Cynopsis: DIGITAL
04.01.13
Good morning. It’s Monday, April 1, 2013, and this is your first early morning digital briefing.
YouTube is shutting down. Apparently the world’s biggest video site was just some grand experiment to uncover the greatest video of all time. The site is no longer accepting uploads.
— In other words: APRIL FOOLS! YouTube is not shutting down, we promise.
Mary Kay, MetroPCS, State Farm, and Western Union have signed on to sponsor Univision’s new original web series, Arranque de Pasion, La Historia de Ela, which premieres today. Written and directed by Gazcon Fazi, and produced exclusively for Univision’s online and mobile properties, the show follows a female racecar driver who must compete with men both on the track and off the track. New episodes, each lasting five-to-seven minutes, will be available every Monday, Wednesday, and Friday. Mary Kay has signed on to sponsor the main character’s racing team, as well as receive product placement throughout the series and branding across Univision’s digital properties, including UVideos. MetroPCS’ deal includes product placement; Western Union is sponsoring another racer’s race team; and State Farm’s deal covers a guest appearance from a State Farm agent in the series. Vroooom!
Add this to the list of Things HBO Might or Might Not Do with HBO Go: Per The Verge, HBO Sports President Ken Hershman, speaking at Harvard Law’s Sports Law Symposium last week, said HBO Go would stream live sports by the end of the year. An HBO spokesperson later clarified to The Verge that the company has “no immediate plans to offer live boxing on the platform,” but of course is always exploring ways to improve the streaming product.
Motive Television, a TV software and services company based in London, is planning to install a full-featured demonstration of its Tablet TV product at Granite Broadcasting’s KOFY station in San Francisco. Tablet TV, a joint venture between Motive and Granite, will offer consumers access to live local broadcast stations, the ability to record live TV, VOD content, and social media features. The demonstration will go live by mid-2013, with a market field test to follow soon after. A patent application for the Tablet TV tech has been filed with the US Patent Office.
A CYNOPSIS MESSAGE FROM CTHRA
CTHRA Symposium
May 2, Silver Spring, MD
Keynote: New Leader Integration.
Recruiter Michael Burroughs outlines steps to help you secure early wins, avoid mistakes and sustain success.Interactive Breakouts: Attendees gain perspective on recruiting, internal investigations, employee engagement, assessment and workforce analytics.
Register at: http://www.cthra.com/symposium.
The top five web properties in February 2013, according to comScore, are Google sites (189 million unique visitors), Yahoo sites (186.3 million), Microsoft sites (163.7 million), Facebook (144.1 million), and AOL (110.8 million). Among ad networks and buy-side networks, comScore says the top five were Google (93.3% reach of online Americans), Specific Media (84.5%), AOL Advertising (83.7%), AT&T AdWorks (82.4%), and Genome from Yahoo (81.1%).
Magic Ruby has launched a second-screen iOS app for DirecTV’s new original drama, Rogue, starring Thandie Newton and Marton Csokas. The companion app syncs with each episode of the show, and offers content ranging from cast and location information to trivia and bonus video clips. Social integration makes it possible for viewers to comment in real time on Facebook and/or Twitter. Rogue premieres this Wednesday, April 3, at 9pm ET on DirecTV channel 239.
You can now embed Vine videos online. A new update to Twitter’s short-form video-sharing app allows users to do so via the post’s page on Vine.co as well as through the Vine mobile app. A couple of big media companies – MLB, CBS, and USA Today – already taking advantage of this new functionality.
If you happen to decide to put down March Madness Live for the rest of the week and actually go to Atlanta for the Men’s Final Four, NCAA.com has you covered. A new mobile “event app,” NCAA Final Four Atlanta App presented by AT&T, will offer users access to complete event schedules in Atlanta during Final Four weekend. Other features include interactive maps, news, concert lineups, ticket information, social sharing, and more good stuff. For example, AT&T’s sponsorship includes the AT&T Fan Zone, which features the AT&T Prize Pursuit, which is essentially a scavenger hunt to complete tasks around the city in order to win some prizes.
A couple of weeks ago, video ad server VINDICO unveiled Adtricity, a new quality ranking system designed to help advertisers determine how well publishers are delivering video ads, and thereby optimize their video campaigns. The reports include grade-level ratings on ad viewability, the quality of content, the ad environment and execution, site safety, and traffic quality. I recently spoke with company President, Matt Timothy about Adtricity to get the scoop:
Adtricity’s goal is to eliminate fraud and create trust between the buy-side and sell-side. There’s also an element of trusting the guy in the middle of all of this. If I’m an advertiser or publisher, why should I put my faith in VINDICO?
