Monday, August 13th, 2007

A CYNOPSIS MESSAGE FROM GSN


GET IN THE INTERACTIVE GAME!
GSN viewers participate with both
our programs AND
advertiser’s brands/commercials
ON AIR. ONLINE. MOBILE.
CLICK HERE
to get in the interactive game.


Cynopsis: DIGITAL

8/13/07

Good Morning, it’s Monday, August 13, 2007 and this is your first early morning digital briefing. 

Universal Music Group signed a deal to allow digital tracks of its artists to be sold DRM-free on artists’ sites and online retailers’ sites including Amazon.com, Google, Wal-Mart, Best Buy and Real Network’s Rhapsody. The Vivendi-owned company becomes the second major music label to remove digital rights management restrictions, following EMI’s deal with Apple. Songs will be available without copying protections on a trial basis from August 21 to January 31, as Universal wants time to study the impact of DRM-free sales. Conspicuously missing from the partner list Apple’s iTunes store, as the music industry continues to push to level the playing field among online music retailers.
 

~ MULTIPLATFORM CONTENT NEWS ~

Google is shuttering its online video rental and retail shop after several user interface experiments and 19 months of operation. Google Video will discontinue rentals and download-to-own sales from August 15 but continue to offer free video content, allowing users to upload clips a la YouTube.  To compensate users who will no longer be able to view videos they have already purchased, Google is offering credits for Google Checkout.
 
Gannett Co.
will launch WAP-based local mobile sites in more than 100 markets, delivering freshly updated news, sports and weather information to phones and other mobile devices. Mobile versions of Gannett’s 84 community daily newspapers, 19 local broadcast stations and the USA Today can be accessed:

  • directly by entering “m” before a Gannett site’s URL (example: http://m.tennessean.com)
  • by using a unique market SMS short code keyword which will be used in print, online and broadcast promotion (example: text NASH to 59523)
  • via links from the home pages of all Gannett newspaper and broadcast Web sites. A complete list of links is available at www.gannett.com


History.com
launched a new online game as a companion to The History Channel original martial arts series Human Weapon, which debuted July 20 and airs on Fridays at 10:00 pm ET. The game allows users to pick from five forms of martial arts featured in the series – Savate, Muay Thai, US Military Martial Arts, Kung Fu and Karate – and go through six levels of play.
 
MySpace is inviting users to listen to a live webcast of Yellowcard‘s first “Hey-Play This” concert produced by CenterStaging, beginning tonight at 5 pm PT/8 pm ET. The band will perform tracks from their new album Paper Wall. Users can request songs via email or IM.
 

~ INNOVATORS & START-UPS ~
 

Gloob.TV launched a new video aggregation service, selecting the day’s best videos in multiple categories including sports, movies, music, news games and TV. An editorial staff of 25 sifts through multiple sites to handpick the clips, adding between 20 and 30 new clips each day. Community features include the ability to add comments, pictures and video responses.
 
Canada-based video aggregator JumpTV acquired London-based Cycling TV for about $4.95 million in cash and stock. Cycling TV owns live broadband rights to most major international cycle races other than the Tour de France, but the site featured 3-minute highlights of Tour de France this year on a video-on-demand basis.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

Hasbro and Electronic Arts formed an alliance to bring classic board games like Monopoly, Scrabble and Yahtzee to digital platforms. With the casual games genre booming, EA is looking to attract players such as women and older demos who have been neglected by game console publishers.  EA also operates the casual game website Pogo.com, which charges an annual subscription fee of $39.95 for unlimited play.
 
Shareholders approved Microsoft‘s $6 billion acquisition of online advertising firm aQuantive.
 

~ DIGITAL ADVERTISING ~

The eBay Media Marketplace completed its second scatter advertising deal last week, signing emerging cable network TV One, which joins Oxygen as the first two cable networks to sign up to utilize the online ad exchange. eBay provides a software platform to allow advertisers to negotiate for available TV spots.
 
