Monday, August 20th, 2007

Cynopsis: DIGITAL


Good Morning, it’s Monday, August 20, 2007 and this is your first early morning digital briefing. 

Media Rights Capital‘s digital arm struck a deal to use Google’s AdSense network to monetize and distribute branded content. Family Guy creator Seth MacFarlane and That’s So Raven star Raven-Symone have signed on to create original online content.  MRC Digital will finance by selling online sponsorships integrated with the original videos. Banner ads, pre-rolls and other kinds of digital ads will be served by AdSense across multiple sites.


CBS Mobile is teaming up with Verizon Wireless and MediaFLO USA to launch a new Big Brother 8 mobile channel, offering V Cast subscribers 24/7 live coverage from inside the Big Brother home. Additional mobile offerings around the show include full episodes, highlight clips, breaking house alerts and daily insider summaries. Coverage will continue through the season finale on Sept. 18. 
Comedy Central’s
The Daily Show with Jon Stewart launches “Operation Silent Thunder” this week, broadcasting special reports filed directly from Iraq. The segments will be available on for viewing with URL and embeddable links the day after they air on the network.  
The National Academy of Television Arts & Sciences announced its call for entries for the 59th Annual Technology & Engineering Emmy Awards, awarded to interesting interactive, broadband, net-based or IPTV-oriented content. Entries can be submitted online, with a deadline set for September 20. The Emmys will be awarded at NATAS’ annual gala at CES on January 7. Go to for a full list of categories.


Raw, uncensored video entertainment site No Good TV is shopping a latenight linear TV franchise, according to Variety.  The site specializes in profanity-laded interviews with celebrities who are usually sitting down to promote their latest releases. Late Show With David Letterman producer Robert Morton has signed on to executive produce the project, along with, Endeavor and 3 Arts Entertainment.
Video sharing site MetaCafe launched a Facebook application, allowing users to watch videos and grab them to share and embed elsewhere. The application allows users to view the most popular videos within their Facebook network and search the entire archive on
Facebook launched the Facebook Diaries project with Comcast’s Ziddio, featuring real life video submissions from Facebook users. Clips can be submitted on and can be viewed on either site or via Comcast’s VOD platform. (Registered Facebook users can view them at New episodes based on different topics will be added each Thursday.


Sony is working with Waste Management’s Recycle America program to help customers recycle Sony TVs, computers and other electronics equipment. The Sony Take Back Recycling Program will accept devices at 7 drop-off centers throughout the country, taking Sony equipment for no charge or competitors’ products for a nominal fee. A list of drop-off centers can be found at
has begun the practice of cutting off users who try to download files from P2P file sharing site BitTorrent, reports the blog TorrentFreak. Cable MSO and other ISPs have long limited bandwidth for heavy P2P users, but this new practice is preventing BitTorrent users from completing downloads by severing the connection between the BitTorrent client software and other peers contributing content. Comcast is utilizing an application provided by Sandvine to choke BitTorrent traffic, according to the blog.
American Airlines filed a lawsuit against Google accusing the search giant of selling search words to competitors that use AA’s name, trademarks or service marks to grab users attention.
The NAB weighed in on the “white space” debate, agreeing with the FCC that wireless broadband devices would indeed interfere with broadcast signals. The association is asking further tests of such devices, requested by Microsoft, be delayed until the DTV transition in 2009. The NAB estimates portable devices could disrupt as many as 15% – 20% of viewers who watch TV over the air.


UK-based WPP reported digital revenue from group agencies OgilvyOne, Wunderman, rmg:connect, G2, GroupM, Milward Brown, RI and Lightspeed increased by 10% during the first half of 2007 compared to the same period last year. Revenue from PR activities was up 14.8% due to the “positive impact on the sector’s growth of social networking on the web.” North America accounted for 38.5% of the group’s revenue during the period.


The 19 largest cable and telco providers added a combined 1.7 million new high speed internet subscribers during the second quarter, according to Leichtman Research Group. The top providers now collectively account for 58 million subscribers, representing about 94% of the market in the U.S. Growth is leveling off, with only Charter recording more net broadband additions compared to second quarter last year. Telcos added about 925,000 new subs – 54% of the net new additions. But cable still serves 31.5 million broadband customers vs. telco’s 26.4 million subscribers.
A new Harvard study released by the Joan Shorenstein Center on the Press, Politics and Public Policy concludes that the internet is redistributing news audiences at a rapid rate with the biggest gains in coming to non-traditional providers including news feeds, search engines and bloggers. Traffic to national web portals such as and are also increasing, by 10% on average during the past year. The trend threatens daily newspapers and local news organizations the most as national brands tend to eclipse local ones on the web.


