Monday, April 25th, 2011

Cynopsis: Kids!


Good morning. It’s Monday, April 25, 2011, and this is your first early morning Kids briefing. 

ABC Family will host the US premier of the new trailer for Harry Potter and the Deathly Hallows  Part 2, the final movie based on the Harry Potter books, this Wednesday, April 27 during a showing of the movie Happy Gilmore, 7-9p.  The new trailer features glimpses of the scenes from the movie including Harry, Ron and Hermione escaping from Gringotts bank, the Room of Requirements fire storm, Mrs. Weasley taking on Bellatrix Lestrange, and Harry and Voldemort’s final stand.  Additionally, ( ) will feature an exclusive photo from the movie.

Rio tops domestic and worldwide box office.  In its second week out Rio, Fox‘s newest 3D animated feature film which opened April 15, 2011, stays at the top of the charts and the now stands as the biggest grossing release of 2011 after the Easter holiday weekend with a worldwide box office total of $286 million and a domestic take of $81.3 million ($26.8 million this weekend), per THR.  Rio takes over the worldwide top spot for the year from Paramount’s movie Rango, which stands at about $240 million in worldwide receipts.


More casting news for The Hunger Games movie.  Paula Malcomson (Caprica, Deadwood, Sons of Anarchy) has been tapped to play the widow mother of sisters Katniss and Prim Everdeen, who will be played by Jennifer Lawrence and Willow Shields respectively, in the Lionsgate movie, per Heat Vision.  Directed by Gary Ross from a script by Billy Ray, and produced by Color Force’s Nina Jacobson, The Hunger Games is set for release n March 23, 2012.


CBeebies, the BBC’s preschool channel, joins US Hispanic families in celebrating Children’s Day this week with special programming that promotes learning through play and focusing on health, education, and physical and intellectual development among Hispanic kids in the US.  Children’s Day, April 30, is a Mexican holiday that is also celebrated by Hispanics in the US.  CBeebies will feature special 2-hour episodes of Boogie Beebies, Yo Puedo Cocinar, Roly MO, Dibujemos con Squiglet and ZingZillas, which underline the importance of exercise healthy eating habits, reading, drawing and music, airing one each Monday-Friday April 25-29, 10a-12p, and be repeated from 4p-6p and all day on Children’s Day, April 30.  CBeebies broadcasts in Spanish and is available in the US on Channel 848 as part of Dish Networks’ DishLatino package.


Halfbrick ( ), an Australian-based mobile and console game developer, enters into a new licensing representation partnership and subsequently a new group of deals for its popular Fruit Ninja game, which is available for iPhone, iPad, Android, Windows Phones among others.  Halfbrick has partnered with NYC-based HAP Consulting for licensing representation, which has resulted in a number of Fruit Ninja consumer products licensing partnerships including:

  • Hybrid, a creator and distributor of licensed apparel, Hybrid will release a range of Fruit Ninja products starting with Hot Topic this month, and JC Penney mid May, 2011.
  • Loungefly will expand Fruit Ninja across various personal accessories with the creation of a range of buttons, stickers, key chains, and other products for release in Hot Topic from May 2011.
  • Basic Fun will launch accessories including handheld electronic devices, 3D figural and functional key chains, which will be available at retail for holiday 2011.
  • BioWorld Merchandising is designing headwear, cold weather accessories and bags, as well as small accessory items (e.g. wallets, lanyards, wristbands), set for release for holiday 2011.
  • MJC, a men/women/family sleepwear company, will create Fruit Ninja lounge wear that will be available at a range of retailers this year.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; April 22-24, 2011:
Rio (Fox) G                                                                     $26.8m-2 wk total $81.3m
Tyler Perry’s Madea’s Big Happy Family (Lionsgate) PG-13 Opening Weekend $25.8m
Water for Elephants (Fox) PG-13                                      Opening Weekend $17.5m
Hop (Universal) PG                                                          $12.5m-4 wk total $100.5m
African Cats (Buena Vista) G                                            Opening Weekend $6.4m
Soul Surfer (TriStar) PG                                                   $5.6m-3 wk total $28.7m
Insidious (FilmDistrict) PG-13                                           $5.4m-4 wk total $44.2m
Hanna (Focus Features) PG-13                                         $5.3m-3 wk total $31.7m
Source Code (Summit Entertainment) PG-13                     $5.1m-4 wk total $44.7m
Arthur (2011) (Warner Bros.) PG-13                                 $4.1m-3 wk total $29.3m
Source: Rentrak ( )