Local online advertising company Marchex acquired call-based ad services firm VoiceStar for an estimated $28 million in cash and stock, planning to add VoiceStar’s portfolio of pay-per call services to its local ad services platform. Marchex operates thousands of local generic sites such as newyorkdoctors.com and delivers local ad listings to visitors.
 

~ TRENDS, RESEARCH, ETC.  ~

Nielsen completed the acquisition of San Francisco-based Telephia, Inc., provider of syndicated consumer telecom and mobile market research specializing in tracking ads across multiple devices. Telephia tracks calling, mobile web surfing, video viewing and data usage, basing its research on surveys of individual users.
 
The new Global Digital Living II survey from Parks Associates gave video downloading services less than flattering marks. Only 16% of those surveyed were pleased with the selection of download-to-own videos while only 21% said they were generally satisfied with videos they have downloaded. Just 13% of video downloaders found the price to be “reasonable.”
 
High speed internet subscription growth slowed in the second quarter according to quarterly reports with the four largest providers – AT&T, Verizon, Comcast and Time Warner Cable – adding only 1.2 million new subs, a drop of 21% compared to the same period a year ago. The U.S. ranks 25th in the world in broadband adoption with just over 50% connected, according to Point Topic. South Korea leads with a penetration rate of 89%, according to 4th quarter 2006 figures.
 

~ EXECUTIVE MOVES ~

Seattle-based local online ad company Marchex named About.com co-founder and former CEO Bill Day to the post of Chief Media Officer, a newly created position. He will oversee media strategy, online content creation and consumer-related initiatives related to advertising.
 


 

~ WEBSITE OF THE DAY ~

Comcast launched its beta version of the Fancast site, a broadband video portal built around the Fandango.com acquisition showcasing what’s on TV and in the movies. You can check local listings, buy tickets online, view trailers and search for stars or personalities you’re interested in and see their upcoming cable movies, photos and videos clips. The video section is a work in progress, and social networking aspects are very basic. One interesting feature is a preferences screen that asks which genres and types of movies (indie/art house vs. mainstream/Hollywood) you are interested in so as to better target users’ interest. Comcast plans to add full-length TV episodes and movies to the site following the launch of the NBCU/News Corp. joint venture.
 
Correction: Friday’s Website of the day link should have taken you to www.baseball-almanac.com. (Somehow the hyphen got omitted.) Sorry for the confusion!
 

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
08.13.07

Cynopsis Ad Sales:  Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Features Available at Cynopsis Website: www.Cynopsis.com
Subscribe to the iTunes Video Podcast, or Audio Podcast

Cynopsis Digital Glossary

Cynopsis Daily Video and Cynopsis: Digital Audio Feed — both streaming (download option)
Extended Classified Ads
Subscribe a new address or change your email
Unsubscribe
Media Kits for all editions
Archives
Cynopsis Contact Info

To Unsubscribe from this edition or any Cynopsis editions, please click here

Cynopsis Audio on your Blackberry – click here for free Blackberry application

CableU – Know Networks Better. Pitch Smarter. Click here

All outgoing e-mails are scanned and sent out virus free.
Copyright Cynopsis 2007


Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here


JOB OPENING: SR WRITER PRODUCER/VERSUS/NYC: seeking sports savvy creative hotshot with exceptional writing and producing skills for marquee projects. Must be a team player with a killer promo reel. Apply at www.versus.com EEO (8/18)

JOB OPENING: ADMIN, MKTG/LA: Support VP of Mktg, ABC Family consumer mktg dept. Duties: trvl,calendar, schedule mtgs, etc.BA/BS,prefer. 2+ yrs exp;Computer Outlook, Internet exp. Apply at: www.disneycareers.com job# 10096. (8/18)

JOB OPENING: SR PRODUCER, PRODUCT DEV/VH1.com/NYC: 5+yrs exp in Ent/TV industry w/in digital media, Strng ProjMgmt exp, Knwldg of current digital products, Inventing digital prod A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/18)

