Friday, September 30th, 2011

A CYNOPSIS MESSAGE FROM GANNETT


FROM CAPTIVE AUDIENCES TO MAINSTREAM AUDIENCES

From Captivate to the Detroit Free Press, Gannett’s portfolio
of local to national brands can bring it all within reach.

DIGITAL. MOBILE. PUBLISHING. BROADCAST.

G A N N E T T
 It’s all within reach.

Learn more at gannett.com.


Cynopsis: DIGITAL
09/30/11

Good morning, it’s Friday, September 30, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Facebook and Hollywood got tighter via a new partnership between Warner Bros. Digital Distribution and the world’s biggest social site to debut a so-called “social series” starting October 18. The show, called Aim High , lets users put their own face in the show. A user’s photo might appear in an election poster in the fictional school in the series, as an example, Warner said. The show’s viewing app also lets Facebook users integrate their profile information, such as photos, text and friends into the series. Aim High is an action comedy starring Jackson Rathbone, the actor who plays struggling vegetarian vampire Jasper in Twilight. The show is slated to run for six episodes. Warner Bros and Facebook have teamed up before. Warner was one of the first studios to offer movies for rental on the social site.
 
 

~ MULTIPLATFORM CONTENT NEWS ~

 
A+E Networks Digital Media said it will leverage the Facebook social graph into certain elements of BIO channel‘s Web site Bio.com to show the connections between site visitors, their Facebook friends and notable people throughout history. When Bio.com visitors sign in via Facebook the site can highlight their connections to more than 6,000 of the world’s most famous people, Bio said.
 
Gannett Co. is launching a cross-platform marketing campaign for the National Breast Cancer Foundation in October. The campaign is designed to spread the message of the importance of early detection and will include home page ads on USAToday.com, ads on the newspaper’s health vertical, targeted messaging on its mobile and iPads apps, as well as messages on local stations.
 
Online TV network Revision3 just launched a new show called Ty’s iHelp  from YouTube star Ty Moss. The show focuses on Apple-powered devices, news, reviews and jailbreaks. Ty Moss has corralled 42 million views and 150,000 subscribers on YouTube so far.
 
Bloomberg Sports struck a new licensing deal with Major League Baseball postseason broadcasters Fox Sports and TBS to deliver enhanced statistics and analytical tools, including pitch analysis and other predictive features, for each game in the upcoming playoffs and World Series.
 

~ INNOVATORS & START-UPS ~

 
Twitter is on pace to nab $139.5 million in global ad revenues this year, up three times its $45 million haul last year, says eMarketer. The research firm also predicted that the social service will earn nearly $400 million in ad dollars by 2013. The rise comes from Twitter’s Promoted Products, eMarketer said.

 


A CYNOPSIS MESSAGE CABLEFAX


CableFAX Webinar: Social Media for Cable
What Works for Your Bottom Line
October 12, 1:30-3:00 p.m. ET

Join us as industry experts from Time Warner Cable, Bravo and Charter share their tips and best practices for social media’s pivotal role in cable’s future success. This is your chance to get your head around the evolving area of the business – and what it means as you serve your customers, viewers and advertisers. Register Now.


~ DIGITAL ADVERTISING ~

 
Game mechanics company blurbIQ said it has generated a ten times increase in interaction rates for its video ads that include gaming elements like trivia questions inside video commercials.
 
The targeted media market will reach nearly $200 billion this year, a figure that comprises direct mail, text messages and product placement in video games as well as smartphone messaging and apps, according to a study from investment group Veronis Suhler Stevenson reported by Reuters. The study found that spending on targeted media will jump about 7% this year and should hit $272.5 billion in 2015. The growth comes in part because of the skyrocketing use of mobile phones.
 
Game maker Electronic Arts said it will introduce a new ad platform to provide brand marketers with more comprehensive audience data and insights across mobile, social, online and console games aggregating metrics, brand impact and social buzz. The new tools will be showcased at Advertising Week in New York on October 4.
 

 ~ TRENDS, RESEARCH, ETC.  ~

 
About one-third of U.S. consumers ages 13 to 54 use Netflix for streaming or watching DVDs at least once a month, but more Netflix users rely on the service for DVDs than for streaming, according to a new study from Knowledge Networks. The research found that 29% of the population said they use DVDs and Blu-ray to watch Netflix content on TV at least once per month, while 20% said they use the streaming TV option monthly.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

Ad exchange adBrite formed a strategic partnership with interactive video advertising company Jivox to offer video ad units that feature tools to let users share ads via social channels, watch long-form videos within an ad unit or link to coupons. adBrite reaches 300 million global unique visitors every month, the company said.
 

