Cynopsis: DIGITAL
09.20.13

Good morning. It’s Friday, September 20, 2013, and this is your first early morning digital briefing.

Yahoo is getting yet another makeover, but not for its logo. This time it’s for myyahoo, its customizable web page.
In other words: The last time Yahoo touched the page was six years ago, and the new look conveniently comes just before November, when iGoogle goes bye-bye. Yahoo is even offering to import iGoogle settings from the my.yahoo home page.

A new web TV network called Foodable launched on Thursday, with the premiere of eight new web TV shows. Digital food and restaurant brand DigitalCoCo is behind the new network, which is planning to produce 300 new episodes by next year.

The British TV streaming service Acorn TV is premiering Doc Martin, Vera and Above Suspicion exclusively for U.S. Roku devices on Oct. 7. The series will also be available to stream at www.Acorn.TV.

Jimmy Kimmel Live’s “Twerk-fail” reveal struck gold for ABC last week. Within the first 24 hours of JK coming clean, the clip generated 7.8 million video views on ABC.com and YouTube combined. The prank also resulted in 10,451 tweets, making the show the most socially broadcasted late-night series that evening.

Hulu has picked up a second season of its animated original series The Awesomes, with 10 episodes to premiere in 2014. The first season debuted on Aug. 1, and continues to place in the top ten most watched shows on the site.

Grand Theft Auto V became the fastest-selling game in history on Tuesday, with sales speeding past $800 million. It even topped Call of Duty: Black Ops 2, which saw $1 billion in sales just 15 days after its 2012 release. The game’s maker, Take-Two Interactive Software, did not disclose how many GTAV’s were sold on the first day, but it’s speculated that the number is around 10-13 million.

Swiftly following Microsoft‘s decision to start a trade-in program for iPads last week, the tech company announced Thursday that it will also take back BlackBerry and Android devices, in exchange for $350 in store credit. Microsoft says it will either sell the BlackBerrys and Androids overseas or donate them to non-profit organizations.

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Good news for advertisers: those tweeting and watching TV at the same time are taking breaks from their feeds to pay attention to commercials. A new Nielsen study found that 70 percent of tweets occur during actual TV programming, and only 30 percent sent out during the ad breaks.
In other words: This is a good indication that the second-screen trend doesn’t take away from ad engagement… great for all those marketers thinking up new Vine ideas while they read this item.

A new study by SilverPop measured which summer movies struck gold on social media platforms, such as Facebook Twitter and Google+:

• Man of Steel attracted more than 2 million followers combined on the three platforms.
• Fast & Furious zoomed ahead of any other sequels, with 38 million plus fans on Facebook alone.
• White House Down ranked number 24 in both domestic movie grosses and social media followers for the summer season.

A slew of updated apps coincided with the arrival of iOS7 on Wednesday, including Facebook‘s mobile app and the NBC app. Facebook’s features new navigation tabs at the bottom of the screen, ironic since Twitter is planning to do away with similar tabs for its new mobile design. NBC’s app can now be used to watch full episodes on mobile devices, and will be integrated with its TV Everywhere platform set to launch in 2014.

Oxygen Media has released its TV Everywhere app Oxygen Now for Apple devices and web browsers. Oxygen customers can stream full episodes using the app a day after a episode airs on TV, and all other app users can view a full episode 30 days after.

App downloads are expected to hit a booming 100 billion by the end of this year and 268 billion by 2017, according to a Gartner report. Free apps still rack in the greatest number of downloads, with paid apps accounting for just nine percent of downloads worldwide.

Join us at the Cynopsis Future TV Summit – Content Innovation & Next Generation Advertising Models on October 17 in NYC. This is a 360-degree, in-depth look at TV’s opportunities and challenges at this critical moment in media, from the perspective of sellers, advertisers and content creators. Registration is now open: http://www.cynopsisfuturetvsummit.com/

Unruly has just hired former Yahoo! exec Richard Kosinski as its new U.S. president. He has been brought on board to accelerate the company’s recent growth and capitalize on the market potential in the social video ad arena.

Media production company FremantleMedia North America has hired Christine Shaw as the newest Senior Vice President of Communications and Marketing. Shaw was previously BBC Worldwide’s Vice President of Communication.

April Weeks joins ad tech company Centro as the new VP of Regional Media Operations. She previously served as TM Advertising’s Senior VP of Media Strategy & Innovation.

Digital book distributor OverDrive recently hired previous YouTube exec Lee Milstein as its new Chief Strategy Officer. OverDrive provides books for Kindle and Amazon.

The biggest surprise to Apple’s newest iPhone 5s? The fingerprint sensor reads not only human whorls, but a cat’s paw-print as well. Twitter exploded when the news broke on Thursday. It’s purr-fectly cool. Check it out at www.cynopsis.com. When is the one for dogs coming out?

