Cynopsis: DIGITAL
09/16/11

Good morning, it’s Friday, September 16, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

Netflix warned investors that it expects to lose subscribers in the third quarter, likely due to its new pricing plan. The company projects to finish the third quarter with 24 million U.S. subscribers, one million less than its forecast from mid-quarter, and the first time the company has lost subscribers since 2007. However, the company’s financial guidance remains the same, suggesting the pricing plan is working for Netflix’s bottom line. The projections call for Netflix to finish the quarter with 21.8 million streaming customers, down from a projected 22 million in late July; 14.2 million DVD customers, down from 15 million projected in July. About 12 million customers have both streaming and DVD.

Digital viewing for sports can increase overall watching and loyalty, said a new eMarketer study. “Content owners that take a proactive approach in reaching audiences on as many devices and platforms as possible are often rewarded with long-term gains in viewership and loyalty,” eMarketer said, adding that the NFL, MLB, NBA and NHL are generating hundreds of millions in digital revenue. The NFL tops the list at about $500 million in digital revenue from paid content, ads and other revenue streams, with MLB at $450 million, the NBA at $225 million and the NHL at $120 million. Events like the Olympics, World Cup Soccer and college basketball have helped grow audiences and demand for streaming sports.

Scripps Networks Digital launched a new site HGTVRemodels.com that’s designed to guide users through a remodel plan from start to finish. The site is curated includes insight on room layout, best practices, energy efficiency and home technology, Scripps said. The site also features video programming on remodels.

FX introduced a so-called “experiential” Web site for its new series American Horror Story that premieres Oct. 5. The new site, www.youregoingtodieinthere.com, digs into the legend of the house at the heart of the scary series and has been built in partnership with  horror and fan communities on- DreadCentral, FearNet, Fangoria, Geeks of Doom, Camp Blood, Ology and Bloody Disgusting. FX hopes to build buzz for the show launch with the Web site.

Social activity company appssavvy shuttered its traditional banner advertising business to focus solely on its new platform called adtivity that delivers display ads based on a user’s social activities. Marketers can buy audiences via adtivity as users share content, check-in, set statuses and perform other social activities. At launch the platform reaches 127 million people performing 1.4 billion social activities each month, appssavvy said.
 
Video advertising technology provider Mixpo rolled out a new platform that lets publishers, agencies and brands create tailored and interactive video ads for any format. The new tools also help target viewers with customized messages, and viewers can also pick the ad they want to watch with the technology.

Retail giants Macy’s and Bloomingdale’s are testing a new mobile strategy in 350 stores this fall to use tablets to help customers determine which Clinique makeup product is right for them while in store, according to a report in Mobile Marketer Daily. Macy’s will also use the tablets for jewelry and other beauty products.

New corporate owner Comcast said it’s happy with NBC. Speaking at the Bank of America Merrill Lynch media conference investor conference this week, NBCUniversal CEO Steve Burke said the network is “reviving faster than Comcast expected,” according to various reports. He noted that the national ad business is strong, Superbowl ads are nearly sold out, and that NBC expects to snag “hundreds of millions of dollars” in retransmission content fees with cable and satellite providers, an ironic twist given that the network is owned by a cable operators.

Online ticketing service EventBrite is offering a handful of free live-music events in Chicago, New York, San Francisco, Los Angeles and Dallas on Sept. 17 with bands like The Hold Steady and Green River Ordinance as part of a partnership with local charities. Interested music goers can make charitable donations using Eventbrite at the Door app.
 
Adult Swim Digital launched a new slate of five mobile games on the Apple platform, starting with Monsters Ate My Condo. The games are part of a new partnership between the programming and games developer PikPok.

A CYNOPSIS MESSAGE

The New York Times is inviting ad and marketing professionals to offer up their best new ad innovation using the New York Times API in a competition slated for Ad Week in early October. Dubbed Ad Lab Challenge, the contest has already kicked off and 10 finalists will be selected to present their concepts to a board of judges from agencies like Digitas and GSD&M as well as associations like the IAB and the Advertising Council on Oct. 5. If you’ve been jonesing to get your idea noticed, check it out.

