Cynopsis: DIGITAL
08.12.13

Good morning. It’s Monday, August 12, 2013, and this is your first early morning digital briefing.

Weather.com debuts a new web series today, Destination Uncharted, which takes viewers to some of the most remote spots on the planet, such as the volcanoes of Iceland and a mysterious island off the coast of Yemen. This series is the second HD video series weather.com is launching as part of The Weather Channel’s largest investment into digital video to date: Weather Films. The six two-to 3.5-minute episodes will all debut today. “Our hope is they catch fire with our audience and inspire people to realize that even with pollution and climate change and a thousand other problems,just how beautiful the Earth still is,” Neil Katz, the editor-in-chief of the site told Cynopsis Digital exclusively. “We’ve seen stunning results, (such as) 100% year over year UV growth on content, 800% PV growth, 900% social shares growth on content pages.” October will mark the start of a Weather Film series on the television channel as well.

Red Bull isn’t just keeping busy sponsoring guys who jump from space and one of Major League Soccer’s top teams. Nope. Red Bull is also putting some of its bucks into a three-part documentary web series, Perspectives, that focuses on action-sports photography. Each episode features an individual involved in Red Bull’s Ilume photography contest: photographer Swkit, BMX rider Sam Lee, and magazine founder and Red Bull Illume judge TK Mak.

Dish and Raycom Media reached agreement to have Raycom content continue to be retransmitted to 36 markets. This ends an eight-day blackout of 53 Raycom stations that lasted eight days. Dish is looking to avoid another blackout at the end of September when its eight-year contract with the Walt Disney Co. and the slew of TV properties it owns comes to an end.
In Other words: There may literally be some dark days ahead. Dish Network chief Charlie Ergen said in an earnings call that the satellite service provider is prepared to drop Disney/ABC and ESPN if they can’t find a deal “that makes sense for our customers… If we don’t get that deal, we’ll part ways  simple as that.” He added, “Disney’s not going to go out of business without the Dish Network and vice versa.”

As of today, GetGlue, the social network for TV, movie, and sports fans, is the newest content source on social curator Mass Relevance‘s platform. This will allow media companies to find, highlight and display GetGlue content from their most passionate fans as real-time, interactive visualizations on web, mobile, and social properties.

Research consultancy Latitude has released a new study, The Future of Storytelling, that shows that digital TV will be an integral part of how stories are told in the years to come. According to the study, “audiences are more ready than ever to embrace new tech-driven possibilities for stories to (affect) us more deeply.” The report identifies four different audience archetypes: Seekers, Relaters, Realists, and Players. Some of the stats Latitude dug up are below:

• 78% want to “friend” a character digitally on Facebook or via text messages and have the ability to help sway the character’s decisions.
• 87% want to see events through the eyes of a particular character or to switch between different characters’ points-of-view.
• 41% use a second screen at least daily while watching TV, which includes 50% of 18-34 year-olds and 35% of 34-59 year-olds.
• 67% say that using a second screen to interact with TV content would increase their overall TV viewing; this includes 63% of 34-59 year-olds.
• The most popular second screen interactions for TV shows tend to be goal-oriented, such as earning rewards (80% interested), voting to decide a show’s outcome (79%), or making a purchase (76%).
• 92% agree there’s a real opportunity for brands to make ads feel more like a story or a game that they’d naturally choose to engage with.

In Other Words: The more interactive you can make your series, the more fans will be into it.

Generator Research has released its latest annual report on OTT Internet TV. It notes that by the end of 2013, a total of 158.2 million households around the globe will have viewed some form of OTT internet TV programming on a connected TV set. Of those, 76.6 million households (234 million individuals) will be viewing OTT Internet TV programming on a regular, sustained basis in 2013. By 2017, the ‘sustained usage’ viewership will have increased to 373.1 million households or 1,189 million individuals. The major cable TV networks globally reach about 550 million households.