The fact that more and more advertisers and agencies are using our services shows that the buy-side has an incredible amount of trust in us. When a publisher is scrambling around to accommodate a particular demand from an advertiser, we’ve been able to help. Remember, we’re not selling inventory to anybody. We have no agenda besides wanting the entire marketplace on solid footing.
If I’m a big-name publisher, I think Adtricity is great. It reinforces my argument that my inventory is of the highest quality. But what about the lower-tier publishers, the ones who aren’t earning high grades?
If you’re trying to put an advertiser’s story in the best possible context whether you’re a top-tier publisher or not, you won’t be hurt by Adtricity. However, if you take that ad and shove it in a banner, or hide it at the bottom of the page in an auto-initiated manner, where it will evaporate after it’s completed, we’re going to suss that out. Publishers who execute well are media brands and therefore will always be protective. If you’re a publisher that’s not known as a media brand, this is a way to start building the credibility that the big guys enjoy.
Adtricity approaches video ad measurement via viewability and verification. You’ve said that both terms have issues with respect to how they’re implemented.
Viewability and verification were invented in the interactive space because it was necessary to figure out if an ad ran in the right space, at the right time, according to the advertisers’ specs. But video is comparable to TV, where there isn’t a verification problem: it runs where it’s supposed to, and it’s always viewable. So, online, we have to go beyond that to look at the quality of the execution. Was it TV-like? This requires taking into account the dimensionality and complexities of video.
Because VINDICO handles everything from ad delivery to tracking and measurement, it allows us to match all the quality measures back to the campaign. We can show advertisers the percentage of their spend that was wasted. This is a big deal because it increases advertiser confidence. And if that happens, there’s more money in the space.
What’s the next step in addressing issues with ad reporting and quality?
From a very tactical level, the actual blocking of fraudulent ad executions. We don’t want to start this way, though; conversations need to happen first. We want advertisers and publishers to come together and agree on the good and the bad. Once that’s established, we can prevent fraud before it happens.
The next thing is to help the market understand the value of different types of creative. One of the most astonishing stats for us is that 95% or 96% of digital video creative is just repurposed TV ads. No one’s really leveraging the IP space, to capture more data and talk to people in a more connected way with multiple chapters, narrative trees, all types of dynamic creative possibilities. As TV becomes more IP-driven, we have the best lab in the world to test all of these different ideas and understand their value.
Digital ad tech company OpenX has appointed Matthew Reid to the newly created position of VP/Marketing. He will oversee the company’s marketing initiatives worldwide, including branding, customer acquisition, and product marketing. He will also continue to build OpenX’s existing marketing team. He will report to CRO Jason Fairchild.
A CYNOPSIS MESSAGE
The Best in Online Video Content & Advertising Our awards show continues to spotlight the groundbreaking work created by digital media, don’t let your 2012-2013 efforts go unnoticed!
Entry Deadline: June 20, 2013 | Late Submissions: June 27, 2013
Awards Event: November 2013 (NYC)
Learn about the awards program & how to enter: http://www.cynopsis.com/events/digital-awards/.
Bonnaroo is one of the premier music festivals in the US every year, taking place June 13-16 on a 700-acre plot in Manchester, TN. The festival also features some great stand-up comedy acts, and actually released the 2013 comedy line-up several days ago. To get you amped up for all that comedy fun, and also to just make you laugh if even a little, Bonnaroo’s YouTube channel has launched a web series called Universally Speaking. Hosted by comedian Rob Cantrell, the series features the funny guy talking to inanimate objects as they advise him on his personal matters. There really isn’t any more to say, except to check it out.
Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
04.01.13
Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858
To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: MGR PRMNG ACQUISITION/Cablevision/Bethpage: Resp: licensed rights mngmnt of VOD, PPV & TV Everywhere (“TVE”) products. Strong knowledge of new media technologies & evolving industry landscape. Details/apply: here (4/6)
JOB OPENING: DIR, BRCAST DIST/MundoFox/LA: Enforce all contractual obligations, conduct sales pitches, maximize ratings. Cable Distribution exp & bilingual+.- http://goo.gl/16zzy (4/6)
JOB OPENING: MGR, STRATEGIC PLANNING/NBCUniversal/NYC: Track competitive research for programming schedules. Min 1 yr management exp. Research exp preferred. Apply: www.nbcunicareers.com (9462BR) (4/6)
JOB OPENING: ACCOUNT EXECUTIVE/MLB.com/Chicago: Digital sales for Midwestern region. Must have 3-5 yrs of digital sales exp. with proven track record. Apply here. (4/6)
JOB OPENING: VP, LEGAL & BUS AFFAIRS/LA: Leading TV prod co seeking attorney to structure/manage agreements, releases, employment, negotiations. JD + 5 yrs TV/film legal experience req’d. Apply: [email protected] (4/6)
JOB OPENING: PRESS MANAGER/NBCUniversal/NYC: 5+ yrs TV publicity exp. Dev & execute PR campaigns on new show launches & returning series. Strng written & vrbl communications skills required. Apply: www.nbcunicareers.com (9371BR) (4/6)
JOB OPENING: COUNSEL, BUS & LEGAL AFF/MLBNtwrk/NJ: Strong undrstndng of legal issues related to media & IP. Strong negotiation & drafting skills.Min 3 yrs exp in legal media/entrtnmnt reqrd. JD requird. Resume: [email protected] (4/6)
JOB OPENING: MNGR TECHNICAL SERVICES/HIT/NYC: Mng team servicing all programming content for broadcast, HE, Web, IP. Knowledge of post-prod, DVD, Dubbing, HE mastering. Strong mngt and budgeting skills. Mattel/careers.com (4/6)
JOB OPENING: MGR INTEGRATED MEDIA SALES/MRN/CHI: National network advertising sales for MRN -The Voice of NASCAR, generate new biz for audio, dig., and at-track large screen video, 3-5 yrs. nat. media exp. Info/Apply: http://iscmotorsports.teamworkonline.com/teamwork/r.cfm?i=53956 (4/6)
JOB OPENING: ACCT EXEC/West Nyack/Cablevision/Local ad sales: Min 3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NY DL. See full posting and apply to www.optimumjobs.net req 20467BR (4/6)
JOB OPENING: RSRCH DIR/CLNT SRVS/Media Behavior Inst/NYC: USA TouchPoints client supp. Asst agncy & netwrk clients w/insght. Incl software supp. Asst rsch, sales, & mktg. 4+ yrs exp. Agncy/netwrk/MRI exp+ Res: [email protected] (4/6)
JOB OPENING: VP, PROGRAM SCHEDULING/TVONE/MD: Oversee all prg sched functions; research and design short/long term sched strategies. 7+ yrs exp. Visit www.TVONEjobs.com (4/4)
JOB OPENING: RESEARCH ANALYST/TV ONE/NY: BA/BS & 1-2 yrs TV media research experience. Analyzes, compiles rsrch reports, and data preparation using Nielsen and syndicated data. Visit www.TVONEjobs.com (4/4)
JOB OPENING: DIRECTOR, PRICING & PLANNING/TV ONE/NY: Work w/sales team to maximize revenue, monitor inventory & scheduling of ordered deals. BA pref’d & 6+ yrs exp cable ad sales pricing and planning www.TVONEjobs.com (4/4)
JOB OPENING: ACCT EXEC/Collective Digital Studio/NYC & SF: 3+ yrs dig. media sales premium video pre-roll, sponsorship, branded content, & display to nat’l brands; knwlg of the YouTube “Dig. Influencer” space. Res: [email protected] (4/4)
JOB OPENING: COORDINATOR AFFILIATE MARKETING/Crown Media Family Networks/New York: Works closely with Director in the execution of all strategic marketing initiatives designed for Crown Media’s distribution partners. More info/apply: here (4/4)
JOB OPENING: VP TALENT MANAGEMENT/THE WEATHER CHANNEL/ATL:10+ yrs. Perf & succession mngt + development expertise. Implement programs that build org & indiv capability. Master’s, PHR/SPHR preferred. Resume to: [email protected] (4/4)
JOB OPENING: ACCT MGR/USATODAY/NY: Support sales teams w/RFPs and proposals. Digital ad sales exp must. Resume to: [email protected] (4/4)
JOB OPENING: RSRCH STRATEGIST/SR ANALYST/Discovery/NY: Provide spprt to Discovery US Hispanic nets by creat’g quant/qualit Nielsen analyses rprts & presentations; 4+ yrs media rsrch exp @ cble net or similar nat’l media outlet. Apply here: http://bit.ly/WDbnvs (4/4)
JOB OPENING: ASSOC DIR, PRICING & PLANNING/AT&T AdWorks/NYC: Manage U-verse TV Sales Planners, systems management, forecasting, and reporting. BA degree reqd. Min 5 yrs P&P experience. Apply: http://attlinks.com/WVYY7C (4/4)