The Errant Aesthete is a blog for culturally curious, high-brow web surfers. Its anonymous postings call attention to notable events and trends in art, food, politics and entertainment with wit and verve, if not a little snobbery. (It boasts of sporting “a refined sensitivity toward all things beautiful, exquisite, deliciously de rigueur.”) At any rate, it is beautifully presented and will appeal to the Upper West Sider in us all.
Thanks to: Anna Crow Crowe Creative Inc. 
Correction/Clarification: In last Friday’s item about the Skype outage, Teleblend was referred to as having acquired former customers of the shuttered VOIP service SunRocket. In fact, SunRocket’s liquidators only recommended Teleblend (via countless emails) as an alternative to its users – there was never a former acquisition completed.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:  Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: PRODUCTION/COORDINATOR Comedy Central & Spike TV, NY, NY: Self starter w/ TV post-prod exp. Attention to detail, strong written, communication & MS/Office skills. Apply: [email protected] (8/25)

JOB OPENING: MANAGER, AD SALES MARKETING fuse TV/NY: Executes Ad sales upfront, communication, and trade strategies. 5+ yrs exp within a network or cable tv, ent, media or ad agency is required. Apply @ [email protected] (8/25)

JOB OPENING: MGR, INTEGRATED MKT fuse TV/NY: execute multi-platform integrated mkting opportunities for potential/existing Ad Sales clients. 5+ yrs exp in a network/cable tv, ent, media or ad agency req. App @ [email protected] (8/25)

JOB OPENING: VP, DEVELOPMENT-NBC UNI/Universal City: Work w/ EVP to develop TV programming, enhance relationships w/ broadcasters. Degree w/ min4 yrs related exp. keyword job#618712. (8/25)

JOB OPENING: SYNDICATION ACCOUNT EXECUTIVE/IMG/NY: 2-3 yrs television/syndication sales experience, strong presentations skills, highly organized, some travel required. Email resume — [email protected] (8/25)

JOB OPENING: SALES ASST/VERSUS/G4/CHI: Support sales/ plan’g staff w/daily maint of nat’l ad accts & other office duties.Strong PC skills &Strong comm. Skills and attn to detail a must.BA req’d: [email protected] (8/25)

JOB OPENING: EXEC PROD/VIEWPOINT CREATIVE/LA: 4+ yrs Exec Prod w/ cbl & ntwk mktg & promo exp. Strg biz, intrprsnl, client & judgment skills required. Must be collaborative. Resume & salary hist. to [email protected]   (8/25)

JOB OPENING: VIDEO ANALYST/ Operations/iTVX/Westchester, NY: Product Placement Measurement Company seeks individual editing background, good organizational skills, good visual discrimination skills. Reply to [email protected] (8/25)

JOB OPENING: MANAGER PR/Marketing/iTVX/Westchester, NY: Product Placement Measurement Company seeks individual with excellent writing skills. Experience in PR, Internet and Blogging required. Reply to [email protected] (8/25)

JOB OPENING: RESEARCH ANALYST/NCC/NYC: 1+ yrs Ad Sales Research required. Knowledge of Quant & Qual data. Ability to prioritize & multi-task.
Email: nccr&[email protected]   (8/25)

JOB OPENING: TV Buyer/KD&E Inc./NY: 3+ yrs exp in national & local TV buying. Detail Oriented, Excellent organizational skills, multi-tasking, Responsible for Negotiating and maintaining buys. Go to (careers) (8/25)

JOB OPENING: INTERACTIVE SALES OPERATIONS ASSISTANT/Oxygen/NY: Work to fulfill Online and VOD schedules. Candidate w/strong computer and internet skills 1+ year cable or online experience. Resume to: [email protected] (8/24)

JOB OPENING: TEMP DIR SCHED/SUNDANCE CHANNEL/NY: 3-5 yrs sched exp. Plan all inventory; plan/sched all day parts on net. Oversee scheduling of sponsorship spots. Plan monthly VOD offerings. Resumes to [email protected] (8/24)

JOB OPENING: ACCOUNT EXECUTIVE/Nielsen Media Research/San Francisco, CA: Media-focused sales professional. 3+ years exp w/strong analytical skills. Interested candidates can apply on line at position #4583 (8/24)

JOB OPENING: ACCOUNT EXEC. AD SALES (LOGO TV)-/MTV Networks, NY NY: 5yr Exp in Media Sales/Consumer Mktg based selling/Non Rated Channel/Heavy Client Volume/apply on-line EOE/M/F/D/AAP (8/24)

JOB OPENING: PRODUCTION/PRODUCTION COORDINATOR  A&E Television Networks, Stamford, CT: Work closely with Production Management to support fast-paced production department. Apply [email protected]   (8/24)

