A CYNOPSIS MESSAGE FROM DISNEY CHANNEL

Source: The Nielsen Company (StarTrak),9/3/10,8p-10p; #1 Movie:12/28/09-9/6/10,M-Sun 6a-12a, Feature Film Detail Type Code Only; Reach: (NPower) Unification 9/3/10-9/6/10, 4 tc, 6 minute qualifier.  Data is Live & SD

Cynopsis: Kids!

09/17/10

Good morning. It’s Friday, September 17, 2010, and this is your first early morning Kids briefing.

SLR Productions, an Australian kid’s entertainment company, inks a co-production deal with German kid’s broadcaster KI.KA-Der Kinderkanal von ARD & ZDF for the preschool series Guess How Much I Love You  The Adventures of Little Nutbrown Hare (52×11).  ARD’s Hessischer Rundfunk (HR), one of KI.KA’s parent companies, is also on board for the project.  The series is based on the popular picture book of the same name by author Sam McBratney and illustrated by Anita Jeram, and published by Walker Books.  SLR Productions and KI.KA previously partnered on the animated series I got a Rocket!

NEW PRODUCTION & DEVELOPMENT

Toronto-based Guru Studios has begun production on the animation for Cookie Jar Entertainment‘s new mixed animated/live-action series Mudpit (26×30).  The series is a Teletoon original production and is slated to premiere in 2011.  Mudpit revolves around the lives of a group of friends and their online game personas, as they battle other bands and go up against the game’s evil ruler.

Carl Ellsworth, co-screenwriter of The Red Dawn and Disturbia (among others), will pen the screenplay for a live-action movie based on R.L. Stine‘s Goosebumps book series for Columbia, per Risky Business.  Neal Moritz is producing the kid-targeted big screen adaptation under his Original Film production company with Scholastic Entertainment‘s Deborah Forte.  The Goosebumps book series is published by Scholastic and was also the basis for a TV series of the same name that premiere in the US on Fox Kids in 1995.  There have also been a range of Goosebumps related video games, direct-to-video movies, and other book series.

MORE KIDS STUFF

Cartoon Network will launch Tower Prep, its new hour-long, live-action mystery, on Tuesday, October 19 at 8p.  Created/executive produced by Paul Dini (Lost, Batman: The Animated series, Tiny Toon Adventures, among many others), the series is produced by Cartoon Network Studios in association with Dolphin Entertainment.  The Tower Prep pilot was penned by Dini and directed by Terry McDonough (The Gates, Breaking Bad).  Glen Morgan and Bill O’Dowd also serve as executive producers.  Tower Prep follows the adventures of a teen, Ian Archer, who wakes one day to find he is stuck at a mysterious prep school for teens with special abilities.  Unable to get satisfactory answers as to why they are there Ian forms a secret group with other suspicious students that work together to figure out where they are and why.

Wild Kratts (40×30), the new animated animal and science series for K6-8 and families starring brothers Chris and Martin Kratt, will premiere on PBS Kids Go! on January 3, 2011 (check local listings).  The series features Chris and Martin, both real life zoologists, in live-action segments with live animals as they contemplate what life is like for these animals in the wild, which lead into the animation portion of the series where they and the animals set out on adventures.  The series also features a cast of other characters including Aviva, a young inventor who creates gadgets for the brothers to use on their animated adventures, Koki an electronic whiz, and Jimmy J, a master gamer and ‘Teleportation Technician,” as well as evildoers.  Wild Kratts is a co-production between 9 Story Entertainment and The Kratt Brothers Company.  The Kratt brothers previous series include Kratts’ Creatures, Zoboomafoo with the Kratt Brothers and Kratt Bro. Be the Creature.

The 14th season of the animated series Arthur kicks off Monday, October 11 on PBS Kids Go! (check local listings).  The new season of Arthur ( www.pbskidsgo.org/arthur) includes a new episode featuring a new character, Lydia – a wheelchair basketball player created by a contest winner.  Additionally, Coraline author Neil Gaiman will get animated in an episode that kicks off Halloween week.  The Gaiman episode, Falafelosophy, Sue Ellen gives a go at writing and illustrating a graphic novel and when she needs some help she turns to Gaiman, who pops up in unexpected places.  Arthur is produced by WGBH Boston and Cookie Jar Entertainment.

