Friday, September 27th, 2013

Cynopsis: DIGITAL

Good morning. It’s Friday, September 27, 2013, and this is your first early morning digital briefing.


Streaming service Hopster hits the UK market in November. Aimed at kids between the ages of 2 and 6, the service will be offered on Apple tablets and smartphones and carry only children’s shows and games. Ad-free like Netflix, Hopster will charge between $8 and $10 a month.

Toyota and Discovery have teamed up for another season of web series Fw: Thinking. New episodes of the time travel show will air weekly on the Discovery’s TestTube net well into 2014.

Ford acquired mobile car app developer Livio yesterday. The auto company said it made the deal to promote a single technical standard for in-car apps, and extend its leadership in providing easy access to the electronic content drivers crave. In other words: In-car connectivity is critical to winning over the younger demo – and Ford is willing to pony up for it.

BlackBerry cancelled its investor call originally scheduled for today. In other words: What’s the point? The beleaguered Canadian company is in the midst of a $4.7 billion acquisition by Fairfax Financial Holdings.


No touchdown for the NFL Network and the latest deal with Twitter’s Amplify program – the network’s contracts with Fox, NBC, ESPN and CBS prohibit it from publishing highlights from games on any social media until after the game has aired. In other words: The net can tweet analysis about any game after it’s over, but real-time coverage can only run during NFL Network’s own Thursday Night Football match-ups.

A Mercedes spot that features a chicken dancing to Diana Ross’s “Upside Down” has racked up 1.5 million YouTube since it launched three days ago. The commercial is for the car’s Magic Body Control, a suspension system offsetting body movement for a smoother drive.

Networks (both Cable & Broadcast) are faced with eroding ratings and ad dollars shifting from TV to Digital. That’s why Cynopsis is presenting a conference on what networks are doing  and what they need to do more of  to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success at the Cynopsis Future TV Summit!


Video app JumpCam allows users to create videos that other people can contribute to. Lots of people! The Apple app lets up to 29 ten-second clips from friends be added to a single video; users can specify settings to keep videos private or be shared on social media. The app will be available for android devices next month.


Registration Ends In… 3 Weeks!!!

Cynopsis Future TV Summit:
Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt NYC | Register Now

Sponsorship: Mike Farina (203) 218-6480
Registration: Pete Romas (203) 899-8483

A Special Thank You To Our Sponsors:
Gold: ABC Family | Silver: A+E & Rhythm | Participating: BrightLine & TruthCo. | Media: IAB


Fox is testing technology for its Video On Demand service that would keep commercials from outlasting their shelf life. The dynamic ad insertion technology would switch out ads that are no longer relevant (like movie openings), replacing them with spots that are current. In other words: Nets could get ad revenue whenever content is watched, making the current 3-day limit obsolete.

Say cheese! Oregon’s dairy brand Tillamook created an interactive media campaign, A Naturally-Aged Story, that charts the local farmer roots of the brand. The site includes video interviews from farmers and cheese factory workers, and asks consumers to share their Tillamook story via Facebook and Twitter.


Apple is reimagining the artist-signed copy for a digital age. A patent application describes an app that would help artists make digital signatures on individual copies of work; consumers who purchase a product with a unique digital signature would be given a certificate of authenticity to be stored in a cloud that can be carried from device to device.

Call for Submissions: Cynopsis is producing a Halloween Programming Guide which comes out on October 17 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has a Halloween-themed programming, please send your listings to Cathy Applefeld Olson at [email protected] no later than Friday Oct 4. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). Cathy will send you a confirmation email following each submission (if you don’t receive a confirmation email, please resubmit).


Kevin Murphy has joined Digital Media Training as the new Senior Vice President of Business Development. Most recently, Murphy worked in sales management for Turner Broadcasting and WGN America.

Media company Demand Media has hired Claire Carroll as Head of Marketing for affiliate company United TLD. Caroll was previously Head Social Media and Digital Director for Neo@Ogilvy.


Cynopsis eReport Series: Demographic Viewing Patterns
Cynopsis Editors will take a look at the viewing patterns of various Demographics. Each of these Special eReports will uncover the Who, What and the Where – who these people are, what they are watching, where they are watching… and more!
OCT 3 // African Americans
OCT 6 // Women (sold out)
OCT 16 // Millennials
OCT 31 // Kids, Tweens & Teens
NOV 5 // Hispanics

Advertising space is limited. Contact Mike Farina: 203.218.6480


The Curve Report is NBCUniversal Integrated Media‘s biannual survey of modern consumer culture, social trends and industry shifts. Executive Vice President and Senior Marketing Officer of NBCU’s Integrated Media John Shea explains the background of The Curve’s research to Cynopsis.