~ GADGETS & APPS ~

 
Fox released a new viewing companion app for its show Terra Nova. The app lets viewers learn more about the prehistoric world featured in the show.
 
Popular-music discovery and identification app Shazam said it will now allow unlimited tagging for its free app for iPhones, iPads and iTouches, rather than just five tags each month. Shazam said its service has more than 150 million  users.
 


A CYNOPSIS MESSAGE


Who do you want to reach?

Cynopsis Media e-publications are read by…
235+ major brands | Cable/MSO/DBS Representatives | Agency Reps/Buyers/Planners | Cable & Broadcast Network Decision Makers | Talent | Technology Executives | Producers | Writers/Editors | Analyst/Researchers | Freelance Consultants | Publicists/Agents | Crew/Operators |
Other Industry Professionals & Influencers

Contact Mike Farina, VP of Business Development & Sales to drive results & reach your target market.


~ WEBSITE OF THE DAY ~
 

Got a pet who chews toys, stuffed animals, or adorable sock puppets? Then you may want to read the book Chewed to them, or just give it as a gift book to a pet-loving friend. Chewed is a photo essay book with pictures and stories of the happy destruction beloved pets have made of their stuffed toys. The pictures are fantastic!

 

Correction : The social TV service Miso was incorrectly named in the Sept. 28 edition of Cynopsis. Miso has a deal with Showtime’s Dexter to power a second-screen viewing experience.

Later – Daisy
 Daisy Whitney new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital.
09.28.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe from this edition, click here


Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: SR RESEARCH ANALYST/ESPN/NY: coordinate and manage projects focused on cross-media advertising effectiveness research; 1-2 years of research experience  media/agency exp. a +. REQ ID 319775 http://espncareers.com (10/7)

JOB OPENING:   AE, ITV SALES/ROVI/Chicago: Resp for growing Ad Sales rev in Central Division. Proven performance in new biz dev. Agency & client relationships req’d. 5+ yrs TV/Emerging Media sales exp. To apply: www.rovicorp.com (10/7)

JOB OPENING:    EDITOR/GRAPHICS/WRNNTV/RYEBROOK NY: Early AM shift, must be advced in editing systems/software, PC & Mac based. Complex video/audio editing & graphic design. Final Cut Pro & Photoshop skills a must. Res: [email protected] (10/7)

JOB OPENING:  DIR/AD SALES RSRCH/TENNIS CHANNEL/NY:  Exp’d pro to support goals, translate findings into Ad Sls/Mktg stories. 5 yrs exp w/Cable/Ntwrk /Agency req. Nielsen/Excel/PP a must. Tennis knwldg a +.  Res: [email protected] (10/6)
        
JOB OPENING: PRODUCER, DIG MKTG/RANDOM HOUSE/NY: Plan/execute online promos across many of Random House web sites. 2-3 yrs online mktg & digital prod & strong working knwldg of major web editing prgrm. Resume: Jobs@Random House (10/6)

JOB OPENING: ONLINE SALES EXEC/NCC Media/NYC: Prospect, dvlp & close sales for online & Digital Media. Min 5 yrs digital media sales exp. Strong communication and presentation skills. BA/BS pref’d. Resume: [email protected] (10/6)

JOB OPENING: WEB DEVELOPER/WRNN TV/RyeBrook/NY: Perform maintenance updates, troubleshooting. Database programming, XML, Java, Drupal, Adobe skills required. Resume: [email protected] (10/6)

JOB OPENING: DIR, TV PROD DEV & STRATEGY/NBCUniversal/CA: Oversee NBC’s TV digital sell through & subscription VOD businesses across multiple digital partners. 7+ years experience.  Apply at: www.nbcunicareers.com Job#2191BR (10/6)

JOB OPENING: COORDINATOR, OAP/Fox Movie Channel/LA:  QC of on-air materials, asset mgmt & trafficking assets for OAP dept. BA preferred, TV OAP exp is preferred, post-prod knowledge is a plus. www.foxcareers.com (10/6)