The ratings for TNT’s exclusive live coverage of the 2013 PGA Championship were up 56% from last year through the second round, but event more impressively, Turner’s PGA.com’s live streaming viewership across platforms is up 93%. Live streaming hours are up 90% compared to the first two days of last year’s event.
In Other Words: Live streaming, especially in the sports world, will become more prevalent, leading to greater revenue.

Roku has updated its iOS app and it now allows users to stream videos stored on their devices directly to their TVs. Previously, the device could only stream music and photos stored on the device.
In Other Words: Roku is doing everything it can to make its app a must-have for as many people as possible.

An app from Vevo, the music-video service, is coming for Apple TV this month. So far, Apple hasn’t approved many outside vendors for Apple TV so Vevo will join a select group, which includes HBO Go and ESPN.
In Other Words: Apple knows that it has to include some kind of music for its audience – and in fact its own iTunes radio will debut on Apple devices this fall. But unlike Vevo, it plays only songs, and not video.

A CYNOPSIS MESSAGE

Whistleblower Edward Snowden has inspired plenty of discussion with his release of documents showcasing some of the ways the American and British government were spying. What Snowden didn’t know is that his exploits also inspired a mobile game: Snowden Saga Escape from Den of Iniquity. On iPhone, iPad, and Android by India-based developer Moong Labs, the game doesn’t exactly stick to Snowden’s actual tale, and has Snowden escaping a jail and needing a gamer’s help to avoid being snagged again by the authorities.

WillCall, a smartphone app that recommends concerts, has received a $1.2 million investment from some music industry bigwigs: Spotify board member and former Facebook president Sean Parker and Dave Matthews band manager Coran Capshaw. WillCall currently only offers up events at smaller clubs in New York and San Francisco.

Broadcast Interactive Media (BIM), which creates publishing tools to help attract more traffic and improve ad delivery on Web, video, and mobile platforms, is spinning off a new company, MdotLabs, which is aimed at helping advertisers, demand-side platforms, and publisher networks ID and avoid invalid traffic that is now, according to the company’s first study, costing the online ad ecosystem more than $10 billion every year in wasted ad spending.

Media-buying software company Centro has named Michael Radovancevich to be its new CTO. He was previously a VP at Oracle. He was CTO of Taleo before it was purchased by Oracle for $1.9 billion last year… Greg Goldman has been appointed to be the president of All3Media’s Studio Lambert USA. Goldman most recently worked with Renegade 83 and created and produced NBC’s Ready for Love and CW’s Capture.

A CYNOPSIS MESSAGE

Disney has been putting more effort into producing digital-only content. The latest manifestation comes in the form of The Coppertop Flop Show on DisneyChannel.com. Series star Calum Worthy is known for playing the best buddy of Austin in Disney Channel’s Austin & Ally. Now he’s got his own spinoff show that’ll have new episodes coming out every Friday morning. It’ll also be shown on the Disney Channel itself, but not till the following Friday evening.

A CYNOPSIS MESSAGE

See you tomorrow,
Mark Miller 
08.12.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: ADDRESSABLE SALES PLANNER/DIRECTV/NYC: Maintain addressable proposals, monitor campaigns, coord btwn client & traffic. Min 2-3 yrs Addressable, TVE or Digital exp. 4-year degree. http://bit.ly/1b3GNV7 (8/17)

JOB OPENING: DIG. SALES EXEC/NCC/Chicago: Min of 3-5 yrs dig media sales exp. Fluent knwldg of online Advrtsng space incl. display, video, tablet/mobile & targeting solutions. Proven sales track record a must – reply HERE [email protected] (8/17)

JOB OPENING: SALES TRAFFIC ANALYST/NY, NY: Mng inventory (all aspects), regular reporting, provide sales support on sales related functions, Mng barter deals, kwldg of wide orbit a+ 3-5 yrs, res & $$ to [email protected] (8/17)

JOB OPENING: AE DIRECT RESPONSE/ION/NY: Reqd 3 yrs DR Ad Sales, strong agency & client relationships, grow & develop new business, increase rates. Team Player. Strong oral/written/computer skills. Apply at [email protected] EOE (8/16)

