Monday, January 9th, 2012

Cynopsis: DIGITAL

Good morning. It’s Monday, January 9, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here .

Dish Network is set to unveil a new broadband internet service and a multi-room DVR during its press conference later today at the 2012 CES, reports Multichannel News, which itself cites an original report from Dealerscope (it has since been taken down). The broadband internet service will be offered to 8 million customers in the U.S. who don’t have great (or any) access to cable or fiber-based broadband services. The new DVR, titled “The Hopper,” will be able to deliver video to multiple devices via a built-in Slingbox capability. Alongside “The Hopper” will be smaller set-top boxes that connect to the main device over the Multimedia over Coax Alliance (MoCA) specification. The DVR will also include a PrimeTime Anytime feature, which automatically records the primetime lineups of the four major broadcast networks for later viewing.


Coinciding with the House of Lies series premiere, Showtime has launched a new second-screen experience for the show via an interactive website and a multiplatform tablet app. The site will serve as the main hub for all digital content revolving around the show. Fans can connect to the website via Facebook or LinkedIn, and receive a personalized “consultation” with a character from the show in regards to their personal or professional lives. The tablet app is stylized to look like a sleek magazine and offers a “guide” on style, travel and business through the voice of Don Cheadle’s character in the show. The app will be available for the iPad, Android tablets, the Nook and the Kindle Fire, as well as via the website.

ActiveVideo Networks has announced the launch of the latest version of its CloudTV platform. The CloudTV H5, powered by HTML5, “enables service providers to create navigation interfaces, or any apps, and deploy them through any network or device” at a much faster rate, according to Jeff Miller, president and CEO of ActiveVideo Networks. The CloudTV platform is currently delivered to almost 10 million screens in the U.S. and abroad with Cablevision, Oceanic Time Warner and other cable operators. As an example of the platform’s operability and capabilities, ActiveVideo will demo voice-controlled navigation, which will be conducted via CloudTV H5 and Siri-supporting Apple devices, at the 2012 CES.

Akamai Technologies is set to preview a prototype for UltraViolet deployment according to Digital Entertainment Content Ecosystem’s (DECE) industry-standard specifications. If you recall, UltraViolet is Hollywood’s attempt to drive DVD and Blu-ray purchases by also offering digital downloads that come with the disc. The company’s 2012 CES presentation will demonstrate how Akamai’s video delivery platform will allow consumers to watch UltraViolet movies and TV shows that they have purchased. The solution is also designed to help expand the reach of UltraViolet services to retailers’ websites and streaming services such as Amazon Prime, Walmart’s Vudu or Best Buy’s CinemaNow.


Millennial Media, the second largest mobile ad company in the U.S., has filed papers for a $75 million initial public offering, which could value the company between $700 million and $1 billion. Millennial generated $69.1 million in revenue in the first nine months of 2011, which was more than double its revenue over the same time period in 2010 ($29.1 million). The company isn’t profitable as it lost $400,000 over the same nine month period in 2011. However, the net loss is smaller when compared to 2010 (loss of $5.4 million). To-date, the start-up has raised more than $65 million in funding.


The final piece of Facebook’s new Open Graph platform is close to being released, reports VentureBeat. After having already released the Ticker and Timeline, all that remains for Facebook is the full Actions experience. To that end, the company has been working to approve partners in order to launch the service. Users have received a small taste of what Actions will do via Facebook’s integration with apps and services such as Spotify and the Washington Post Social Reader. Essentially, it is real-time documentation of any activity performed by a user away from the social network (“Read,” “Watch” or “Listen,” rather than just “Like”). When Actions is fully launched, third-party developers will be able to create other definitions to accompany the ones already established (for example, a cooking site can develop “Cook”).


Alloy Digital, a creator and distributor of online video content for the 12-34 year-old demographic, has acquired Generate, a full-service studio and talent management company, and as a result will form a multiplatform media company. Possessing a management team consisting of executives from television, film, digital, advertising, production and talent management companies, Generate provides customized branded content developed entirely in-house from concept through production. Alloy Digital’s media and advertising network targeted towards young adults reaches more than 70 million consumers each month, good enough to be a top 10 video network, according to comScore. The company also owns the third-most subscribed to channel on YouTube, Smosh, which it also recently acquired.

