Monday, February 28th, 2011

Cynopsis: DIGITAL

02/28/11

Good morning, it’s Monday, February 28, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Google has long been accused of purposely allowing content farms such as eHow and other spammy third-rate content sites to game its algorithm to appear high up in its search rankings. (Google benefits when such sites are visited via its AdWords program.) The company announced it has modified its system to pull up more “high quality” sites, a change that “noticeably impacts” 11.8% of its queries, according to a blog post.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
After Amazon’s purchase of LoveFilm, Google seems eager to step up its movie streaming plans across the pond. Its YouTube subsidiary may actually launch a streaming movie service in Europe, specifically in the UK, before trying one stateside, according to a NYPost report. Google has already put aside $100 million for content deals with major and indie studios to help supply a subscription video on demand product. Yet, some studios would still like the company to do more to strengthen DRM protections to prevent unauthorized content usage.
 
People magazine became the first celebrity publication to attract 1 million Facebook fans, thanks to a concerted push including contests such as the “Sexiest Man Alive” campaign in Nov. Other recent People digital milestones include 1 billion monthly pageviews on People.com and nearly 4 million Twitter followers across multiple accounts.

 
~ INNOVATORS & START-UPS ~

 
Facebook is testing out a new thematically-organized privacy policy, designed to be visual, interactive and easier to understand. The “re-imagined prototype,” developed with advice from regulators, users and privacy experts, according to a blog post on the Facebook Site Governance page, also includes a useful selection of Google Labs-style videos explaining such mysteries as why you see the ads you see. The release comes a day after Facebook responded (agreeably) to an FTC report in Dec. that called for a framework to balance privacy interests with the drive to innovate.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
Another day, another privacy snafu for Google. House Energy and Commerce Committee members Joe Barton, (R-Texas), and Edward Markey, (D-Mass) have called for further investigation into information collection practices around Google’s annual Doodle 4 Google kids’ drawing contest after a Huffington Post editorial by documentarian Bob Bowdon ranted that the purpose of the contest was to build a nationwide database of names and addresses of American Children. The contest’s parental consent form (since updated) originally called for each child’s name, address, city of birth as well as the last 4 digits of their social security number.
 
News Corp.
is wading further into the social gaming space with the purchase of San Francisco-based Making Fun, a deal actually engineered last Nov. but not announced until last Friday. Making Fun GM John Welch and CTO Lee Crawford will continue to run the company, which is seeking to recruit developers to create games for social networking platforms and digital devices.
 
Motorola Mobility filed suit against Tivo in a Texas court on Friday questioning its “time warp” patents and claiming the company’s infringed on several of its patents related to DVRs, per Bloomberg. The complaint contends that Motorola customer Verizon’s set-top boxes do not in fact utilize Tivo patents, which Tivo claimed in a lawsuit leveled at Verizon in 2009.
 

~ TRENDS, RESEARCH, ETC.  ~

 
Europe saw an uptick of 10.9% in social networking penetration last year, according to a ComScore whitepaper – the highest jump seen in any global region in 2010. Facebook was the leading social networking sites in 15 out of 18 markets, (local social networks in the Netherlands, Poland, and Russia continued to retain their majority share in their perspective markets.) Other findings included:

  • The Netherlands and the UK led in engagement, with users in both markets spending approximately 25% more time online than the European average of 24.3 hours
  • there was significant growth in video viewership to TV sites in Europe, with 16.3 million viewers watching videos on TV sites in Germany in Dec., for instance, up 14% y/y
  • Display ads reached 97% of users in the UK, France, and Germany in December 2010, with Social Networking the leading publisher category serving display ads
  • Hot selling Android and Apple smartphones helped Smartphone penetration jump to 31% in the UK, France, Germany, Spain, and Italy in 2010

 

~ GADGETS & APPS ~

 
Apple
‘s iPhone 4 seems to be experience the same “death grip” problems on the Verizon network as has on AT&T, according to Consumer Reports. Holding the phone in the palm of your hand and covering up the internal antennae with your fingers can cause dropped calls or weak signals.
 
Following similar apps from Comcast, Verizon, Tivo and Dish, DirecTV is getting ready to launch an iPad app that will act as a programming guide, DVR proxy and advanced remote control. The app will also allow users to customize the home screen to focus on the schedules of their favorite channels and sports teams. 
 

~ EXECUTIVE MOVES ~

 
iN DEMAND has promoted Emilio Nunez to SVP/Movies & Original Programming, charged with overseeing programming strategies and deals for the company’s Movies on Demand service. Emilio reports to Michael Berman, EVP/ Programming and General Counsel and is based in the firm’s New York headquarters.
 


~ WEBSITE OF THE DAY ~

 
The lead up to the Oscars this year was fueled by a number of social media analytics firms that tried to predict the results by measuring sharing and sentiment on services such as Facebook and Twitter. (For instance, Marketwire’s social media analytics firm Sysomos utilized its platform to analyze the popularity peaks and valleys of the best picture nominees and found that “Inception” dominated conversations but that “The Social Network” edged it out in terms of positive sentiment.) NYMag.com’s Vulture cultural blog is now enlisting Trendrr‘s weird science to rank the most highly anticipated cultural events on the horizon, tracking Twitter and blog activity and re-ordering the list every 24 hours based on the latest activity. Matt Damon/Emily Blunt Hitchcockian yarn “The Adjustment Bureau,” due out March 4, currently tops the movie list.
 
