Maestro Rolls Out New Automation Tools to Boost Interactivity for Broadcasters

Maestro has rolled out a suite of new automation tools to help broadcasters incorporate interactivity into their streaming strategies, technology first put to use  during the 62nd Grammy Awards on the Red Carpet Livestream as part of a partnership with IBM and the Recording Academy. IBM Watson programmatically detected artists on the red carpet and generated relevant insights then used Maestro APIs with Lightstream integration to publish them into the stream in real-time.  

“Livestreaming experiences are continuing to differentiate from traditional TV broadcasts and data is the engine of change. New live interactive formats, personalized experiences, and automated workflows are three key areas we are focused on. Our goal is to make these tools incredibly easy to use so that customers of all sizes can improve metrics without added costs,” said Ari Evans, Founder and CEO. 

 The new toolset from Maestro empowers broadcasters to easily create custom overlays that are dynamically populated with live data and broadcast using a simple API. Maestro integrated Lightstream’s Cloud video production API directly into its platform so broadcasters can “burn in” interactive elements for redistribution to other platforms like YouTube, Twitch, and Facebook, completely in the cloud. 

In addition to Grammy, Maestro boasts the likes of Activision Blizzard, Epic, Microsoft, Sky Sports and Adobe as customers, spanning across multiple sectors including sports, esports and entertainment. 

“From the work we do with our growing customer base, we know that in-stream interactivity drives an average of 175% increase in watch time, 45% increase in retention, and 210% increase in revenue. We’re incredibly proud to activate these tools for the Grammy Awards, and to see the impact this had on the experience for viewers is fantastic,” said Evans. 

Related Stories

08/07/20: NASCAR sets finish line

NASCAR sets finish line

  Friday August 7, 2020 NASCAR revealed the final installment of events in the revised 2020 schedule, including the full Playoffs schedule for all three national series. In the NASCAR Cup Series, all 10 playoff venues and dates will keep the original 2020 schedule, with the postseason kicking off at Darlington Raceway on Sept. 6 […]

08/06/20: Ren & Stimpy get a Comedy Central reboot

Ren & Stimpy get a Comedy Central reboot

  A Cynopsis Message From CROWN MEDIA FAMILY NETWORKS Hallmark Drama Is the Fastest Growing Network in All of Cable!   The Network Is Now in 42.5 Million Homes—Growing 46% Since June   Rich, Dramatic Content Under the Hallmark Brand Umbrella Hallmark Drama Is “Where Great Stories Come To Life.”Click here for […]

Cynopsis Jobs: 08/05/20

clads5

  DIR, BRAND MARKETING & STRATEGY PLANNINGNickelodeonNYC Seeking a group brand leader responsible for the development of mktg strategies in support of Nickelodeon and any of its related content and sub-brands. Min 7 yrs exp in consumer strategy, digital, marketing or media. Full info HERE Wednesday August 5, 2020 In light of […]

CynCity

Cynsiders

Instagram