JOB OPENING: COUNSEL/BURBANK: 4+yrs relevant dev/prod exp @ TV studio or law firm. Animation exp. pref. handling orig. prgrmng matters. Ample exp handling dvlpmnt & prod of origi prgrmng for TV  rights /content clearance matters. Apply HERE (8/16)  

JOB OPENING: ASSIST DIR, BROADCAST SERVICES/NCAA/Indy: Resp: primary contact with ESPN and TURNER, CBS related to programming, production and TV/Dig Ops.  Min 3 yrs exp TV prgrmng/prod req’d. More info/ APPLY HERE (8/16) 

JOB OPENING: PARTNER MGR/HBO/NYC: Oversee activities initiatives related to mgmt & implementation of HBO’s marketing efforts w/designated digital partners in an effort to drive HBO GO & MAX GO awareness. Please apply @ http://bit.ly/1bf68ch (8/16)

JOB OPENING: MGR, MARKET RESEARCH/HBO/NYC: Managing primary quantitative and qualitative mkt rsrch projects. Proficiency in statistical analysis software tools. Min. 5-7 yrs of consumer mkt research exp. http://bit.ly/19Tcr8h (8/16)

JOB OPENING: SR WRITER/PRODUCER/A&E/NY: Develop innovative, break-through creative that drives ratings, revenue & brand image. 5 yrs exp producing first-in-class creative campaigns. Apply: www.aenetworks.com/career.html (8/16)

JOB OPENING: SR ART DIR/Lifetime/NY: Creative lead in art directing & designing advertising, promo, digital & mktg materials. 8 yrs exp in ad agency, graphic design firm or tv/cable. Apply: www.aenetworks.com/career.html (8/16)

JOB OPENING: SR. MANAGER, PARTNER MARKETING/iN DEMAND/NYC: Devlp/execute consumer mktg & ptnrship initiatives, 3-5 yrs mktg exp., strong know of digital & social media. Resume & sal req to: [email protected] (8/16)

JOB OPENING: DIR, PARTICP & RESIDS/AMC/NY or LA: Serve as internal contact for resids & particip obligations and royalties for AMC Studios Owned prgrmmng. 7+yrs exp. Submit res http://tinyurl.com/lvnuvwx (8/15)

JOB OPENING: LIFESTYLE FREELANCE PROD/TV 25/Baltimore area: Passionate! Specialize Food/Entertaining/Home Decor/Real Estate. Dvlp prgrmng & show ideas; has strong writing skills; professn’l producing background for dig. or TV. Reel/res: HERE (8/15) 

JOB OPENING: DIR-ONLINE DEVELOPMENT/AMCN/NYC: responsible for all website & mobile development across all networks, 10+ yrs. exp. architecting & designing Linux, Apache, MySQL, PHP CLICK HERE (8/15)
 
JOB OPENING:  TRAFFIC COORD/Al Jazeera America/NY: 1-3 years traffic or commercial Ops exp./edit commercial logs, rotation of commercial spots, & understanding of Ad-Sales process. Resume/apply HERE (8/15)   

JOB OPENING:  APC OPERATOR/NBCU/SOUTHEAST/SOUTHWEST: Owned Television station in the Dallas/Fort Worth area, KXTX TV, has a rare opportunity for a detailed oriented, multi-skilled, full-time APC Operator  Apply HERE (8/15)   

JOB OPENING:  SALES PLANNER-ACCT MNGR/PEARSON/POPTROPICA/NYC: Int’l pub of major kids’ brand w/leading ad prgm seeks team player to asst w/RFPs and acct mng nat’l campaigns. 2-3 yrs dig exp, knwlg of metrics/tools. Apply HERE (8/15)

JOB OPENING: SALES PLANNER/OVATION/NYC: Create sales proposals, steward accounts, interface w/agency buyers + clients. Min 1+ yrs ad sales  dealmaker, media math. BA/BS req’d send resume to [email protected] (8/14)