JOB OPENING: DIR/MGR-DIVERSITY RECRUITMENT & EARLY CAREER PROGRAM/NY: spearhead dvlpmnt/execution of diversity related recruitment strategies/early career pipeline; ad sls recruitment; 7+yrs recruitment exp; www.discovery.com #4459 (10/6)

JOB OPENING: RECRUITER/LA: Mng full lifecycle FT & temp positions of varying lvls/functions for Discovery & JVs; roll-out multiple projects aimed at mrktg to attract talent; 3+yrs exp corp recruitment; www.discovery.com #4455 (10/6)

JOB OPENING: MKTG DIR/GSTV/NYC: Largest nat’l away from home TV network seeks a creative mktg director with strong exp working closely with advertising sales. Apply at: http://gstv.iapplicants.com/ViewJob-184141.html (10/5)

JOB OPENING: ASST. MGR – SALES, PLANNING & ADMIN/NBCUniversal/Universal City: Provide availability reports on all products available for television licensing in the US. For more info visit: www.nbcunicareers.com job# 2028BR (10/5)

JOB OPENING: SALES SVR EXEC/Univision/NY: Support AE book &steward ad deals. Serve liaison btwn Sls & agencies. Work w/mktg execute adv mktg prgrms. 3-6 yrs media exp, deal maker +, Spanish +. EOE Res [email protected] (10/5)

JOB OPENING:  SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (10/5)

JOB OPENING: VP RSRCH/DISCOVERY/MD: leads all research efforts & function as ntwrk primary POC; 7+ yrs research exp at either a full service market research firm or major corporation. Media exp preferred; www.discovery.com #4509 (10/4)

JOB OPENING: JR ENGINEER/iNDEMAND/NYC: Troubleshooting, maintenance & upgrading of hardware/software in post-production facility. BA/BS Engineering & 1-2 yrs min yrs exp. Final Cut Pro certification. Apply: [email protected] (10/4)

JOB OPENING: AD SALES ACCT EXEC/AMC/NY: Highly motivated, proven track record driving revenue through development/growth new & existing clients/agencies to attain AD Sales goals. 5-10yr sales exp TV/Ent/Media [email protected] (10/1)

JOB OPENING: RSRCH MGR/ GSN/NY: V. strong ind. exp.; 7+ yrs TV/Dig. ratings, primary & synd: Mastery synd. Nielsen (cust. & synd: Npower, FOCUS, MktBrks, Startrk/StarEst & Gabriel), MRI, Intelliquest, Claritas. [email protected] (10/1)

JOB OPENING: SR PUBLICIST/Fox Broadcasting Company/LA:Dev & execute FOX campaign and oversee New Media strategy for all series. 4-6 yrs exp TV publicity, w/2yrs as Publicist. www.foxcareers.com (10/1)

JOB OPENING: DIGITAL SALES COORDINATOR/MD: Seeking intelligent, fun person to coord all aspects of digital content distrib. Web analytics, pricing, XML, HTML, great comm. skills all needed. Resume/CL: [email protected] (10/1)

JOB OPENING: AE, DIGITAL MEDIA SALES/FOX News Channel/NYC: seeks an AE for the Digital Media Sales. Primary responsibility is to substantially increase ad revenue amongst advertisers throughout east coast. EOE [email protected] (10/1)

JOB OPENING: DIR ORIG PRGRMNG/HGTV/DIY Scripps Networks/Knoxville: Evaluate segment & episode ideas, scripts, rundowns. 6+ yrs prgrssvly complex exp prgrm prod or mngmnt for cable TV.  More info/apply: www.scrippsnetworks.com #2588 (10/1)

JOB OPENING: ON-AIR GRAPHIC DESIGNER/ABC/NY: Interpret scripts & translate from script to screen, design & animate multi-layered motion graphics, AfterEffects/Photoshop/Illustrator/Cinema 4D exp. Apply: www.disneycareers.com #1247 (10/1)

JOB OPENING: SR RSRCH ANALYST/TV ONE AD SALES/NYC: Compose rsrch reports using Nielsen & syndicated data. Bach deg, 5yrs TV media rsrch exp and multitasking pro. APPLY: www.tvoneonline.com (10/1)