As part of a potential exchange of assets Yahoo! is considering with Alibaba Holding Group and Softbank, the media company might be eyeing The Weather Channel and WebMD, reports Bloomberg. The Weather Channel is owned by Comcast, so for such a deal to take place, Alibaba would purchase the channel and then exchange it for the stake in itself that Yahoo! currently owns, according to the sources cited in the report. However, this list of desired assets was created before the hiring of new CEO Scott Thompson; it is unclear how the appointment will affect the prospects of this rumored exchange.


According to a new study from technology firm Arieso, iPhone 4S owners on average consume twice as much data as owners of the iPhone 4 or the iPad. When compared to those still using the iPhone 3G, the disparity is even wider as 4S owners use up three times as much data. The study also reveals that “extreme” users are not slowing down as 1% of all smartphone users now consume half of all downloaded data. The analysis from Arieso views this as a serious cause for concern. “The introduction of increasingly sophisticated devices, coupled with growing consumer demand, is creating unrelenting pressure on mobile networks,” says Dr. Michael Flanagan, CTO at Arieso. “The capacity crunch is a very real threat… and it looks set to only get harder in 2012.”

2011 U.S. mobile commerce sales increased 91.4% over 2010 to reach $6.7 billion, finds eMarketer. This strong growth will extend all the way to 2015, in which the report forecasts m-commerce sales to hit the $31 billion mark at a compound annual growth rate of 55% from 2010 to 2015. The reason for this surge, according to eMarketer, is the growth in smartphone users (in 2011, the percentage of mobile shoppers who were also smartphone owners was 93%, up from 75% in 2010), as well as consumers getting more accustomed to mobile shopping and an ever-increasing number of retailers launching mobile sites and applications.


Google has announced a list of Google TV partners for the coming year. At the Consumer Electronics Show in Las Vegas this week, LG, Samsung, Sony, Vizio, Marvell and MediaTek each will unveil new versions of the connected TVs. Of note, LG’s Google TVs will run on its own L9 chipset, while Sony will introduce the devices for the US at the CES, with plans to unveil offerings for a global market later on in the year. In October of last year, Google launched the Google TV 2.0 update, which featured a simpler interface, a new way to browse for content, revamped YouTube offering and the Android Market. The connected device currently offers over 150 apps specifically designed for the TV, with thousands more available via the Android Market.


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Voxer is a walkie-talkie app for smartphones and, due to personal experience with the application over this past weekend, a very clutch thing to have by your side if you happen to be driving. The free app is designed very similar to the regular SMS interface; it uses a bubble-based conversational approach, however instead of texts, they are audio clips. And you don’t need to be in a Wi-Fi network as the app is compatible over 3G as well. Other features include an all-in-one messaging system, easy access to friends who have the app on your contact list, group chatting and Facebook integration. It is available for both iOS and Android devices.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: COMM MGR/Big Ten Network/Chi: Resp for network’s day-to-day public/media relations efforts. Dvlps strong relationships w/ external media outlets. BA/BS + 5+ yrs PR exp, pref in media ind. FNG0000899 (1/14)

JOB OPENING: MANAGER/AD SALES MKTG/HGTV-DIY/NY: Create custom sponsorship proposals, manage sweepstakes and sponsorship fulfillment. Full details, & select req 2799 (1/14)

JOB OPENING: RESEARCH ANALYST/NY: Support Ad Sales Rsarch team by collecting & evaluating Nielsen ratings & mkt data. 1+ yrs TV media research exp, familiar with the News mkt placea +. To apply, contact [email protected] (1/14)

JOB OPENING: DIRECTOR, TV PARTNERSHIP/AVON CT: 30% travel. Manage TV station relationships, support station partners promotion and sales at the local and corporate level. (1/14)

JOB OPENING: SR COUNSEL/MSG/NY: Sr Counsel will review deal memos, draft/negotiate contracts, and review biz arrangements. Must have JD, 3+ years exp as corp/entertainment lawyer and NY license. Apply at: (1/14)