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See you tomorrow,
Jessica Reese
09.20.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: VP OF UNSCRPTD TV DEV/LA: TV ProdCo/ Mng dev slate/casting exp./talent friendly/treatment writing/story editing/field prod post/ FCP/ 3-7 yrs cable dev exp./must love reality tv! Resume to: [email protected] (9/27)

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JOB OPENING: INTEGRATED MKTG MGR/TVONE/NY: Work on strategic/creative development and mgmt. of revenue-generating mktg. solutions for existing and prospective clients. BA pref’d. 5 yrs. exp. Apply: www.tvone.tv (9/27)

JOB OPENING: SCHED COORD/AJ America/SF: Min 1-2 yrs. Exp. TV indust. In Broadcast Ops, Scheduling, or Promo. Resp: Prog. Schedule, daily logs, track data/media, understanding program formats. Resume: www.aljazeera.com (9/26)

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JOB OPENING: TRAFFIC SPECIALIST/MILLENIA 3/ATL: Mng traffic for brdcst & cable Network Clients in the dist of paid media. 1 Yr Brdcst/Agency Exp. Can-do attitude with good comm and org skills. Resume to [email protected] (9/26)

JOB OPENING: SR TRAFFIC SPECIALIST/MILLENIA 3/ATL: Mng traffic for Key Brdcst & Cable Network clients in dist of paid media. Min 5 yrs in traffic/production. Strong Client Service skills. Resume to  [email protected] (9/26)

JOB OPENING:  CONTENT LICENSING/DIST: Danny Lipford Media prod of natl synd TV show Today’s Homeowner seeking firm to mkt 300+ 1/2 hr HD prev aired episodes & 2000+ short form videos to cable/digital outlets [email protected] (9/26)

JOB OPENING: WRITER/SEG PROD/SPIKE TV/LA: 5 yrs exp. Write/prod field segments; pitch new ideas; book guests; oversee pre/post prod. Exp w/mktg integrations a must. LIVE exp a + Sports, pop cult, tech & gaming fan a +. Send res HERE (9/25)

JOB OPENING: WRITER/SPIKE TV/NY: 5 yrs exp. Highly-motivated self-starter. Expe writing host copy, on-air promos, mktg integrations a must; concept dev; Sports, pop culture and gaming enthusiast a +. Send res: HERE (9/25)

JOB OPENING: DIR, PROD INFO SECURITY/AMC/NYC: Oversee production security for AMC productions. Work w/Bus Affairs to address incident response for any IP rights violations on copyright/trademarked material. Submit res HERE (9/25)  

JOB OPENING: DIR, PHOTOGRAPHY/AMC/NYC: Oversee photog dept to support AMC PR dept. Exp hiring, evaluating, directing photogs. 5+ yrs exp in digital photography. Adobe Photoshop, Indesign, Illustrator req’d. Submit res HERE (9/25) 

JOB OPENING: YAHOO RESEARCH MANAGER  RETAIL/NYC: You will manage quantitative and qualitative studies run both internally as well as with third-party audience research companies. Resume to: http://bit.ly/18qjSge (9/25)

JOB OPENING: YAHOO MANAGER, RESEARCH OPERATIONS/SUNNYVALE CA: The single point of contact for the entire insights team in tracking studies and managing vendors abilities to execute studies on Yahoo. Resumes to: http://bit.ly/18qkHWm (9/25)

JOB OPENING: SALES RESEARCH MANAGER/USA NETWORK/NYC: Manage sales research for USA. Expertise in Explorer, TVToolbox, Simmons/MRI, Excel, ppt.  4+ years research exp. Apply online at HERE (9/25) #11645BR

JOB OPENING: AFFIL MKTG ACCT EXEC/iN DEMAND/NYC: Mng relationships w/MVPDs, assist w/biz mgmt, identify opps for products, support local mkt promos. Min 3 yrs exp. Exc comm/analytical skills. Travel req. Resume/sal req to: [email protected] (9/24)

JOB OPENING: INVOICER-AR/REVOLT TV/NY or LA: BA req’d. 2 yrs exp in accts receivable & exp with Wide Orbit pref’d. Generate monthly invoices, apply pmts. Provide reporting to finance. Send resumes to: [email protected] (9/21)

JOB OPENING: VP AD SALES/NY: Re-inventors of media looking for VP AD Sales for a culture that redefines/delivers media for 21st century. Must have bkgd in ntwrk television/cable (digital sales a +s). Resume/CL: [email protected] (9/21)

JOB OPENING: MGR DIGITAL AD SALES MKTG/NYC: 2+ yrs exp agency, media. Create unique & dynamic digital and cross platform mktg packages around Syfy program and web. Gen understding online APPLY HERE (9/21)

JOB OPENING: SUPERVISING PROD/Comedy Central/NYC: Lead talented team of content strategists & producers dvlpng/executing multi-platform. 7+ yrs digital strategy exp w/ at least 3 yrs in a mngemnt role. Full details/apply HERE (9/21)

JOB OPENING: AD SOLUTIONS MGR/NYC: create presentations, sales materials, brainstorm, comScore research & mock dev., event planning, 5yrs media exp. Apply: http://goo.gl/bFo2pj (9/21)

JOB OPENING: SALES ASST/WGN AMERICA/LA: Be liason between sales & plan’g depts, traffic, billing & ad agencies. Knwlg Excel, Word, PP & Dealmaker &/or Wide Orbit is a +. Good comm, interpersonal & organzt’l skills. Info/apply HERE (9/21)

JOB OPENING: DIRECTOR WEB PRODUCTS/CBSSports.com: Drive prod vision, strategy & execution. 10 yrs web prod dev & mgmt. Resume here (9/21)
 
JOB OPENING: TRAFFIC COORDINATOR/NY: Create/manage logs and allocate inventory. Schedule promos, ads & coord. w/Ad Agencies. Traffic software exp. & excel skills req. Res/cvr to Rose: HERE  (9/21)

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