How did the theme of “reconstruction” manifest?
It evolved from a stop-you-in-your-tracks finding: two thirds of the Gen X’s and Y’s we polled said 2000-2010 was the most disruptive decade of the last 100 years. People are drawing new borders around the way they work, play, learn, shop and are entertained. The implication for marketers  and, frankly, all businesses – is that we need new ways to amplify the connection points between brands and consumers.
What is an example of disruption?
Take the advent of apps, for example  87 percent of the respondents say they rely on apps more today than just one year ago; 72 percent have downloaded an app in the past week, and 32 percent in the past day. At this rate, someone who has 25 apps today will have 75-400 in a year – there are a variety of ways brands can connect to consumers through a vehicle that didn’t exist in a widespread way just several years ago.

Read the rest of the Q&A with Shea at and watch a clip from the previous Curve Report on generation Y. The accompanying documentary for this report is expected early next year.


Cynopsis Digital Webinar
OCT 1 | 1:30-3:00pm ET | Register Now
Next Generation Digital Programming Models

Moderator: David Tochterman: Head of Digital Media {Innovative Artists}
Evan Bregman: Director, Digital Media {Electus}
Stuart McLean:
Founder and CEO {Content & Co}
Daniel Tibbets:
SVP, Digital Media {Bunim/Murray Productions}
Scott Nocas:
Global Head of Distribution & Marketing/GM {Vuguru/Vuguru-POW}

See you Monday,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: UniRey-NY: TV AE’s, NYC-based: Needed to drive general market advertisers to new English Language network/Robert Rodriguez Net, EL REY. Min 2 yrs network/AE selling exp. Resumes to [email protected] (10/4)

JOB OPENING: PRODUCTION TEAM for Live Show, Secaucus, NJ: Veria Living is hiring: Exec. Producer, Producers, Asst. Producers, Director & Media Manager. 3-5 yrs exp. incl. live work. Resume & position sought to [email protected] (10/4)

JOB OPENING: ANCHORS for Live Show, NY Metro Area: Veria Living is seeking energetic, fun, friendly & compassionate hosts able to improvise & engage with audience. Resume, picture & show reel links to [email protected] (10/4)

JOB OPENING: DIR AFFIL MKTG/Vubiquity/LA, CA: Dvlp/maintain mktg relationships w/Cable & Telco customers. Exp pkg’g & promoting and driving use of VOD svc. Apply. HERE (10/2) 

JOB OPENING: ADMIN ASSISTANT/A+E Networks/NY: Provide support to two busy executives. Non-staff position. Full Info/Apply: (10/2)

JOB OPENING: CLIENT SOLUTIONS DIRECTOR/USA TODAY/NY: Seasoned leader to generate revenue through insight-lead integrated mark sol & strat dev w/strong dig background. 10+ yrs insight-lead media solutions w/ 5+ yrs mgmt exp req’d. Apply: HERE (10/2)

JOB OPENING: SVP/CONTENT LEAD/DISCOVERY FIT & HEALTH/LA or MD: Dynamic creative leader to drive DFH’s success and brand evolution through devel of hit content, acqns, mktg strat, and ntwk day to day. 10-15 yrs TV exp nonfic. Apply HERE (9/28)

JOB OPENING: RSCH COORD/AMAZON STUDIOS/LA: Prgrm surveys using third party tools such as Vision Critical, Insight Express, etc. – Mng secondary rsrch. Able to work in fast paced environment. APPL HERE (9/28)

JOB OPENING: SOCIAL MEDIA MKTG MGR/AMAZON STUDIOS/LA: Resp for devising/leading, cutting-edge social media (SM) strategy across various SM platforms. Except’l comm skills a must. Dvlp SM relationships w/key ent ind counterparts. APPLY HERE (9/28)

JOB OPENING: MGR, MARKETING & EVENTS/IFC/NYC: Develop & execute partnerships, events, & promos, project manage from idea to execution, 4+ yrs. marketing/event exp. Click HERE (9/28) 

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: Ent. PR agency looking for motivated go-getter, w/interest in PR. Communication, Journalism, English, Marketing, & PR majors preferred. Great opp to gain hands-on experience. Resume to [email protected] (9/28)

FALL INTERNSHIP CREDITS ONLY: Assist with sports network communications department. Must have working knowledge of sports industry and be available multiple days during the week. Contact [email protected] (9/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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