JOB OPENING: ADVRTSNG ACCT EXEC/Burbank: Leverage relationships w/top clients/agencies to create new accts & expand rev of current accts. 5-7yrs media selling exp TV &/or interactive ad sales. COVER/RES: [email protected] (1/14)

JOB OPENING: ACCT MGR/Vme TV/NYC or Chi: Ad Sales Team Player w/Network Sales exp, Spanish speaking a +. 2+yrs exp advrtsing sales. Strong contacts in Chicago a must. Creative, Good Presenter, knows PP, Word & Excel. (1/14)

JOB OPENING: MGR, SOCIAL MEDIA/WEtv/NYC: Develop &execute a clearly defined social media strategy that supports network goals and initiatives. E-mail res [email protected] (1/14)

JOB OPENING: HR COORDINATOR/Hallmark Channel/LA: Bachelor’s degree and 1 yr HR OR Coordinator exp req. STRONG MS Office proficiency a must. View posting and apply @ (1/13)

JOB OPENING: PLANNER 1, AD SALES SUPPORT & ANALYSIS/NY: 2 yrs exp. Facilitate selling of advertising by providing plans that meet needs of assigned client & sales force. Full info/Apply: (1/13)

JOB OPENING: AD SALES COORD/Comcast Spotlight/NY: Maint sales inventory, asst w/targeting & launching ad campaigns, maintain prgrms & ad campaign scheds. 2-5 yrs exp. Full info/Apply: (1/13)

JOB OPENING: AD SALES COORD/Comcast Spotlight/LA: Maint sales inventory, asst w/targeting & launching ad campaigns, maintain prgrms & ad campaign scheds. 2-5 yrs exp. Full info/Apply: (1/13)

JOB OPENING: SALES EXECUTIVE/ABC’s Live Well Network/NY: Revenue goals, new bus dvlpmnt & sponsorship sales. Strong decision maker relationships, strategic, creative, 5+yrs direct selling exp. Res: [email protected] (1/13)

JOB OPENING: BUS DVPT/SALES DRTR/NYC: B2B sales in exhibits & trade shows – new & existing business. 5 yrs proven consultative sales exp from trade show/entertainment ind. Intn’l exp desirable Resumes to: (1/13)

JOB OPENING: SVP Creative Director/OXYGEN/NYC: 10+yrs exp. in TV Creative, Strng leadership/mgmt. exp, Exp across multi-platforms, Stng knwldge Oxygen brand, popculture. Apply: Job# 3963BR (1/13)

JOB OPENING: ACCOUNT DIRECTOR/MK Creative Media Marketing/NY: Manage marketing campaigns, client relations & biz dev with cable networks for full service agency. Min 5 yrs exp at programmer or agency. Send resume: [email protected] (1/12)

JOB OPENING: SALES PLANNER/EstrellaTV/NY: BA plus 2+ yrs Sales Planning exp. Deal Maker knowledge a must. Detail oriented skills for inventory management, stewardship, reconcile programming, etc… Email [email protected] (1/12)

JOB OPENING: SALES COORDINATOR/EstrellaTV/NY: Exp. w/ Excel and Powerpoint, Multi-tasker, Strong communication skills, work closely w/ Planning and AE’s in all aspects of sales. Email [email protected] (1/12)

JOB OPENING: DIRECTOR, NETWORK OPS/NY: Resp for balancing/maintaining/adjusting Network Brdcst schedule with all internal and external constituencies. 5+ yrs exp. Apply, visit Job# 3936BR (1/12)

JOB OPENING: DIR, COMM/CURRENT TV/LA: Provide oversight for on-air & online prgrmng. Dvlp sys to increase earned media across all platforms. 10 yrs publicity/comm exp in news &/or political field. Res & cvr: [email protected] (1/12)

JOB OPENING: SALES COORDINATOR/TV Guide/NY: Excel skills a +, Organized, Strong comm skills, Work w/AEs/Planners/Sales/Traffic/P&P Marketing. Weekly allocations, deal maintenance, daily comm w/agencies. [email protected] (1/12)