The NPD Group‘s newest KIDS tracker (Kids Industry Data Service) went into the field the week of April 11, 2011, to ask “Besides Easter eggs and chocolate, what’s in your child’s Easter basket this year?”  The results features a compilation of 442 mentions of items for kids 0-14 and here’s how it looks:

  • 48% Toys and Games
  • 24% Books
  • 12% Candy
  • 10% Arts and Crafts
  • 6%   Clothes
  • 5%   Movies

Toys and games were broken down into three categories that featured a large share of its responses: plush (22%); games and puzzles (17%), and dolls (6%).  But, even excluding Easter eggs and chocolate, candy was still nearly an eighth of total mentions, as non-chocolate Easter candies such as Peeps and Jelly Beans were mentioned heavily.


Cartoon Network Studios appoints Sharon Lieblein, CSA, to the newly created position of VP/Casting and Talent Development.  Based at the studio in Burbank, CA, Lieblein will oversee live-action casting for the studio and serve as the conduit between talent and the various divisions within the studio and network.  She will report to Rob Sorcher, Chief Content Officer for Cartoon Network.  Prior to this Lieblein toiled for 12 years with Nickelodeon where she ultimately served as VP/Talent and Casting for live action shows and also oversaw animation casting for two years.  She was previously a freelance and in-house casting director on a range of movie and TV projects, including with Witt Thomas Productions.

The Juvenile Products Manufacturers Association ( ) elects a new Board of Directors for 2011-12.  Newly elected Chairman, Jason Macari of Summer Infant Products, succeeds now Immediate Past Chair, Brenda Berg of Scandinavian Child.  Kelly Mariotti of Green Frog Art has been elected Vice Chair, with Dave Taylor of Dorel Juvenile Group elected as Treasurer.

  • Incoming directors joining the JPMA board are: Mark Messner of Chicco USA; Greg Schumann of The Parenting Group; Andy Keimach of Munchkin; and Ken Wittenauer of Britax.
  • Directors continuing to serve on the board include: Ellen Diamant of Skip Hop; Scott Doerstling of Sunshine Kids; Luanne Lager of Regal Lager; Michael Magee of Graco Children’s Products; and Keith Schneider of PEM America.
  • Special thanks was made to outgoing directors are Alan Wolkin of Colgate Juvenile Products and Rick Rosati of Bureau Veritas and Immediate Past Chairman, Greg Mansker of Ironmountain Biz.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, April 21, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1179; K6-11 589; TWEENS 9-14 496
DISNEY CHANNEL:     K2-11 1049; K6-11 611; TWEENS 9-14 436
CARTOON NETWORK: K2-11   527; K6-11 311; TWEENS 9-14 231
DISNEY XD:               K2-11   222; K6-11 155; TWEENS 9-14 130
NICKTOONS:              K2-11   107; K6-11   67; TWEENS 9-14   52
Source: MTVN Research from Nielsen Media Research Data


Remember — Primetime Emmy® Awards Entry Deadline – April 29, 2011!

Programs — and individual achievements — are eligible for Primetime Emmy
nomination if they originally aired or originally transmitted
June 1, 2010  May 31, 2011 in any primetime period (6:00 PM – 2:00 AM)
All entries for programs airing between April 29 and May 31, MUST be entered by April 29.

To submit your entry online please go to

Answer to Yesterday’s Trivia: Who used to frequent the Pizza Bowl?  LAVERNE & SHIRLEY  Kudos to:  Margaret Hart-LexisNexis/OH; Joe Swaney-Cartoon Network/Atlanta; Bob Eisenstaedt-Granite Springs Prods/Tampa; Steve Granat & Cydne Clark-Bupkis Ent/Tarzana

Today’s Trivia Question:  This TV character wore from time to time an outfit his co-hort called the Jammies.  Who is he?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SR. BUYER LOCAL TV & RADIO/Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs in major market.TV & Radio buying exp. req’d. Resumes to: [email protected] or call 845-732-8943 (4/30)

JOB OPENING: SUPERVISING PRODUCER/NYC: For top-rated property series. Long contract. Oversee planning & realization of stories &deliverables. Strong leadership, orgnztn’l & narrative skills. Min. 7 yrs exp. [email protected] (4/30)

