A CYNOPSIS MESSAGE FROM WE tv

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Cynopsis: DIGITAL
02.25.13

Good morning. It’s Monday, February 25, 2013, and this is your first early morning digital briefing.

Samsung has unveiled its iPad Mini competitor, the Galaxy Note 8.0. Featuring an eight-inch touch-screen with a 1,280 by 800 pixel display, the Note 8.0 will be powered by Android 4.1.2 and armed with either 32GB or 64GB of storage. Other features include “Dual View,” which will allow users to split the eight-inch screen in order to access multiple apps at the same time. The “Smart Remote” remote functionality will enable users to control their TV set, set-top box, and/or DVD and Blu-ray player, as well as access an electronic programming guide. Samsung did not disclose how much the tablet would cost, but said it will be available beginning the second quarter of 2013.

The nominees for the 2013 International Digital Emmys have been announced. The winners will be awarded during a special ceremony at MIPTV on April 8 in Cannes. The nominees are:

• Digital Program/Children & Young People: dirtgirlworld (mememe productions, dirtgirlworld productions, and Screen Australia); Jongo Love (Well Told Story); Malhacao TV Orelha (TV Globo); Web vs. Celebrity (ZDF tivi)
• Digital Program/Fiction: Amor Eterno Amor (TV Globo); Guidestones (3 o’clock.tv and iThentic); The Spiral (Caviar and Casa Kafka Pictures, among others); Temps Mort 3 (Societe Radio-Canada, Productions Babel, and Tou.TV)
• Digital Program/Non-Fiction: All Connected (New Sock and Channel 10); Entertainment Experience (FCCE and Ziggo); The Great British Property Scandal (Tiger Aspect, The Project Factory, MySociety, and Channel 4); and Supermodelme (Refinery Media, Tigergate, and Mediacorp Channel 5)

As part of the partnership signed last year between Maker Studios and Snoop Dogg’s YouTube channel WestFestTV/Cashmere Agency comes a new series called Dime of the Month. Hosted by Rebecca Prince, the show is described as a “Snoopified” parody of popular beauty and fashion competition shows, judged by a rotating panel of music, film/TV, and YouTube celebrities. The first of thirteen episodes premiered at the end of last week, with new offerings debuting monthly. The winner will get the chance to appear in a feature film with the rapper.

Break Media’s new YouTube channel AWE Me (Amaze, Wow, Educate Me) aims to create Discovery-like science programming for online viewers. The channel launched last week with a series called Man to Arms. Created and produced in-house by Break Media, the show features Hollywood blacksmith Tony Swatton as he creates real-life versions of iconic pop culture weapons. Mitch Rotter, EVP/Programming for Break Media shares that other AWE Me programming on the pipeline includes Dropping Science, which will feature home science experiments, and an “untitled sleight of hand show,” in which a magician performs tricks.

Video discovery service Fanhattan is now available online, offering an index of more than 1 million film and TV titles as well as a guide to more than 150,000 titles across 29 video services, including SVOD providers, EST services, and free, ad-supported sites like those from a TV network. Users have the ability to search for new content by title, actor, or director. They will also have the option to create a “WatchList,” to alert them when a specific film or TV show becomes available on any of Fanhattan’s partner services.

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A CYNOPSIS MESSAGE

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Fox Broadcasting is going after Dish Network again. The broadcaster has filed for a preliminary injunction against Dish Network’s Hopper with Sling box, which uses Sling Media technology to enable consumers to record and watch live programming on the go. In its court filing, Fox said, “Dish’s license agreement with Fox gives Dish only the limited right to retransmit Fox’s live broadcast signal over Dish’s satellite television distribution system. It explicitly prohibits Dish from retransmitting or authorizing anyone to retransmit Fox’s signal over the internet. It also explicitly prohibits Dish from authorizing anyone to copy Fox’s programming other than for private, in-home use. Paying Dish for a satellite television subscription does not buy anyone the right to receive Fox’s live broadcast signal over the internet or to make copies of Fox programs to watch ‘on the go,’ because Dish does not have the right to offer these services to its subscribers in the first place.” A hearing has been set for March 22.

Add Firefox to the list of companies that want to take a slice out of Apple and Google’s commanding share in the market for worldwide smartphone operating systems (OS). The browser maker unveiled a new web-based, open-source OS for mobile devices, which will be released in June. Due to its open-source nature, developers will be able to build and offer apps directly to users, without needing to share revenue with Firefox. Firefox has already inked deals with worldwide wireless carriers like Deutsche Telekom and Telefonica as well as manufacturing brands like LG and Huawei. It plans to initially roll out the OS in emerging markets in Latin America, Eastern Europe, and Asia.

The latest Mobile Mix report from Millennial Media provides a comprehensive look back at mobile trends in 2012.To probably no one’s surprise, Apple and Samsung claimed the top two spots as the leading smartphone manufacturers on Millennial’s platform; both companies increased their share of impressions by about 5% year-over-year. Other key data:

• The iPhone (all editions) was the top phone on Millennial’s platform, with its share of impressions growing 72% year-over-year. The second-place phone, the Samsung Galaxy S, grew impressions 182% year-over-year.
• Smartphones accounted for 75% of impressions, up from 68% in 2011.
• Non-phone connected devices such as tablets and e-readers represented 20% of impressions on the Millennial mobile ad platform in 2012, up from 15% in 2011.
• iOS accounted for 58% of tablet impressions, with Android accounting for 41%.