JOB OPENING: ASSOCIATE DIRECTOR, AD SALES RESEARCH/FX & Fox Reality/NY: Provide ad sales with qual & quant insights for traditional & new media; 4+ yrs cable/broadcast rsch; strong presentation & writing skills, (8/24)

JOB OPENING: ACCT EXEC/Atlantic Video/ DC: Self directed prof. for broadcast & corp mkts studio/remote prod. Solution oriented/consultative style is key. 3+ yrs exp TV Prod/post-prod exp strong+ Apply at (8/23)

JOB OPENING: ACCT EXEC/LA: Negotiate & sale nat’l commercl time. Dev multi-platform mktg across Prime, News, Digital & more. Degree, 5yrs+ brdcast/cable/dgtl sales, advtsng agcy. Trvl. Apply at: job# 104727. (8/23)

JOB OPENING: WRITER/PRODUCER/Current TV/SF, CA: 2-3 yrs exp. FCP proficiency. Write, direct, produce & edit original promos. Copywriting & conceptual skills. Motivated & deadline oriented. [email protected]. EOE (8/23)

JOB OPENING: RESEARCH ANALYST, COURT-TV/NYC: Create & execute research in support of programming. Market Research/Media Math/MS Office req, as well as passion for TV. Apply: [email protected] (8/23)

JOB OPENING: MANAGER, SCHEDULING/NY, NY: 5 years experience in programming or entertainment/media industry, Assist Director w/Movie Scheduling research/ Upfront and long term planning, log on type 615665. EOE (8/23)

JOB OPENING: SENIOR FLASH DEVELOPER/Universal City: will be responsible in owning, leading and developing rich media applications through QA, Production and Post Maintenance. Log on to type job#615322 EOE. (8/23)

JOB OPENING: SUPV, MARKETING/DISNEY/BURBANK: Integrated Mkt/Promotion for SOAPnet. Manage agencies, devlp promo opportunities, create custom sponsorship opportunities. 3+ yrs exp Apply at KEYWORD 105589 (8/22)

JOB OPENING: SALES PLANNER/Screenvision/Santa Monica: Support Nat’l Sales Team, manage Bsnss/Accts for Wstrn/Midwst Sales, prepare proposals, interact w/clients. 2+yrs media ad exp. BA Degree pref’d. Apply at (8/22)

JOB OPENING: ACCOUNT EXECUTIVE/Nielsen Media Research/San Francisco, CA: Media-focused sales professional. 3+ years exp w/strong analytical skills.Interested candidates can apply on line at position #4583 (8/22)

JOB OPENING: DIRECTOR, ACQUISITIONS/ GRB Entertainment/ LA: 4+yrs exp w/ demonstrated success and strong understanding of contracts and TV rights for int’l distribution. Email resumes: [email protected]   (8/22)

JOB OPENING: MGR, MKTG/ABC Daytime/SOAPnet /BURBANK: 5+ yrs exp; manage/execute off-air mktg strat; ad agncy exp prefd, consumer mktg/entertain/digital exp prefd. BA/BS reqd, MBA prefd. Apply at req 95202. (8/22)

JOB OPENING: RESEARCH COORD/NFL/NY: Resourceful, self-starter needed to support league-wide rech (Mktg, Media/Sales, & Broadcast); Strong analytical/data interpretation/writing sk. 2-3 yrs exp. Apply @ (8/22)

JOB OPENING: SALES ASST/AMC/WE/FUSE/LA: Asst AE w/daily sales& srvcng of clients. Heavy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills.BA req’d. Rez: ref #3136BR (8/22)

JOB OPENING: MEDIA SALES PLANNER/AMC/WE/FUSE/LA: 2-4 yrs cable TV experience. Must have a minimum of 2 Upfronts and Gabriel exp pref. Resumes to #3887BR (8/22)

JOB OPENING: DIRECTOR, PRODUCTION/Cartoon Network NEW MEDIA/ATL: Lead team of online site and video producers. New Media & Mgmt exp a must; GAMES/MKTG/Ad Sales/TV/Ent exp a plus. Please apply: (8/21)

JOB OPENING: ACCT MGR/Petry Int’l/CA: Sell int’l, multi-cultural, & OOH ad time- TV clients. U.S. multi-cultural & int’l mkts & agency knwlg. 8+ yrs exp ad sales/rsrch mat req’d. Fluency in foreign lang. Res: [email protected] (8/21)

JOB OPENING: MEDIA PLANNER/Zenith NY top telecom account! 2 + yrs planning and/or buying exp. Non-trad. exp preferred. Resumes to: [email protected] (8/21)

JOB OPENING: MEDIA PLANNER-entertainment/Zenith Los Angeles: 2 + yrs planning across all media. Resumes to: [email protected] (8/21)

