Monday, April 4th, 2011



Fastest Growing Network in ALL TV
Ranked #2 Against Key Male Demos
TOP 5 in Key Adult Demos
More primetime hits than any other cable network
PAWN STARS is #1 & AMERICAN PICKERS is #3 Series on Cable Among A25-54


Click for Source

opsis: DIGITAL


Good morning, it’s Monday, April 4, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

As one MSO removed channels from its live TV iPad app, another, Cablevision, launched a similar service. Time Warner Cable removed a dozen channels from its iPad app after cable networks complained that transmitting live signals to the device, even within the home, wasn’t authorized by current contracts. Viacom‘s BET, CMT, Comedy Central, MTV, Nickelodeon, Spike TV and VH1; Fox‘s FX and Nat Geo; and Discovery‘s Animal Planet, TLC and Discovery Channel were removed from Time Warner Cable’s app, leaving 44 live networks remaining (including 25 channels just added.) More than 300k subscribers have downloaded the app since its release on March 15, according to a Time Warner Cable website and blog launched to rally support for the service.


Cablevision released its new in-home Optimum live TV app for the iPad claiming that it has the right to distribute programming over iPads because it is distributing the content over its digital cable network rather than the internet. The app provides access to some 300 live channels and 2,000 selections from the MSO’s extensive VOD library, acts as a channel guide and enables users to program their DVRs remotely. Like TWC, Cablevision argues that the iPad is basically just another screen within the home and that it plans to deploy additional apps that deliver the same experience to other tablets and display devices in the coming months. says that its coverage of the disaster in Japan has set global traffic, video and mobile usage records for the site in a variety of categories:

  • The site’s 67 million global page views on Sat. March 12 set a weekend day record
  • CNN’s mobile site achieved a record 13.9 million page views globally on Fri., March 11
  • Over the 10 days ending March 20, CNN racked up a total of approx. 39,000 likes and comments on Facebook, surpassing user interaction of the revolt in Egypt

Owners of the $15 Major League Baseball “At Bat” app can enjoy live streaming of MLB.TV games during the first month of the season, courtesy of Volvo. Static and video ads for the Chinese-owned car company will appear as a pre-roll and during inning breaks. subscriptions start at $100/year and are viewable on a variety of devices including iPhone, Apple TV, Android, Boxee, Roku and PS3 set-tops and Samsung and LG televisions.
New York-based New Video struck a deal with China Lion Film Distribution to be the producer’s exclusive North American distributor across Cable VOD, Television, Digital and DVD platforms. The deal, which follows upon a China Lion partnership with AMC Entertainment to release up to 15 Chinese films per year theatrically in select N. American markets, will include rights to Xiaogang Feng’s movie about the Great Tangshan Earthquake, “Aftershock,” which set local box office records grossing over $100 million in China.


Evolve Media
is relaunching its male-targeted CraveOnline site this morning with a sleeker design and a variety of new ad products, social media options and content features. A list of the top 10 Trending topics are prominently featured along with the site’s 9 original video series.
Santa Monica-based online casting start-up GotCast raised an undisclosed amount of new funding from Columbus, Ohio-based NCT Ventures.


Mobile ad network Mojiva is announcing a new Mobile Creative Alliance made up of interactive advertising technology providers and other players to promote developments in rich media mobile ads. Rich media partners including Crisp, Eyewonder, Point Reach and Sprout’s AdVine will deliver workshops to agencies and major advertisers across the U.S to go over mobile marketing strategies and options.
Pure play internet companies are capturing a larger share of local online ad dollars, a sector growing rapidly because of the proliferation of geo-targeted smartphones and tablet devices, according to an eMarketer analysis sourcing BIA/Kelsey, Borrell Assoc. and MerchantCircle data. Two-thirds of local online and interactive advertising will come from mobile ads on tablets, smartphones and GPS-enabled laptops by 2014, according to Borrell resarch. Local small businesses are also active on social networking sites. A majority are using Facebook (70.3%) and LinkedIn (58.2%) to promote their business, and a handful are using Twitter (39.8%), Facebook Places (32.2%) and Yelp (32.2%).


