Cble/Tv/Ent indstry. Assts SVP w/ admin tasks incldng: calendr, phone, expnse reprts, special proj, etc. Excllnt comp/comm/orgztnl skilz. Rez: [email protected] (7/12)

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JOB OPENING: GHOST WRITERS Looking for Children’s Book ghost writers. Send samples and rates to [email protected] (7/12)

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JOB OPENING: DIR, TECHNOLOGY & OPS/CA: Job#2190BR Oversees business operations, delivery, and emerging technology for Digital Distribution group at NBC Universal. 7+ yrs exp. To apply: (7/12)

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JOB OPENING: SR RSRCH DIR/RSRCH DIR/LA: Design/dir rsrch prods & custom mkt rsrch studies. 5-7 yrs primary rsrch exp, strong quant skills; exp mkt rsrch design & good client skills a must. Apply: (7/12)

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FALL INTERNSHIP CREDITS ONLY:  NBCU Integrated Media works across portfolio to develop custom, innovative ad sales marketing solutions. Intern responsibilities: brainstorms, research, newsletter mgmt, etc. Res/cov ltr to: [email protected] (7/13)

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SITUATION WANTED: Recent college graduate looking for ENTRY LEVEL JOB in entertainment industry.Marketing experience, bilingual with Japanese, PBK. Based in Philly. Please contact Bethany Rycek at [email protected] (7/15)

SITUATION WANTED:  CREATIVE MEDIA MIND  Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (7/15)

SITUATION WANTED: Consultant for script notes, standup act/material, pitching projects. Resume includes managing talent for 10 years, devel. exec, producer. Teach seminars/college. Reasonable fees. [email protected] for info (7/14)

SITUATION WANTED: LA. Exp’d director/ producer seeking position in production, development or sales at a feature film/ TV production company or studio, 15 years exp in commercials, TV and film. contact: [email protected] (7/14)

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SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected]  (7/13)

SITUATION WANTED:  UK: DEVELOPMENT RESEARCHER/AP Skilled in Factual & Fact Ent research, finding contributors and writing pitches. more info at or email [email protected] (7/13)

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