Monday, January 14th, 2013

Cynopsis: DIGITAL
01.14.13

Good morning. It’s Monday, January 14, 2013, and this is your first early morning digital briefing.

According to a new forecast from The Diffusion Group (TDG), the number of US households that subscribe to traditional pay-TV has peaked in the last two years, and will decline from nearly 101 million in 2012 to less than 95 million in 2017. Michael Greeson, Founding Partner and Director/Research at TDG, told MediaPost that Hulu Plus and Netflix are partially the reason for this projected decline in pay-TV subscribers. “But those services are still supplementary for most consumers,” he added. Per what Gleeson told MediaPost, it’s going to be consumers’ adoption of new OTT technology from companies like Apple and Intel that will facilitate the shift away from pay-TV as their primary entertainment platforms. “The arrival of this next generation of services is what’s going to change things,” Greeson said. He believes the arrival of such services/devices will come by next year.

~ MULTIPLATFORM CONTENT NEWS ~

The second season of Video Game High School (VGHS), a web series from YouTube creators/stars Freddie Wong and Brandon Laatsch, will be sponsored by Dodge, with the automaker’s Dodge Dart line being integrated into the narrative. Wong and Laatsch’s YouTube channel FreddieW, on which the second season of VGHS will be available, is one of the top YouTube channels with over 4.2 million subscribers and nearly 776.9 million total views to date. Collective Digital Studio, which sells and distributes the show to digital video platforms, told Adweek recently that the first season of VGHS topped 41 million views, with each episode generating 2 to 3 million views. The Dodge Dart will be featured in several episodes of season two, which is scheduled to premiere around Comic-Con. In the show, a character will be driving the Dodge Dart, as Collective and Dodge vie for a more seamless integration and promotion of the brand and product.


A CYNOPSIS MESSAGE


CYNOPSIS DIGITAL WEBINAR
CAPITALIZING ON MOBILE VIDEO: STRATEGIES & TACTICS TO DRIVE REVENUE
Date: JAN 24, 2013 | Time: 1:30-3:00 p.m. ET | Price: $295/site

Hosted by: Sahil Patel Associate Editor, Cynopsis Digital
Speakers
JoAnna Foyle Abel
– VP, Marketing, FreeWheel
Charlie Echeverry
– EVPSales for Univision Interactive, Univision Communications
Marcus Startzel
– General Manager, North America, Millennial Media
REGISTER NOW.


~ TECH DEALS, MERGERS & SKIRMISHES ~

President Barack Obama has signed H.R. 6671, an amendment to the Video Privacy Protection Act (VPPA) that’s designed to facilitate the sharing of consumers’ video-viewing history and preferences across social networks. The amendment enables video service providers such as Netflix and Hulu to offer social options that publish consumers’ viewing histories on social sites like Facebook and Twitter. However the providers still need to obtain consent, which requires that they notify consumers via a separate user agreement, while also providing them with a “clear and conspicuous” way to opt out at any time. This one-time user agreement would be effective for a period of 24 months, after which users would need to opt-in again to share their viewing information. Netflix has publicly backed the amendment, and the company has plans to introduce social features sometime this year.

~ TRENDS, RESEARCH, ETC. ~

While the methodology behind Y Combinator (YC) Partner Garry Tan’s survey on the social network usage habits among 13- to 25-year-olds may not be the most stringent or scientific, it did produce some interesting and surprising results. With the help of YC start-up Survata, Tan polled 1,038 people broken down into two groups  those aged 13-18 (546 responses) and 19-25 (492 responses)  and asked them which social services they used regularly, which he defined as “several hours per week or more” while allowing for multiple answers. Now here’s where the thing gets interesting: Tumblr actually beat Facebook in terms of usage among both age groups. 61% of respondents aged 13-18 said they use Tumblr, ahead of 55% of 13- to 18-year-olds who indicated the same for Facebook. Similarly, 57% of 19- to 25-year-old respondents report using Tumblr several hours per week or more; 52% of those aged 19-25 said the same about Facebook. Twitter and Instagram came in third and fourth, respectively, in each category. This doesn’t have to mean anything at the moment, but it’s an interesting finding for sure. Tumblr sometimes gets forgotten in the social marketing conversation, but if these numbers translate in any way to teens and young adults nationally, it might mean it’s time to treat the visual-heavy platform more seriously as a marketing vehicle.