Breakthrough Entertainment acquires three new animated properties from Niolan Entertainment, which it will introduce to broadcasters at Mipcom/MipJunior next month.  Under the deal Breakthrough holds the worldwide distribution rights to all three Niolan Entertainment produced series.

• The Mooh Brothers (26×11) – set on a farm run by two cow brothers, Barton and Wilton Mooh, the series features environmental themes.
• Robot Zoo (26×11) – described as a ‘retro style animation,’ the futuristic comedy is set on Planet Bot where robots live, work and play and set out on adventures.
• The Droogles (26×11) – this mixed 2D animated/puppet fantasy series features characters (that look like baby dragons) and stories, songs and adventures, with each episode revolving around a letter of the alphabet and other early learning skills (e.g. colors, opposites, sense, social skills).

Italy’s Gama Movie Animation enters into a deal with RAI Fiction for the K6-9 aimed fantasy/action-adventure series Star Key (26×26).  Gama Movie Animation will handle worldwide distribution for the series, which it will showcase at Mipcom next month.

A CYNOPSIS MESSAGE FROM RADIO DISNEY

MARKETING/LICENSING

RDF Rights (RDFR) appoints Copyright Licensing Agency to handle merchandising rights for the preschool property Waybuloo in the Middle East (excluding Israel).  Under the deal Copyright Licensing Agency will focus on signing licensing partners across all categories, excluding toys and publishing.  Waybuloo launched on the Arabic preschool channel Baraem in August.  Meanwhile, RDFR has also signed two new Waybuloo UK licensees, MV Sports (wheeled toys) and Mookie (playballs).  Waybuloo is produced by The Foundation, a division of RDF Media Group, and Decode Entertainment for CBeebies.

EXECUTIVE MOVES

Michael Connolly is named SVP/Consumer Products, MTV Networks International (MTVNI).  Connolly, who will be based in NYC, will oversee MTVN’s international consumer products operations and related global strategies, outside the US.  Connolly will report to both Pierluigi Gazzolo, COO/MTVNI, and Leigh Anne Brodsky, President/Nickelodeon Consumer Products.  He replaces Jean-Philippe Randisi who recently left the company.  Most recently, Connolly was VP/Marketing and Seasonal Merchandise, North America, Disney Consumer Products.

Licensing veteran Steve Manners is appointed EVP and Director of Entertainment, CPLG.  He is responsible for CPLG’s worldwide client management and new business development.  This marks Manners’ return to CPLG, where from 2001-2004 he was MD/UK Entertainment.  Most recently, Manners served as VP/UK and Europe, Beanstalk.  He previously toiled in entertainment licensing for Universal Studios and 20the Century Fox.

Marc Lazich is named to the newly created position of VP/Operations, California Creations, a toy maker including Z WindUps collectible wind-up toys.  A gift/toy industry veteran, Lazich will work with California Creations President Mark Dinges to develop a five-year growth plan.  He was previously COO for both EJ Enterprises and SWT Acquisitions (Small World Toys).