JOB OPENING: WRITER/PRODUCER/EDITOR  ON-AIR PROMOTION/NBC Universal/NYC: Responsible for writing, producing and editing on-air, off-air and multiplatform promo videos for all Oxygen programming. job# 3685 (1/12)

JOB OPENING: DIR. MKTG STRATEGY/Discovery/NY: Manage consumer mktg. for Planet Green/Military Channel initiatives. Overall goal to increase ratings, generate revenue and build brand presence. #5076 (1/12)

JOB OPENING: PUBLICIST/Discovery/LA: Responsible for working both collaboratively and independently to develop and execute publicity campaigns. #5028 (1/12)

JOB OPENING: SR DIRECTOR PUBLICITY/Discovery/NY: The Senior Director, Publicity oversees communications outreach on behalf of Network(s) and its executives. #5099 (1/12)

JOB OPENING: VP OF BIZ DEV, MEDIA PRACTICE/EDGE TECHNOLOGY SERVICES/NY or LA: Resp. for increasing market share for Edge’s services within the media practice. Quota-carrying Senior Salesperson. Resumes to: [email protected] (1/11)

JOB OPENING: DIGITAL AE/Sony Pictures TV/NY: Strong dig. sales bckgrnd a must. Interest in entertainment, gaming, emerg. tech. Able to sell mult properties, incl: Crackle, PS Network, FEARnet & DrOz. Apply: (1/11)

JOB OPENING: CLIENT SOLUTIONS SR MGR/NY: help drive rev via the effective mgmt of a team, focused on the dev of creative multi-platform advertiser solutions that leverage the content equity of USA TODAY. Resume to: [email protected] (1/11)

JOB OPENING: CLIENT SOLUTIONS MGR/NY: help drive revenue focused on the dev of creative best -in-class multi-platform advertiser solutions that leverage the content equity of USA TODAY. Resume to: [email protected] (1/11)

JOB OPENING: CLIENT SOLUTIONS DIRECTOR/LA: Help lead dev of cross-platform integrated promotional mktg sales solutions for LA based sales execs – with emphasis on Ent and Auto. Resume to: [email protected] (1/11)

JOB OPENING: CLIENT SOLUTIONS PROJECT LEAD/NY: Guide execution of integrated marketing solutions. 3-4 years media/adv. Exp. Pref’d. Strong kwldg of digital and integ. Mktg. Resume to: [email protected] (1/11)

JOB OPENING: WEB ANALYTICS SPEC/ATL: Rsch role. Expert Measuring & reporting skills. Omniture/Discover & comScore/Nielsen analytics. Coding & tagging skills, statistics & modeling. 6+yrs exp, [email protected] (1/11)

JOB OPENING: MGR NEW BUSINESS DEV/AMC/WE/NYC: Build sales presentations for advertisers, clients, media planners, buyers that showcase client brands. 4+ yrs creative or marketing exp. Resumes: [email protected] (1/11)

JOB OPENING: MGR CONTENT DISTRO/MSG/LA: Mng content distro of assigned operators and seek new biz and products opps. 2-3 years exp cable distro/sales & exp developing distro strats req’d.  Apply at: (1/11)

JOB OPENING: DIR-CURRENT PRODS/IFC/NYC: Direct the flow of day to day functions. Provide creative input during all stages of production incl on casting & booking, script notes, graphics, rough& fine cuts. [email protected] (1/11)

JOB OPENING: FREELANCE SOCIAL MEDIA MGR/BBC America/NYC: Det-oriented, dig-minded social media mgr to oversee/coord all social media activities. Coord social activity across BBC America. info/apply: (1/10)

JOB OPENING: DIG PROD/BBC AMERICA/NYC: Work with dig team and reps of other depts to collaborate on creation of dig content. 2-4 yrs exp creating websites. Knwldg of U.S. & U.K. ent pref’d. Resume: (1/10)