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
02.28.11

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: DIG. PRIMARY RSRCH DIR/NBC Universal/Longwood FL: lead custom prgrmng & sales rsrch projects on NBC.com, NBCSports.com & NBCOlympics.com & corp. initiatives such as mobile, online video & VOD apply: nbcunicareers.com (3/5)

JOB OPENING: RESEARCH ANALYST/NFL/NYC: Asst Rsrch Dir in daily resp & w/dvlpmnt & reporting on aud ratings for NFL games. BA degree and 2+yrs rsch exp. Strong organz’l & interpersonal skills. Apply to nfl.com (3/5)

JOB OPENING: CREATIVE COMMUNICATIONS DIR/AOL/NY: Looking for a creative Communications Director with 8+ yrs exp in the women’s content space, public relations/corp comm/media. Apply: http://corp.aol.com/careers , Requisition 119996 (3/5)

JOB OPENING: ACCT EXEC, DR SALES/DIGITAL NETWORKS -Qubo, ION Life/NY: Req 2 yrs DR Sales, strong oral/written skills, est relationships & interact w/clients. EOE Full Ad http://www.ionmedianetworks.com/page.php?p=careers&job=1264 (3/5)

JOB OPENING:  CASTING DIRECTOR, NYC  needed ASAP. Cast real people/families for a travel-style show. 5+years exp mandatory. You should be the best researching most convincing person on earth. [email protected]  (3/5)

JOB OPENING: SUPERVISING PROD/MTV/NYC: Strong writing skills; able to mng a team; give creative notes on rough cuts, oversee sev episodes at once.5 yrs exp prod’g docu-series/reality. Resume/cover: [email protected] (3/4)

JOB OPENING: DIRECTOR, MARKETING/TELEMUNDO/UNIVERSAL CITY:  Please visit www.nbcunicareers.com for more info. job#344BR (3/4)

JOB OPENING: PRODUCT MANAGER/EPIX/NY: ID Emrging techn/consumer needs analysis, mrkt sizing & comp analysis/HTML,CSS & JavaScript/ Create & maintn prod vis/Min 2-5 yrs prod mgmt sftware dvlpmt exp/ http://corp.epixhd.com/jobs/ EOE (3/4)

JOB OPENING: DIRECTOR, PUBLICITY/Mun2/UNIVERSAL CITY:  Please visit www.nbcunicareers.com for more info, job#342BR  (3/4)

JOB OPENING: CONSULTANT, BRAND STRATEGY/INTEGRATED MKTG/truTV/NY: Dev strategic integrated mktg concepts & mng projects in support of ad sales 5+ yrs brdcast/cable integrated mktg exp. Apply: [email protected] (3/4)

JOB OPENING:  SALES ASSISTANT DIRECT RESPONSE AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising preferred to asst Direct Response team. Prof w MS Office req. See full posting and apply @ www.hallmarkchannel.com (3/4)

JOB OPENING: TRAFFIC COORDINATOR AD SALES/Hallmark Channel/NY: 2+ yrs related exp. Experience w/databases & proficiency w MS Office req. See full posting & apply @ www.hallmarkchannel.com (3/4)

JOB OPENING:  SALES ASSISTANT AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising pref to asst Acct Execs/Sales Planners to svc clients. Prof w MS Office req. See full posting and apply @ www.hallmarkchannel.com (3/4)

JOB OPENING: COORD PROD/NYC Prod Co:  Mng three casting dir/3 diff series. Highly orgnzd. Exp in either prod management, production, or development positions in TV.  TV exp a must & casting exp a +.  Resume/cover: [email protected] (3/4)

JOB OPENING: MULTIMEDIA DESIGNER/QVC/WEST CHESTER PA:  has immediate Multimedia Designer opportunities to support mobile apps, interactive TV, etc. Exp w/mobile a must. View job descr & apply at www.qvc.com/careers (3/3)

JOB OPENING: CORP COMM MGR/Univision/NY: 5+ yr exp. TV background pref’d. Generate ratings releases & coverage. Dvlp & execute press materials & strategic media plans. Interest & exp in sports media a +. [email protected] (3/3)

JOB OPENING: PROJ MGR RSRCH/ATL: Mng jr staff members & asst Rsrch Dir in completion of complex special projs. 5+ yrs brdcst and/or cable TV rsrch or another media-related field a must. BA deg req’d. Resume: [email protected] (3/3)

JOB OPENING: DIRECTOR TECHNICAL SERVICES/LA: Saban Brands seeks to lead content mngmnt, asset mastering & operational workflow for WW distribution, vendor relations, near/long term asset storage & security: [email protected] (3/3)

JOB OPENING:  DIRECTOR/NAT’L ACCTS/AFFILIATE/Scripps Networks/KNOXVILLE, TN. Support neg primary agreements/renewals, lead neg on new media/non-linear agreements, collaborate on strategy on Key Acct’s, www.scrippsnetworks.com #2171 (3/3)