Later – Daisy
 Daisy Whitney new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital.
09.16.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here  .

JOB OPENING: PRICING/PLAN’G ANALYST/Fox Cable Networks/NY: Asst in prod of analytical reports, reconcile prgrmng grids & sales, confirm deal invent. BA/BS & 1-2+ yrs Sales Admin or Plan’g exp pref. Adv Excel req. www.foxcareers.com (9/23)

JOB OPENING: EXEC DIR PRGRM PLANNING & SCHEDULING/ENGLEWOOD CO: Direct all sched. & creative planning activities for Starz & Starz Multiplex. Lead in maximizing brand identity & devlp. scheduling strategies. Apply at www.starz.com (9/23)

JOB OPENING: CREATIVE SVCS PAID INTERNSHIP/truTV/NY: The Creative Services dept seeks a fall intern. Resp include handling tape dub/footage ingest requests & quality control of all promos on ISIS. Apply: www.turnerjobs.com (9/23)

JOB OPENING: RSCH ANALYST/NCM MEDIA NETWORKS/NYC: Prepare sales materials using syndicated & primary rsrch based around ad effectiveness & audience positioning; 1 yr media/agency exp. a +, but not required. Apply:  www.ncm.com (9/23)

JOB OPENING: STORY PRODUCERS & WRITERS/20 West Productions/CHICAGO:  Qualified story prods/writers w/ prior exp scripting reality series. Specifically interested in Spanish-speaking candidates. Res/credits:  [email protected] (9/23)

JOB OPENING: JR. PUBLICIST SYFY/NBCUNIVERSAL/NY: Generate maximum, positive press for Syfy programming. Strong consumer/trade press contacts is a must. 2-3 years of publicity exp is required.Apply: www.nbcunicareers.com (#2970BR) (9/22)

JOB OPENING: MGR, CLOO/CHILLER SALES RSRCH/NBCUNIVERSAL/NY:Mng on-air sales rsrch for Cloo & Chiller cable ntwrks. Knwldg NielsenGalaxy Explorer, TVToolbox, Simmons, MRI, CMR, Excel/PP req’d.Apply: www.nbcunicareers.com (#2970BR) (9/21)

JOB OPENING: EXEC ASST/DT talk show/NY: Orgnzd! Work well under pressure/For show: liaise between control room & studio/maint calendar, show boards & show logs/efficiently handle admin tasks. ABLE START IMMED. [email protected] (9/21)

JOB OPENING: TECH MGR (Freelance)/New York: Develop internet tech based solution for A+E Networks Int’l B2B sites, mobile offering & consumer sites  https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=108917 (9/21)

JOB OPENING: SR.DIG/PRNT DESG/EPIX/NY: Prod,design & conceptualize print & web graphics & promo materials. In-Design,Quark,Illustrator, Photoshp & printing process a must.Poster exp a +. BA & 5+yrs exp. http://corp.epixhd.com/EOE (9/21)

JOB OPENING: FREELANCE PR COORDINATOR/Travel Channel/NY: Highly organized, master juggler, exp. working in TV publicity. Submit resume to: [email protected] (9/21)

JOB OPENING: SYNDICATION SALES ACCOUNT EXECUTIVE/Chicago:   Looking for a passionate, self-starter for Midwest sales territory.  Strong negotiation and communication skills needed. Travel required.  Send resume to [email protected] (9/20)

JOB OPENING: VP-DVLPMNT/TLC/LA: Strategic plnng/content dir/channel mgmt; responsible for executing prgmg strategies through prod & dvlpmnt; +8yrs exp broadcast/cable industry in production/dvlpmnt www.discovery.com # 4368 (9/17)

JOB OPENING: OPERATIONS PERSON/SCREEN MEDIA VENTURES/NYC: Asst w/ orgnztn/exec of material deliveries. BA deg. knwlg MS off, outlook & database org. Strong knwldg dig tech & social ntwrkg/media. Res/cvr: [email protected] (9/17)