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 9/6-9/12/10 , 6a-6a:
K2-11                                                        Total Delivery (000)
NICK:    iCarly (9/11; 8p)                                                   2668
NICK:    SpongeBob SquarePants (9/11; 9:30a)                   2646
DSNY*:  Wizards of Waverly Place (9/10; 8:30p)                  2564
DSNY*:  Suite Life on Deck (9/10; 8p)                                 2404
DSNY*:  Pair of Kings (9/10; 9-10p)                                    2323
DSNY*:  Hannah Montana Forever (9/12; 8p)                       2270
NICK:    Penguins of Madagascar (9/11; 10a)                       2189
NICK:    SpongeBob SquarePants: The Movie (9/6; 10a-12p) 2189
NICK:    SpongeBob SquarePants (9/12; 9:30a)                    2187
NICK:    SpongeBob SquarePants (9/11; 9a)                         2148
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 9/6-9/12/10 , 6a-6a:
K6-11                                          Total Delivery (000)
NICK:    iCarly (9/11; 8p)                                       2171
DSNY*:  Wizards of Waverly Place (9/10; 8:30p)      2046
DSNY*:  Suite Life on Deck (9/10; 8p)                     1928
DSNY*:  Hannah Montana Forever (9/12; 8p)           1869
DSNY*:  Pair of Kings (9/10; 9-10p)                        1777
NICK:    SpongeBob SquarePants (9/11; 9:30a)        1760
DSNY*:  Good Luck Charlie (9/12; 8:30p)                 1747
DSNY*:  Camp Rock 2: The Final Jam (9/6; 8-9:50p) 1545
DSNY*:  Suite Life on Deck (9/12; 7:30p)                 1510
DSNY*:  Phineas and Ferb (9/10; 10p)                      1456
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 9/6-9/12/10 , 6a-6a:
Tweens 9-14                               Total Delivery (000)
NICK:    iCarly (9/11; 8p)                                       2096
DSNY*:  Wizards of Waverly Place (9/10; 8:30p)      1731
DSNY*:  Hannah Montana Forever (9/12; 8p)           1693
DSNY*:  Good Luck Charlie (9/12; 8:30p)                 1593
DSNY*:  Pair of Kings (9/10; 9-10p)                         1527
DSNY*:  Suite Life on Deck (9/10; 8p)                      1473
MTV:      2010 Video Music Awards (9/12; 9-11:15p) 1446
DSNY*:  Camp Rock 2: The Final Jam (9/6; 8-9:50p) 1393
NICK:    True Jackson, VP (9/11; 8:30p)                   1334
DSNY*:  Wizards of Waverly Place (9/11; 9:30p)       1183
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 9/6-9/12/10 , 6a-6a:
Teens 12-17                                  Total Delivery (000)
MTV:      2010 Video Music Awards (9/12; 9-11:15p) 2425
MTV:      Jersey Shore 2 (9/9; 10-11p)                     1486
NICK:    iCarly (9/11; 8p)                                        1434
MTV:      Jersey Shore 2 (9/12; 7-8p)                       1368
MTV:     2010 VMA Pre-Show (9/12; 8-9p)                1360
MTV:     World of Jenks (9/12; 11:15-11:45p)           1051
FOX:     NFL Sunday (9/12; 4:26p-7:36p)                 1048
NBC:     NFL Thursday (9/9; 8:42p-11:25p)              1005
NICK:    True Jackson, VP (9/11; 8:30p)                     941
NBC:     Sunday Night Football (9/12; 8:31p-11:40p)  843
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, September 11, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.9/4 Avg. (9a-1p)
The Emperor’s New School 0.5/2; The Replacements 0.9/4; That’s So Raven 1.1/5; That’s So Raven 1.2/6; Hannah Montana 1.0/4; Suite Life of Zack & Cody 0.8/4
CW (TheCW4Kids) 0.8/4 Avg. (7a-12p)
Cubix 0.2/2; Cubix 0.4/3; Sonic X 0.8/6; Sonic X 1.1/6; Yu-Gi-Oh! 1.0/5; Sonic X 1.1/5; Dragon Ball Z Kai 0.9/4; Yu-Gi-Oh! 0.7/3; Yu-Gi-Oh! 0.8/4; Dinosaur King 0.8/4
CBS* (CookieJarTV) 0.2/2 Avg. (7-10a/10a-12p)
Noonbory and the Super 7 0.1/1; Busytown Mysteries 0.3/3; Doodlebops Rockin’ Road Show 0.1/1; Strawberry Shortcake 0.2/1
*Some programming on the West Coast was pre-empted for tennis coverage including on the West Coast from 9a
NBC* (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Turbo Dogs 0.2/1; Shelldon 0.2/1; 3-2-1 Penguins 0.3/2; Babar 0.4/2
*Some programming on was pre-empted for golf coverage, including on the West Coast from 9:30a

