Friday, September 1st, 2006


Let Theatricals Drive Your Lineup


Now Available:
Mystic River
, Poseidon, Lady in the Water, The Wicker Man

Source: NHI Explorer, Live+SD HH Cvg Rtg, 8/21-8/27/06. Movies=TC, Series=Track.  Raising Helen=Sa 10p #1, Su 730p #2, Tu 730p #3, Tu 730p ties #3 Two Weeks Notice (Sa 8p).




Good morning. It’s Friday, September 1, 2006, and this is your first early morning briefing.


The SCI FI Channel will keep ECW (Extreme Championship Wrestling) on its schedule until at least the end of next year. The show, produced by World Wrestling Entertainment, debuted in June on Tuesdays at 10p and attracted more than 1.8 million new viewers to the network with its premiere episode.

FOX will introduce a new quiz show concept imported from the U.K. to its schedule some time this season. Production has begun on The Rich List which will be hosted by Irish TV personality Eamonn Holmes. Strangers will be selected at random to form teams who must then outplay their opponents by filling in missing answers on a list. List topics will be varied and could include films directed by Steven Spielberg or states with a coastline. The teams bid upwards to predict how many answers they can list and if they lose, the other team wins. Winning teams go on to compete in more rounds and the more they win, the more they earn. David Young, Andy Culpin and Mike Beale from 12 Yard Productions will executive produce the U.S. version.
NBC announced it will switch time periods on Wednesday nights for its two new comedy series, 30 Rock and Twenty Good Years. 30 Rock will now air at 8p, with Twenty Good Years following at 830p. Both comedies will now premiere on October 11. 

Bravo has picked up the off-HBO rights to the original drama series Six Feet Under, with the show set to debut on October 2. Bravo picked up all five seasons, which it can run over a four year term
CSTV Networks, Inc., which is a division of the CBS Corp., will offer its viewers more sports content through its menu of 100 All-Access broadband channels featuring live college sports content. CSTV will make available more than 10,000 live events online that includes audio, video, live data feeds of press conferences, news, archived games, as well as ticketing, e-commerce and more. More than 100 colleges will be represented such as Auburn, Notre Dame, Stanford, UCLA and each will have its own broadband channel to give each school its own branding. Viewers can subscribe to CSTV XXL at or
OLN, which will change its name to VERSUS on September 25, has surpassed the 70 million homes distribution milestone. The network has added 7.2 million homes since January this year, and is home to the NHL and sporting events like Tour de France, in addition to field sports programming and competition shows like The Barbeque Championship Series.
Advertising spending has increased by 5.1% during the first half of this year over the same period last year, according to Nielsen Monitor-Plus, the advertising intelligence division of Nielsen Media Research. Many media categories saw a bump, yet the highest gains were led by internet  advertising (+49%), Spanish-Language TV (+21.8%) and Local Magazines (+10.4%). Network TV saw a 6.3% increase, while National Cable TV saw only a 0.4% rise. Spot TV in the top 100 markets was up 3.5%; however, the spot markets 101 to 210 were down at – 0.6%. Network Radio continued in its slump at a -3.5%, while Spot Radio saw a modest increase of +1.4%.

Yesterday, an observation I made regarding Survivor drew some responses from readers.  For the first time un this daily, Emails to the Editor appear at the base of this email.  Feel free to chime in (tho not all comments may not be used, and may appear in edited form).


Mark Lieber has launched Rethink Entertainment & Media, a consulting/production firm based in Los Angeles which will focus on distribution, programming, marketing, sales, advertising, media, production, consumer products, branding, licensing and merchandising for the entertainment industry. The new company’s first media client is Imagemark Brand Resources.


Top 10 M-F Syndicated Strip Series for the week of 8/14-8/20/06 ranked by HH Rtg
Wheel of Fortune (King World)                       6.8 AA
Oprah (King World)                                       5.4 AA / 5.5 GAA
Jeopardy (King World)                                   5.3 AA
Everybody Loves Raymond (King World)         5.0 AA / 6.6 GAA
Seinfeld (Sony)                                             4.6 AA / 5.8 GAA
Dr. Phil (King World)                                     4.4 AA / 4.5 GAA
Entertainment Tonight (Paramount)               4.4 AA / 4.5 GAA
Judge Judy (Paramount)                                4.3 AA / 6.6 GAA
Friends (Warner Bros.)                                  3.8 AA/ 4.4 GAA
That ’70s Show (Carsey-Werner)                     3.5 AA / 4.5 GAA
Inside Edition (King World)                             3.3 AA/ 3.3 GAA
Source Nielsen Media Research – Live + SD Data
Top 10 M-F Syndicated Strip Series for the week of 8/14-8/20/06 ranked by A18-49
Seinfeld (Sony)                                             2.9 AA / 3.7 GAA
Everybody Loves Raymond (King World)         2.7 AA / 3.5 GAA
Friends (Warner Bros.)                                  2.6 AA/ 3.0 GAA
That ’70s Show (Carsey-Werner)                    2.3 AA / 2.9 GAA
Oprah (King World)                                       2.1 AA / 2.2 GAA
Wheel of Fortune (King World)                        1.8 AA
Entertainment Tonight (Paramount)                 1.8 AA / 1.8 GAA
King of the Hill (Twentieth Television)               1.7 AA/ 2.1 GAA
Dr. Phil (King World)                                      1.6 AA / 1.6 GAA
Kings of Queens (Sony)                                   1.5 AA/ 1.8 GAA
Source Nielsen Media Research – Live + SD Data

