Friday, September 13th, 2013

Cynopsis: DIGITAL
09.13.13

Good morning. It’s Friday, September 13, 2013, and this is your first early morning digital briefing.

Twitter says it has filed for an IPO, though it’s keeping the details to themselves, for now. The timing seems to be spot on, as Facebook and LinkedIn stocks hit all-time highs on Wednesday. The social site boasts about 200 million monthly users as of March.

NEW PROGRAMMING + DEALS

Dell is going private again: A board vote on Thursday approved a $24.9 billion buy-out by co-founder Michael Dell and Silver Lake Partners. When Dell proposed taking the company private in February, he met with opposition from billionaire shareholder Carl Icahn, who argued the company was worth more than $13.65 a share. But profits slid, and Icahn eventually dropped his appeal. Now, as Dell transforms itself into a software and services company, it will have more freedom to make bold moves without having to answer to shareholders.

Verizon may be close to locking down a deal to be the first online pay-TV service, TheConvergence.tv reported on Thursday. The streaming service would push the content Verizon already provides through its cable boxes through the internet, transforming the company into a major virtual operator. There are no dates or confirmation of the deal yet, but the site points out that Verizon has been talking about its existing rights agreements with content owners for a while now. In other words: Verizon is looking to get a leg up on competitors like Comcast and AT&T, and rival companies like Google and Intel that already have this type of service in the works.

CONTENT MEDIA

The International Academy of Digital Arts and Sciences is now accepting entries for the 18th Annual Webby Awards Year’s Best Digital Experiences honors. The awards ceremony celebrates the year’s best digital experiences by highlighting websites, interactive advertising, online film and video, mobile apps and social media from around the world. The Webbys also announced a partnership with New York City Chief Digital Officer Rachel Haot to create new categories featuring social media campaign and applications that improve urban living. Early deadline for nominee entries is Nov. 1; the nominee list will be announced in April 2014, with the ceremony taking place later this spring. Enter at www.entries.webbyawards.com.

MOBILE GAMING + APPS

Victoria’s Secret released three games within its Pink Nation iphone app, with the goal of engaging the college football fan demographic over the 14-week football season. The ad campaign is similar to past efforts from the retailer. Two games have already been released in the app; the third, which includes a Twitter component, will be available on Sept. 23.

Don’t have time to get outside? There’s an app for that. NatureWindow.TV has launched a free app that airs hour-long HD nature and landscape videos for Google TV. The app features 16 full-length videos of destinations like Patagonia and Hawaii, and can be downloaded in the Google Play store for Google TV.


A CYNOPSIS MESSAGE


Early Bird Rate Ends in… 1 WEEK!
        
Cynopsis Future TV Summit:
Content Innovation & Next Gen Advertising Models
October 17| Grand Hyatt | NYC

For sponsor information, please contact Mike Farina (203) 218-6480
For registration information, please contact Pete Romas (203) 899-8483

Silver Sponsor: A+E Network | Participating Sponsor: TruthCo. | Media Partner: IAB




RESEARCH

Quality TV programming could be the key to consumer’s memory of an advertisement and its product, Nielson announced in a new report. The study found that for every two-percentage-point improvement in how well people remembered content from a TV show they watched the day before, advertisers could expect a one-percentage-point improvement in memory of an ad that aired during the program. The study was conducted from 2009 to 2012 with more than 70,000 ads on more than 60,000 episodes. In other words: Advertising on a show viewers love pays off. (The study did acknowledge that ad creativity and quality still trump anything, so bad ads will flop either way.)

EXEC MOVES

Cross-platform media and entertainment analytics firm Mediamorph announced Thursday the additions of new International Sales Director Richard Cooper and Vice President of Marketing Tim Rottach. Cooper previously worked at Red Bee with companies like Discovery Networks, Viacom and Virgin Media. Rottach was Mediamorph’s International Managing Director.

Digital media content platform Martini Media hired Sarah Kate Ellis as its Senior Vice President of Global Marketing. She came from Real Simple, Vogue and InStyle. The company also hired Jason Shugars as Vice President of products; he had been with PubMatic, Google and MP3.com.

Media measurement company Trueffect hired Darryl LaRue as its new Senior Vice President of Operations, Ashley Grace as Senior Vice president of Sales, and Kevin Barhydt as Vice President of Business Development.

ADVERTISING

Nokia’s new Lumia 1020 Windows smartphone camera was used to shoot the covers for the Men’s Fitness and Shape October issues. Seriously. The project is an advertising stunt for the phone, brought on by Starcom MediaVestGroup‘s deal with the magazines to create a multiplatform campaign allowing readers to compare photos on the cover taken with the phone, versus pics from professional cameras that will be displayed in the mags. Men’s Fitness features Seattle Seahawks quarterback Russell Wilson; The X Factor judge, musician Kelly Rowland, graces Shape.