JOB OPENING: COORDINATOR, MUSIC PROGRAMMING/MTV/NYC: 2yrs new media exp, Music Prog exp required, Knwldge of MTV brand, current music and heritage EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/18)

JOB OPENING: PROJECT COORD/OFFAIR CREATIVE/MTV/NYC: 1+yrs Proj. Mgmt exp, Strg interpersnl/org skills, Able to work w/variety wrk styles/diverse team, Strng Mac/MSOffice skills EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/18)

JOB OPENING: DIRECTOR, BUSINESS OPERATIONS/MTVN/NYC. 4+yrs Invest Bank/Consult exp, Strg comm/computer skills, Strg detail/time mang skills, Knwldge of GAAP, Knwldge of pop industry. EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/18)

JOB OPENING: EXECUTIVE PRODUCER/VH1.com/NYC: 8+yrs Online Exp, Strg leadership/org skills, Knwldge of interactive products, Strg detail/multi-task skills, able to respond quickly to change, EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/18)

JOB OPENING: MANAGER, AFFILIATED RELATIONS/MTVu/Boston: 4+yrs Mktg/Online Media/PR exp, Strg intrprsnl/org skills, Knwldge of DigiMedia Mkt place, Strg Relationship Mgmt/Presentation skills EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/18)

JOB OPENING: MANAGER, BUSINESS OPERATIONS/MTV/NYC: 2yrs Invest Bank/Finance exp, Strg org skills, Knwldge of business analysis/finance modeling. Ability to Prioritize/Multi task. EOE/M/F/D/AAP. Apply www.mtvncareers.com   (8/18)

JOB OPENING: PRODUCER, PRODUCT DEVELOPMENT/VH1/NYC: 3+yrs TV/Digital exp, Strg mgmt skills, Knwldge of social/ tech sites/ pop culture, Strg Problm solving/Flexibility skills EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/18)

JOB OPENING: SR MARKETING MGR, INSIDE MEDIA/ VH1/NYC: 5+yrs Online/Media Mrktg exp (Ret/Acq), Strg written/verb skills, Knwldge of online/digital industry, Knwldge of CanSPAM Act. EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/18)

JOB OPENING: SENIOR DIGITAL PROD/AD SALES/VH1.com/NYC: 4+yrs Online Producer,1 yr Ad Sales exp, Strg communication/org skills, Ability to multi task in high pressure deadline env EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/18)

JOB OPENING: VP, PROG ENTERPRISES MARKETING/MTVN/NYC: 10yrs Cons Prod Mkting & Mgmt exp, Strg written/oral/ presentation skills, Strg creative skills, HomeEnt/Gaming/Retail/Licen exp A+. EOE/M/F/D/AAP. Apply www.mtvncareers.com  (8/18)

JOB OPENING: STATION RELATIONS COOR/NYC: Affiliate relations w/PBS stations for WLIW programs. BA/BS, 2-3 yrs Mktg/Comm/PR exp & excellent sales & writing skills req’d. See full posting & apply: http://www.wliw.org/job (8/18)

JOB OPENING: VIDEO PROD MGR/WE tv/NYC(temp-perm): 2+ yrs Video & Web production exp pref in entertainment/cable. Manage dig platform video content, special projects from start to finish. Rez to www.cablevision.jobs #4153BR (8/18)

JOB OPENING: ACCOUNT EXEC/RADIO DISNEY/CHICAGO: Generating network, multi-market and online ad sales revenue according to assigned goals. 2-5 years experience in sales environment. Apply at www.disneycareers.com Keyword 104638. (8/17)

JOB OPENING: MGR, PUBLICITY fuse TV/NY: Resp for promoting awareness of fuse, its prgrmng, talent/special events in local/nat l mrkts w/consumer, business& trade media. Resume: [email protected] Manager Publicity-in subject line (8/17)

JOB OPENING: BROADCAST DESIGNER/Nicktoons Network NY: FT freelance job. Have 2+yrs exp in on-air TV gfx. Equal parts designer & animator, proficient in AE, PS & AI. Must work well in a team. Reply to: [email protected] (8/17)