JOB OPENING: AD SALES PLANNER/NUVOtv/NYC: Exp’d sales plnr to dvlp customized plans/presentations for Ad Sales clients. Great opp for someone looking to join fast growing bus w/future growth opps. Res/salary history: [email protected] (8/14)

JOB OPENING: EXEC ADMIN ASST, PRGMNG/Crown Media/Studio City: Support EVP, Prgrming/VP, Sched & Acquisitions/VP, Prgrmng for Hallmark Channel & Hallmark Movie Channel. 3 yrs exp supporting Sr execs/prior exp TV/Prod. Info/apply HERE (8/14)

JOB OPENING: DIR ACCT MNGMNT/Origin Digital, an Accenture Co./NYC: Worldwide leader in enabling LIVE events on 2nd screens, seeking star to build revenues. New media/sports/sale/tech. background. [email protected] (8/14)

JOB OPENING: DIR. DIGITAL PRODUCTION OPS/Hub/LA: Resp: planning, dev/design strategic thinker, attn. to detail. 7 + yrs web editorial 4 + yrs mgt. role Exp. Apply at: www.hubworld.com/careers (8/14)

JOB OPENING: INTERACTIVE PRODUCER/Hub/LA: Resp: concept, build, launch & mgr’ing entertaining content exp. on hubworld & various dig. platforms 5+ yrs online content. Apply at: www.hubworld.com/careers (8/14)

JOB OPENING: DEV EXECS/Magnetic LA: Fast-growing TV prodco looking for dvlpment execs. Strong writers, knwldg of current prgrmng/trends, dvlpmnt casting, sizzle reel production, format dvlpmnt, Photoshop, AVID. Send resume HERE (8/13) 

JOB OPENING: SR ACCT EXEC AD SALES/NY: Expanding Ad Dept. 70m+ Sports Net. 10+ yrs. TV ad sales exp. Excellent agency relationships. Send resume and cov ltr ATTN: ROSE: [email protected] (8/13)

JOB OPENING: CREATIVE DIRECTOR/PROMO PRODUCER/NY: Min 10 yrs TV Network exp. TV Promo & Avid/AE exp req. Sports background a plus. Send res and cov ltr: ATTN: ROSE [email protected] (8/13)

JOB OPENING: EDITOR/NY: Min 10 yrs TV Network exp. Post production, Avid, Adobe AE exp. req. Sports background a plus. Send res and cov ltr: ATTN: ROSE [email protected] (8/13)

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JOB OPENING: SALES REP/TRICK3D/ATL: Animation Studio seeks experienced sales person w/contacts in kids brdcst & media to manage and create client relationships. Send resume to [email protected] www.trick3d.com (8/13)

JOB OPENING: DIRECTOR, RESEARCH/Fusion, ABC/Univision JV, Miami: oversee all research functions for new network. Min 5 yrs exp incl primary, Nielsen, digital, ad sales. Min 3 yrs cable experience. Apply: HERE (8/13) 

JOB OPENING: SALES PLANNER/UNIVISION NTWK/NY: Create Sales Proposals, monitor/steward accts. Media planning exp pref’d. Knowledge of dealmaker a+. APPLY [email protected] (8/13)

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FALL INTERNSHIP CREDITS ONLY: Motion GFX Internship: Design & animate GFX in AE and C4D for Fortune 500 companies at a well-established NYC video production boutique. Please send resume, link to reel, & cover letter HERE. mailto:[email protected] (8/16)

FALL INTERNSHIP CREDITS ONLY: PRODUCTION INTERNSHIP: Work with producers on video and animation projects for Fortune 500 companies at a well-established NYC video production boutique. Please send resume & cover letter: mailto:[email protected] (8/16)

FALL INTERNSHIP CREDITS ONLY: POST-PRODUCTION/Library Intern/ Scholastic/NY: Work on video duplication, transcoding, potential for minor editing. Assist with video library &cataloguing. Admin work required. Resume to [email protected] (8/16)

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