Blockbuster is officially putting itself up for auction today with investors including Dish Network and Carl Icahn lining up to acquire the ailing DVD rental firm, reports the WSJ. Dish sees value in the company’s digital offerings, kiosks and brick-and-mortar stores as a way to market its satellite TV service.
FCC commissioner Michael J. Copps struck out against the AT&T/T-Mobile merger in an interview on CSPAN on Saturday, warning that the merger would face close scrutiny from regulators and an even “steeper climb” than the Comcast/NBCU deal. (Copps was the only FCC commissioner to vote against the Comcast/NBCU merger in Jan.) He also mentioned net neutrality as an important concern.
Google filed a brief to the Second Circuit Court of Appeals describing why it qualifies for “safe harbor” status under the 1998 Digital Millennium Copyright Act in the Viacom lawsuit leveled at YouTube, per THR. Google characterizes YouTube’s actions, removing copyright-protected material from the service upon request from the content owner, as acting in good faith and points to Viacom employees who actually uploaded clips to the service for promotional purposes.
Interactive TV company Ensequence is launching an update to its iTV management platform built to simplify interactive television development and deployment for programmers.


Verizon’s version of the iPhone 4 was the most acquired handset during Feb., according to ComScore‘s MobiLens service, but Samsung was the top manufacturer in the U.S., holding steady with a 24.8% share of the market. Nearly 70 million Americans owned smartphones at the end of Feb., up 13% from the previous 3 months. Android grew by 7% in market share as a platform, overtaking RIM, which dropped 4.6 points into second place.
Top U.S. Smartphone Platforms, 13+
3 Month Avg. Ending Feb. 2011 vs. 3 Month Avg. Ending Nov. 2010
          Share (%) of Smartphone Subscribers                            
                   Nov-10        Feb-11   Point Change
Total Subs   100.0%       100.0%       N/A
Google          26.0%       33.0%        7.0
RIM              33.5%        28.9%        -4.6
Apple           25.0%        25.2%        0.2
Microsoft        9.0%         7.7%        -1.3
Palm              3.9%           2.8%        -1.1
Source: comScore MobiLens
Media tracking firm The NPD Group has acquired research firm In-Stat for an undisclosed amount for its expertise in the mobile internet and digital entertainment industries. In-Stat will keep its brand name, and its researchers will report to Tim Bush, GM of The NPD Group’s Technology Analyst Business.


has come up with a $35 plastic viewer you attach to your iPhone or iPod Touch (it kind of looks like those View-Master viewers still sold by rival Mattel) that presents gaming, tour and other applications in a 360-degree 3D viewing environment. The toy company has also released a series of apps for the “MY 3D” device, some free for now, including “My3D Presents,” a movie trailer app, “Sector 17,” a first person shooter and 3D maze app “Bubble Bolt” which you navigate by tilting the phone in the right direction. Target and has exclusive rights to sell the MY 3D viewer until June.


Former Huffington Post CFO Eric Ashman has been named CFO of New York-based, the men’s lifestyle site and parent company of Eric also served as CFO of


A picture is worth a thousand privacy concerns. Google has created a mobile app that allows users to access a database of personal information by taking a picture of a person’s face. (It would be a great app for those of us who are great at faces but can’t remember names – just snap a picture of someone and that person’s ID would appear in seconds.) The company provided no timetable for its release, according to CNN intended to be part of the Google Goggles search app available for Android and iPhone that uses mobile cameras to scan barcodes, recognize objects including landmarks, artwork and logos or even translate text. But Google, which refuted parts of the story is already facing a backlash of privacy concerns and has claimed it is delaying its release until it can figure out a way maintain privacy controls.
Correction: Google is laying fiber for its ultra-fast broadband network in Kansas City, KS not Kansas City, MO.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe, click the button at the very bottom of this email.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIRECTOR, DISTRIBUTOR MKTG/Smithsonian Channel/NYC: 7+ years marketing in television/media industry. Will be Mktg generalist for Distributor and Trade. Apply at (4/9)

JOB OPENING: INTERACTIVE TV PRODUCER/Showtime Networks/NYC: Exp w/ software devel., TV and web prod, project mgmt skills, strong Photoshop, creativity a must. Exp w/ ITV & evolving video technologies a +. Apply at (4/9)

JOB OPENING: VP, DIGITAL AD SALES MKTG/Scripps Networks/NY: Lead unique solutions for SN Digital. Must be creative/organized to lead innovative programs w/ sales/content/brand/mktg/prod. Apply,, #2252 (4/9)

JOB OPENING: VP, COMEDY/NBCU/Universal City CA: Dvlp new series for USA ntwrk. Find new material, provide notes on story, outline & script for projects in dvlpmnt & introduce new writers to ntwrk. req#1485 (4/9)

JOB OPENING: DIRECTOR, BUSINESS STRATEGY & ANALYTICS/iN DEMAND/NYC: Provide info & analysis/presentations for programming/marketing/trends. Degree + 5 yrs primary/secondary research exp. Apply: [email protected] (4/9)