JOB OPENING: VP AD SALES MARKETING/STYLE NETWORK/LA: Min 10 yrs exp in ad sales marketing at agency, cable or broadcast. Exp w/ brand partnerships/client relations necessary. Apply: www.nbcunicareers.com JOB # 2868BR (9/17)

JOB OPENING: VP DIGITAL & NEW MEDIA/STYLE NETWORK/LA: Min 7 yrs web/online exp & 3 yrs management exp; id & execute digital/new media initiatives, web publishing exp ideal. Apply: www.nbcunicareers.com JOB # 2867BR (9/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL & SPRING INTERNSHIP CREDITS ONLY: PROD INTERN/WESTCHESTER: will see all facets of tv news production, must be avail 2-3days/week. In News dept, Final Cut exp a +. Must receive credit. Send resume to [email protected] (9/23)

FALL & SPRING INTERNSHIP CREDITS ONLY: GRAPHICS INTERN/WESTCHESTER: will learn editing and graphic design, must be avail 2-3days/week. Must receive credit. Send resume to [email protected] (9/23)

FALL & SPRING INTERNSHIP CREDITS ONLY: HR INTERN/WESTCHESTER: will see multiple functions of HR dept, must be avail 2-3days/week. Must receive credit. Send resume to [email protected] (9/23)

FALL INTERNSHIP CREDITS ONLY. START ASAP: RESEARCH INTERNS/NYC/Production Co: Interns wanted. One for PBS Doc. Other to rsrch and dvlp new TV show ideas. Please send cvr ltr & resumes [email protected] (9/22)

FALL INTERNSHIP CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (9/22)

FALL INTERNSHIP CREDIT ONLY: Interactive SALES INTERN duties will include assisting teams with Optimum Homes & Autos. College credit only, internship unpaid. See full posting and apply to www.cablevision.jobs req 10523BR (9/21)

FALL INTERNSHIP CREDITS ONLY: PROGRAM SCHEDULING INTERN/AMC/NYC: Assist in linear and non-linear TV scheduling by maintaining schedule docs, updating competitive information and inputting asset metadata. Resume & CL to [email protected] (9/17)

FALL INTERNSHIP CREDITS ONLY: PROD INTERN/NYC: will see all facets of production and creative, must be avail 2-3days/week. In promos dept, Final Cut exp a +. Must receive credit Send resume [email protected] (9/17)

FALL INTERNSHIP CREDITS ONLY: PROD INTERNS/NYC : New ABC daytime talk show is looking for interns now. Must be able to receive college credit. FT avail. is pref’d but accepting PT applications. Resume: references to: [email protected] (9/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (9/23)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/23)

SITUATION WANTED: WRITER/Script Doctor w 16 yrs as Broadcast exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Jozi H [email protected] (9/22)

SITUATION WANTED: DIGITAL PHOTOGRAPHER. Illustrate your story in digital images with a twist. David Goorevitch – [email protected] – see his stuff at http://bit.ly/DGlimbo (9/22)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Web Links: http://jburns.voices.com , www.allegro-music.com , Cell: 845-721-9681, E-Mail: [email protected], Specializes in unique character voices for various animated productions (9/21)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (9/21)

SITUATION WANTED: Producer, Culinary Television 6+ years experience in reality cooking competition and cooking demo shows, including work with Food Network, Martha Stewart Living, Bravo. Contact: [email protected] (9/21)

SITUATION WANTED: PASSION for CHILDREN’S TELEVISION.  Exp/skills: tv segment producer, interviewer, writer, researcher, Child dev education and over 12 yrs working with children, including Internationally. Email: [email protected] (9/21)

SITUATION WANTED: Senior media executive with 14 years major studio and digital media experience looking for a business leadership position within a forward-thinking, ambitious media organization. [email protected] (9/20)

SITUATION WANTED: PRODUCTION ASSISTANT/NYC: Produced 30-minute show for WCVB Channel 5 Boston- http://www.thebostonchannel.com/news/26116651/detail.html . Seeking entry-level position. Robust work ethic. Email: [email protected] (9/20)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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