Digital Marketing Agency PPC Associates has rebranded itself as 3Q Digital. The change is the result of the company’s shift from its original focus on paid search marketing and pay-per-click management to an agency primarily working on display, Facebook, LinkedIn and Video advertising. The agency works with GoPro, Eventbrite, SurveyMonkey and RentTheRunway.

Cynopsis Future TV Summit -Content Innovation & Next Generation Advertising Models is set for October 17 in NYC. This is a 360-degree, in-depth look at TV’s opportunities and challenges at this critical moment in media, from the perspective of sellers, advertisers and content creators. Registration is now open: http://www.cynopsisfuturetvsummit.com/


A CYNOPSIS MESSAGE


Cynopsis Webinar
Reaching Millennials: New Ways to Activate Viewership & Revenue
Wednesday * September 18 * 1:30-3:00 p.m. ET

Moderated by: Roberta Caploe, Editorial Director – Cynopsis Media along with:
Joe Ortiz, SVP Marketing MTV
Noel Cottrell, Chief Creative Officer Fitzgerald + Co
Kent Rees, EVP Marketing, Scheduling & Operations Pivot/Participant Media
Patty Gillette,SVP, Integrated Marketing Turner Broadcasting’s Young Adults Group
Register here: http://www.cynopsis.com/webinars/reaching-millennials.


DIGITAL SPOTLIGHT OF THE DAY

Google’s Motorola recently opened its first Assembled in the USA smartphone production hub in Fort Worth, Texas. This is a big step for tech manufacturers, because as Forbes reports, the new Moto X factory will add $60 million to the U.S. economy; other big smartphone producers like Apple take their assembly overseas. The new manufacturing plant will add an extra $4 to Motorola’s cost per phone – Motorola will spend $12 to assemble a single phone in the U.S. compared to the $8 it costs Apple to assemble a phone in China’s Foxconn factory. But the boost to the American economy could mean priceless PR. Engadget recently went into the new Moto X factory, and came out with a video that shows how the phones are made. Check out the video at www.Cynopsis.com.


A CYNOPSIS MESSAGE


What do you need to know to seize that opportunity, and what are your best options for financing and distribution? What are the most current strategies of YouTube as well as the large scale MCN’s like Machinima, Maker, BigFrame and The Collective?

GET THE ANSWERS AT…

Cynopsis Digital Webinar:
Next Generation Digital Programming Models

October 1 | 1:30 p.m. to 3:00 p.m. | Register Now.


See you tomorrow,
Jessica Reese
09.13.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: PUBLICITY MGR-BBC AMERICA-NYC: Devise and implement creative publicity strategies for BBC AMERICA programs to maximise exposure. 5+ yrs exp. knowledge of publicity tactics & US/UK programming. [email protected] (9/20)

JOB OPENING: AD SALES RSCH, SR ANALYST/GSN/NY: 2+ yrs TV/Dig. rsch: ratings, primary & synd.: Comscore, Nielsen data (Npower, FOCUS, MktBrks, Startrk/StarEst & Gabriel), Simmons, etc. presentation skills a + Res/CL: HERE (9/20) 

JOB OPENING: VP, DEVELOPMENT/NY: Brilliant & resourceful Dev’t Exec needed to create/conceptualize cutting-edge series for talented & growing prodco. Proven track record and contacts a must. Send resumes to: [email protected] (9/20) 

JOB OPENING: MGR,DIGITAL MEDIA/AMCN/NYC: Manage AMCN digital media strategy- all corporate web properties, press site and digital content. 5+ yrs. exp. web development & design, excellent knowledge HTML, CSS, XML, JavaScript CLICK HERE (9/20) 

JOB OPENING:  SR DIR, MKTG/TURNER-TNT/ATL: 10+ yrs ENT mkting exp. Support TNT scripted programming. Dev 360* multi-platform mkting campaigns. Exp managing big budgets. Oversee 6 direct reports. Relocation provided. Resume HERE (9/20)

JOB OPENING: SR SALES PLAN’G ANALYST/The CW/NY: 1-4 yrs exp. Contract maint, inventory mng, traffic coord, stewardship eval, budget&plan rvw & apprvl, weekly rev reports gen, ratings impact & system upkeep. Agency/Ntwrk exp + To Apply: HERE (9/20)