JOB OPENING: MANAGER, AD STANDARDS IN RSRCH ADVERTISING STANDARDS GROUP/NBCUniversal/NYC: Please visit www.nbcunicareers.comm for more information and go to Req# 1540BR (4/30)

JOB OPENING: MGR, PRODUCT STRAT: MOBILE/Disney ABC TV/Burbank, CA: Will lead dvlpmnt of ABC Digital products for emerging platforms. Min 5 yrs exp in Digital Media space; 3 yrs product dvlpmnt exp. Apply REQ 294774 (4/30)

JOB OPENING: WRITER/PRODUCER/USA/NY: is responsible to conceptualize, write, edit and produce on-air promos for original series, mini-series, and movies creating promos and campaigns for USA Network. #1546 (4/30)

JOB OPENING: MANAGER, STRAT PLANNING/USA NETWORK/NY: responsible for tracking, managing and disseminating competitive research information. #1579 (4/30)

JOB OPENING: MGR DIG P & INV/New York: Maximize Dig Ad Sales revenue thru pricing, inventory mgmnt & yield optimization across all properties (4/30)

JOB OPENING: DIR, DIGITAL RSRCH/AETN/NY:Direct Dig Rsch initiatives for AETN Strategic Insights. Expert online quant rsch; knwlg of comScore, Nielsen Online, Omniture prefd. 8+ yrs exp, pref Ad Sales. (4/30)

JOB OPENING: EDITORIAL WEB PRODUCER/TV Land/NYC: TV Land Digital ( has an amaz opportunity for a digital producer (5+yrs) w/ writing, social media & video production exp. EOE/M/F/D/AAP Apply (4/29)

JOB OPENING: VICE PRESIDENT, FP&A /Crown Media Networks/LA: 5+ yrs Financial Planning and Analysis exp in Media/Entertainment. See full posting and apply @ (4/29)

JOB OPENING: SALES ADMINISTRATOR/New York: Sales project work. Database management. Spanish Language. 1-3 years TV Program sales experience. (4/29)

JOB OPENING: PROG. RESEARCH MGR/Nickelodeon/NYC: 4+ yrs TV ratings research; expertise Nielsen (Startrak, Npower, Aud Watch), Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP. Apply (4/29)

JOB OPENING:  RESEARCH ANALYST/ESPN/CT: Resp for reporting, tracking, forecasting national & local data for ESPN Deportes. Proficiency in MS Office/Nielsen data preferred. Apply: espncareers .com / [email protected] (4/29)

JOB OPENING: PUBLICIST, ACCT SPRVSR/DKC/NYC: Exp’d Sr level for Sports/Ent Group. 5+yrs est PR exp w/specific. knwlg of kids, family and licensed properties space. General video game industry knwldg a + [email protected] (4/28)

JOB OPENING: SR. DIR OF TRAFF/TV One/NYC: operational logistics & train, eval & supp sales operation, devlop strategies/process, manage inventory, Ad Sales/Sales exp required, Broadway exp a+; Sal DOE Visit: (4/28)

JOB OPENING: FT/PRGRM HOST/QVC/W CHESTER PA: Background in hosting TV, internet brdcsts, radio or live events. Energetic /upbeat a must & passion/drive for sales. Res/photo/previous links to on air work: [email protected] (4/28)

JOB OPENING: VP, DIG.RSRCH/A&E TV/NY: Manage all digital research for the AETN portfolio inc primary & quantitative. 10+ yrs in digital research.Apply: (4/28)

JOB OPENING:  MANAGER, RETAIL DEVELOPMENT/Nickelodeon/NYC: 3+yrs exp in retail sales/development, promo mktg or buying. Execute successful promo opps at retail. Strng analytical skills EOE/M/F/D/AAP.Apply (4/27)

JOB OPENING:  WRITER, NICK CREATIVE RESOURCES/Nickelodeon/NYC: 4+yrs exp writing ad campaign concepts. Strong knowledge of relation b/w script & visual. Knowledge of pop-culture EOE/M/F/D/AAP.Apply (4/27)

JOB OPENING:  SR. DIR, DIGITAL CONTENT/ PBS Kids Sprout/PHL PA: Mng dvlpmnt/exec of dig. content for Sprout, incl content for preschoolers & their families. Mng website ( Reply: [email protected] (4/27)

JOB OPENING:  PARALEGAL/CONTRACTS ADMNSTR/Atty’s On-Site Rep @ TV Prog/HLWD: Orgnzd/exp’d indv’l who can work under pressure w/ grt people skills! 4 days/wk, 27 of 30 wks, starts May. Resume/Stmnt of Int/Sal Req [email protected] (4/27)