JOB OPENING: DIRECTOR, MARKETING RESEARCH/Telemundo/Hialeah, FL: Exciting opportunity available. Please visit for more information. Job# 1250BR (4/9)

JOB OPENING: DIR, AD SALES SYSTEMS/ESPN Inc./NYC: 8+ Yrs Exp; Resp for managing ad sales sys projects,focus on Bus Intelligence.Exp w/ sys implementations required. cable tv P&I exp a + Apply: ID 284222 (4/9)

JOB OPENING: P/T COPYWRITER/Current TV/NYC: Draft show descriptions, EPG copy, and materials for prgrmming, comms & mktg, 3+yrs exp. Please send resumes to [email protected] (4/9)

JOB OPENING: Sr. PROJECT MANAGER, NCR ADVERTISING/Nickelodeon/NYC: 4+ yrs account mgmt exp from ad agency or on-air promo production. Strong understanding of movie mkting & promotion EOE/M/F/D/AAP.Apply (4/8)

JOB OPENING:  DIGITAL AE/Fuse/NY: Sell dig media & multi-platform. Incr exst’ing clnts, gen new biz rev. Prsnt new prgm’ing, brand pos, mktg opps. Excl. interpers’l/org skills/MS Excel & PP. Rez to: [email protected] AENY in sub  (4/8)

JOB OPENING:  Sr. WEB PRODUCER-DIG MEDIA/IFC/NY: Mnge non-video contnt creation, crtv strat & executn of IFC site. 2+yr interactve contnt w/editrl exp, immersive bkgnd in indie cultre (music/films/games). Rez [email protected]   (4/8)

JOB OPENING:   DESIGNERS (Jr & Sr)/Lunchbox/LA: Conceptualize/Visualize/Design for print & online. Jr=1 yr exp; Sr=4 yrs exp. Apply and request full posting at [email protected]  (4/8)

JOB OPENING:  SR PROMOTIONS MGR/NYC: Resp for dvlpng innovative client solutions and sales presentations to help drive revenue & reinforce Turner Ent Ntwks (tbs/tnt/tru) mktg leadership in ind. Apply: (#123369BR) (4/7)

JOB OPENING:  RESEARCH ANALYST/Sportsman Channel/NY: 2+ yrs broadcast or cable/media buying agency exp, Nielsen/MRI knowledge a must, proficient in media math. Apply: [email protected] (4/7)

JOB OPENING:  AD SALES ASST/Sportsman Channel/NY: Seeking a recent grad w/ previous ad sales/advertising internship exp to asst ad sales dept. Strong Excel & multi-tasking a +. Apply: [email protected] (4/7)

JOB OPENING: ACCOUNT EXECUTIVE/Sportsman Channel/NY: AE w/ 3+ yrs national ad sales AE exp a must. Sports sales preferred. Excellent agency relationships & proven track record. Apply: [email protected] (4/7)

JOB OPENING:  SALES PLANNER/OVATION TV/NY: Create sales proposals, steward accounts, interface w/agency buyers + clients. Min 2+ yrs ad sales  dealmaker, media math. BA/BS req’d.  Send resume: [email protected] (4/6)

JOB OPENING:  ANALYSTS, NETWORK RESEARCH/UNIVISION/Positions avail in NYC & Miami: Sales presentations & estimates. 2+ yrs Rsrch/Mktg at media co/ad agency. Proficiency in MS Office and Nielsen sftwr. [email protected] (4/6)

JOB OPENING:  DIGITAL ACCT MGR/CNBC/SFO & CHICAGO: 2 Positions needed. Mng the day-to-day partner relationships and sales processes of the digital ad sales team. Job # SFO #1372 Chicago – # 906 (4/6)

JOB OPENING: DIRECTOR, PUBLICITY/LA: Resp fr dev/impl of PR strtges/cmpgns/plcmnt fr A&E/BIO/CI, prog, & initves; 10+ yrs exp in TV/Pub/PR. (4/6)

JOB OPENING: MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 4+years TV integrated or ad sales MKTG. Skillful presentation skills. Strng creative ideation and problem-solving skills. EOE/M/F/D/AAP Apply (4/5)

JOB OPENING: AD SALES MKTG MGR/Current TV/NY preferred: – Xfnctnal role: Promo Dev, cmpagn mgt, client srvcs w/focus supporting commnty content creation prog,3-5 yrs TV/Media/Mktg/Ad/or Online [email protected] EOE (4/5)

JOB OPENING: VP DISTRIBUTION & LEGAL/BBC/NYC: Mng lgl for ntwrk sls & mrktng in US for BBCA, BBC Wrld News etc. Neg & draft distribution agreements. JD required (4/5)