JOB OPENING: STRATEGIC INSIGHTS-ASSOCIATE DIRECTOR,SUPERVISOR/SR RSCH ANALYST- Media research exp, incl primary. Work on all clients, new biz, etc. . Resumes to: [email protected] (8/21)

JOB OPENING: AMD, BEAUTY ACCT. Client serv, team mgmt, strong analytics, Packaged good exp. (8/21)

JOB OPENING: MANAGER, PROGRAM SCHEDULING/FREELANCE/ TEMPO/NYC: 4+yrs program/promo scheduling exp in TV/Cable/Multiplatform, Strg interpersnl/org skills, Highly detailed EOE/M/F/D/AAP. Send Resume to: [email protected] (8/21)

JOB OPENING: MGR. AD SALES MKTG & COMM/MTV Networks/NY: 5yr Exp in Media Sales Dept/Strng Writing Skills/Grt PP Skills/Dvlp Sales Presentations/facilitate info between Mktg, Rsch & Sales Depts/apply on-line (8/21)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

FALL INTERNSHIP CREDITS ONLY: PRODUCTION & DEVELOPMENT INTERNS/Classic Media/NYC: Dept focused on producing new children’s tv and film content seeks creative interns for fall 2007. Email resume and cover letter to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: Nickelodeon Talent & Casting Dept.- Seeks Intern. General office duties incl. TV/Film research. No pay/College credit only. Email res/cover to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: AD SALES/MKTG INTERN/SONY TV Int’l/LA: Gain extensive knowledge of Sony Int’l TV networks. Focus on emerging digital media (web/gaming). E-mail resume/cover letter to [email protected] (8/23)

FALL INTERNSHIP CREDITS ONLY: The Kitchen/Miami and LA, seeks INTERNS with interest in Intl. Business; Audio Post Production and/or Languages for various projects.Bi-lingual a plus. Email Res: [email protected] (8/23)

FALL INTERNSHIPS CREDITS ONLY: Media Company/Dallas: 2 entrepreneurial/socially conscious interns. PROJ MNGMT, PROMOS, EVENT PLAN’G, COLLEGE MKTG. TV/Film Prod or media background a +. MAC, Excel, Internet, organiz’l skills. [email protected] (8/22)

FALL INTERNSHIPS CREDITS ONLY: Management Co. seeks intern with strong phone, organizational & PC skills. Flexible hours, fun atmosphere.Assist with submissions, audition calls, attend showcases, learn about contracts.Apply to [email protected] (8/22)

FALL INTERNSHIPS CREDITS ONLY: LeadDog Marketing Group/NYC: an event mktg and brand promotion agency seeks BUSINESS DEVELOPMENT INTERN to work 3 dys/wk. Must have exp. in MS Word, PPT & excel. Submit resume and cover to [email protected]   (8/22)

FALL INTERNSHIP CREDITS ONLY: INTERN /The Montel Williams Show/NYC: Nationally Syndicated talk show seeks motivated interns for the fall semester. Learn all facets of production! Please email resume [email protected] (8/21)

FALL INTERNSHIP CREDITS ONLY: PUBLICITY DEPARTMENT INTERNS/Oxygen Media/NYC: is looking for publicity intern fall 2007. Please email your resume and cover letter to [email protected] (8/21)


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: MASTER CONTROL OPERATOR/NY/CT: Award Winning. Harris System Experienced, Network and Cable Network Experienced contact [email protected] (8/25)

SITUATION WANTED: Producer: NY based w/ diverse doc, reality, news, music, sports and development experience. Strong coordinator, shooter, interviewer writer and editor. Visit for reel & more info. [email protected] (8/24)

SITUATION WANTED: PA/Crew: B.S. in Electronic Media/Kutztown University of PA, 1 year experience on national daily talk show, seeking work on documentaries or field shoots Contact: [email protected] (8/23)

SITUATION WANTED: FIELD/SEGMENT PRODUCER: LA 17+ years. Looking for diverse job for my many skills. Interviewing/writing/supervising edits/voice overs/coaching new talent. Exp: EXTRA, INSIDE EDITION, FOX NEWS, CBS [email protected] (8/21)

SITUATION WANTED: PA/Production Work: Syracuse University: ’07 Newhouse School Grad in NYC. Creative, responsible & passionate. References at Sesame Workshop, AMC, Radio Disney, NBC/NBC Olympics, Bravo. Contact: [email protected] (8/21)

SITUATION WANTED: Experienced wine, food and travel author/writer in NYC seeks opening (part time, freelance OK). Will write, edit, script. Currently creating scripts for multi-segment Internet wine TV show. [email protected] (8/21)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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