JOB OPENING: MGR, LOCAL MARKET RESEARCH/National Cable Communications/NYC: 5+ yr Exp analyzing local mkt competitive TV landscape. Strong analytical/communication skills. Rep/station or cable exp. Email: nccr&[email protected] (8/17)

JOB OPENING: DIR MKTG RSRCH/Weather Channel/ATL: 4yr deg & 6+ yrs exp in TV & advertising media rsrch req’d. Provide forecasting, primary rsrch, & rating/usage data analysis for TWC cable ntwrks.Travel req’d. [email protected] (8/17)

JOB OPENING: DIR AFFILIATE SLS/TitanTV (Cedar Rapids): Web savvy Sales Leader to grow online video network of local media affil websites. Manage sls/cust svc team.5+ yrs exp affil or ad sales. BA/BS. CV to: [email protected] (8/17)

JOB OPENING: WRITER/PRODUCER PROMOTION NYC: Nationally syndicated daytime show. Detail-oriented, creative, strong writing skills. Please email cover letter and resume referencing PROMOTION W/P to [email protected] (8/17)

JOB OPENING: DIR., PRODUCTION & DEVELOPMENT/CLASSIC MEDIA/NY: Creative exec to oversee TV/film projects. Great with story and comedy; strong manager. 5-7 years related experience. Resume and cover letter to [email protected] (8/17)

JOB OPENING:  VP SALES & MARKETING/SHOW PARTNERS/ORLANDO: Develop, coordinate, lead sales & marketing efforts. Bring portfolio to generate new business. Req 10+yrs in tv/large event sales/marketing. Email [email protected]   (8/17)

JOB OPENING: ONLINE MARKETER/Wiredset/NYC: Dvlp/execute/product mng online mrktg campaigns. Job is 1/3 PR, 1/3 new media, 1/3 biz dev. Online exp needed/Ent/web exp pref. Email [email protected] (8/16)

JOB OPENING: DEVELOPERS/PRODUCERS/Discovery Communications: Experienced Developers/Producers for six month freelance project. Please send resumes to [email protected]   (8/16)

JOB OPENING: ASST SALES PLANNER/Oxygen/LA: Support 2 AEs, Sales Planner & Sr. Asst w/ all aspects of sales process. Must be detailed oriented w/strong PC Skills and a team player. Cable agency exp a plus. Resume to: [email protected] (8/16)

JOB OPENING: VP RESEARCH/Nickelodeon/NYC: 8 yrs exp. w/ applied research. 8 yrs. mgt exp. Applied research exp. w/ kids ages 2-11 a strong plus; B.A. related field. EOE/M/F/D/AAP www.mtvncareers.com (8/16)

JOB OPENING: RESEARCH MGR/iN DEMAND/NY,NY: Design, execute & analyze primary mkt research. Qualitative & quantitative +syndicated sources. Bachelors + 3-5 yrs exp all phases primary research. Apply at: [email protected] (8/15)

JOB OPENING: RESEARCH ANALYST TNT/TBS Entertainment Mktg Research/ATL: TV analysis & Marketing Research position. Key job req tradtnl mktng rsrch exp or TV rsrch exp. Mktng or media rsrch edu 2+ yrs exp. [email protected]   (8/15)

JOB OPENING: SALES PLANNER/Comcast Ntwrks/NY: Generate upf & scatter plans; deal maint & stwrdship; support to sales team. Liason btwn AEs & agencies. 2yrs exp sales/planning prfrd. Contact [email protected] (8/15)

JOB OPENING: MEDIA RESEARCH ANALYST/Univision/NY: Develop/maintain inventory, estimates, viewing trends & presentations with NSI/NHSI ratings for Spot Sales. Detail oriented, analytical. Email res: [email protected] EOE (8/15)

JOB OPENING: RESEARCHER P/T)/LA Daytime Drama: Support writing team.Work from home but must be avail to meet w/ team on an as needed basis.Rsrch of legal matters/medical issues.Rsrch exp pref’d. [email protected] (8/15)