JOB OPENING: EXP’D PT MEDIA ADMIN ASST/NYC: Light office mgmt & exec support to CEO & team. Ability to work independently; Must have good written/verbal comm skills; Prof. in MS Office. Send resume: [email protected] (3/2)

JOB OPENING:  AFFILIATE OPERATIONS ASSISTANT/Sportsman Channel/New York office:  Great opportunity for college grad to learn all aspects of back office cable network operations.  Apply www.thesportsmanchannel.com (3/2)

JOB OPENING: SENIOR MANAGER, CRM/WWE/Stamford, CT, As critical strategist, drive evolution of CRM programs & capabilities, including targeted advertising & audience marketing, customer retention/loyalty, etc.- www.wwe-careers.com (3/2)

JOB OPENING: AD SALES ASST DIR RESPONSE/GMC Cable/NY: We are seeking a recent grad w/ previous ad sales/advertising internship exp to asst direct response & pd prgrmng dept. Strong Excel & multi-tasking a +. Apply: [email protected] (3/2)

JOB OPENING: DIRECTOR COMMUNICATIONS & MEDIA RELATIONS/Hallmark Channel/New York: 12 yrs exp w/PR/Communications. Prior leadership exp managing PR/Communications function. See full posting and apply @ www.hallmarkchannel.com (3/2)

JOB OPENING: SR MGR ADVERTISING SALES RESEARCH /DIRECTV/New York, NY or El Segundo, CA and AD SALES RSRCH ANALYST/DIRECTV/ New York, NY or El Segundo, CA For add’l info: www.directv.com/careers Job# 1100255 and Job# 1100319 (3/2)

JOB OPENING: SR EXEC. WEB PRODUCER/Owings Mills, MD: Mng web proj. & people. Exp: 5+ yrs web prod, online tech for formal/informal  education,  interactive dev using Flash, online course dev. using Moodle. www.mpt.org/careers (3/2)

JOB OPENING: SR ANALYST/BRAVO/NYC: Provide top line, detailed analyses covering Bravo’s online properties & competitors. Produce traffic estimates & rationale for sales.2 yrs online rsrch, exp w/Omniture. www.nbcunicareers.com 942BR (3/1)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Network/LA: AE w/ 5+ yrs national cable ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (3/1)

JOB OPENING: AFFIL MKTG MGR/ATL: 3+ yrs affil mrkting.Key Industry contacts req. Exp. w/Excel/Ppt/Keynote/Illustrator. Prior exp. with dev. & impl. trade shows. Prov mrkting/sales supp to Affil team. Res: [email protected] (3/1)

JOB OPENING: AFFIL MKTG COORD/ATL: Prior mktg exp.Strong org skills w/event plan’g exp. Exp. w/ Excel/Photoshp/Ppt/Keynote/Illus.Prior exp. w/ dev. & impl. trade shows. Prov admin supp to Affil Mktg team. Res: [email protected] (3/1)

JOB OPENING: STAFF ACCOUNTANT/OVATION/ARTS TV/Santa Monica.Monthly invoicing.Maint Affil DB. JE’s. Monthly closings & financial statements.BA deg Acctg, Finance, Busn Admin. 3-5 yrs exp. Email resume: [email protected] (3/1)

JOB OPENING: OPERATIONS MGR/NewsOne/NY: To support/maintain day-to-day technical ops of the NewsOne systems. Maintain & grow NewsOne affiliate/client website NewsOneNET. apply at: disneycareers.com ID 275299 (3/1)

JOB OPENING: DISNEY MEDIA SALES & MARKETING/NYC: Integrated cross platform sales org, create customized ads for assets in TV, Online, Radio & Print has Research jobs: Please apply at: disneycareers.com Req # 260250/274875/274920 (3/1)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SALES MARKETING INTERNSHIP/Univision: provides practical experience in the communications industry and teaches daily operations within sales and marketing for Univision.com. Send resumes to [email protected] (3/5)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: TALENT/DEV/LA: High paced digital content co. spec. in mobile & online platforms.Detail orientd/str written/oral comm skills.Mac, Excel, PP. Interface w/prod/sales/distrb. Contact 310-806-6410 [email protected]  (3/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: 10xEmmy winning CREATIVE PRODUCER in ATL seeking freelance. Great with clients. 16yrs in promo/creative TV. Also award winning ON-AIR HOST/EMCEE-see www.theacc.com/roadtrip email: [email protected] (3/5)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY, PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/4)

SITUATION WANTED: WRITER’S ASSISTANT: Aspiring TV writer new to LA from NYC. Excellent Variety/USA Today reviews; Austin Film Festival/Nicholl quarter finalist. Work references available. [email protected] (3/4)

SITUATION WANTED:  MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs experience in entertainment. Extensive background in managing people, sophisticated financial modeling and executive presentations. [email protected] (3/3)

SITUATION WANTED: Experienced TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/2)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (3/2)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL or TV Ad Sales/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (3/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/1)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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