Wednesday – A18-49 Analysis:  FOX with back-to-back premieres took control Wednesday night to win at 2.8/8 A18-49, according to fast affiliate ratings from Nielsen Media Research. During the 8p hour, CBS with Rock Star at 2.7/9 just edged out the season premiere of Bones on FOX at 2.6/9. FOX won at 9p with its series premiere of Justice by delivering a 2.9/8; ABC came next with the first half of its 20/20 special at 2.6/8. ABC then pulled off a win at 10p with the conclusion of 20/20 at 3.0/8.

Live + Same Day Ratings: Wednesday, August 30, 2006 – time period averages. Source: Nielsen Media Research

FOX      5.7/9     Bones [p] 5.5/10, Justice [p] 5.8/9

CBS      5.4/9      Rock Star: Supernova 4.1/7, Criminal Minds [r] 6.0/10, CSI: NY [r] 6.2/10

ABC      4.8/8      George Lopez [r] 3.2/6, George Lopez [r] 3.6/6, 20/20: Last Days on Earth 5.4/9

NBC      3.9/6     Outrageous TV Moments [r] 4.2/7, Outrageous TV Moments [r] 4.3/7, Scrubs [r] 3.1/5, Scrubs [r] 3.0/5, Law & Order [r] 4.3/7

UNIV     2.2/4      La Fea Más Bella 2.4/4, Barrera de Amor 2.3/4, Don Francisco Presenta 1.8/3

UPN      1.2/2      Everybody Hates Chris [r] 1.2/2, All of Us [r] 1.1/2, Girlfriends [r] 1.2/2, Half & Half [r] 1.1/2

WB       1.2/2      Blue Collar TV [r] 1.5/3, Blue Collar TV [r] 1.4/2, One Tree Hill [r] 1.0/2

TELE    0.7/1   Tierra de Pasiones 0.7/1, Amores De Mercado 0.7/1, Decisiones 0.7/1

A18-49: FOX 2.8/8, CBS 2.6/8, ABC 2.5/7, NBC 1.9/6, UNIV 1.5/5, UPN 0.7/2, WB 0.7/2, TELE 0.5/1

Friday Fun Fact: There are 119 grooves on the edge of a quarter.

The History Channel presents This Day in History:
1807 Former Vice President and noted duelist Aaron Burr is acquitted on charges of treason.  Burr was found guilty of organizing a bizarre and grandiose plot to found an independent republic in what was then Louisiana Territory and parts of Spanish Mexico.  Since he had not taken any overt steps toward this goal, he was not guilty of treason, however.  This was the final act in a political career that began with promising service in the Continental Army and the New York legislature and largely ended when Burr shot his longtime political rival Alexander Hamilton to death in an 1804 duel in New Jersey.  Outrage over the duel had not died down by the time of Burr’s treason trial, and despite his acquittal Burr was forced to live overseas for a brief period.

Answer to Yesterday’s Trivia Question: What TV character drove a Red 3 litre V8 308GTSi 250 hp Ferraris with a racing clutch?   MAGNUM PI   Kudos to:  Christian Turek-HBO/NY; Christine Ferrara-WSBK-TV/Boston; Jeff Grimshaw- American Ingenuity/DC; Peter M. Hamilton- Rubenstein Associates/NY; Kevin J. Noel- Charter Media/Cape Girardeau, MO; Eric Litt-WGN-TV/Chicago; Dylan Howe- Cramer Krasselt/Chicago; Dave Lough-Charter Media/St Louis; Stan Justice-WorldNow/Hermosa Beach, Ca; Eugene E. Scala, Jr-The Zamzow Group/Beverly Hills; Tim Davidson- Turner Sports/ LA
Today’s Trivia Question: This car was originally a customized Ford Lincoln Futura designed by William Schmidt that had also been seen in a 1959 movie, It Started With a Kiss.  You know the car as what?   (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
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WHAT’S ON TONIGHT: Friday, September 1, 2006

ABC              AFV [r], Kyle XY, 20/20 [r]
CBS              Ghost Whisperer [r], Dan Rather: A Reporter Remembers, Numb3rs [r]
FOX              Vanished, Vanished
NBC              Dateline NBC, Las Vegas [r], Law & Order [r]
i                   Movie: No Small Affair, Diagnosis Murder
UPN              Friday Night Smackdown
WB               What I Like About You [r], Twins [r], Reba [r], Living with Fran [r]
TELE             Tierra de Pasiones, Amores De Mercado, Decisiones
UNIV             La Fea Mas Bella, Barrera de Amor, Casos de la Vida Real: Edicion Especial


For the first time in Cynopsis history, we are including Emails to the Editor in this daily edition.  All of the comments below (duplicated here unedited) were a result of this comment in yesterdays edition following the lead story regarding General Motors, Survivor and the ongoing conversations about the format for the upcoming Survivor series:

Sidebar from Cyn:  It’s been my observation in the current brou-ha-ha over Survivor that the louder someone has hollered about racial issues in the upcoming season of this series; the less likely they have ever actually seen an episode of Survivor. 