It’s time for another round of US search engine rankings. Per comScore, December 2012 was no different from the rest of 2012, in which Google continued its dominance of the explicit core search market with a share of 66.7%, which, admittedly, was down 0.3 percentage-points from November 2012. Following Google were, in order, Microsoft sites (16.3%), Yahoo sites (12.2%), the Ask Network (3%), and AOL (1.8%). On the bright side, the other four all witnessed minimal to no gains in their explicit core market share, while Google did. A reminder, comScore defines explicit core searches as those that exclude contextually driven queries that do not “reflect specific user intent to interact with the search results”. comScore also reports that in terms of “powered by” searches, 69.1% of searches in December 2012 carried organic search results from Google, while 25.6% were powered by Bing; that’s a 0.2 percentage-point bump for Microsoft’s search engine.

~ EXEC MOVES ~

Real Media Group, a business unit of WPP’s 24/7 Media, has hired Danielle Andrews as a new Account Executive within its Technology Sales team. She will be responsible for working with publishers to sell the 24/7’s range of optimization solutions, including 24/7 Open AdStream, the company’s ad-serving technology, and Fivia, its order management platform. She will also work with publishers to sell on the Microsoft Ad Exchange, which is being made available thanks to a partnership struck between 24/7 and Microsoft. Reporting to Robert Nathanson, Real Media Group’s VP/Technology Sales, and will be based in the company’s NY headquarters.

AccuWeather has promoted Marie Svet to Chief Revenue Officer/Digital Media. She will oversee the entire advertising structure within the company, and will lead the ad monetization of AccuWeather’s ad inventory both domestically and internationally while continuing to lead ad operations and yield management. She will also set the ad monetization strategy for the company and be responsible for its implementation.


A CYNOPSIS MESSAGE


Honoring Top Sports Programs, Campaigns, and People…

It’s a NEW YEAR, so don’t forget to enter the
2nd Annual Cynopsis: Sports Media Awards
Entry Deadline: February 1
Late Submissions: February 8
Awards Event: April 2013 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.


~ WEBSITE OF THE DAY ~

For a long time, I’ve been an unabashed fan of The Artist Formerly Known as Ron Artist; aka Metta World Peace; aka the all-around insane guy who is also slightly misunderstood because of one unfortunate incident in Detroit involving a guy who looked a lot like Turtle from Entourage. So you can probably imagine my happiness when I found out over the holiday break that Mr. World Peace has decided to put his toes in the original video content game, while also being an active participant in one of the most enjoyable Lakers seasons in quite some time (my affection for Metta does not translate to the Purple & Gold, who, if you think about it, should really be called the Purple & Yellow). Anyway, over the holidays, World Peace launched a new show on The NOC YouTube original channel called Metta World Therapy. What’s the show about? Well, the man, myth, and legend sat down with children to talk about “important issues”. It would be impossible for me to describe to you how great of an idea this is.

Since its launch, which I believe was on Christmas Eve, the first episode has topped 24,000 views. That number could be a little bit more glamorous, but it seems to fall in line with what we’ve been seeing with respect to established celebrities producing and starring in original content for the web. That’s a different discussion for another day. But in the meantime, enjoy this piece of performance art, which is what I’m choosing to call Mr. World Peace’s first YouTube show.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
01.14.13

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JOB OPENING: RSRCH MGR/AMAZON STUDIOS/LA: Act as a strategic bus. partner to internal teams, leveraging rsrch to provide recommendations/analyses on film & series projects in dvlpmnt. 5+ yrs mkt rsch ind exp. [email protected] (1/19)

JOB OPENING: DIRECT RESPONSE AD SALES ASST/GMC TV/NY: Seeking a recent grad w/previous ad sales/advertising internship exp to asst DR ad sales dept. Strong Excel & multi-tasking a +. Must be very organized. Apply: [email protected] (1/19)

JOB OPENING: TEMP, AFFILIATE MKTG COORD/NYC: support the daily execution of admin and mktg functions for Smithsonian Channel. Support campaign tactics. Min 2 yrs exp, organized, detailed and media savvy. Apply www.sho.com/careers (1/19)

JOB OPENING: DVELOPMENT EXECS/(2 openings)/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected] 3+ yrs exp req’d (1/19)

JOB OPENING: MGR AD SLS RSRCH/Discovery/NY: Dlvps & mng US Hispanic Ntwrks’ ratings & demo perfm thru rsrch systems/synd rprts; Ad agency/tv exp; understand MRI/Simmons & Nielsen/Startrak systems; http://careers.discovery.com/#7092 (1/18)

JOB OPENING: VP CREATIVE/CREATIVE SRVCS/BET Networks/NY: Work w/creative team to dvlp effective creative within brand/budget. 10-15 yrs creative svc, on-air promo & prod exp cble/brdcst envir. Info/apply: http://betcareers.viacom.com (1/17)