JOB OPENING:  EXEC DIR, OPS/ABCNews/NY: Oversee all tech ops associated with ABC News bureaus. Oversee all field ENG, logistics, bureau technical personnel, & the News Acquisition Center. Apply @ ID# 293025 (4/27)

JOB OPENING:  SR MGR DIGITAL SALES OPS/ABC Fam/NY: Manage dig acc mgmt team & responsible for digital campaign execution, full campaign delivery, deal optimization, & client communication. Apply @ ID# 294583 (4/27)
JOB OPENING: ACCOUNT MGR/BLUE SKY AGENCY/ATLANTA: Hiring talented acct mgr to grow/manage cable biz. 3-5+ yrs exp, superb project mngmnt/communication skills and exp working on/in cable industry. Send res: [email protected] (4/26)

JOB OPENING: COORDINATOR, REVENUE PLANNING/ABC FAM/NY: Works with team to compile & distribute important ad sales revenue data. Primary functions are financial reporting / forecasting. Apply @ ID# 294638.;232289579;60595525;x? (4/26)

JOB OPENING: DIR, PRGRM PLAN’G & ACQUISITIONS/TBS, Inc/ATL: 4yr Degree req’d. 2+ yrs buying and selling in TV ind. Exp at studios, cable ntwrks, or cable sales as an AE desired. Exc presentation skills. Apply (4/26)

JOB OPENING: SENIOR DIRECTOR, DIGITAL MARKETING/Nickelodeon/NYC: 8+yrs MKTG focus on digital, thorough knowledge of online mktg including Social media, CRM, traffic driving, SEO, SEM. EOE/M/F/D/AAP.Apply (4/26)

JOB OPENING: DIRECTOR, DIGITAL CREATIVE ADVERTISING Movies & Video Games/Nickelodeon/NYC: 7+yrs exp in studio, agency or entertain field. Present at high-level clients/agency mtgs. EOE/M/F/D/AAP.Apply (4/26)

JOB OPENING: MGR, MKTG/MARVEL ANIMATION/LA: Support mtkg animation dept: interfacing w/ licensees & promotional partners, comm w/ brdcst & home video partners, handling internal brand approval processe. Res: [email protected] (4/26)

JOB OPENING: ACCT MGR/ChaCha/NYC: Resp 4 mgt and exec of campaigns. Own sls process/invtry/rsrch/supt/client intrctn – 3-5 yrs exp w/online or mobile/gr8 cust svc skills/fast pace/team envmt.Snd Rsme [email protected] (4/26)

JOB OPENING: MARKETING DIRECTOR/FOOD NETWORK & COOKING CH/NY: Resp for marketing of Networks’ brand, talent & prgrmng priorities as a means to drive revenue & ratings. 6-8 yrs ent and/or mktg exp req. #2004 (4/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject) (4/28)

SUMMER INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject) (4/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/30)

SITUATION WANTED: MARKETING/COMMUNITY– Exp in TV Entertainment, Project Manager, Marketer, Developing Consumer Products, Community Involvement. Knowledge of Kid and Adult demos. Track record of success. MBA Email: [email protected] (4/30)

SITUATION WANTED: HIRED PEN (MA/NY) will write new words or make old ones prettier. Written for travel guides, textbooks, blogs, and job ads.Two Harvard degrees. Rates vary by coolness of project. Google me. [email protected] (4/30)

SITUATION WANTED: Ultra creative Tv producer with 20 years in reality, live talk, news and longform seeks position as producer or developer. New York based. Immediate. [email protected] (4/29)

SITUATION WANTED: MEDIA BUYER/PA: 20 years experience in (network & Spot) TV, radio, print & Cable. Seeking Freelance media buying position working from home  [email protected] (4/28)

SITUATION WANTED: ASSISTANT/ASSOCIATE PRODUCER, COORDINATOR/LA: 6yrs creative & management. Segment produced, transcribed, pre-pro, live, taped, & post experience. Recent credits: OWN TV & BET. Contact [email protected] (4/28)

SITUATION WANTED: CREATIVE MEDIA MIND/BRONX RIVERDALE NY: Seeking to asst, Entry- Jr level positions, B.A. & Comm/Media background, 3-5 yrs of exp domestically & internationally. NY based. Please contact, [email protected] (4/28)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/26)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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