Here are three responses to my comment and/or the situation:

        Regarding Survivor, I personally think it is reprehensible for an entertainment series to divide people along racial lines like this, and yes, I’ve watched many episodes of the show.  I don’t think you should suggest that objecting to it stems from ignorance of the series.
        We’re divided enough as it is.

 Tim Brooks

        I felt it necessary to make a brief comment about your Survivor “sidebar.”  I don’t think this issue has anything to do with watching  the show or not.  Rather, the creators and the network have exposed themselves as incredibly naive and out of touch.  I used to be the  same way, having grown up as a privileged white kid.  But having lived  in the real world, and after much reading on the subject, I have learned  what a serious problem racism continues to be.  Dividing people by race send the message that we have progressed far enough in society that  racism is no longer an issue.  Let me make clear that I don’t believe the action of the show’s creators and the network are intended to be racist in anyway.  But the unfortunate truth is that racism, and the unfair  treatment that ensues, is still rampant, and people are less aware of this face very day.  When a nationally televised network TV show pits one  race of people against another, it is pointing out the most trivial of differences among humans: the color of one’s skin.  Too many people think that the civil rights movement was something that happened in  the late ’60s, instead of something that continues today, and struggles 
for recognition.  The fight for equality is serious, and ongoing, and the racial format of “Survivor” impedes this.  The problem is not with”Survivor” itself, but rather what it implies.
        Otherwise, thanks for your time, and keep up the great work!

Adam Rothfeld

Is This A Good Thing?

By Taylor Kelsaw
Dear Cynthia:

It has never been the conviction of this person to believe that I need to see a murder to know it has happened. The person is still dead and someone is still guilty. This is a lousy and lazy way to do TV. I work or have worked on several of Mr. Burnett’s’ shows and have enjoyed my experiences both for me and for our clients. I am a friend of Jeff Probst and will continue to be after this has come and gone. However, this is one show I wouldn’t touch, ever.
        I think that television should be entertaining, educational and should always leave you with a feeling that it was an experience that you want to discuss, share, and repeat that emotional connection over and over. In other words, it should be a good thing…
        As a person of Native American, English, French and African ancestry, I would like to know where I would fit in a show like Survivor. The answer is I wouldn’t. I don’t look French, African, Native American or English. I look like a human being. People sometimes ask me are you Filipino?  Are you from Singapore? Are you Cuban? “No”, they say (because of a slight hint of an old accent) “You must be from South Africa?”… Should it matter where I am from and what I look like? Apparently it still does. I have to ask, “Is that a good thing?”
        As a parent of a young man who looks African American, I would be saddened and hurt that my son would not be a part of my collective because of the rules of playing this “race” game are that you are judged and/or prejudged by the color of your skin.
        I have spent most of my adult life worried and protective of my son because of his skin color. He is already judged by that enough. You see, some people still can’t seem to get the functioning levels in their heads to wrap themselves around the idea that he is my biological son. This is their “race issues” problem, I know, but it becomes a bigger issue when TV plays a part in it and brings it into millions of homes and forgets about the rest of the world. Is that a good thing? 
        Playing a “race” game, well, that just sounds stupid no matter how you make up the rules. Moreover, where does this stop? Should we next see a show where the contestants are separated because they are either Gay, Straight, in the Klu Klux Klan, and let’s see, Urban League members? Is this a good thing?
        Let me go out on a limb here, and ask why in a time when the world is still in its never-ending war due to differences in skin color, or tribe history, ancestry, or religious beliefs, should a show like this be allowed to air? Why, in a time when only last school year (’05) here in Los Angeles, race wars were the daily and weekly news stories. People are getting hurt and/or are dying.  In Africa, India, and China, children are dying every day because of their race. History might one day suggest that we allowed these types of programs to feed the fire of racism. Is this a good thing?
        If people want to see the differences in people, just observe them, but to judge them based on their skin color or race is ignorant, embarrassing, and a throw back to the time of segregation, a time not to distant from our lives today. Is that a good thing?
        Again, I find any support of this show to be mind-blowing and “Gibson” (as in Mel) – like. This business called “show” is already separated enough because of beliefs, race, and good ole’ boy networks that have yet to disappear and let people be just who they are: human beings. Just let people be people and determine from that what you like or dislike about them.  It is time to move forward not backwards.
        I am calling for a boycott of this show and urge you to join the fight against racism and bigotry for which there is no place in today’s America, or in the world. That is a good thing!
        An old African proverb states, and I paraphrase here “If I allow you to snatch one hair from my head, then eventually you will make me bald…”

August 31, 2006

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