JOB OPENING: NEWS BOOKER/COORDINATOR needed- NY based Nationally Syndicated TV show. Ideally has experience in talk. RESUMES: [email protected] (8/15)

JOB OPENING: RESEARCH DIRECTOR, CARTOON NETWORK/ADULT SWIM-NYC: Identify trends in audience data/analyze/interpret complex data in support of Ad Sales. Nielsen/syndicated rsrch exp. Apply: [email protected]   (8/15)

JOB OPENING: ASSOCIATE PRODUCER/Current TV- SF, CA: Seeking creative & motivated self-starter w/ knowledge of young adult culture to pitch & develop short form content. More info: www.current.tv . Email [email protected]. EOE (8/14)

JOB OPENING: DIR AD SALES RES/A&E TV-NY: Dvlp strategies & day-to-day for Ad Sls. BA/BS & 8 yrs media rsrch & mgmt exp. Knowl Nielsen/prime rsrch. Resume: www.aetn.com/careers.html (8/14)

JOB OPENING: PLANNER /Comcast Networks/NY: Support Nat’l Sales w/ all aspects of Emerging Media sales (VOD, mobile, etc). Detailed oriented w/strong presentation skills. 2+ yr cable/ad agency exp. Contact: [email protected] ( 8/14)

JOB OPENING: ASST MEDIA BUYER/Santa Monica,CA. Fast paced DVD/ Home Ent industry. Buying/ tracking/ reconcile TV time. exc comm & math skills.1 yr exp & degree req. Email resume: [email protected] (8/14)

JOB OPENING: RESEARCH DIRECTOR/COMCAST NETWORKS/NY: 8+ yrs Exp w/Nielsen Systems, Ratings Estimates, StarTrak, MRI, Simmons, etc.: Contact: [email protected] (8/14)

JOB OPENING: COORDINATOR, PROGRAM ACQUISITIONS/Starz Entertainment: Responsible for project support & trafficking of film/TV product. Knowledge of movie, TV, or cable industry a plus. Apply at www.starz.com/careers . (8/14)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

FALL INTERNSHIP CREDITS ONLY: MEDIA INTERN/Mid-sized Advertising Twin Cities advertising agency . Responsibilities include: assisting with trafficking, invoice entry, media research, mapping and other duties. E-mail resume to [email protected] (8/18)

FALL INTERNSHIP CREDITS ONLY: CASTING INTERN/CBS Primetime/NYC: Seeking hard-working students with good senses of humor, multi-tasking abilities, and an interest in television for the fall semester. Email res/cover letter to [email protected] (8/18)

FALL INTERNSHIP CREDITS ONLY: INTERNS FOR PRODUCTION, HR, ONLINE CONTENT, etc./NFL Network/ NFL.com/Culver City, CA: Students must be enrolled in a credited course & be Junior or above. [email protected] Subject Line: Intern: Fall 2007 (8/17)

FALL INTERNSHIP CREDITS ONLY: PUBLICITY DEPARTMENT INTERNS. Children’s book publisher Scholastic Inc./NYC is looking for intern fall 2007 and/or spring 2008 Please email your resume and cover letter to [email protected].   (8/17)

FALL INTERNSHIP CREDITS ONLY: BLACK20/Brooklyn NY: A team of young writers & producers who left TV to start a Broadband Network, seeks interns for: Video Prod, Mktg/PR, & Graphic Design. Please email resume & cover letter to [email protected] (8/17)

FALL INTERNSHIP CREDITS ONLY: Intern: Award winning NY City Independent Documentary Company looking for interns to help with projects in various stages of development. [email protected] (8/14)

FALL INTERNSHIP CREDITS ONLY: AWARDS SHOW INTERN – Major awards show LA office seeks savvy intern. Prod rsrch, track media breaks, update contacts. Need PR, media or prod background; MAC, Excel, Internet, organiz’l skills. [email protected] (8/16)