JOB OPENING: DIGITAL AE/My Damn Channel/LA: EXP 2+ yrs digital media sales, Bachelor’s/Entertainment, Auto, Agencies, Brands, Sponsorships, new biz/Great opportunity w/leading online comedy destination. Resume to: [email protected] (1/17)

JOB OPENING: AP INTEGRATED ON-AIR BRAND CREATIVE/NY: Coord & supervise fast-paced day-to-day prod. Research, write, prod. integrated elements. Final Cut exp pref; Min 1-year TV promo expemail: [email protected] (1/17)

JOB OPENING: SALES PLANNING COORD/NY: Manage ad campaigns and coord sales ops within field offices. 1-3 yrs Sales Coord or Media Planning-TV/web/dig content exp. Resume to: http://gstv.iapplicants.com/ViewJob-389195.html (1/17)

JOB OPENING:  FT FREELANCE PROMO SCHED COORD/cable network/NYC: schedule daily promo assets and provide administrative support to fantastic team. Orgnzd, resp detail oriented a must. Resume: here (1/16)

JOB OPENING: DIRECTOR DIGITAL SALES RESEARCH/FOOD NETWORK/COOKING CHANNEL/HGTV/ DIY/NY: 8 yrs digital analytics and prim./secondary research; exp w/comScore, NetRatings, Omniture. Leader with strong pres. & writing skills. Apply (1/16)

JOB OPENING: SALES PLANNER/CBS Television Distribution/NY: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. Contact [email protected] (1/16)

JOB OPENING: AD SALES COORDINATOR/DirecTV/NYC: Support On-Air Ad Sales Team/Schedule ad media plans/Acct Maintenance BA Degree in Marketing 0-2 years exp/Sports Marketing Preferred/ Exp w/MS Excel www.directv.com/careers JobID: 1202151 (1/16)

JOB OPENING: AD SALES PLANNER/DirecTV/NYC: Create & Modify Sales Proposals/Client Mgmt./Scheduling & Inventory Mgmt. BA Marketing (or related) 2+ yrs exp Ad Sales/ Exp w/Ad Sales Apps+Buying & Planning www.directv.com/careers JobID: 1201799-M1 (1/16)

JOB OPENING: SR MGR AD SALES PRICING & PLANNING/DirecTV/NYC: Lead & execute pricing & inventory initiatives/Quant Analysis for Inventory Mgmt. 8-10 yrs exp Media&Ad Sales/DealMaker/Budgeting + Forecasting www.directv.com/careers JobID: 1201799-M1 (1/16)

JOB OPENING:  SR. DIRECTOR, MEDIA/A+E Networks/NY: Will direct all facets of paid and social media strategy in support of tune-in and brand focused initiatives for A&E and Bio. Full Info/Apply: http://www.aenetworks.com/careers (1/16)

JOB OPENING: AD SALES MKTG FREELANCER/TRAVEL CHAN/NY: Dir-level freelance. 3-6 mnths; creative writing, strong PPT skills, brainstorming & idea-generation; & strong knwldg media/cable/creative process.  [email protected] (1/16)

JOB OPENING: SR. RESEARCH ANALYST/New York City: Provide services to all research dept. internal clients through analysis & tracking of standard & custom reports. More info & apply: http://www.hallmarkchannel.com/jobs (1/15)

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JOB OPENING: MGR. AD SALES MARKETING/NBCUNIVERSAL/NYC: 5 month consultant role with Ad Sales Marketing at Syfy. 3-4 yrs. exp in agency/media/sales org. Sponsorship exp req’d. CV: [email protected] (1/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER INTERNSHIP CREDITS ONLY: SALES INTERN/Woodbury, LI: Intern will gain experience with all facets of creating Optimum Homes & Autos channel & website. College credit. See full posting and apply to www.cablevision.jobs req 15503BR (1/15)

WINTER INTERNSHIP CREDITS ONLY: WRITER/Magnet Media Originals: Enthusiastic & bright individual w/writing skills. Candidate will bring a knwldgbl passion for web video & a strong sense of storytelling thru web video. Resume/cover: [email protected] (1/15)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: UPFRONT EXPERT: writer/producer/director – comedy/drama/reality show presentations, sizzles, EPK interviews, graphics, etc. Site: http://www.creativelifeguard.com Contact: [email protected] (310)849-8596 (1/19)

SITUATION WANTED: MUSIC & SPORTS ENTHUSIAST: 8 yrs. of experience. Looking to work with talent and creating branding/marketing opportunities. Business & entertainment savvy. Looking in NYC or LA. Contact: [email protected] for hiring (1/17)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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