Final K6-11 Ratings for Saturday, September 11, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.2/23 Avg. (7a-1p)
Jimmy Neutron 1.6/20; Jimmy Neutron 2.4/22; Fairly OddParents 3.4/24; Fairly OddParents 4.5/26; SpongeBob SquarePants 5.9/27; SpongeBob SquarePants 7.1/31; Penguins of Madagascar 5.6/25; Fanboy & Chum Chum 4.6/21; Back at the Barnyard 3.8/17; Fairly OddParents 4.0/19; iCarly 3.9/19; iCarly 3.8/18
DISNEY CHANNEL 3.8/20 Avg. (7a-1p)
Handy Manny 1.0/26; Special Agent Oso 1.5/15; Mickey Mouse Clubhouse 2.1/14; Phineas and Ferb 3.4/16; Phineas and Ferb 4.4/19; Phineas and Ferb 4.5/20; Phineas and Ferb 5.0/23; Suite Life on Deck 5.4/25; Suite Life on Deck 5.1/23; Wizards of Waverly Place 4.8/23; Wizards of Waverly Place 4.5/22
CARTOON NETWORK 2.0/11 Avg. (7a-1p)
Pokemon: DP Sinnoh League 1.2/15; Beyblade: Metal Fusion 1.0/10; Ben 10: Ultimate Alien 1.8/13; Generator Rex 2.2/13; Star Wars: Clone Wars 2.5/11; Hot Wheels: Battle Force 1.8/8; Bakugan: Gundalian Invaders 1.5/7; Johnny Test 1.9/9; Johnny Test 2.8/13; Scooby-Doo! Mystery Inc. 2.5/11; The Garfield Show 2.3/11; The Garfield Show 2.0/10
DISNEY XD 0.6/3 Avg. (7a-1p)
Phineas and Ferb 0.3/4; Phineas and Ferb 0.9/8; Phineas and Ferb 1.1/8; Kick Buttowski 1.0/6; Jimmy Two Shoes Shorts (1×15) 0.5/2; Kid vs. Kat 0.4/2; Phineas and Ferb 0.5/2; Zeke and Luther 0.8/4; Kick Buttowski 0.3/1; Kick Buttowski 0.4/2; Kick Buttowski 0.6/3; Suite Life of Zack & Cody 0.5/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, September 15, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 981; K6-11 410; TWEENS 9-14 296
DISNEY CHANNEL:     K2-11 785; K6-11 446; TWEENS 9-14 341
CARTOON NETWORK: K2-11 502; K6-11 302; TWEENS 9-14 193
DISNEY XD:               K2-11 145; K6-11 103; TWEENS 9-14   86
NICKTOONS:              K2-11   75; K6-11   58; TWEENS 9-14   45
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  Some viewers of Gilligan’s Island apparently took the television show seriously in the 1960s. The U.S. Coast Guard received several telegrams from concerned citizens asking why they didn’t rescue the Minnow’s crew.

Answer to Yesterday’s Trivia:   On this classic TV series, the puppet moose told knock-knock jokes and often dropped ping pong balls on the hosts head.  What was the name of the series and what was the name of the moose?  MR. MOOSE on CAPTAIN KANGAROO  Kudos to: Julie Stowell-Tribune Media Services/Queensbury; Dennis Nancy-Turner Broadcasting/Atlanta; Tony Ferranti-MMSI/Warwick; Rich Thomas-Disney Publishing Worldwide/NY; Judy Margolis-The Ad Place/Dallas; Richard Quan-Butler Shine Stern Partners/San Francisco; Clover Roy-Pacific Technical Group/Burbank; Rita Illig-RBI Associates/Granada Hills

Today’s Trivia Question:  His real name was Barry Allen, but his secret identity was what?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
09.17.10

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
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SITUATION WANTED:   EXP. SR. STORY/FIELD PRODUCER avail. NBC/VH1/CMT/E!/CNN/TLC/Playboy/Disney. Strong writer. [email protected] (LA based/travels well.)  (9/22)

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SITUATION WANTED: EXPERIENCED VP of SALES in MEDIA, TV & FILM/NY: 7+ years of Domestic and International experience in Film & TV sales with strong knowledge of contracts and solid track of generating new clients, email [email protected] (9/21)

SITUATION WANTED: WRITER/PRODUCER: Exceptional and fast writer, client friendly, EPK and DVD bonus features, celebrity interviews, multi-platforms for Disney, Universal, New Line. [email protected] (9/21)

SITUATION WANTED: EXECUTIVE/ADMINISTRATIVE ASSISTANT with over 20 years of legal and corporate experience seeking employment in NY/NJ.For further information, please contact Sonia Decker at [email protected] or phone 908-656-4878 (9/21)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

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