JOB OPENING: SR SALES DIR/LA or SAN FRAN: drive/grow new bus rev from brand advertisers and their agencies. 6 yrs min Online sales exp (6 yrs min with a track rec of meeting/exceeding rev goals. Apply to [email protected] (4/4)
JOB OPENING: DIG ACCOUNT MGR, ENTERTAINMENT/LA: 3 years of account management/sales/marketing experience – digital advertising experience within the entertainment field is required Apply to [email protected] (4/4)
JOB OPENING: SR RSCH ANALYST/Viacom/Chicago: Create thoughtful/innovative aud analyses in order to best position & distinguish the Entertainment Group’s channels in the mktplace. 2-4 yrs related media rsrch exp. More info/apply here. (4/3)
JOB OPENING: MEDIA BUYER/PLANNER/KERWIN COMMUNCIATIONS/CALDWELL, NJ: Luxury Market ad agency seeks individual w/3-5 yrs exp. Broad knowledge of digital, print and broadcast req’d. Apply: [email protected] (4/3)
JOB OPENING: MANAGER DIGITAL RESEARCH/NBCUNIVERSAL/BRAVO/NYC: Digital and online research, media industry preferred, Omniture tools req. Min 3 Yrs exp. Apply: www.nbcunicareers.com (9273) (4/3)
JOB OPENING: SR INVENTORY & DATA MNGMNT ANLYST/WEATHER CHANNEL/NYC: Inventory analysis & tracking of all cable inventory, dist of sales Reports to Plan’g & Reg’l mgrs, . Exp in sale plan’g & media math. Resume to: [email protected] (4/3)
JOB OPENING: DIGITAL ANALYTICS MGR/OWN: Oprah Winfrey Network/LA: Min 5 yrs exp in web analytics, expert in Omniture and Excel, strong analytical,written and verbal skills. Apply at: http://careers.own.tv/ (4/3)
JOB OPENING: PROJECT MGR-TEMP/NBCU/NYC: Initiate, plan & supervise all phases of production from pre-planning to completion for on air & print projects. 2-4 yrs proj. mnging at cable ntwk. Apply: [email protected] (4/3)
JOB OPENING: VP, PRICING & PLANNING/SUNDANCE/NYC: Mng financial plan’g, forecasting, reports for Ad Sales Finance. Establish upfront & scatter rate cards. Review proposals, oversee mgmt of netwk inventory for Sundance.Submit res here: http://tinyurl.com/ah874o5 (4/3)
JOB OPENING: DIR/MKTING/KARE, MPLS: Lead MM Promo/Mkt team. Lking 4 rare combo of digital/social/trad expertise. 7+ promo/mkt & 3+ mgmt exp. Strat leader, not afraid to roll up sleeves. Apply online: www.kare11.com/company/jobs (4/3)
JOB OPENING: KIDS PRGMNG COORD/LA: Bright/multitasking/dynamic & self-motivated dvlpmnt coord for kids Series to support the team members. 1-3 yrs exp kids TV. Good time mngmnt/great orgnztn skills a must. Resume: [email protected] (4/3)
JOB OPENING: DIRECTOR OF PRESENTATION/FOX SPORTS/LOS ANGELES CA 90064: Production Apply: http://tinyurl.com/d93ebfm (FOX00019T) (4/3)
JOB OPENING: DIR, RSRCH/TV ONE/MD: BA deg & 7+ yrs rsrch exp. Interpreting media rsrch & comm. results to aid in decisions in prgrmng, ad sales, & affil sales. Proficient w/Nielsen & other rsrch tools. More info visit www.TVONEjobs.com (4/2)
JOB OPENING: RESEARCH ANALYST/TV ONE/NY: BA/BS degree & 1-2 yrs research experience. Analyzes, compiles rsrch reports, and data preparation using Nielsen and syndicated data. Visit www.TVONEjobs.com (4/2)
JOB OPENING: VP PROGRAM RESEARCH/SYFY/NBCUNIVERSAL/NYC: Strong multiplatform program research background, Nielsen tools & TV exp. req. Min 8 Yrs exp. Apply: www.nbcunicareers.com (9207) (4/2)
JOB OPENING: MGR MKTG/FX Networks/LA: Leads creative dvlpmnt & execution of consumer mktg campaigns for various media formats. Mngs relations w/ dist & outside design agencies. BA, 5+ yrs TV/Agency exp req. http://tinyurl.com/ck6lwaz (4/2)
JOB OPENING: SR MGR AD SALES RESEARCH/NBCUNIVERSAL/SPROUT & STYLE/NYC: Ad sales research, national TV exp. preferred, Nielsen tools req. Min 5 Yrs exp. Apply: www.nbcunicareers.com (8708) (4/2)
JOB OPENING: PROGRAM RESEARCH ANALYST/Oxygen/NBCUNIVERSAL/NYC: Program research, Nielsen tools/MRI preferred, passion for TV a plus. Entry level role. Apply: www.nbcunicareers.com (9347) (4/2)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].
SITUATION WANTED: EXPERIENCED MARKETING PROFESSIONAL: 4+ years of developing innovative marketing campaigns, executing product launches and building client relationships for sports teams, agencies, studios. Email [email protected] (4/2)
E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
Copyright Cynopsis 2013
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013