Worldwide smart TV shipments reached 66 million units in 2012, up 27% from the 52 million that were shipped in 2011, according to new data released by IHS iSuppli. This means that over one out of four TVs shipped in 2012 were smart TVs. “Despite a decline in global television shipments in 2012, consumer demand for internet-connected televisions soared during the year — and the surge in sales shows no signs of abating,” said Veronica Thayer, TV Systems Analyst at IHS. Looking ahead, IHS iSuppli forecasts the smart TV market to grow to 141 million shipments and 55% of the global TV market by 2015. By 2016, the smart TV market will increase to 173 million shipments, according to IHS.

Rightster and IMG Fashion report that the online audience viewing their live streams of Mercedes-Benz Fashion Week earlier this month increased by more than 170% when compared to the September 2012 event. In addition, the companies report that 24% of video views occurred on mobile devices. The average viewing time per user during live shows was around 12 minutes.

For today’s Q&A, I spoke with Brian Fitzgerald, Co-Founder and President of Evolve Media Corp., a “vertical publishing company” that operates a network of interest-based sites targeting specific audiences, all of which have a combined reach of more than 95 million unique visitors per month (comScore). Tomorrow, the company re-launches its male-centric publishing brand, CraveOnline, to offer a better user experience for consumers and a better ad experience for brands seeking to engage with those consumers. Here’s the lowdown.

Can you give us a preview of CraveOnline’s re-launch?

We have a new “Most Craved” platform, which will power our content and distribution across the network. We’re able to track which pieces of content are being consumed and which topics are trending across the network. Then we seed relevant content within the right contextual environment so we hit the appropriate audience, the one that’s already demonstrated their enjoyment. Once we’ve done that, we expose them to other enthusiast destinations across CraveOnline that they might also be interested in. That way, we’re able to not only drive higher engagement with the content itself, but also more time-spent across our portfolio of sites.

You’re not the only company offering access to male and female audiences. If I were an agency, how would you describe Evolve’s competitive edge?

Agencies tend to hyper-focus on buying reach efficiently by buying the leading site in a category. While that makes sense, the reality is that the bigger a site gets, the broader and more watered down its audience becomes, which, as a result, turns the site into a media company; it starts investing back into traffic acquisition and SEO. It becomes more about numbers, and a byproduct of that is a less engaged audience.

Evolve’s approach is different. If you look at any of our sites, the direct navigational traffic – those people who visit the site by typing the URL directly into the browser – sits at 40%. Search is the lowest form of referral traffic. That’s wildly different from traffic breakdowns of large publishing sites. We have very concentrated communities that are emotionally and vocally connected. That’s real engagement.

Because we’re a leader in enthusiast categories, when we aggregate all of those enthusiasts, we have a pretty large audience. The way we operate CraveOnline is similar to how TotallyHer reaches females. So for marketers, we provide not only the benefit of an unduplicated audience that they can’t reach with the traditional bell-weather publishing groups, but we also offer scale — the ability to reach niche audiences in conjunction with broader male and female demos.

Tell us about SpringBoard Video.

It’s a proprietary video CMS. We syndicate content across 500 partner sites by working with the editors to embed relevant videos into individual articles.

We’re also doing a form of social video with SpringBoard. Clients come to us with their own branded content and we work with them to get that video seeded across our publisher and partner network. That’s capable of driving great amounts of user-initiated engagement.

A lot of what Evolve does feels like a form of native advertising.

That’s one of those terms that recently caught fire in the industry, and everyone ran with it. We feel we’ve been doing “native advertising” – working with advertisers to develop and launch content-led programs – for the last 14 years. And what we’re doing with the Crave re-launch tomorrow and the TotallyHer update in two months, is web 3.0. We know, for example, when a woman visits a parenting site and what she’s interested in that moment. But we also know she’s eventually going to leave. So if I’m able to surface content to her that she would find relevant, she’s likely to click through to it and stay on the site longer. That cycle of engagement, that intersection between consumer and content, is very web 3.0.

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A CYNOPSIS MESSAGE

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If you’ve been anywhere on the tech or social media side of the web in the past month, you’ve probably heard about Vine, Twitter’s new video app that allows users to take six-second clips and share them with friends and followers. Without going into too much detail, Vine ran into an issue when it discovered that some of its users were posting and sharing NSFW clips, all of which were easily accessible, something that’s not conducive to the long-term success of a social media app/service. Since then, Twitter’s been vigilant in cleaning out the dirt, and Vine is slowly returning to what it was meant to be: A method for friends to share quick video clips with each other. It’s difficult to say what sort of business value the app will have going forward. A case can be made that since it has a direct integration with Twitter, Vine can be a useful tool within social media campaigns and contests that directly engage with users. It should be pretty clear, pretty soon. Until then, we’ll see in which direction the Vine grows.

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A CYNOPSIS MESSAGE

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Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
02.25.13

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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