JOB OPENING: DIGITAL AD SALES AE/BBC/LA: sell ad space on BBC digital properties. Must have agency & accnt mngmnt exp, comm skills & knowledge of US media. (4/5)

JOB OPENING: DIGITAL AD SALES AE/BBC/Chicago: sell ad space on BBC digital properties. Must have agency & accnt mngmnt exp, comm skills & knowledge of US media. (4/5)

JOB OPENING: DIGITAL AD OPS SPECIALIST/BBC/NYC: run daily dig adops for review creative’s, monitor delivery & optimize campaigns. (4/5)

JOB OPENING: MGR BBC.COM/BBC/NYC: Dev/deliver advrtsr focused products for US mkt. Mng relationship w/ US sls team & global prod dev team to make sure that advertiser needs are met in dig landscape. (4/5)

JOB OPENING: DIR ON-AIR PROMO PLNG/Lifetime/NY: Dev on-air media plng strategies that support ntwrk. Build on-air media plns that drive ratings. 5 yrs exp plng/executing promo logs for brdcst/cable. Apply: (4/5)

JOB OPENING: SVP, STRATEGIC INSIGHTS/Bravo&Style/NY:Mng all phases of rsrch & strategic insights for Bravo & Style; incl target/brand dvlpmnt, content dvlpment & execution. 10+ yrs exp. # 1396BR (4/5)

JOB OPENING: ASSOC MGR DIG PROD MKTG/HBO/NY: Resp for on-demand, HD & 3D mktng. 3-5 yrs exp required and exp working w/creative teams and external agencies. Knwldge of new tech platforms a +. Apply here: (4/5)

JOB OPENING: ONLINE PRODUCER/HBO.Com/HBO/NY: 4-6 yrs interactive exp. Project mngmnt, digital story-telling, design skills and CMS/HTML skills required. Prof in MS Project & Office. Apply here: (4/5)

JOB OPENING: FUNCTIONAL ANALYST/HBO/NY: 5-7 yrs online technical exp with CMS tools/systems. Project mngmnt and documentation skills required. Knwldg of SEO practices a +. Apply here: (4/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (4/9)

SITUATION WANTED: SENIOR DISTRIBUTION/AFFIL SLS/MARKETING/LAS/EASTERN US:15 years of spectacular success driving biz w/MVPDs, deep industry knowledge & established contacts, linear & non-linear platforms. [email protected] (4/9)

SITUATION WANTED:  Jeanne Intile Burns, Voice-Over Artist, Cell: 845-721-9681 E-Mail: [email protected], Web Links To Hear My Voice:, and (4/8)

SITUATION WANTED:   Credited screenwriter, producer and former development writer with ten years of experience seeking mid-level development position in Los Angeles. Contact:  [email protected]   (4/8)

SITUATION WANTED:  Seeking full- or part-time work as COPYWRITER in film or tv. Ten years’ experience in home entertainment; eleven years at top Hollywood talent agency. BA, English. Email: [email protected] (4/6)

SITUATION WANTED: WRITERS ASSIST./WRITERS P.A/LA): Aspiring TV & Feature Film Screenwriter with 4yrs of industry experience. Film Fest, & Writing Contest award winner. Excellent references available. Contact: [email protected] (4/5)

SITUATION WANTED PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER/L.A: Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/5)

SITUATION WANTED Seeking mid-level PRODUCER/EDITOR position.10-yrs exp (TV, film, and corporate videos).References available (Includes Oscar-nominated & Emmy winning Director/DP). Contact Michelle Ngo, [email protected] (4/5)

SITUATION WANTED: COMMUNICATIONS MEDIA MIND Seeking to assist, Entry level-Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically and internationally. Please contact, [email protected] (4/5)

SITUATION WANTED: ASSOCIATE PRODUCER/NY: 6+ years experience at: Food Network, ABC, NBC, CBS, BBC, Nick, MTV, CNN, History Channel, Sesame Street,TLC, Contact: (4/5) (917) 692-3229 [email protected] (4/5)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from future mailings, please click here.   

Related Stories

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]

Cynopsis 04/16/24: “Tamron Hall” renewed for season six

"Tamron Hall" renewed for season six

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV & Family Movie Classics The Family networks run by a real family, serving families • Quality Programming • • Brand-Safe Environment • • Valuable Audience • Click here to learn more Tuesday April 16, 2024 Today’s Premiere Paramount+: CTRL+ALT+Desire Today’s Finale HGTV: […]