FALL INTERNSHIP CREDITS ONLY: FALL INTERNSHIPS CREDITS/STIPEND: Sesame Workshop/NYC seeks INTERNS for Sesame Street& Inter Prod, MKTG/PR, Educ & Rsrch dept. for various projects. Knwlg of MS Word/Excel/ email Res: [email protected] (8/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …

SITUATION WANTED: PROD/MKTG COORD: Education & TV Prod, Rsrch, Sales, Multimedia exp. Very intelligent, media savy, hard working, dedicated to enhancing career in TV. Diverse skill set Open to various opps avail. [email protected] (8/18)

SITUATION WANTED: Experienced, award winning ART DIRECTOR/GRAPHIC DESIGNER seeking part-time or freelance. Photoshop /After Effects / Invigorator/ etc. Please see website at http://www.eqdesign.com or Email [email protected] (8/18)

SITUATION WANTED: DIRECTOR/VP OF PRODUCT DEVELOPMENT, MERCHANDISING & LICENSING LA: Highly creative award-winning product development & M&L specialist. Former Alliance Atlantis, Mattel, & Hasbro Executive. [email protected] (8/17)

SITUATION WANTED: EXECUTIVE ASST 15 years entertainment experience (Disney, KCOP, Radio, Showtime, Marvel). Looking for extra typing assignments to do at home. Please contact: [email protected] (8/16)

SITUATION WANTED: STORY EDITOR: Exp. story analyst. Used to read/cover material for major actor/comedian. Thorough and detailed note giver. Unmatched knowledge of story. Samples/resume upon request. [email protected] (8/16)

SITUATION WANTED: ASSOC. PRODUCER/WRITER: Seeks employment in Toronto. Experience working in broadcast and multimedia areas of children’s production. Brings tech savvy creative ideas and energy to the team. [email protected] (8/15)

SITUATION WANTED: FIELD/SEGMENT PRODUCER: LA 7+ years of exp. Shooter/Producer/Editor. Looking for projects to further diversify my skills and experience. Credits include NBC, Nickelodeon, MTV, VH1, CMT and A&E. [email protected] (8/14)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

 

Related Stories

Cynopsis 10/11/24: Netflix renews “Nobody Wants This”

Netflix renews "Nobody Wants This"

Friday October 11, 2024    IN THE NEWS DirecTV announced plans to launch FAST platform “MyFree DIRECTV” later this year. The service will be accessible across online, mobile, and smart TVs and streaming devices. At launch, the free service will provide viewers with access to curated content and an on-demand library, with additional channels slated […]

Cynopsis 10/10/24: Sticky gets a debut date

"Sticky" gets a debut date

A CYNOPSIS MESSAGE FROM GREAT AMERICAN FAMILY Great American Family Flips the Switch Tomorrow! Great American Christmas begins Year 4, cementing our place as the leader in quality content with the biggest stars. Starting tomorrow, 24/7 Christmas movies, including 17 originals added to our exceptional library. It’s not about quantity—it’s about quality. Stars Mario Lopez […]

10/09/24: Cynopsis Jobs

jobs8

SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]

Cynopsis 10/09/24: Deion Sanders talks for Tubi

Deion Sanders talks for Tubi

Wednesday October 9, 2024    IN THE NEWS Horizon Media announced a multi-year strategic partnership with AI marketing data analytics startup Akkio, aimed at streamlining the media campaign process. Horizon will integrate its data platform blu. with Akkio’s AI technology in a collaboration Bill Koenigsberg, Founder and CEO of Horizon, maintains will transform the business. […]

Cynopsis 10/08/24: The CW’s “Joan” is on the move

The CW's "Joan" is on the move

Tuesday October 8, 2024    IN THE NEWS The CW is making a switch. Starting tomorrow, October 9, “Inside the NFL” will air Wednesdays at 9p, swapping time slots with drama “Joan,” which will now air Fridays at 9p. “Joan” debuted on October 2 to 290,000 total viewers. NBCUniversal launched new content collection ExcellencE! on […]

CynCity

Cynsiders