JOB OPENING: CREATIVE DIRECTOR/NY: Sports Network. Work w/exec. team to create and support brands. Org programming, on-air ntwk, digital, print, etc. BA Deg + 10 yrs+ of producing, writing & shooting exp. Res/cvr to Rose: HERE (9/19)

JOB OPENING: SR RSRCH MANAGER/ATL: 6+ yrs TV rsrch brdcst/cable. Prof in basic statistics/analysis. Exp w/Managing Teams/Forecasting & Nielsen rsrch software. To apply, contact: HERE (9/19) 

JOB OPENING: RSCH MGR (TEMP)/CNN Hispanic/Miami: 4+ yrs exp Hispanic brdast/media/rsrch. Exp w/ local or nat’l TV ratings data Working knwlg of Arianna, NPower, Scarborough Prime Lingo, Simmons OneView, &  AdViews req’d. Resume HERE (9/19)

JOB OPENING: DIR BRAND & MULTIPLATFORM RESEARCH/CNN/NY or ATL: Innovative rsch on brand, xplat, social in fast paced news envir. Need Nielsen tv/Omniture/comScore/data & reporting skills. Stats, primary exper prefd. 8+ yrs rsch exp, apply HERE (9/19)  

JOB OPENING: DIRECTOR, PROGRAMMING/HGTV & DIY/Knoxville: Creates & develops new original programming. Manages all aspects of original commissioned productions. Maintains and evolves ongoing series. 6 yrs exp. CLICK HERE TO APPLY (9/19)

JOB OPENING: AD SALES ASST/PLN’R/TEMP (3 months to poss FT)/NYC: Emerging cable network focusing on A50+ is hiring. Book/maintain orders; create media plans, srvc accts. Strong media + excel knwldg a must. EDI helpful. Apply HERE (9/18) 

JOB OPENING: EXEC DIR, RESEARCH/SPT/NY: Support SPT Ad Sales in all areas.Know TV, dig. platforms, 3rd party data. Apply with cover/resume at www.sonypicscareers.com (9/18)

JOB OPENING: STANDARDS & PRACTICES/CBS TV/NYC: Review ads for compliance w/CBS standards. Id & flag issues. Strong analytical skills. BA/BS. 1-3 yrs exp at ad agency, TV, media, publishing or legal dept. Click HERE (9/17)

JOB OPENING: DIR, AD SALES MKTG/Discovery/NYC: Seasoned leader to manage/motivate a team to deliver mktg elements for OWN Ad Sales deals, creative project mgmt w/high level customer service. 10+ yrs mktg mgmt exp. req’d. Apply HERE (9/17)

JOB OPENING: DIRECTOR, EMPLOYEE RELATIONS/AMC/NYC: Provide HR support for business units across AMCN. Coach/counsel mgmt & employees. Assist w/performance mgmt, bens, comp, etc. 5+ yrs exp in TV/Media industry. Submit res HERE (9/17)

JOB OPENING: AD SALES EXEC/Temecula/San Diego/LA: Responsible for ad sales, developing new client relations, cold calling, reporting, maintaining accounts. Req’d 3 yrs exp in ad sales/DRTV. Send resume: [email protected] (9/17)

JOB OPENING: MANAGER, AFFILIATE SALES/TVGN/NYC: Support VP in development of sales strategies & partnership mktg w cable affiliates. Support renewal efforts and contract negotiations and compliance. 5-7 yrs exp pref’d. HERE (9/14)

JOB OPENING: VP, CREATIVE DIR/LOGO/NYC: Work w/SVP mktg to create/maint a distinctive on-air identity for ntwk. BA Deg + 7 – 10 yrs of writing, producing & shooting exp. Full info/apply HERE (9/14)

JOB OPENING: VP/DIRECTOR SALES/Yangaroo/NYC: Exp’d professional w/outstanding relationships for fun, agile, & rapidly growing co. Must know the biz & media segments; s/w exp req’d. Resume to: [email protected] (9/14)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EMMY NOM TV PRODUCER: 12+ years talk shows, lifestyle, scripted series & development. Great ref. Out of work for 18 months. So, yes, you can afford me and, no, you won’t regret it. Contact: [email protected] (9/19)

SITUATION WANTED: SALES PRESENTATION EXPERT: Ad Sales Marketing executive, 4+ years at a major sports network, highly trained in building state-of-the-art sales presentations; Contact: [email protected] (9/19)

SITUATION WANTED: AUDIENCE/MARKET RESEARCH/HELP AVAILABLE: Pt-time, Temp, Fl-time. Exp’d media rsrch & insights. Quant/qual analysis, primary research, sales support. Nielsen, STB, comScore, MRI, Scarb., Kantar, WRAP, PP Excel. [email protected] (9/19)

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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