JOB OPENING: TRAFFIC COORD/TV ONE AD SALES/NYC: Wrk w/external agencies, planners + Ad Sales mgmt to secure commercial copy for network. BA pref’d and/or 3 yrs exp in TV Ops. APPLY: www.tvoneonline.com (10/1)

JOB OPENING: GRAPHIC DESIGNER (TEMP)/TV ONE/MD: Provide design for print, corporate & marketing materials. 2 yrs exp design; Proficient-Adobe InDesign, Illustrator, AfterEffects, QuarkXPress. APPLY: www.tvoneonline.com (10/1)

JOB OPENING: DIRECTOR/Ad SALES MKTG/HGTV/NY:Create custom sponsorship proposals, manage sweepstakes and sponsorship fulfillment.Full details, http://www.scrippsnetworks.com & select req 2549 (10/1)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY:   START ASAP: RESEARCH INTERNS/NYC Production Cmpy:  Interns wanted. One for PBS Doc. Other to rsrch and dvlp new TV show ideas. Please send cvr ltr & resumes [email protected] (10/5)

FALL INTERNSHIP CREDITS ONLY:  Non-Fiction TV Dev. Internship (NYC): Major TV Prod Co seeking creative interns interested in reality TV and motivated to research, write and develop new ideas for TV series. Res/cov let: [email protected] (10/5)

FALL INTERNSHIP CREDITS ONLY:    SOCIAL MEDIA MARKETING INTERN/Machine Shop Marketing/Beverly Hills: Cutting edge entertainment company needs intern for fall/winter. College Credit. Apply [email protected] (10/5)

FALL INTERNSHIP CREDITS ONLY: Chulita’s Famous. Seeking a PR & Business Development Intern. Dumbo, Bklyn,3 days a week,stipend. for a Latin Gourmet seasoning company. email resume to [email protected]. http://chulitasfamous.com (10/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DEVELOPMENT FOR TV/FILM: Toronto-based with 8+ years of experience in script analysis, development and pitching for TV & film. Insightful story notes and pitch documents. www.calmaclean.com (10/7)

SITUATION WANTED:  SALES/MKTG PLANNER/ASST-LA or NYC: 3+ yrs Social Media, Sales Ntwrk exp. created sales proposals/PP presentations, video reels, online mktg/promos, media math, detail-oriented, multitask MS Office. [email protected] (10/7)

SITUATION WANTED:  Recent college graduate looking for entry-level positions in marketing,sales, or media. Looking to be located in New York City.  Contact me at [email protected] (10/6)

SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (10/5)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turnaround Email: [email protected] (10/5)

SITUATION WANTED:  PRODUCER/FIELD PRODUCER/STORY PROD:  in LA-8+ yrs. exp. prod for VH1, A&E, Sundance. Also, exp. prod EPK & Corp. Strong mng of crews, great interviewer w/celeb and non celeb talent. Contact email: [email protected]  (10/5)

SITUATION WANTED: CHILDREN’S MEDIA: TV seg producer, journalist, theater, researcher, Child dev education, over 12 yrs working with children, including Internationally. Willing to relocate- Located in L.A. www.stephanietobiassosa.com (10/4)

SITUATION WANTED: DEVELOPMENT/PDCN AP 4+years dvlpmt: researcher, treatmts, casting, field pdcr sizzles. AP on talk, reality. Researcher/booker. Field Coordinator, Trade-Outs.Experienced. [email protected]  (10/1)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/1)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from just this Cynopsis Digital email, please click here.  

Related Stories

04/22/24: Cynopsis Media Tech Update

Video advertising

A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL Local CTV/OTT Expertise in all 210 DMAs TAG BRAND SAFETY CERTIFIED and TAG CERTIFIED AGAINST FRAUD Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, Precision Targeting, Attribution & Measurement LEARN MORE AT PREMION.COM Monday […]

Cynopsis 04/22/24: CBS cancels “So Help Me Todd”

CBS cancels "So Help Me Todd"

Monday April 22, 2024 Today’s Premieres A&E: Intervention at 8p; Quarter Ton Teen at 9p HGTV: Ugliest House in America at 9p History: Proof Is Out There: Military Mysteries at 9p Magnolia: Restoration Road With Clint Harp at 8p Netflix: CoComelon Lane TLC: 90 Day Fiance: Love in Paradise at 8p IN THE NEWS Decent […]

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

CynCity

Cynsiders