JOB OPENING: MGR, ACQUISITIONS/Lifetime/NY: Manage acq, co-prods & prgm inventory for Lifetime brands. 2+ yrs exp in prgmg/prod/mktg/dev in a tv/cable environment. To apply: (1/10)

JOB OPENING: INTERACTIVE ART DIR/New York: Freelance opportunity to lead visual designs & interactive experiences for A+E Networks corporate website (1/10)

JOB OPENING: VP NATIONAL ACCTS/TV ONE/MD: mngs key MPVD relationships and maximizing distribution opportunities. 8-10+ years cable industry affiliate sales exp. Visit to apply (1/10)

JOB OPENING: DIRECT RESPONSE SALES PLANNER/TV ONE/NY: support the direct response team in building/ maintaining client accounts/ relationships to increase revenue goals. 1+ year direct response exp. Visit to apply (1/10)

JOB OPENING: VP CREATIVE SRVCS/TV ONE/MD: Mngs creative activities, develop processes, manage budgets. 10 yrs exp as lead for network, exp with AA audience is a+. Visit to apply (1/10)

JOB OPENING: SR. DIR AD SALES TRAFFIC/TV ONE/NY: Lead sales operations traffic team and oversee all operational logistics. 10 yrs exp in broadcast traffic operations and sales operations. Visit to apply (1/10)

JOB OPENING: DESIGN DIR (ON-AIR)/TV ONE/MD: Lead dvlpmnt of design concepts to meet/resolve both client & ntwrk needs/objectives. 10 yrs exp TV &/or interactive content & 5 of those yrs mngng design team. Visit/apply: (1/10)

JOB OPENING: MULTIPLE OPENING/Westchester, NY: We are hiring! Looking for EPs, Bookers, MCOs, Engineers & Social Media Experts. For more info go to: (1/10)

JOB OPENING: OPS MGR, VOD/LA: Responsible for managing internal & external vendors & overseeing ops of video delivery to MVPDs for NBCU TV content. 5+ yrs exp. To apply, visit Job# 3691BR (1/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: WEB INTERNSHIP AT INSIDE EDITION/NYC: Detail oriented under tight deadlines, social media savvy, good writing/copy editing a must. Credit only. Send resume to Kel Christofferson at: [email protected] (1/13)

SPRING INTERNSHIPS CREDITS ONLY: INTERNSHIPS/Westchester, NY: for school credit only: – please forward resume to: [email protected] (1/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: New York City – Lead Creative with additional background in production management and 12 years of industry experience. EMAIL: [email protected] PORTFOLIO:

SITUATION WANTED: LA – I’m seeking position in Public Relations as a coordinator or assistant B.A. 4yrs+exp in media. Written celeb bios,pitch materials,etc. [email protected] (1/14)

SITUATION WANTED: ASSISTANT POSITION in Production/Casting. Most recent experience: Assistant to Co-EP & Coordinating Producer for Sony Pictures/Harpo Past Employers: CBS News, American Idol, FOX Searchlight Contact: [email protected] (1/14)

SITUATION WANTED: PRODUCER/SUPERVISING PRODUCER/LA based (Reality/Doc/Sizzle/Ent) NBC, VH1, CMT, A&E, Outdoor, E!, Discovery, TLC, CNN, shooter; travels well. [email protected] (1/13)

SITUATION WANTED: MULTI-PLATFORM SALES EXPERT: Resourceful hunter w strong, relevant skill-set translating to mutually beneficial success. Multi-media exp across mobile, digital, TV, sports, radio, online & OOH. [email protected] (1/13)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (1/12)

SITUATION WANTED: Los Angeles: Stand In for Kids, Well experienced three camera, table read, episodic tv and feature film. Height 4’7, Blonde, Blue Eyed. Contact: Desiree Szabo – [email protected] (1/12)

SITUATION WANTED: Strong interest in Broadcast Media. Seeking a position where skills in MARKETING, ADMINISTRATION, AND SALES can be used to increase profitability and promote growth. Open to relocation. Contact me at [email protected] (1/12)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience:  Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (1/11)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (1/11)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA BASED: /Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV Travel Channel; runs on Batteries. [email protected] (1/10)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (1/10)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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